It use to seem that the craft beer companies were sick of mass-produced beers that all tasted horrible and wanted to do something about it. They mostly just wanted to make a great tasting beer. Now they all want to make fruity or gimmicky beers and charge £3+. I used to browse the craft beer section a lot but now I just walk straight past and head to the german imports.
I not sure the other supermarkets have quit on craft beer as I count eleven new beers in the latest Tesco September 2024 beer drop - nine new craft cans from Northern Monk, Vauly City, BrewDog, and Beavertown, and two new real ale offerings from Fuller's and Green King.
I must admit that I am really fed up and bored of I.P.A. Let's get back to some Real Traditional Ales, Stouts and Porters. Everything is costing to much Money. Plus a lot of Beer Companies have lowered the A.B.V of their Ales and Lagers,and pushed the Price up 😭😢. Take care and carry on your Great Work 🤞🙏
I think they have to get real with the prices of these cans. I still enjoy the occasional craft but Im simply not prepared to pay £3.50 for a 440ml.. the 4 pack 330's for £5.50 are ok I can stomach that.
I'd like to extend my heartfelt gratitude and thanks to you for filtering out the wheat from the chaff here so I don't have to suffer. We salute your noble sacrifice Sire
Too true, I shy away from the funky looking cans now, in Northern Ireland our Asda store rarely get adventurous, but I came out with Adams Broadside, McEwans 7.5%, Titanic Plum Porter, and Stella Artois Unfiltered.
@@Belfast-Biccy Titanic Plum Porter damn!!!! Wish I lived near Newcastle, only NI Tesco with Chimay and St Bernardus 12. Craft can get fecked when you can get Abt 12 everyday.
The marketing teams had initial success by designing cans for the hipster sub culture. Now that is no longer 'fashionable' they've lost half of their customers.
I saw an interview with Larry Fink where he was talking about his company and how it implimented social change by changing behaviour.. this is exactly what he was talking about.. plus far more sinister change too.. like perpetual conflict, debt and division. Im sorry about being political.. but its bloody intrusive now and Im sick of it. Fek the rats, I want choice back!!
That's another big issue, Once a new beer comes out, it sells well for a couple of weeks, and then soon you get cans sizzling on the shelves for months at a time.
Would like to see an up to date video from you on the tiny rebel brewery if you could arrange it - would be good to see your opinions expressed to the people making these beers and see what their views are and if they agree with you!
Funny you should say this, here in the south west/south Tesco's, ASDA and Morrison's still have large sections of craft beer in the larger stores then again we do have a lot of brewers here too
Fall is actually an old English term for Autumn. The term came to denote the season in 16th-century England, a contraction of Middle English expressions like "fall of the leaf" and "fall of the year".
Pretty uninspired collection. Just think 3-4 pound supermarket Hazy / Tropical IPA's have been done to death and there won't be much new to these. Only one stout with autumn / winter just round the corner as well ! I'd probably give the Polly's one a whirl and that's it. Fair play to you doing the ground work on them Simon.
£3.50 a can puts me right off from trying any of these beers which is a shame because I'm sure many of them are probably quite tasty. This might be part of the problem with supermarkets not being able to sell these products, they are just too expensive. Cheers
Nanna's going to be getting some interesting vouchers in her next Nectar letter... P.S. funny you mention disappearing craft beer aisles. The biggest supermarket near me is a Waitrose and their craft beer section is as big as ever. Could be a location thing.
You only need 1 craft brewery, Thornbridge. Their Jaipur is a thing of beer perfection. There was a brewery which is closed down who produced some amazing drinks, and that was The Wild Beer Company. Their Millionaire stout was an absolute beauty. It's a crying shame I can't get that anymore as it was my favourite drinks for the winter months. Jaipur in the summer, Millionaire in the winter. Wish I had saved a few cans of the Millionaire, would have just sipped it every now and again.
Vault City are fantastic if you are into modern sour beers. I'm surprised to see the 8% Kir Royale in a supermarket though, I bought it direct from source and thought it was a great beer.
@@andrewsteer8860 you're welcome to your opinion. I like modern sour beer alongside many other beer styles, I'm just stating that if you like the style then Vault City are top of the tree......in MY opinion.
