What BMW Dealers Will NOT TELL YOU ! Sales Tactics
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- Опубликовано: 29 сен 2024
- What BMW Dealers Will NOT TELL YOU ! Sales Tactics
Ever wonder what motivates the sales people and why they seem to ignore you sometimes ? I found out from someone on the inside and share this with you. Find out this inside info and how to deal.
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I am a new Client Advisor for BMW. I was taught from a very young age to never judge a book by its cover. In the area I’m in, some of the wealthiest people would never think to present themselves as “wealthy”. Therefore, anyone who comes to the dealership is going to receive the same treatment from me. You never know. 🤷🏼♀️
Same here. I'm also a new client advisor. We do not have the UP system the older guys already have established customer bases. So I get basically everyone who walks on the lot and some phone ups and internet leads.
....after visited three BMW dealerships, I finally bought my brand new fully loaded G30 w/ xDrive and M Sport package at the fourth dealership. The salesperson, sales manager, and the F&I manager provided a good sales/customer experience. BTW, I was wearing my favorite Old Navy fleece top, khaki pants and the “no name” brand sneakers to purchase my $75K+ luxury/sport vehicle.
It could be regional my local BMW dealership treated me great and I bought my car from an Independent foreign car lot. I believe it is management that dictates how you are treated, granted there are a ton of tire kickers but they eventually buy cars, so every tire kicker is a potential customer down the road and should be treated as such. great video and topic.
Thanks for watching.
YYYYEEEEeeeesssss......I'm down here in Melbourne Australia. I'm in a wheelchair yet own an e30 330i, e39 530i Touring and an e61 M5...I went to one of the main dealers to look into the m140i yet got the young newbie saleskid who knew nothing. Thank you so much for the Intel.
I agree 100%. Here in North America people judge too much.
I recently purchased a 2020 M340i at BMW N. Scottsdale. Walked in with my workout wear. Kinda smelly and spent. 3 hours later I traded my 2019 Camaro SS for a $65K loaded M340i. No judgements they just wanted a deal. Don’t know what else to tell you?
I was in Scottsdale recently and at that network of car lots, I was actually browsing at a used McLaren at the time at the Ferrari spot and folks seemed more inviting there than some I have experienced elsewhere in Canada
@@ECPP Agree. Perhaps, its because AutoNation owns the BMW, MBenz, Audi, LandRover, and Ferrari boutiques in that venue. The employees seem to be more gregarious than at smaller indie dealerships. I'm glad you had a good experience there!
I don't think this is a system wide procedure but I can see how this might happen. My Dealer in Western New York (Towne BMW) is fantastic. I never dress up and I almost always have my 5 year old daughter with me (who is always eating her crackers and cheese lol) and everyone is friendly to me. The first time I came, my salesman Scott (who I eventually bought car from) came up to me on the certified used lot when I was dressed very casually, had someone bring keys to me and told me to take it for a spin and come see him when i got back. I never even set foot in the building and I was behind the wheel. I bought a 328I from him a week later (the same one I test drove). Guess what, when I am ready for another one, I am calling Scott. Successfully salespeople need to learn that there is no such thing as a typical BMW buyer and often times the people who can most afford to spend money often appear casual when not in formal setting I have to dress for work all week long, I am not going to wear my suit or navy sport coat to buy a car on the weekend. If this is happening at some dealers, BMW needs to step up its game with training and monitoring their dealers better.
For sure it is not a systemic issue and one dealer can be a PITA and the next is very obliging. I can tell you that I have seen dramatic changes in a local BMW dealer just by swapping out top management. These issues often start at the top.
Maybe you're on the BMW radar due to your vids? In the late 70's i worked at a Texaco gas station and i knew a middle aged customer who owned a furniture/woodworking business and he was breaking in his Son from the ground floor so the son was always full of woodchips, etc. but looking for a MB and there happened to be a dealership down the street, the Son went down one day and was looking in the lot not in the showroom but no salesman came out so he went somewhere else and bought a new MB. I guess the salesmen were so used to dealing with guys in suits they ignored young guy with dungarees covered in woodchips, bottom line was the dealer lost a sale and also service for not even going over and ASKING if he wanted help of ANY kind.
yes this does happen, I wind up getting a guy that's not to seasoned and that's the way I like it. lol
True
Maybe. Sounds made up. I’ve been told via email that certain BMW dealerships prefer to see customers on a schedule appmt basis. Hence if you show up then you may it be high priority if appointments are either underway or scheduled within an hr.
