This channel is so underrated (probably not for long though). Not only is the host clearly a real professional with a ton of knowledge but he's also such a good speaker. Also, I know this sounds weird, but I find his tone of voice very calming. I would love to see a video about Ralph Lauren, or actually even several videos. I would personally be most interested in their somewhat more limited stuff like the Respect Wildlife collection or something similar but anything would be great.
Entire video on packaging and entire video on selecting yarn and fabric please. This was the easiest subscribe decision ever, so much dense value but well paced/entertaining.
5:00 - This is indeed a bad example of branding variation. Cav Empt over-dying their arm-patch along with the entire garment are a good example of it. You can add variety to your labeling, so long as it's done intentionally and in character with your brand. Another great video, thanks for uploading. Break down of a Cav Empt hoodie or sweater - ideally something pre 2019 or a comparison with then and now - would be cool to see.
It's all about presentation! A steak eaten in a beautiful Steakhouse is a very different experience than a steak eaten in a diner. The packaging is about evoking emotions. So paying attention to product and packaging is what creates a all encompassing product experience!
Great advice about packaging. Obviously a brand like OVO sells to the glazers of drake, but an up and coming brand for sure needs to do this. Satisfy has great packaging and hang tags. Love their stuff. I guess I'm a satisfy glazer myself lol
We'll definitely be brining it back! We are doing construction right now with our office. When we bring back the fittings we will be bringing alot more along with it!
A little while ago I was at a cut n sew shop in the east end. The owner was giving me a tour of the facilities and I saw them unstitching Gildan labels from a large pile of black tshirts. I asked him about it and he gave me a smirk and said "its for a Toronto rapper. We'll be embroidering his logo and adding his label to these. Not worth the $80 but the kids eat it up!" A product is only worth what you're willing to pay.
I would like to know the brands you work with so we can support them. I'm not sure if that is a conflict of interest but they need to see the value you provide and vice versa.
Really Appreciate it! We are still not sure how to navigate sharing the brands we work with. We don't want to give favoritism and change the focus away from creating really awesome products with them to just marketing 🙏
Great stuff! I would love to know what you would consider a mass produced medium or high quality product. What's the most high quality product for a t-shirt under $50? Under $100? Thanks!
But there are also tops like the current jumpers that are made in Canada - is the quality there also so bad and that you pay too much for the quality or is that now only related to the T-shirts?
I still wear the OVO merch I have, but this video convinced to never get OVO again. It's really just too overpriced for such basic stuff. I have to say that they were on point with marketing the brand and their products real strategically tho. Great video!
I literally couldn’t care less about packaging. In fact, I hate excessive packaging, it’s bad for the environment and does nothing for me. If it was reusable, then it would make me happy. It’s sad to see companies like S.I spending so much on packaging to support their online sales. I’d rather my garment be made in house by people that love the company they work for. I used to love the fact that S.I was made entirely in house from start to finish. I didn’t mind paying a little extra for this. In fact, I wore my jacket with pride knowing almost everything was done in-house by people that were hopefully doing a job they love doing. Not saying people in China don’t love what they do, but they never see the whole, they only see their part. I’d like to see Chinese fashion brands of their own make it in Europe, not just support us lot with cheap labour.
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
This channel is so underrated (probably not for long though). Not only is the host clearly a real professional with a ton of knowledge but he's also such a good speaker. Also, I know this sounds weird, but I find his tone of voice very calming. I would love to see a video about Ralph Lauren, or actually even several videos. I would personally be most interested in their somewhat more limited stuff like the Respect Wildlife collection or something similar but anything would be great.
Appreciate it!
Great video. Would definitely love to see one about packaging
On it!
@@Shiftfashiongroup I agree that’d be an interesting video, I always appreciate and never forget nice packaging!
Another great video. I like the idea of nicer bags/tissue for the basic packaging, I would like to see a video about that.
You got it!
Agreed 👍 ❤
Entire video on packaging and entire video on selecting yarn and fabric please. This was the easiest subscribe decision ever, so much dense value but well paced/entertaining.
5:00 - This is indeed a bad example of branding variation. Cav Empt over-dying their arm-patch along with the entire garment are a good example of it. You can add variety to your labeling, so long as it's done intentionally and in character with your brand.
Another great video, thanks for uploading. Break down of a Cav Empt hoodie or sweater - ideally something pre 2019 or a comparison with then and now - would be cool to see.
You should do a video on WonderLooper, a new made in Japan company. Specifically the 701gsm sweatshirt.
You absolutely should make a video about packaging. It's unfortunately an often overlooked part of clothing brands.
depends... the garment should speak for itself and not the packaging... I've seen amazing packaging to cover up the shitty quality of a piece.
@@SonOfOdin777 The garment is priced at 10x its real value. You are paying for the brand and the experience. You should expect good packaging.
It's all about presentation! A steak eaten in a beautiful Steakhouse is a very different experience than a steak eaten in a diner. The packaging is about evoking emotions. So paying attention to product and packaging is what creates a all encompassing product experience!
Awesome video, as always. Please do an overview of Nike's NOCTA sub-brand, and how's the quality compared to the OVO brand.
Will do!
NOCTA quality better no cap
Great advice about packaging. Obviously a brand like OVO sells to the glazers of drake, but an up and coming brand for sure needs to do this. Satisfy has great packaging and hang tags. Love their stuff. I guess I'm a satisfy glazer myself lol
You a kthot?