Our government did a real stinky move last year with regards to packaged alcohol (cans/bottles) and increased the duty by over 10%. Duty for alcohol is charged at point of production so it affected U.K produced alcohol. Hence why some companies have lowered their products abv (Foster, Spitfire etc) to offset package goods shrinkflation or a further price hike. They also added a new rule....any packaged alcohol that's under 3.5% abv had the duty to be paid more than halved. At 3.5% and above its £21.01 and below its £9.27. So we come to Carlsberg who now produce a canned lager at 3.4% abv thus halving the duty they pay AND stull put up their prices. Thankfully these duty rules do not include draught lagers which pays the least duty of all at £8.42 per litre of alcohol. Basically its a war on drinking cheap at home.
I've noticed Sainsburys and Tesco are stocking more continental lager, hopefully it's a continuing trend. Out of these cans I'd still like to try the Polly's one..
Why do you always seem to ignore the bottled beers in Sainsburys? For a few months now they've had two really good 3.4% session ales: their own '3.4 session ipa' and Purity's 'Bunny Hop'. Recently they've started bringing in winter ales
I can only speak for myself, but I have gone off drinking craft beers these days. So many of them are tropical and citrus fruit infused and I am not too keen on them. I actually prefer the Belgian fruit beers to these. Some craft beers these days are making my foot claw the ground whilst I am drinking them. I have moved back towards traditional ales and this summer I even started enjoying lager again. I don't buy any of that "brewed under licence in the UK" horrible stuff though.
As a Geordie looking forward to the Full Circle review. Their beers are great, especially when on cask. Hope they don’t drop their standards for sainos.
Can’t be arsed with supermarket beers. So hit and miss. Always buy direct from Azvex, Sureshot, Pollys, Overtone etc. bit pricey of course, but never disappointing.
I've been saying for a long time,that craft beers have had they day, to many are over priced and full of adjunts,been a beer drinker I just what top quality traditional beers, with top quality ingredients, like Sam Smith, Timothy, Theakston,fullers,Adams, just to name a few, when I whant a lager is as be German or again top UK lager like Sam Smith organic pure brew lager.If people want fruit 🍓 beers they should look at Samuel Smith organic fruit beers all 6% abv , but of course doesn't come in fancy packaging and they don't supply to supermarkets.i feel the reason why so called craft beer industry became popular is because of the rubbish that macro brewerys were offering,and people forgot about the top quality independent breweries on their doorstep, having said that I tried a tin of northan rock bitter reviewd on your channel which, you did ,give a very high score I quite enjoyed it, you even said it was better than fullers ESB don't know about that,so craft can produce good beers , but they are chasing the supermarket sales
I'm interested to see what you make of Big Sea by Mad Squirrel. I think that it's a cracking beer. Give the can a swirl, lots of sediment to add to the flavour.
Look at those cans.. I've said it before.. these can designs are like selling thc gummies and sweets to kids at school. Its just wrong. I tried beer at school because of the skol advert. Reminded me of Asterix 😂
When you look at the line up its all bright and colourful... possibly more looking for attention than what's in the can. Hence why people are not buying.
Just get a nectar card from the checkout, no need for the app and you don't have to register it to get the nectar prices. I agree about the time when we did not need a card. Should be stop but the CMA have no guts and will do nothing.
I don't know who the market is for these tropical IPAs with things like passionfruit added. In my experience men in general don't like the fruit part and women in general don't lie the IPA part. Who does that leave?
Out local big Sainsburys range has now become less than half an end of a shelf with about 5 different brewery's on there, absolute rubbish selection and they have increased from £3 per can to £3.50.
I get so much more out of a cheap 4 pack of Aldi lager than I do a fruity 330ml can of 'craft beer'. I'll treat myself to a few craft beers on a special occasion but it's far too expensive to have regularly.
Why do they pump these beers up with shitty additives and flavourings to get a "tropical" taste when you can get a citrusy tropical tasting beer using just hops alone. Look at some of the juicy NEIPA's that are about, no crap and really juicy, fruity and beautiful without needing to add any fake flavours.
