Tony & Melissa Cere of Kinetix, PT on Growing a Private Practice and Creating a Positive Impact

Grow Your Practice Podcast: Kinetix PT Founders Tony & Melissa Cere Share Their Journey and Tips on Team Building, Cash Revenue, Renegotiating Reimbursements, and Balancing Growing a Family with Growing a Practice.
In this episode of the Grow Your Practice podcast, host Chad Madden is joined by Tony and Melissa, founders of Kinetics PT in Gainesville, Florida. They discuss the unique challenges of running a private practice, including negotiating better insurance rates, implementing successful cash-based services like laser therapy, and enhancing team culture and profitability. Melissa shares her personal motivation for becoming a physical therapist, while Tony talks about his decision influenced by a desire to help people and his entrepreneurial background. They also delve into their journey of growing their practice amidst personal and professional obstacles, the strategic moves that have significantly impacted their practice's growth, and their insights on team building, risk-taking, and navigating the complexities of healthcare billing and reimbursement. Additionally, the episode covers the importance of mentorship, community impact, and maintaining a strong partnership in both business and life.
00:00 Introduction and Invitation to the New Course
01:58 Interview with Tony and Melissa from Kinetics PT
02:15 Journey to Becoming Physical Therapists
04:55 The Story of How Tony and Melissa Met
06:28 The Birth of Kinetics PT
07:50 Challenges and Realities of Running a Practice
10:40 Building a Strong Team Culture
18:09 The Reimbursement Renegotiations Journey
23:01 Negotiating with Insurance Companies
24:31 Exploring Cash-Based Services
25:19 Expanding the Practice: New Locations and Services
26:09 The Impact of Renegotiation and Expansion
26:32 The Power of Cash-Based Services
27:50 The Journey of Practice Expansion
29:23 The Role of Teamwork and Communication
33:05 The Importance of Personal Growth and Development
38:15 The Power of Community and Sharing
40:24 The Impact of Breakthrough on the Practice
42:58 Recognition and Awards
43:59 Contact Information

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Thank you Tony and Melissa for sharing your journey and your insights! Learn more about Kinetix PT at www.kinetixpt.com
Note: Applications for Profitability Under Pressure close March 21st, 2024. Apply at getbreakthrough.com/apply/