People's money is all they give a shit. It's all about money. Next time, act like an asshole when you are in the BMW dealer. It worked for me. After waiting for 6 months for a M5 test drive, I decided to tell them if they dont let me drive a M5 then I will tell people to buy the BMW somewhere else. I was an asshole and knew it's not worth greeting in there. You guys should do the same.
That sucks
True
Breaking news??
Just talk to a BMW Genius if you have questions about the cars if you aren’t buying.
For sure
You’re 100% right! I’ve had this happen multiple times over the years and I just go to the next BMW dealer and who ever steps up, gets my business
That’s a good plan. I too no longer have time for people like that.
OMG! That totally happened to us as well. We actually had an appointment set up at BMW and they didn’t even come out for an hour. What infuriated us was they sold the used car that we there for right out from under us. The other person signed the paperwork as we waited. Also, they did try to sell us one of their new BMWs. Needless to say, their deal fell through and five days later they drove the car to our house. We were so mad that we refused to work with that sales person after that. Funny. Your video gives us a lot of insight. Thanks for making this video. Heidi
ExoticCar PlayPlace in the end, we got our used, four year old Porsche Boxster from the BMW dealership and even got 2k knocked off of it. It all worked out but I did not know of this tactic. Where are you in Canada? Do you know Jacob from 911 percent? You should collab. If you ever make it to Colorado, let us know. Heidi.
Same thing happened to me in Hartford Ct
But thought its because i am black .
But it happened to you so i dont feel bad .
nanah p Definitly not your skin color brother, all they see is what they perceive to be green. BMW used to be the dealer or car lovers that have the means to purchase a special product. Now most cater to a totally different clientele.
no, your money is green...you probably didn't have your hair parted right that day...or something
@@NeverEnuffIntegrity Now that's a good one right there! Lol
The worst experience at BMW of Alexandria, VA and the same at Fairfax, VA and Dulles, VA!! Bought a brand new 2021 X1 and will sell purely due to the worst customer service experiences! They literally ignore you!! Wrote to CEO and Customer Service and no response!! Will return to a brand that values customers: TOYOTA!!
Funny enough, but in Europe, I had the exact opposite experience. Where other dealers were not interested in me, because i don't walk in nicely dressed and still am quite young, the only dealer who did any effort to sell me a car, and took all the time for it, was at BWM. I think I went back 3 or 4 times before I bought it. Always got an appointment, was helped as quickly as possible. Walked out with a 3 series. Never been happier. That car is a dream.
Unfortunately same here in Australia as well. Not only with BMW but other carmakers as well.
Stevens Creek BMW in San Jose is full of a$$hat sales people and sales manager!! The worst treatment ever of a human being. I’ll never buy anything from them!
Funny you mention that. I was doing a deal over the phone with Stevens Creeks for the purchase of a vehicle two weeks ago. The vehicle was to be deliver to my house 400 miles away and they still gave me BAD service that I ended canceling and going local.
I worked in the Steven's Creek/San Jose! And your right Bro! There are some real High sided People out! Image and Technology is everything out there! Real pieces! LOL
Hello, btw I love what your doing with all your videos keep up the good work. I will be buying an e60 m5 soon. Looking forward to being part of this club. I sold cars for about 4 years and I know sales ppl profile potential customers all the time. Here in Los Angeles the car market is huge and many dealers don't keep sales ppl that conduct themself in that way. But if I were you I would pull up in your Lambo one day and see if they treat you different. Just to see if it's your look or is thier style of sales that may be coming from management, although I dought it. Let us know if you do the Lambo drive up.
This definitely would not happen and does not happen at my BMW dealer. As an employee, there is always someone who helps you no matter what you're here for.
