Why Kirkland Can Do What Other Private Labels Can't

Kirkland Signature is really what makes Costco, Costco. In 2021, the private label brought in a whopping $58 billion in sales, about a quarter of Costco’s overall revenue. So, what exactly is the secret to Kirkland's success? It has a lot to do with the millions of shoppers like me.
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[@chrislewis4606]

I remember being told looooong ago that Costco does very little development of their own food products, and instead sample a wide variety of private submissions and pick the best - as well as supply a substantial package to the winners.
Could just be another tale. I never did bother to research that… Anyone else hear that too?

[@dorothyyoung8231]

I routinely pick Kirkland brand items over “name” brands. Realistically, Kirkland IS a name brand.

[@Brownie.-]

Store brands are basically brands. Just everything is on different levels.

[@skybluskyblueify]

Their dog food is better than any dog food sold in grocery stores and on par with the best found in most feed stores. I had been veterinary nurse for 20 years and know what to look for, for the price I want to pay, and Kirkland fits the bill, literally.

[@cookmyflower]

Being a dog, I confirm it.

[@christian19701]

Kirklands high end Vodka is NOT grey goose. Costco buys it from a company with not affiliated with grey goose. And I would argue is better because quality is more consistent.
PS Kirkland regular Vodka is also very good, and an extremely good value.
*It just doesn't have a bunch of reddit conspiracy rabbit holes dedicated to it.

[@55123Swiftfoot]

Very informative and concise!!! Great voice and great delivery of info

[@mryan3123]

I was hooked on Costco around a decade ago. Hell, I even use Kirkland golf balls and golf gloves. I have yet to find any kitkland product that I didn't like. If I was to complain about anything, it would be the package sizes. But, for the issue of product sizes like meat, we simply decant the food products into smaller vacuum storage bags and store them away in our freezer.

[@ally_coffee_break]

Now, I want a $1.50 hot dog & drink while I go explore Costco for more finds!

[@bar8393gm]

If Kirkland made a car, I’d buy it.

[@joeym5243]

Kirkland doesn't "make" anything though, they just put their own label on it

[@the-gas-station]

If the Kirkland Signature was a car they put their name on, I'd buy it.

[@chickenman5137]

So you want a pack of two cars Sir?

[@alphaomega1351]

​@@joeym5243
Well, neither did any gods. 😳

[@TijoJose-zs7cn]

A Kirkland Car would just be a high-trim Toyota Camry Hybrid XLE, BUT they only come in a 4 pack. 4 super Camrys for $85,000 when the MSRP of one is $40,000.

[@toddtheisen8386]

Lovely spokesperson. Need more of her.

[@coltongreen1848]

I practically live off their $4.99 whole roasted chicken. I don’t know how people walk past that steal!

[@sixtynineelephants2403]

They also make their own version of a product if the brand name sells well. Usually cheaper.

[@gwcrispi]

Watching this while sipping on my Kirkland Pacific Bold brew...

[@CT-ue4kg]

They've absolutely nailed it. And im not sure there is anything like it globally

[@russellpengilley5924]

When your membership is roughly equal to the population of Japan (which itself is the 12th most populous country in the world), then you can do things that no-one else can. The scale is remarkable!

[@jau38]

More of Naula please.

[@m.night_schlongislong]

yes

[@colez1597]

Yes- she has VERY nice breasts, a very charming quality in women

[@samuelclemens6841]

No

[@georgebeez-ee39]

Yes

[@cyrilbullard8431]

Yes she is gorgeous

[@jcf2322]

You can't go wrong with Kirkland. Brand loyalty just isn't what it used to be. Saving money is more important.

[@jefflucas6217]

One brand to rule them all: The Kirkland Signature Story

[@NPA_Arts]

Skynet

[@aarjithnandakumar]

3:00 Walmart has multiple private labels - infact equate probably isn’t even its biggest (Great value / mainstays / hyper tough )

[@WillJackDo]

I could listen to her all day...

[@glssjg]

I feel like investing in a small teleprompter would be good for these types of videos

[@radamdavidson]

Kirkland brand teleprompter

[@thesuzyday]

HEB private label 💯 they make products that are unique and not just copy other brands

[@Akash.Chopra]

And yet, membership fees account for more of Costco's profits..

[@paulschuster3451]

I love morning ! The toughest part is I feel Costcos aren’t located enough in the cities

[@bl00dkillz]

Only 5 IN ALL NYC sadly

[@nalou6933]

Sadly, unless you buy A LOT of merchandise, the membership fee doesn't save you much.

[@zed4229]

They get you to pay the profits up front.

[@YouilAushana]

0:58 - no wonder the chick got all the taste testers right

[@jaimeponte5832]

Among other reasons, why i love Costco!!!

[@willemvanriet7160]

Interesting that Kirkland is the only brand with healthy products on your graph of the biggest companies...

[@AdamRafeedie]

They make good stuff can't lie

[@lilblackfish2009]

kirland needs to make protein powder lol

[@YouilAushana]

0:30 larger just by restricted size options.

[@TurnerClassic]

Wegmans Store Brand is Elite

[@BensEcoAdvntr]

This might have been a good video, but I *really* disliked all the added pop and click sound effects. Very grating and distracting to listen to. Don't overdo your production, we just need the presenter speaking with occasional b-roll in the background

[@TaigiTWeseFormosanDiplomat]

0.0.0.０

[@AMPProf]

ZIT'S ALL EVIL BY THE WAY.. WHOOM IS WRITTING THESE