So are craft beers in supermarkets compared to other beers. It just puts me off I guess. Im not expecting a Cloudwater, Verdant, Track or Azvex quality beer for £3 something but less gimmicky shite and more back to basics IPAs both East and West styles would be great. @lightoftheworld417
I think the Great Supermarket Craft beer experiment is simply coming to an end. I'm not sad. Smaller scale brewers simply can't make top quality beer for the prices supermarkets demand to buy it at. So they've been fudging it. Add your 'tropical' flavourings/adjuncts to try and replicate the nuances of fresh gourmet grade hops. I don't think anyone wanted that. There are still AMAZING UK brewers who can make great beers roughly within supermarket prices: Moor, Abbeydale, Kernel... But they can't scale up production without sacrificing quality. I'm so glad they didn't try. And then there's still proper craft if you're willing to pay for it... Verdant, DEYA, Pomona Island etc. I'm so glad they didn't try to 'cheapen' their methods for supermarket shelves. So, end of an era... and that's probably for the best. I buy my craft beers direct from brewers and from my local bottle shop. Supermarkets are for the mass produced stuff. And I like a London Pride or Camden Hells etc, so no problem there. Back to business as usual and hopefully an end to the 'pretend craft' mango/marshmallow silliness.
It has to be down to price,I don't know how they can justify£3.50 for a 440ml can and that's not even the top end I have seen some and at £4 and above.I would rather spend my money on the Morrisons 4 for £7 500ml bottles deal plenty of choice and some good beers.Also while I'm on a rant I wondered if you could explain why it's ok to charge lots more for the same beer when it's been kegged than it is for the handpull version.
Yes! I’ve really been enjoying the Stone IPA pint cans. I know it’s not considered to be as good as it used to be but I love it, think it tastes great and it’s good value too
Yeah, a proper IPA is refreshing on a warm day. Now, they're full of all kinds of stuff with fancy names but taste similar. There's even a RUclips channel dedicated to them, telling us they're the greatest thing in beer.....Hazy, West Coast, NPA, etc they're all much of a muchness.
I think we've got fed up of IPAs that make your eyes water or taste like pear drops or jelly and blancmange - there's great lagers and bitters and brown ales to try - I had a bottle of Kuchlbauer last week for my birthday, one of the best beers I've ever tasted
Exactly, my local Waitrose always have 4 for 3 deals on bottle beers ,I got 4 bottles of organic best bitter from from a Norfolk brewery, forgot the name, but superior to this so called craft beers which are full of adjunts
I'd be curious to know whether you agree or not, Simon, but do you not think that the reason for the supermarket craft beers declining in quality etc. is partly due to the fact that you can't endlessly create novel craft beers? There can't be that much variety in the main types, just outstanding, good, okay, bad. So I don't think it's realistic to endlessly create novelty from what is essentially just types of beers! There are other angles to look at though I guess.
Supermarket craft beer is now pish. I've recently started drinking beers from Mash Gang and imo they taste way better than supermarket beers even though only 0.5% abv.
You know theres fuck all wrong with a nice decent strength hazy IPA - they dont ALL have to taste like fruit or milkshake etc i just like a nice straightforward hazy IPA!
Im really concerned about the lack of craft beers and Oktoberfest beers this year which makes me worry has the Government started putting pressure on these Supermarkets 😬😬
Oktoberfest beers have never really been in supermarkets but if you try hard enough you will find them: Booths have the full range and more festbiers and Aldi have the Paulaner Oktoberfest.
@@TrancetasticWilza You are aware Starmers new plan is to start reducing pints to thirds yeah.. I assume your also aware hes trying to ban smoking outside pubs yeah.. 🧐
Good video, Simon; your analysis was very balanced & fair. If there's a choice between these weird beers and a quality German and/or Czech beer I know which one I would go for. Incidentally, this shows the benefits of private enterprise and a free market. Quality will always win out in this situation. Those that fail to produce what the customer wants & produce high quality will go bust, which is exactly as it should be. Now compare this to the NHS - a state monopoly, where the consumer (taxpayers) have zero choice. This is why the NHS can supply rubbish, and get away with it in the long-term.
I purposely avoid IPA beers. For the same price as 4 cans of that hipstery sour juice I can get 4 pints of quality beer such as erdinger or old perculiar
I used to pray to the god that was Tiny Rebel. Colourway King I am afraid to say is sink pour. Wait for Simon's review. Wingman is a disgrace to beer.The Salt Galaxy beer is fine.
Do these gimmicky fruit beers really appeal to real beer drinkers, I'm not sure. Are they after the younger market, maybe, are they buying it, doesn't look like it, most drink lager.
