What is consumer research? It changed my business strategy!

In this video, I'll cover how consumer research can transform your marketing strategy, help you build better features, and create products your consumers will love.
I'll show you how to conduct consumer profiling and create surveys. Finally, we'll go through actual research I ran using Attest (a consumer research platform), and the mind-blowing results we saw. I'm joined by a research expert from Attest's Customer Research Team to help me draw genuinely impactful insights from the data.
Ready to run some research of your own? Here's how Attest can help you:
1️⃣ If you're looking for fast, reliable insights for your brand, chat with Attest's experts and book a demo here: bit.ly/3jkC4Ko. Use my code Elif-10 to get 10% off your company's first-year subscription to the Attest platform.
2️⃣ If you're a solo marketer or kicking off your own small business, sign up to Attest for free here: bit.ly/3XhU4mR Your first survey is free. It's a great way to explore the platform and start your research project!'
📚 Resources mentioned:
Consumer Research Academy: www.askattest.com/academy
Little Moons Case Study: www.askattest.com/customers/l...
Navigating the Web3 Frontier [ARTICLE with full survey results & analysis]: www.elifhiz.com/how-do-people-engage-with-web3/
⏰ t i m e s t a m p s
00:00 Intro
00:52 Why some companies fail with their business strategy
1:53 Word from the sponsor
02:36 Consumer Research Academy
07:07 Analyzing my research survey results
12:21 Reflections on the results for my consumer research study
📚 r e s o u r c e s
» website: elifhiz.com/
» Accelerate your marketing/career journey: elifhiz.gumroad.com/
▶️ w a t c h t h e s e n e x t
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» What To Do As A New Marketing Graduate: bit.ly/3fgINND
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🙋🏻‍♀️ a b o u t m e
I'm a marketer, content creator and entrepreneur. I spent 7+ years in B2B tech marketing before making a shift into consulting, teaching & creating content to talk about marketing. Weekly videos on RUclips. I share my learnings of building a career in marketing so you can shortcut your way to success.
Hope you enjoy!
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!

[@jerilmartin8505]

Very informative video! Thanks Elif!

[@bekircagricelik]

very informative, thanks for the video Elif!

Appreciate you watching it!

[@barshiz3474]

Thank you for the video and sharing the link!

Hope its useful!

[@AHMEDHAMDY-es6rn]

Hui