The Rise of the American IPA -- Craft Beer Economics

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  • Опубликовано: 4 окт 2024
  • The Rise of the American IPA -- Craft Beer Economics
    IPAs are bitter, bold, and everywhere but in a nation that had prohibition and a subsequent addiction to light lagers it can be tough to see how exactly that happened. That journey from obscure beer style to industry leader is something I want to retread in this video today, and as a bit of a hop head, I couldn’t be more excited.
    Beer by the Numbers Instagram: / beerbythenumbers

Комментарии • 32

  • @talkingwhiskey1507
    @talkingwhiskey1507 4 года назад +6

    I’ve had some amazing IPA and some horrible ones. Excellent video. I really enjoyed this one.

  • @DrHansBrewery
    @DrHansBrewery 4 года назад +4

    It’s so nice having you back!

    • @BeerByTheNumbers
      @BeerByTheNumbers  4 года назад +1

      Thanks so much! Cheers!

    • @mattpike7268
      @mattpike7268 4 года назад +1

      Yeah, I actually almost forgot how awesome your vids are! I really like the historical aspect of them.

  • @mattpike7268
    @mattpike7268 4 года назад +4

    Your so right about variety, I love trying a different craft beer every night with supper! My local brewery has a 9.5% DIPA thats almost dangerously drinkable 🍻

    • @BeerByTheNumbers
      @BeerByTheNumbers  4 года назад +3

      Me too. Always love diving into a new brew experience. Cheers!

  • @Jeremy-dd2jj
    @Jeremy-dd2jj Год назад +1

    Great vid. I make beer, but am more a stout fan. But I do love an extra hoppy ipa. Hipsters unite.

  • @iitzfizz
    @iitzfizz 8 месяцев назад

    Just starting my IPA journey as I used to just drink lager 99% of the time.
    Today I'm drinkning some Camden IPA it's pretty good!

  • @WhiskeyQuests
    @WhiskeyQuests 4 года назад +2

    Excellent video as always. Here’s to Mr. Jackson may he Rest In Peace 🥃🍻

    • @BeerByTheNumbers
      @BeerByTheNumbers  4 года назад +1

      Indeed. Cheers to him and the great beer fans he inspired!

  • @wayleygg
    @wayleygg 2 года назад +1

    Used cascade today on my first homebrew! We used cascade/centennial for bittering, finished with Idaho 7.

  • @stanwinarski7059
    @stanwinarski7059 3 года назад +2

    Bless IPAs. The perfect confluence of consumer preferences and manufacturing advantages. Did the industry build the style or did the style build the industry. Only Tolstoy knows for sure. Cheers

  • @HVAC_Sean
    @HVAC_Sean 2 года назад +2

    I don't really get IPA's. The don't taste good to me, yet they get their own section at my grocery store. There are a hundred "different" IPA's to choose, yet only one or two sours. And in the basic beer section, it's mostly Lagers. There barely any diversity. And the only joy to be had with the explosion of IPA's is the cool artwork they often display. It's a damn shame. I don't see why they dominate. Often, they're more expensive than other beers.

  • @AnonYmous-jp8uu
    @AnonYmous-jp8uu 2 года назад +1

    more isn't always better

  • @iamonky
    @iamonky 2 года назад

    awesome!

  • @tylerpae6971
    @tylerpae6971 3 года назад +2

    Ipas are the new lager honestly ipa.is what I feel.beer should taste like I love it soo soo much

  • @dannyrascal9032
    @dannyrascal9032 4 года назад

    Appreciate what you do! Cheers 🍻🍻

  • @brewsandbass5572
    @brewsandbass5572 4 года назад +6

    Beer would be boring without IPAs.

  • @jorgegomez6164
    @jorgegomez6164 4 года назад +5

    Personally I hate IPAs the hype and taste

    • @BeerByTheNumbers
      @BeerByTheNumbers  4 года назад

      Fair enough, they are quite the divisive style as well

  • @StoneyardVineyards
    @StoneyardVineyards 4 года назад +1

    Love me some iPa, great beer for sure . Prost

  • @peterjohnson1734
    @peterjohnson1734 Год назад

    Far too many bars offer multiple IPAs on draft with few or none of every other style. No Lagers or Pilsners, but five varieties of IPA. Sometimes a customer just wants a real beer with a full flavor that's not overly hopped to cover for its flaws. And no, I don't mean Bud or Miller.

    • @alejandroramirez4470
      @alejandroramirez4470 11 месяцев назад +1

      Funny how it's mentioned in the video IPA was the style trying to be different but now to be different you have to drink styles like sours or browns. Blame the tons of hops available but beer is always an ongoing experiment.

  • @brianlayne9742
    @brianlayne9742 2 года назад

    IPA's are meant to age, via hops preserve for travel. Its fun to age a few in a cellar for a few weeks or so.

  • @UltraZelda64
    @UltraZelda64 4 месяца назад

    Meh... the lecal Giant Eagle used to have the best selection of beer. Every style you can think of, no one's tastes were left out. Now, their selection is about like Wal-Mart. Meaning, if you like mass-produced beer and IPAs. Not exactly good if IPAs are down there with macro lagers on your least favorite styles.

  • @alekpd2940
    @alekpd2940 2 года назад

    Michael Jackson?!! haha

  • @NickXtreme
    @NickXtreme 4 года назад

    what is the difference between American pale ale & American IPA

    • @SharkKowalski
      @SharkKowalski 3 года назад

      AIPA has more hops added and is more bitter than APA. "American" stands for type of hops (growned in US) and 'India' is for big dose.