He does tell us every other time he drinks a Brewdog, Norther Monk, Vocation etc that he has finished with that type of beer and won't be doing it again. I have been watching long enough to know Simon's rants every couple of months are hot air but others will wonder I am sure.
Have I gotten old? Is this what the young'uns drink when they're out, out? None of those look like something I'd pick up, let alone drink. I'm really glad you're taking one for the team, I'll be interested to see what you think. Good for the channel and we'll knows, you might find a gem. I get a feeling you won't though.
Instead of craft lager section in super markets. Surely a "beers of the world" section would do better? Have things like Lowenbrau, Spaten, Augusteiner Helles, Erdinger, Budvar, Modelo, Pilsner Urquel, Sapporo, Tsingtao etc. Beers brewed in their own country. None of the Macro british brewed crap. Misleading customers. Genuinely think it would do so much better than the 'Craft beer' drivel. Craft beer doesn't excite me nor has it ever. If I wanted to drink a mango and passionfruit drink I've got squash in the cupboard. 😂
![BLACK BAG - Official Trailer [HD] - Only in Theaters March 14](http://i.ytimg.com/vi/Du0Xp8WX_7I/mqdefault.jpg)
It's 7am on a Saturday morning and I'm watching another Real Ale Craft Beer video. What has my life become?
The same as mine 😂😂. Hot tub and Simon 😂
And me, without the hot tub.
7am? You're late!
Interested in good beer and want to swerve the crap?
@@thespencerarms2022 ooh a big night!! not been to bed then?
It use to seem that the craft beer companies were sick of mass-produced beers that all tasted horrible and wanted to do something about it. They mostly just wanted to make a great tasting beer. Now they all want to make fruity or gimmicky beers and charge £3+. I used to browse the craft beer section a lot but now I just walk straight past and head to the german imports.
The only craft beer I’ll buy from a supermarket now is lost and grounded Keller pils in Waitrose. It’s a fantastic lager
Perfectly said, I think a lot of us are doing this now.
Same. I’m pretty much just drinking Czech larger etc now. I’m totally bored of hazy IPA’s they all seem to taste like Orange cordial to me now 🤣
Is it sometimes the supermarkets as well though wanting cheaper stuff
I not sure the other supermarkets have quit on craft beer as I count eleven new beers in the latest Tesco September 2024 beer drop - nine new craft cans from Northern Monk, Vauly City, BrewDog, and Beavertown, and two new real ale offerings from Fuller's and Green King.
Must admit, I have fears initially that you were going to sink all these cans down you in one video 😃🍻🍻
I must admit that I am really fed up and bored of I.P.A. Let's get back to some Real Traditional Ales, Stouts and Porters. Everything is costing to much Money. Plus a lot of Beer Companies have lowered the A.B.V of their Ales and Lagers,and pushed the Price up 😭😢. Take care and carry on your Great Work 🤞🙏
I think they have to get real with the prices of these cans. I still enjoy the occasional craft but Im simply not prepared to pay £3.50 for a 440ml.. the 4 pack 330's for £5.50 are ok I can stomach that.
That's more expensive than a Finnish supermarket!
I mean would they be worse if cheaper?
I'd like to extend my heartfelt gratitude and thanks to you for filtering out the wheat from the chaff here so I don't have to suffer. We salute your noble sacrifice Sire
Too true, I shy away from the funky looking cans now, in Northern Ireland our Asda store rarely get adventurous, but I came out with Adams Broadside, McEwans 7.5%, Titanic Plum Porter, and Stella Artois Unfiltered.
Any local ales in Asda and supermarkets over there?
@@s125ish yes a fair few, Tesco and Lidl only, not in Asda or Sainsbury's or M&S
@@Belfast-Biccy Titanic Plum Porter damn!!!! Wish I lived near Newcastle, only NI Tesco with Chimay and St Bernardus 12. Craft can get fecked when you can get Abt 12 everyday.
The marketing teams had initial success by designing cans for the hipster sub culture. Now that is no longer 'fashionable' they've lost half of their customers.
Flowers original! A blast from the past, I used to drink that and Harveys (Lewes) & Fullers ESB about 30 years ago...ah the good old days...
And Gales HSB😅
Selling your data is big business, that's why you get asked for personal data so much these days. Whatever BS they feed you, you are the product.
