What Does a Social Media Manager ACTUALLY Do? Social Media Management for Beginners

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  • Опубликовано: 27 дек 2024

Комментарии • 225

  • @beargroundscoffeeco
    @beargroundscoffeeco 2 года назад +279

    I just wanted to come forward and say that being a social media manager is not for the weak. I'm a social media manager for five separate accounts and there is a TON of work that goes into it. It is not simply taking photos and posting them on Instagram and being done. It's a real job and it's a lot of work.

  • @Stayhard649
    @Stayhard649 3 года назад +85

    This is the most coherent piece that I have heard about this subject in the past year or so! Great job and thank you 🙏

    • @thelatashajames
      @thelatashajames  3 года назад +3

      So glad it was helpful!

    • @erinshields796
      @erinshields796 3 года назад +3

      I had to pause every few minutes to write all this down!! So helpful thank you :))

  • @Sarah_academia
    @Sarah_academia 3 года назад +71

    Someone asked me to manage and be a content creator for their Instagram because they liked my own account that much. I know nothing about being a social media manager except for what worked for me. I’m thinking I might potentially do this for a living now. So thank you so much for all of your videos, they’re being extremely valuable for me while I navigate this new adventure ❤️

    • @smokingxdreams.1045
      @smokingxdreams.1045 2 года назад

      What did you use to post on your insta?

    • @mariah7773
      @mariah7773 2 года назад

      Did you do it? How did it go?

    • @Sarah_academia
      @Sarah_academia 2 года назад +10

      @@mariah7773 I’ve been working for this person for 7 months and she loves what I do. I haven’t reached out to new people yet, but after 7 months I’m confident and I’m actually starting to get the word out there. I didn’t want to be overwhelmed and have a lot of clients when I was still trying to learn the job myself. It’s a rewarding job and I love it. Best of luck to you!

    • @Sarah_academia
      @Sarah_academia 2 года назад +3

      @@smokingxdreams.1045 for now I manually post everything since I only have one client, but I might look into automated services in the future. I believe you can autopost on IG via facebook now

    • @mariah7773
      @mariah7773 2 года назад +2

      @@Sarah_academia thank you! ❤️

  • @MarketingHarry
    @MarketingHarry 3 года назад +120

    I believe these series will be useful for so many people that want to start working as social media managers! 🙌

    • @Imf_hope
      @Imf_hope 3 года назад

      ruclips.net/video/g2CoCSrfJUw/видео.html

  • @chericobb_
    @chericobb_ 3 года назад +18

    46 seconds in! You are such a vibe!!! I remember in your last video you said when other people pave the way that’s confirmation that it’s possible. That’s why I enjoy your content. Wishing you all the best

  • @joelkehinde3535
    @joelkehinde3535 2 года назад +11

    Wow! you have really simplified the roles of a SMM for me. Really following your training videos, so impactful

  • @PandaMode13
    @PandaMode13 2 года назад +40

    Just started freelancing as an SMM and I had a feeling that there was going to be a lot researching involved regarding the product/service that the client is providing, not just making pretty posts. Thank you for clarifying this and you really provided the basics, it was so helpful!

  • @fortheloveofpeyton
    @fortheloveofpeyton 3 года назад +22

    You NEVER disappoint when it comes to breaking down these topics, thank you!!!!!!

  • @zubenubi
    @zubenubi 11 месяцев назад +1

    I am really happy with this video. This is what I needed to know to understand exactly what SMMs do in their work. A friend of mine has asked me to be the SMM for his startup. I don't use SM very in-depth, so have been a bit stumped on how to go about it.
    Other videos were not getting this in depth about the duties I'd be expected to perform, and to what breadth that would entail. Very good. Thanks so much for this very useful and reassuring information!

  • @brookteleguz2462
    @brookteleguz2462 2 года назад +7

    Thank you so much! I am starting a new position as a social media manager next week and you are helping me feel way more prepared.

    • @thelatashajames
      @thelatashajames  2 года назад +1

      So glad my videos have been helpful! Good luck at your new job!! 🙌🏽

    • @classicofficail6213
      @classicofficail6213 Год назад

      @@thelatashajames do you have an IG?

  • @Trrista
    @Trrista 3 года назад +17

    Wow! Thank you so much! I've been interested in doing freelance SMM for awhile now and have been trying to find a simple video going into a bit more detail on day to day tasks and this was great information!

    • @Imf_hope
      @Imf_hope 3 года назад

      You can learn more on SMM ruclips.net/video/g2CoCSrfJUw/видео.html

    • @kermit8210
      @kermit8210 2 года назад

      Hey! How is it going? Are you a smm?

  • @aerithcosmos
    @aerithcosmos 2 года назад +15

    hello, I am aspiring for Social Media Management Career, I have attended lots of beginner classes and it's more generalizing, this content of yours is pretty much concise and will help me a lot to start on this journey. thank you so much and hoping for more content about SMM, will now subscribe for your guidance.

    • @Legend_jerry
      @Legend_jerry 2 года назад

      Haha, it also helps the other way around. I'm looking around what a SMM is doing so I can hire one as a small indie game studio.

  • @T_Hallthe1st
    @T_Hallthe1st 3 года назад +4

    Thanks, I've been looking for this exact video! I'm glad it came from someone I'm already listening to.

