This video popped up in my recommendations, and I have to say I did not regret clicking on it all! Although, in my opinion, I think a subtle adjustment to how the background music was used throughout could enhance it, though I'm not sure what specifically about the BGM was off to me. (take this with a grain of salt, just a random watcher maybe it might help improve the quality, maybe not)
Very high quality video, in terms of visuals. However, I think your general sentiment is too uncritical. The nostalgic relationship between fast food brands and individuals is a strategy actively pursued to improve customer retention and brand loyalty, not a "happy coincidence". This is all well and good, except when you consider the underlying fact that fast food joints like Jolibee are not neutral parties. The food is extremely unhealthy and contributes to obesity, especially amongst vulnerable members of the community such as urban poor. Moreover, Jolibee in the US was recently found to have exploited and underpaid their workers, part of a broader system of manipulation and negative practises. You can cherish the memories without being swept away by the fantasy.
Thank you so much for the feedback! That will be in a future video. I initially wrote the script for this one as if I was writing a love letter to Jollibee and that was the main message I wanted to convey. I also want the first episode of this series to be something that a lot of Filipinos can relate to especially coming from a Filipino immigrant who's always feeling homesick. However, you are right. As much as I love Jollibee, it's still a huge corporation, and without a doubt, they stepped on a lot of people along the way. Hopefully, that future video will come to fruition, and I'll make sure what you mentioned will be acknowledged in that video. Cheers!
Thanks for the reply. I can appreciate the sentiment that you're expressing and what the brand means as a national icon. I look forward to your subsequent video on the topic!
The strategy is to cultivate that happy experience among the youth so they will always go back to Jolibee for that happy coincidence. The creator made a good point and he was critical about it. Being critical is not always negative. Critical is essentially a critique about something and his critique is on Jolibee nostalgia and why people keep coming back to it. The marketing strategy is the creation of happy memories and a sense of familial nostalgia cultivated among children and their family members. The title of this video is not to show the negative side of Jolibee. Thus it fulfills the point of this video.
Nice content man! 💯Abangan ko pa mga susunod na episode!
Thank you so much for watching! I'm currently in the process of writing the 2nd episode!
Ganda ng quality bro!!!! gawa kapa ng marami!!!!
Thank you so much! I'm in the process of making of the 2nd episode!
This is nice content bro
Life back then was so simple, sabayan mo lang ng Jollibee satisfied ka na.
Super true po huhu. All my teenage problems can be solved with one cheeseburger back in the day! Thank you!
Underrated video
Thank you so much for the warm comment. I'm currently working on the next episode. Take care!
buti nasa recommended ko to solid quality ng content.
Thank you so much po! More coming soon! :)
This video popped up in my recommendations, and I have to say I did not regret clicking on it all! Although, in my opinion, I think a subtle adjustment to how the background music was used throughout could enhance it, though I'm not sure what specifically about the BGM was off to me. (take this with a grain of salt, just a random watcher maybe it might help improve the quality, maybe not)
Thank you so much for watching! Thank you for the feedback, I'll see how I can do the background music better. :)
Uuuuy! QUALITY content!
Thank you so much po!
The love for Jollibee from filipinos isnt just material and culinary. Its also the ONLY filipino product recognized and loved by non filipinos.
Other than Adobo and Lumpia, I think you're right! Seeing the Bee does remind them of a taste of Filipino culture.
I hope Jollibee will make Ultimate Burger Stake again, it was my favorite meal.
I'm hoping too!
Very high quality video, in terms of visuals. However, I think your general sentiment is too uncritical. The nostalgic relationship between fast food brands and individuals is a strategy actively pursued to improve customer retention and brand loyalty, not a "happy coincidence". This is all well and good, except when you consider the underlying fact that fast food joints like Jolibee are not neutral parties. The food is extremely unhealthy and contributes to obesity, especially amongst vulnerable members of the community such as urban poor. Moreover, Jolibee in the US was recently found to have exploited and underpaid their workers, part of a broader system of manipulation and negative practises. You can cherish the memories without being swept away by the fantasy.
Thank you so much for the feedback! That will be in a future video. I initially wrote the script for this one as if I was writing a love letter to Jollibee and that was the main message I wanted to convey. I also want the first episode of this series to be something that a lot of Filipinos can relate to especially coming from a Filipino immigrant who's always feeling homesick. However, you are right. As much as I love Jollibee, it's still a huge corporation, and without a doubt, they stepped on a lot of people along the way. Hopefully, that future video will come to fruition, and I'll make sure what you mentioned will be acknowledged in that video. Cheers!
Thanks for the reply. I can appreciate the sentiment that you're expressing and what the brand means as a national icon. I look forward to your subsequent video on the topic!
The strategy is to cultivate that happy experience among the youth so they will always go back to Jolibee for that happy coincidence. The creator made a good point and he was critical about it. Being critical is not always negative. Critical is essentially a critique about something and his critique is on Jolibee nostalgia and why people keep coming back to it.
The marketing strategy is the creation of happy memories and a sense of familial nostalgia cultivated among children and their family members.
The title of this video is not to show the negative side of Jolibee. Thus it fulfills the point of this video.