I saw an interview with Larry Fink where he was talking about his company and how it implimented social change by changing behaviour.. this is exactly what he was talking about.. plus far more sinister change too.. like perpetual conflict, debt and division. Im sorry about being political.. but its bloody intrusive now and Im sick of it. Fek the rats, I want choice back!!
"You probably ask - why have you bought it then?" Comedy gold 🤣
I go to Sainsburys a lot over the week at different times. I rarely have seen a Craft Beer sold.
That's another big issue, Once a new beer comes out, it sells well for a couple of weeks, and then soon you get cans sizzling on the shelves for months at a time.
Would like to see an up to date video from you on the tiny rebel brewery if you could arrange it - would be good to see your opinions expressed to the people making these beers and see what their views are and if they agree with you!
The supermarket craft beer industry is finished the breweries will have ti get back to low volume high quality levels to keep customers😢
Indeed - cost of living and a limit to variety of New England IPAs.
My local Morrisons has just got a huge chilled craft beer section, I was well surprised
Funny you should say this, here in the south west/south Tesco's, ASDA and Morrison's still have large sections of craft beer in the larger stores then again we do have a lot of brewers here too
Fall is actually an old English term for Autumn. The term came to denote the season in 16th-century England, a contraction of Middle English expressions like "fall of the leaf" and "fall of the year".
Yes I’m always walking around using 16th century vocabulary.
@@brhodes0 No you're not!
Pretty uninspired collection. Just think 3-4 pound supermarket Hazy / Tropical IPA's have been done to death and there won't be much new to these. Only one stout with autumn / winter just round the corner as well ! I'd probably give the Polly's one a whirl and that's it. Fair play to you doing the ground work on them Simon.
£3.50 a can puts me right off from trying any of these beers which is a shame because I'm sure many of them are probably quite tasty. This might be part of the problem with supermarkets not being able to sell these products, they are just too expensive. Cheers
Nanna's going to be getting some interesting vouchers in her next Nectar letter...
P.S. funny you mention disappearing craft beer aisles. The biggest supermarket near me is a Waitrose and their craft beer section is as big as ever. Could be a location thing.
Looking forward to these reviews Simon. Don't usually bother with Sainsburys but this 4 for 3 offer will get me in if these are any good.
You only need 1 craft brewery, Thornbridge. Their Jaipur is a thing of beer perfection. There was a brewery which is closed down who produced some amazing drinks, and that was The Wild Beer Company. Their Millionaire stout was an absolute beauty. It's a crying shame I can't get that anymore as it was my favourite drinks for the winter months. Jaipur in the summer, Millionaire in the winter. Wish I had saved a few cans of the Millionaire, would have just sipped it every now and again.
Vault City are fantastic if you are into modern sour beers. I'm surprised to see the 8% Kir Royale in a supermarket though, I bought it direct from source and thought it was a great beer.
‘Modern sour beer’…so fruited beer that isn’t sour? That sums up vault city in my opinion
@@andrewsteer8860 you're welcome to your opinion. I like modern sour beer alongside many other beer styles, I'm just stating that if you like the style then Vault City are top of the tree......in MY opinion.
@@andyk3412 only good Beer is the beer you like.
Not a big fan of Vc but I would give that new Buckie one a go. Caterpillar cake stout was pretty decent as well. Missed the DDf Mars one though.
That Brewdog one will taste *exactly* the same as all the other Brewdog beers 🤣
Our government did a real stinky move last year with regards to packaged alcohol (cans/bottles) and increased the duty by over 10%. Duty for alcohol is charged at point of production so it affected U.K produced alcohol. Hence why some companies have lowered their products abv (Foster, Spitfire etc) to offset package goods shrinkflation or a further price hike. They also added a new rule....any packaged alcohol that's under 3.5% abv had the duty to be paid more than halved. At 3.5% and above its £21.01 and below its £9.27. So we come to Carlsberg who now produce a canned lager at 3.4% abv thus halving the duty they pay AND stull put up their prices. Thankfully these duty rules do not include draught lagers which pays the least duty of all at £8.42 per litre of alcohol. Basically its a war on drinking cheap at home.
Pollys and Vault city cans always sell out quick but the rest are shelf warmers
Full Circle brew superb beer.
Tesco stocks a fair bit of Vocation beer - Life & Death is top notch :D
I've noticed Sainsburys and Tesco are stocking more continental lager, hopefully it's a continuing trend.
