Baking & Snack interviews Raul Obregon from Grupo Bimbo

Charlotte Atchley, editor of Baking & Snack, speaks with Raul Obregon, chief information and transformation officer at Grupo Bimbo about the company's robust mission statement, purpose and strategy help the company channel every business decision into realizing the founders’ dreams: to build a sustainable, highly productive and deeply humane company.