Can’t judge a book by its cover. Some people have money in books.😊
That’s true. Profiling is never good
I went to BMW Seattle and same no goodmorning or hello. Very cold personalities. I dropped 25k down still personalities of a door knob.
Great analogy and parallel of a BMW salesperson to the “doorknob”. Cheers
Took my 18yr old BMW into Stevens Creek BMW to get the airbag replaced under a recall and was in the market for an M3. I was approached by one of their sales people and once he found out that I had a 18yr old BMW in for service, he turned around mid-sentence and never came back. I walked through the new and used car lots for about 2.5 hours and was never approached again. I wanted to test drive a used M3 and had to request a test drive through Cars.com, no joke! About 30min later the sales person that handles Internet sales met me in the lobby and I was able to get a test drive. I explained what happened and he apologized on behalf of the dealership.
The other problem that I believe is true for the SF Bay Area BMW dealerships, is that they rather let a sale walk if you try to negotiate anything more than $3k off the MSRP since there is someone making a $hit ton of money that will pay full price for an M product. Well good for them. I negotiated $10K off MSRP at an out of state dealer and flew in and picked up a new M3. When I returned back to Stevens Creek BMW to do my 1200 mile service, quite a few people at the dealership asked me why I didn't buy the car at their dealership. I laughed.
After purchasing a car over the Internet and the amount of respect I received from several other dealerships outside the SF Bay Area, I will never give Stevens Creek BMW any more of my time.
That is quit the story so I suppose what ever venue serves better that’s what it takes. I know some of the sales associates are great while others give the bulk a bad reputation,
I am glad you explained this to me. After hearing this it still doesnt explain why I am still treated like this 12 years later at the same dealership. I have owned 4 BMW's, all being bought from the same BMW dealership of Alexandria, Va. and I am still not greeted once I walk thru the door. I currently own a 2017 f80 M3 and thought they would treat me better once I bought an M car. I was wrong. Mercedes has much more respect for its customers by a mile thus earning my wife's business. If I didn't love what I get in the BMW brand in the way of driver involvement , performance and craftmanship, I would have been gone a long time ago. I don't see it ever changing. Btw I wear Jean's and sneakers on purpose because clothes don't make the person is my perspective.
The worst experience at BMW of Alexandria, VA and the same at Fairfax, VA and Dulles, VA!! Bought a brand new 2021 X1 and will sell purely due to the worst customer service experiences! They literally ignore you!! Wrote to CEO and Customer Service and no response!! Will return to a brand that values customers: TOYOTA!!
Profiling is a dumb thing to do for a salesman. I learned that people that look broke often have allot of money.
Totally agree
Glendale CA worst bmw dealership I ever went to.
Fremont CA best dealership I went to.
Ouch. Thanks for sharing
I have not had this issue at my local dealer here in Australia. In fact, they tend to bother me too much (as a 50 year old casually dressed male). However their spare parts department is very poorly manned.
I went out and bought a porsche instead
By BMW dealerships there is a certain arrogance like : "we dont need to fight for EVERY potential customer, because WE are BMW"....!!!
The same thing goes also by PORSCHE dealerships and by MERCEDES-BENZ dealerships especial in Germany, but also in Greece, where I live in the summertime....!!!
This has happen to me several time, now i understand why thanks for enlightening me.
That is unfortunate ! Heads up, and cudo's to BMW of Ann Arbor, MI they are elegant and treat ALL customers like ultra care, as if at some point , you may purchase.
Thanks for sharing there are some great ones and does not apply to all for sure.
I hate shopping for a car for that reason. BMW did that to me in Westchester, in the end I made him test drive 3 cars, and then I walked out.
Nicely done
I’ve been waiting for 48 hours to get an APPRAISAL on my car that THEY HAVE - and I’m interested in a lease on an X3…and they won’t get back to me.
7 minutes of “what actually happens is…..”. Jeeeezuz guy. This is a ONE SENTENCE explanation that you made an 11 min video on?
I tell you mark! To be profiled ain't cool no matter how you slice it! When I rolled in my local dealership in my super clean 2011 E93 Msport to get serviced, I received a lot of positive attention, but I do believe that if I had rolled up in a Chevrolet or Buick, because of my skin color, and my Jeans and pullover shirt, I may not have received the attention that I did! You're not exactly my twin ( Laugh), and look what happened to you? Sad but true that profiling is part of any business!