Out of these cans I'd still like to try the Polly's one..
Morrisons have still got a large selection of craft ales, my local one has anyway.😃
Yes mine too, but none of the big drops like we seen just 2 years ago 🍺🍺
@@realaleguide I was in tesco earlier - they still have a fairly alright selection - as do asda!
I’m looking forward to the tasting 👍👍
when you can get great beers at Morrisons for 4 for £7 it does put pressure on craft beer, which can often be double the price.
Why do you always seem to ignore the bottled beers in Sainsburys? For a few months now they've had two really good 3.4% session ales: their own '3.4 session ipa' and Purity's 'Bunny Hop'. Recently they've started bringing in winter ales
I can only speak for myself, but I have gone off drinking craft beers these days. So many of them are tropical and citrus fruit infused and I am not too keen on them. I actually prefer the Belgian fruit beers to these. Some craft beers these days are making my foot claw the ground whilst I am drinking them. I have moved back towards traditional ales and this summer I even started enjoying lager again. I don't buy any of that "brewed under licence in the UK" horrible stuff though.
My go to in cans from my Morrisons is anything Buxton, love the stuff from there.
I make my own craft beer. I buy some crap lager then add a bit of grapefruit juice to it. Tastes the same as some of those 3 quid cans.
Asda had 3 bays of craft beer and a full bay of brew dog and now only have one bay plus half bay of the 4 pack and 10 packs
Spaten appears to be on permanent 3 for 6 quid at Sainsbury's. Grab a dozen every shop. In fact drinking one now
As a Geordie looking forward to the Full Circle review. Their beers are great, especially when on cask. Hope they don’t drop their standards for sainos.
Totally agree. Excellent beer. I had a barley wine from them a few months back, its was exquisite.
Can’t be arsed with supermarket beers. So hit and miss. Always buy direct from Azvex, Sureshot, Pollys, Overtone etc. bit pricey of course, but never disappointing.
I've been saying for a long time,that craft beers have had they day, to many are over priced and full of adjunts,been a beer drinker I just what top quality traditional beers, with top quality ingredients, like Sam Smith, Timothy, Theakston,fullers,Adams, just to name a few, when I whant a lager is as be German or again top UK lager like Sam Smith organic pure brew lager.If people want fruit 🍓 beers they should look at Samuel Smith organic fruit beers all 6% abv , but of course doesn't come in fancy packaging and they don't supply to supermarkets.i feel the reason why so called craft beer industry became popular is because of the rubbish that macro brewerys were offering,and people forgot about the top quality independent breweries on their doorstep, having said that I tried a tin of northan rock bitter reviewd on your channel which, you did ,give a very high score I quite enjoyed it, you even said it was better than fullers ESB don't know about that,so craft can produce good beers , but they are chasing the supermarket sales
The Salt single hop series has been brilliant.
I'm interested to see what you make of Big Sea by Mad Squirrel. I think that it's a cracking beer. Give the can a swirl, lots of sediment to add to the flavour.
You reviewed a vault city beer a year ago!
Look at those cans.. I've said it before.. these can designs are like selling thc gummies and sweets to kids at school. Its just wrong. I tried beer at school because of the skol advert. Reminded me of Asterix 😂
My local Sainsbury’s does vocation’s love and hate which is a good beer.
I love the way you argue with yourself on some of these videos 😂
When you look at the line up its all bright and colourful... possibly more looking for attention than what's in the can. Hence why people are not buying.
This is how far it’s come fancy cans with fancy names with high prices craft breweries have sold their soles . Sorry German beer rules .
Just get a nectar card from the checkout, no need for the app and you don't have to register it to get the nectar prices. I agree about the time when we did not need a card. Should be stop but the CMA have no guts and will do nothing.
I don't know who the market is for these tropical IPAs with things like passionfruit added. In my experience men in general don't like the fruit part and women in general don't lie the IPA part. Who does that leave?
Transexuals
Out local big Sainsburys range has now become less than half an end of a shelf with about 5 different brewery's on there, absolute rubbish selection and they have increased from £3 per can to £3.50.
I get so much more out of a cheap 4 pack of Aldi lager than I do a fruity 330ml can of 'craft beer'. I'll treat myself to a few craft beers on a special occasion but it's far too expensive to have regularly.