Garment dye, pigment dye and mineral wash are all different techniques with different results it would be helpful to have those breaking down as well
We will!
Very cool concept! I just subbed and I will be consulting your videos before spending a bunch of money on clothes from now on :)
Awesome! Thank you!
Great video! I miss those parts where you’d wear the pieces and display their fitting before cutting them up, though.
We'll definitely be brining it back! We are doing construction right now with our office. When we bring back the fittings we will be bringing alot more along with it!
I’ve seen designers purposely leave their labels in garments before garment dying to show “proof” it was garment dyed…
😂 if they need to do that then they need to work on building trust and a good reputation with their customer base instead
A little while ago I was at a cut n sew shop in the east end. The owner was giving me a tour of the facilities and I saw them unstitching Gildan labels from a large pile of black tshirts. I asked him about it and he gave me a smirk and said "its for a Toronto rapper. We'll be embroidering his logo and adding his label to these. Not worth the $80 but the kids eat it up!"
A product is only worth what you're willing to pay.
Wouldn't be surprised!
One good thing I like about garment dying is that it creates a unique patina on the garment
Definitely!
Loving the content man, one day you should take apart some denim. I recently got my first pair of Japanese selvedge and it go crazy
We have a pair of purple denim in the Lab! Joe has been avoiding it because it takes so long to take apart denim 😂
@@Shiftfashiongroup Awesome! Your guys content is really for the people! 👖
Debossing is not raised. Embossing is raised.
Correct
Would really like to take apart a garment dyed t-shirt that you think is the best in the market, and do a quick comparative analysis.
Thanks
We're finding out together!
Nice video! Speaking of packaging, another streetwear brand ran by a rapper is ‘Syna World’. Their packaging has a nice personal touch
Awesome channel! Would love to see you do an OVO hoodie.
I would like to know the brands you work with so we can support them. I'm not sure if that is a conflict of interest but they need to see the value you provide and vice versa.
Really Appreciate it! We are still not sure how to navigate sharing the brands we work with. We don't want to give favoritism and change the focus away from creating really awesome products with them to just marketing 🙏
Pls make a Video about packaging 🙏🏻🙏🏻🙏🏻
Will do!
@@Shiftfashiongroup thx 🙏🏻
Great series
I really wanted to grab the new OVO line for Canada Skateboarding and this has me feeling pretty glad I haven't jumped on it...
In your opinion then which brand is best to wear or buy huh ?
Great stuff! I would love to know what you would consider a mass produced medium or high quality product. What's the most high quality product for a t-shirt under $50? Under $100? Thanks!
Have you ever done the different Uniqlo tshirt lines?
Not yet! Which one do you want to see?
But there are also tops like the current jumpers that are made in Canada - is the quality there also so bad and that you pay too much for the quality or is that now only related to the T-shirts?
I think it’s unfair to say that garment dye isn’t as good. Comfort Colors etc is super hot as blanks right now
Would definitely like to see one about bands that, in your opinion, have great merch
PLEASE DO an entire video on packaging.
We will!
I agree 💯
I still wear the OVO merch I have, but this video convinced to never get OVO again. It's really just too overpriced for such basic stuff. I have to say that they were on point with marketing the brand and their products real strategically tho. Great video!
At the end of the day a brand that will stand the test of time is great product + great marketing
You just gotta look for the material for certain things, some clothes are made in Canada and those are better quality
@@colocho_Do you have any brand suggestions?
I still buy ovo merch. I love the stitching and my shirts are still holding up after 5 years.
@@RigginTheRod010 i got a shirt from 2021 and it holds up well, except the print design is kinda getting musty and cracking
lol why did you have to wagwan delilah me ffs was not expecting that
😂😂😎😎
You also say there are good quality brands, wich ones?
packaging video forsure!
🫡🫡
What OvO stand for?
October's very own
Lol he talking about bags and tissue 😂😂
I literally couldn’t care less about packaging. In fact, I hate excessive packaging, it’s bad for the environment and does nothing for me. If it was reusable, then it would make me happy.
It’s sad to see companies like S.I spending so much on packaging to support their online sales. I’d rather my garment be made in house by people that love the company they work for. I used to love the fact that S.I was made entirely in house from start to finish. I didn’t mind paying a little extra for this. In fact, I wore my jacket with pride knowing almost everything was done in-house by people that were hopefully doing a job they love doing. Not saying people in China don’t love what they do, but they never see the whole, they only see their part. I’d like to see Chinese fashion brands of their own make it in Europe, not just support us lot with cheap labour.
Keeping it 💯
🫡
Can’t decide ngl
Sheffield Wednesday badge (English football team)
He talking about labels lol
vetements
Do Supreme
We will add it to the list!
You are so gosh-darn charming!
Lol Joe will appreciate that!
WOW
Now say O…V HO… OVHO
Funny
I’m still gonna buy a ovo sweater just cause drake is my favorite rapper.
guy wearing a black shirt says he wouldn't wear this black shirt
One is a heavy weight pima cotton t shirt that is tight knit. One is just a basic tee shirt designed to check enough boxes to sell
@@Shiftfashiongroup looks like the 12 pack from walmart
@@dumpsterdiverdetector looks deceive, touch does not.
@@IWantToBeInOVO bet you do a lot of touching yourself
booo drake.. OV-HO haha
😂😂