For sure Steven, it is unfortunate but a sad reality which can bite those dealers who act like this.
It’s totally a localized incident. That behavior is not acceptable are our dealership the moment you enter the show room you’re Greeted. You’re offered a beverage and every salesman is required to speak to anyone and treat every client the same. I’m truly sorry this occurred man. As a BMW dealership employee that is entirely false that’s an incident. The “up” system is dead that is the game 25 years ago. This information is absolutely not true lmao. Anyone who has ever worked sales in this modern world you know there isn’t an up rotation lmao. It’s whoever wants to sale sales. First one there it’s your deal. Everyone is looking to but their next car question is whose gonna sale it to them. Sounds like that automotive group is stuck in the 80’s
when i had a 328i that used to happen to me but now when i go to the dealer in my e60 m5 i have people opening the doors for me and trying to sell me a new M series car, i was insisted a beverage and was able to test drive a few vehicles on the same day and ended up not buying anything but everytime i go i still get the same treatment and i always walk in wearing a t shirt and jeans.
i live in orange county california it was at the buena park location. it was a good experience after i got an m5 lol
I’m 20 years old and drive a 428 M Sport. I’ve been in the dealership getting service for hours multiple times as well, walking around the showroom with no one saying one word at me, just get stare downs.
Hey Mark, do you remember the Audi 100LS?
I'm not sure it's typical of BMW dealers as a whole, although they do offer a high end product. You'd expect the same of a jewellers if you looked into the glass drawer with expensive watches. If you were suitably attired - yes, the'd be incredibly ignorant to do nothing.
It's pretty simple, just like in an apple store they know who you are and why you are there. Sure they could've said hello or good morning but they know why you are there. I wouldn't say its 100% always this case as profiling. Think about it from a business perspective, they are going to find people who are ready to buy first, second people that ask and third those who are unsure.
Also- you say a lot you like the brand- if the product is as good as you say it is, (I'm an owner myself too) but if this is the case wouldn't the cars almost sell themselves? I guess this is all subjective because I usually prefer it when I can look around before someone comes and asks me if I am interested in maybe a test drive and so on. It kind of gives me a second to think and see what is on the show floor.
Just my 2 cents- but I see your frustration. Nowadays business and numbers is more important than quality and service to customers; but I guess the times are changing. And you have to pay more to get par or better quality goods or service.
The people working in the bmw deslers they belive they are a high rollers and the customers the poors Incredible !!!!’
Happened to me and my wife as well. Personally, I don't have a problem letting someone know that I am just looking. I would rather be talked to then ignored any day. BMW motorcycle dealerships do not act the same way.
same thing happened to me. walked in to a local bmw dealer. looked at what they had and walked out. not one person approached me. then google saw that i was there and asked me to put in a review which i said no one approached me. a manager responded asking me to come back. lol. i already bought me car
Dealerships are the lowest form of scum
Right down there with Golddigger
It’s management. I work for BMW MINI. I have gone to both MINI and BMW sales training and it is ABSOLUTELY NOT the way we are trained. We are actually trained to greet everyone and make sure they have a wonderful experience.
Thanks for sharing. I know I have worked in service industries too and often Bias still creeps in
I’m from the UK and I could write a book on poor Dealerships to a VW dealer confirming a test drive then when I got there saying they know nothing about it and oh we don’t have that model in stock.
Exactly
Yes, this has happened to me. I approached a salesman and he did everything to get me out of the dealership including telling me they didn’t have any of the models I was interested in for sale. So I made his life easier and went across the street and bought an Audi.
Get to the point turkey
A heads up
If you go to Honda Toyota ford that won't happen to you they'll be cutting each other's throat for your business but a high-end dealership I can understand being profile on the way you dress
Nice
Yeah, it's utterly insane-- !! Btw, friend who went into Caddilac dealer got the cold shoulder in USofA, and thus decided on new Bmw 540 in '04. When i was under 34 at least, I also got plenty of being ignored by dealer salesmen/women, but depended on brand. One volvo place was the absolute worst and also most shit-assed and psychopathic dealership ever seen by me (Lynnwood, WA)
Wow, that is sad when this behaviour happens. Thanks for sharing.