Why do they pump these beers up with shitty additives and flavourings to get a "tropical" taste when you can get a citrusy tropical tasting beer using just hops alone. Look at some of the juicy NEIPA's that are about, no crap and really juicy, fruity and beautiful without needing to add any fake flavours.
Because hops are expensive?
So are craft beers in supermarkets compared to other beers. It just puts me off I guess. Im not expecting a Cloudwater, Verdant, Track or Azvex quality beer for £3 something but less gimmicky shite and more back to basics IPAs both East and West styles would be great. @lightoftheworld417
I think the Great Supermarket Craft beer experiment is simply coming to an end. I'm not sad. Smaller scale brewers simply can't make top quality beer for the prices supermarkets demand to buy it at. So they've been fudging it. Add your 'tropical' flavourings/adjuncts to try and replicate the nuances of fresh gourmet grade hops. I don't think anyone wanted that.
There are still AMAZING UK brewers who can make great beers roughly within supermarket prices: Moor, Abbeydale, Kernel... But they can't scale up production without sacrificing quality. I'm so glad they didn't try.
And then there's still proper craft if you're willing to pay for it... Verdant, DEYA, Pomona Island etc. I'm so glad they didn't try to 'cheapen' their methods for supermarket shelves.
So, end of an era... and that's probably for the best. I buy my craft beers direct from brewers and from my local bottle shop. Supermarkets are for the mass produced stuff. And I like a London Pride or Camden Hells etc, so no problem there. Back to business as usual and hopefully an end to the 'pretend craft' mango/marshmallow silliness.
Have you got a list of breweries you would suggest for me buying craft IPA's from?
It hasn't got the word tropical... well there is a palm tree.🤣
It has to be down to price,I don't know how they can justify£3.50 for a 440ml can and that's not even the top end I have seen some and at £4 and above.I would rather spend my money on the Morrisons 4 for £7 500ml bottles deal plenty of choice and some good beers.Also while I'm on a rant I wondered if you could explain why it's ok to charge lots more for the same beer when it's been kegged than it is for the handpull version.
ASDA have a pretty decent selection at the moment, quite a few WCIPAs too.
Yes! I’ve really been enjoying the Stone IPA pint cans. I know it’s not considered to be as good as it used to be but I love it, think it tastes great and it’s good value too
spot on
I used to like IPAs but now they are everywhere and made from everything and all taste the same.
Yeah, a proper IPA is refreshing on a warm day. Now, they're full of all kinds of stuff with fancy names but taste similar.
There's even a RUclips channel dedicated to them, telling us they're the greatest thing in beer.....Hazy, West Coast, NPA, etc they're all much of a muchness.
I think we've got fed up of IPAs that make your eyes water or taste like pear drops or jelly and blancmange - there's great lagers and bitters and brown ales to try - I had a bottle of Kuchlbauer last week for my birthday, one of the best beers I've ever tasted
My waitrose - too expensive for craft beer. Why pay £3-4 when you can get Fullers or Adnams at circa £2.50
Exactly, my local Waitrose always have 4 for 3 deals on bottle beers ,I got 4 bottles of organic best bitter from from a Norfolk brewery, forgot the name, but superior to this so called craft beers which are full of adjunts
I'd be curious to know whether you agree or not, Simon, but do you not think that the reason for the supermarket craft beers declining in quality etc. is partly due to the fact that you can't endlessly create novel craft beers? There can't be that much variety in the main types, just outstanding, good, okay, bad. So I don't think it's realistic to endlessly create novelty from what is essentially just types of beers! There are other angles to look at though I guess.
He didn't drink the beers 👀
Supermarket craft beer is now pish. I've recently started drinking beers from Mash Gang and imo they taste way better than supermarket beers even though only 0.5% abv.
Zero lack of diversity, Asda's last drop was fab 👍
Lad, Sainsburys will give you a nectar card at customer service. You don't need to register it, it'll work straight away
whats the nectar card for?
Pollys Floret is a really good beer - worth the 3.50
You know theres fuck all wrong with a nice decent strength hazy IPA - they dont ALL have to taste like fruit or milkshake etc i just like a nice straightforward hazy IPA!
Has anyone here tried the 'Disruption is Brewing' beers, Camberley based?
I'd not bother to taste them either. Beer is a serious subject and tradition is a necessary ingredient.
