How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
HTML-код
- Опубликовано: 4 июл 2024
- Professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.
Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart.
Subscribe on iTunes or wherever you get your podcasts.
Listen to an episode at www.hbs.edu/coldcall.
writing a novel about Helena Rubinstein it was surprising for me as German writer to note the very same view on the her personality. Unfortunately her importance as an important art collector was not mentioned.......and in 1870 Krakow did not belong to Russia but the Austro-Hungarian monarchy ;-)
Her brand made my favorite cosmetics in the 1970's. She had two very nice lip glosses aimed at teenagers and a good foundation for oily skin that had very few ingredients. Those products were missed.
Great Video!
She sold the idea that EVERY woman can be beautiful. "There are no ugly women, only lazy ones." she said. If a woman dieted, exercised and, of course, used Rubinstein cosmetics beauty can be hers. Helena sold hope and dreams.
No joke, she inadvertently created the current oversaturated leftover women market. Her products allow women to delude themself into thinking they deserve a better man. The problem with that is, when all the good men are taken, can they go back to reality and realize their not as pretty as they were told they were? Sadly, the answer is no.
Very interesting...I found her name trying to learn copywriting
Very interesting, thank you! The Queen of the Beauty we know. But rapidly unknown after acquisition by L'Oreal Group... This is THE story of beauty to be proud of. Not L'Oréal Paris.
How twitter be missed in this time
my inglesh are the worst,why she is a lier?