That same thing happen to me. The got 4 BMWs from this dealership and now I'm ready to move on...
Exactly, it’s just time
Had this happen and then I bought a Mazda. Never looked back.
You really need to see my next video, so make sure you subscribe and hit the notification bell. Cheers.
Do bmw dealerships do transfers from other locations?
I believe some do
The bmw dealership is probably the worst place to deal with in general, they are all about making money, they don’t give a shit about people, if you’re there to get a water pump replace, and there’s limited loaner vehicles, the customer that has a oil pan gaskets repair will get that loaner car First even though you schedule a service appointments before him, but since his repair costs is greater than yours he’s considered worthy because he’s bringing in more income for the company, every dealership is very well organized, but bmw definitely has a bad reputation they have no problem showing anyone that they are only interested in making money, I had a bmw salesman telling me I need to put down at least $20,000 on an x6 this is even before running my credit report or calculating my trade in I quickly got into my Lexus and drive out from there, and got a better deal at a small five star dealership that was not a bmw dealership, and I got a complete service record on the vehicle I purchased.
I know what you mean I walked into a bmw dealer after work in dirty jeans and a regular shirt and I walked around and everyone just ignored me but then when I said I’m here to purchase a car they treated me a lot different
I'm about to do a trade in for my '13 X5 with Edmonton BMW. What should I be on the look out for?
Talk to Jeff Quick. Great sales person and mention I sent you.
@@ECPP Sounds good Mark, so far I dealt mostly with Tony the sales director but thanks for the heads up!
100% right I'm Dr in Florida . I spent almost 2 hrs in BMW dealership and nobody came to me.
It's unfortunate that this happens. This is a failure on the part of the salesmen and the managers. Sales people should never profile customers. Sales people should even talk to people who are not in the market because they need to make the sales floor a friendly welcome place for customers. Profiling is a bad practice. Managers should also never enforce this type of rotation. Customers from service are a great source of sales, but a salesman should never lose their turn for a new customer by talking to a service customer. A salesman should have talked to you to see if you were interested in a new car and should not lose his place in line regardless of your answer. Sales customers should be free game for any salesman to talk to.
I agree and if that’s how they do business then BMW can keep their cars in their lots
Hello , x5 what year do you recommended ? What engine ? Thanks
I think the M version or the diesel are the only ones to own.
ExoticCar PlayPlace thank you !!!
N55 gasoline L6 twin turbo and you won't go wrong!
I've tried watching two of your videos and unfortunately couldn't get through either of them. I used to sell furniture and this "Up" system is true in all sales industries. Funny enough I was just sharing a story with my family the other day about how I would get great sales because my coworkers 'passed' on their "Up". But story was told in about 3 min. This is not a BIG secret! Was actually looking for something informative :(
Sorry.
Same thing happen to me. I'm 25 n the dealer isnt gre best to me
all this could have been said maybe in like 2 minutes...Maybe try to have a script and practice then record. You beat around the bush so many times there's no more bush left in the end.. ...
hahaha
point on thank u
Cheers
You don’t know what you talking about brother . Funny 😄 and you drive a Bmer . So you do service at MB lol?
Cheers and actually i own 2 beemers and owned 3 before this.
Never had an experience of this kind.
Hi Mark..like always, a great informative video! 👍 I still haven't decided if to go with Jag F-Type R or BMW (M850i). I am leaning more towards BMW as I don't trust TATA's loyalty to their customers. They are switching to all electric in 2025..what's going to happen to their combustion engine counterparts? Are they still going to provide services to older Jag models and for how long before they realize that it does not fit their business model anymore? I love F-Type R but it seems like a big risk to take. Anyways..two questions about this video: wouldn't it be easier to just order a BMW online instead of having to go through the dealer? I heard that everything including the car delivery can be done all without leaving your home? Also, do you think that if you wore a suit you would've been treated differently? I say, maybe it is worth putting on a suit to speed up the process? I don't know...