Asda are great!!!
Im really concerned about the lack of craft beers and Oktoberfest beers this year which makes me worry has the Government started putting pressure on these Supermarkets 😬😬
No, they haven't.
Aldi start there October fiest 26th of September..check there what's new letter for next week. As for Lidi I have heard nothing..
Oktoberfest beers have never really been in supermarkets but if you try hard enough you will find them: Booths have the full range and more festbiers and Aldi have the Paulaner Oktoberfest.
@@TrancetasticWilza You are aware Starmers new plan is to start reducing pints to thirds yeah.. I assume your also aware hes trying to ban smoking outside pubs yeah.. 🧐
@@Rob-e4fthirds 😂😂😂
Good video, Simon; your analysis was very balanced & fair. If there's a choice between these weird beers and a quality German and/or Czech beer I know which one I would go for. Incidentally, this shows the benefits of private enterprise and a free market. Quality will always win out in this situation. Those that fail to produce what the customer wants & produce high quality will go bust, which is exactly as it should be. Now compare this to the NHS - a state monopoly, where the consumer (taxpayers) have zero choice. This is why the NHS can supply rubbish, and get away with it in the long-term.
definitely think this will be sainsburys like farage into the IPAs. two finger white head, good carbonation
That's Nectar card fraud 😮
I purposely avoid IPA beers. For the same price as 4 cans of that hipstery sour juice I can get 4 pints of quality beer such as erdinger or old perculiar
They haven't quit it. But looks like they're reducing it.
I used to pray to the god that was Tiny Rebel. Colourway King I am afraid to say is sink pour. Wait for Simon's review. Wingman is a disgrace to beer.The Salt Galaxy beer is fine.
Do these gimmicky fruit beers really appeal to real beer drinkers, I'm not sure. Are they after the younger market, maybe, are they buying it, doesn't look like it, most drink lager.
I don't understand how anyone can wonder why a beer review channel would buy beers for review purposes only.
He does tell us every other time he drinks a Brewdog, Norther Monk, Vocation etc that he has finished with that type of beer and won't be doing it again. I have been watching long enough to know Simon's rants every couple of months are hot air but others will wonder I am sure.
I always think to myself at the self serve checkout, the normal costumers must be looking and thinking what fecking shite is that boy drinking?
Craft beer or cartoon beer
Far too expensive… simple 😢
Brewdog have really lost their way. From what I gather.
Lets be honest most are a aqquired taste a novice spending 14 pound for for tinnies and half weird..once bitten twice shy
Splash down is a disgrace 🤮
It's all bright colours and west coast IPAs i.e. not proper beer. Where are the bitters and milds?
What’s wrong with west coast IPA? Do you mean east coast IPA which most of these are
Always makes me laugh, East/ West Coast IPA; so the East/ West coast of USA where exporting Pale Ale to India in the 17/18th century?
@@Andy_ATB it’s kind of funny I suppose that they just ‘borrowed’ the British terms and then used their own local ingredients
@@andrewsteer8860 Same difference - a hop bomb with a cartoon on the can aimed at children.
All much and such the same where’s the real beer coming from 😢
I think I've had all of them and they were all meh not worth buying at all and there not new
Have I gotten old? Is this what the young'uns drink when they're out, out? None of those look like something I'd pick up, let alone drink. I'm really glad you're taking one for the team, I'll be interested to see what you think. Good for the channel and we'll knows, you might find a gem. I get a feeling you won't though.
Instead of craft lager section in super markets. Surely a "beers of the world" section would do better?
Have things like Lowenbrau, Spaten, Augusteiner Helles, Erdinger, Budvar, Modelo, Pilsner Urquel, Sapporo, Tsingtao etc.
Beers brewed in their own country. None of the Macro british brewed crap. Misleading customers.
Genuinely think it would do so much better than the 'Craft beer' drivel.
Craft beer doesn't excite me nor has it ever. If I wanted to drink a mango and passionfruit drink I've got squash in the cupboard. 😂
Agreed totally, great idea. This instead of assumptions that young adults will not look up from their phones to check what they're buying.
Brew dog Wingman is way too astringent for me.. not good and one dimensional.
You really do talk some absolute waffle
hope so, craft beers are crap
Northern Monk should rename to Northern Satanists.
Beers for the woke generation.