Navigating Global Expansion with Kanessa Muluneh: An Immigrant's Success Story

Hear about Kanessa’s (‪@europeanhabesha‬) inspiring journey from immigrant to multimillionaire as she shares her incredible story and insights on navigating global expansion.
You’ll gain insights into overcoming cultural barriers, navigating unfamiliar territories, and seizing opportunities for international growth. In an era where global expansion can redefine your business, this episode is a must-watch for entrepreneurs ready to embrace new horizons and maximize the potential of global influence.
EPISODE HIGHLIGHTS
- New market? Take your time: When you're expanding into a new market, don't rush. Each place is unique, and you've got to adapt. You can't fully grasp it until you're in the thick of it. So, be patient, stay flexible, and learn from the local market. (06:01)
- Find your unique edge: To make it big, you need to know what makes you special. Just like Kanessa did, figure out what sets you apart. Use those strengths to connect with your audience, and you'll build a strong personal brand that attracts like-minded folks. (15:48)
- Mistakes = Lessons: Mistakes are part of the journey. But here's the thing: they're some of the best teachers you'll ever have. So, when you stumble, look for the lesson. Those slip-ups are golden opportunities for growth. (17:55)
- Surround yourself with supportive people: Having people in your corner is huge. It could be family, friends, or a mentor. Find someone who'll keep you on track, challenge you, and help you reach your goals. With that support, you can do amazing things. (19:38)
- Face Your Fears: Fear is normal, but it shouldn't hold you back. Instead of ignoring it, use it as fuel. Dig deep to understand what's causing the fear. Then, take small steps outside your comfort zone. That's where the magic happens! (32:16)
ABOUT KANESSA MULUNEH
Kanessa Muluneh is the Founder of MULU, a multimillion-dollar plus-size clothing brand. She comes from Ethiopia but was raised in the Netherlands. From reshaping fashion with MULU to launching Europe's first Female American Football League, Kanessa uses her global influence to solve actual problems for her audience and make a true impact beyond business.
She started six businesses by age 32 but also built diverse streams of income and companies. She's not just an entrepreneur; Kanessa prefers to call herself a ‘problem solver.’ Shaped by her cultural background and motivated by impact, Kanessa brings a unique perspective to the table, fostering learning in underserved regions and inspiring a new generation of entrepreneurs worldwide.
Website: mulu.love/
LinkedIn: / kanessa-muluneh-297984b2
Tiktok: / kanessamuluneh
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