Hi Ermin, yes some great points you make and, while i do not wear a suit, I believe I also do. It dress like I came off a construction job. To me it speaks volumes about their character. Either way, yes I think a remote buy is more possibly these days but when I filmed this video from a few years ago, the norm was in person. As far as your choice goes, the 850 is a quick car and likely would give an f Type r a run for its money. There is a risk in getting parts as time goes on since the Jags will be discontinued, but I believe the majority of bits will be around for quite some time, o worse than any other ICE since EVs May wind up obsoleting all gas jobbers. Service has not been great before so not sure things get much worse, lol. BMW has a good service structure albeit comes at a cost for any CeL or diagnostic non standard work.
@@ECPP Thanks for your response Mark! I agree with you. Like you said, who knows..EVs might soon make combustion engine cars obsolete. However, I refuse to accept that it will happen. We had cars with automatic transmissions for how long and manuals are still being produced. I think that as long as there is still a market for our combustion engine gas guzzlers, they will continue to be made. Unfortunately some car manufacturers will jump off the wagon and go all EV like Jag. That's why I think that BMW is a safer buy. At least for now. It's such a shame because I really like the F-Type R but 850 is a really beautiful car too. In any case, thanks for your advices Mark. I appreciate it!
PS: I think that the BMW dealership that made you wait for that long did a great disservice to themselves. I don't wear suits either..nothing wrong with dressing cool casual. It does speak a lot about them. I must say though that I had a similar treatment at our local Jag dealership. I had to go around looking for someone to talk to.
Hey man, I'm planning to go buy x5 used 2014 38k miles sitting on a lot for more than 340 days. Do you have any advice for buying tip?
I like the X5's so i think it would be a good choice for and SUV. That being said a warranty or extended warranty would be a good ask as far a I am concerned. Is this a gas or diesel ? Diesels and M versions are also more expensive and slightly less reliable than the rest of the line up.
ExoticCar PlayPlace it's a gasoline and a base model. Since the vehicle was sitting on a lot for almost a year, I'm kinda worried about the vehicle's mechanical issues.
Solution, change brand and go to lexus
Earl balance No one would leave BMW for a Toyota.
YES! This happened to me at an Infinity dealership. I was on vacation and hadn't shaved for over a week and I was dressed like a slob. I'm sure I looked homeless. I live in town in a high-end home and could buy and sell every one of those schmucks easily twice over. The manager actually took my name and ran my credit without asking me. The score came back off the charts high, and for some reason it was a few points higher than the upper limit. First, I got the incredulous stares and then it got to the point where they were tripping over each other. After the test drive the salesman apologized for the "delay" and mentioned my credit score. I told him that I pay my bills on time and not to judge people by appearance. He was obviously embarrassed. Good. I bought a BMW convertible.
🙄
You must be from Edmonton
ExoticCar PlayPlace im from saskatoon i to have a youtube channel about my cars including my bmw 335i cabrio sport package i just sold it and literally test drove a 2015 m4 at bavaria 1 month ago i am savagly searching for a used M4 i found alot of value in your "is the M4 a good buy video" check out my channel i have a few simular M4 videos on my channel.
ExoticCar PlayPlace im from saskatoon i replied but for some reason it didnt post...i to have a youtube channel devoted to cars and my bmw 335i that i recently sold..i am actually in the market for a used M4 and about a month ago test drove one in edmonton at bavaria Bmw i found alot of value in your " is the bmw m4 a good value video"
Growing up in California, BMW was Known as a Yuppy car! Another words, snobby, square, rich folks with their nose in the air! So the BMW Salesman caters to the Golf, Tennis, and Country club Guys!, not the cool, laid back, beanie wareing Exotic Car place guy, or other profiles outside of their visual criteria!(??????). I took my 2011 335i Msport E93 to a local dealership for routine service, and I was actually treated ok. Had I drove up in a "Lest than Standard auto"(????), I may have been to doing a piggy back video to yours! Lol. I get it!
100 percent Steven. I know I can play to their expectations but I would rather be more chill and be myself. Thanks again and cheers.
@@ECPP The cars don't make us, we make them! Peace!