  • @ninasvetlovics7046
    @ninasvetlovics7046 2 года назад +1

    I like that you keep on track the subject your talking about and give clear understanding to the information your sharing.

  • @kawthermouaziz9412
    @kawthermouaziz9412 2 года назад +1

    thank you so much latasha am learning more and more from you every day i just wish if i ould finish all your videos in one day

  • @samheedy
    @samheedy 2 года назад +2

    A short conclusion of the video:
    1. You need to know, which platform shall be in the first place.
    2. A brand should not have more than 3 key content pillars.
    3. Get knowledge, on how to set up a brand new page and give the proper access to the owner.

  • @ABWEST
    @ABWEST Год назад +1

    I know that this was uploaded a long time ago, but the information is still relevant in today's understanding of what social media managers do. Thank you :) .

  • @jeansmith9841
    @jeansmith9841 10 месяцев назад

    Great piece Latasha. I've just been made redundant and want to dig deeper into SMM to help me go it alone. Thank you.

  • @lyricallounge3
    @lyricallounge3 10 месяцев назад +1

    I watched this today and all i can say is, you've been so resouurceful. I'm trying to find the content strategy template here.

  • @SoccerSynk
    @SoccerSynk Год назад

    This is the most detailed and informative post on SMM I have ever come across, I'm in dire need of a prolific social media manager?

  • @sphaerashaney
    @sphaerashaney Год назад

    You rock 💖 and omg the content pillar example blew my mind lol - I grew up close to Dallas and am really passionate about organic food and sustainability 😂

  • @josiahhind5681
    @josiahhind5681 Год назад

    I'm just starting to learn how to do Social Media Marketing and looking to start trying to do it for a few non-profits just as a side thing, Thank you for your videos

  • @mariyanantony6554
    @mariyanantony6554 Год назад

    I am looking forward to seeing you with more content and data and information.

  • @kamalneetkalsi3019
    @kamalneetkalsi3019 2 года назад +1

    awesome, every second was full of information

  • @sirisfieldnotes
    @sirisfieldnotes 3 года назад +1

    Like always, I learn something or everything through your content latasha. Thank you very much for this video.

  • @oliverwhatley98
    @oliverwhatley98 2 года назад +2

    Your videos are great! Recently graduated with a communications degree and am integrating myself into social media marketing.

  • @jordandcooper
    @jordandcooper 2 года назад

    The way this has just helped me, is a huge huge blessing and a just relief 😮‍💨

  • @LucieLulli
    @LucieLulli 11 месяцев назад

    Maravilhosa! You're amazing! Thank you so much for sharing your knowledge with us!!!

  • @sarahgilmore-thomas9614
    @sarahgilmore-thomas9614 Год назад +1

    This video was insightful and educational for me to understand for someone challenged with just looking into what you do and may find a better calling. I would love your advice on how to get started and good courses that would be helpful.

  • @nimatuibrahim7478
    @nimatuibrahim7478 2 года назад

    Thank you very much for this very comprehensive video. I am just starting out and this video has given me a lot more clarity. You just earned a subscriber😍.

  • @priscillamukiibi
    @priscillamukiibi 2 года назад

    Yay yay yay - love this video. Every business owner should watch it too

  • @SirMasco
    @SirMasco 2 года назад +3

    Hello Latasha. thank you very much, I am Edwin from Nairobi Kenya i have been following your training on social media, and believe me i have gained so much from it. your referrals have made me also know a lot of things, I studied IT but i wanted to venture more into social media but i am proud i got everything from you. i just started a social media agency called Masco Global, and from your Hootsuite, Management training am somewhere. Thank you God Bless you so much, all continue following up on you.

    • @Ah_Mariee
      @Ah_Mariee 2 года назад

      Hey Masco. I'm Mariam from Nigeria and I'm a social media manager. Would love to connect with you. What platform are you active on?

    • @tracytalks1
      @tracytalks1 Год назад

      Hi Masco,please can we connect? Which account are you active on?

  • @eruojinkechi7160
    @eruojinkechi7160 Год назад

    This is so informative, thank you latasha

  • @erincrawford3129
    @erincrawford3129 3 года назад +2

    Very helpful video!!! I love listening to you!

  • @blessingjerry6974
    @blessingjerry6974 2 года назад +1

    thank you so much Latasha, you did an amazing job explaining this so well, and i really enjoyed it and also learnt alot from it.

  • @khosii.m
    @khosii.m 3 года назад +2

    Love your frames 👓😊 also very insightful video thank you

  • @leemarais1786
    @leemarais1786 3 года назад +2

    You are excellent at what you do! Thanx for this

  • @ShaneHummus
    @ShaneHummus 2 года назад

    Great video! Definitely one of the best jobs that has a ton of demand.

  • @jreviralclipz
    @jreviralclipz Год назад +1

    I'm trying to get clients on Upwork as a social media manager and it seems like everyone asks the manager to produce the content and do video editing as well. Is that something that's expected out of the role?

  • @AniAvetisyan
    @AniAvetisyan 2 года назад +1

    Great way to explain what’s Social Media Management is! As a Marketing & Social Media Manager, I can tell this video is very complete!

  • @loomyyy17
    @loomyyy17 Год назад +1

    so so so helpful omg! thank you x100

  • @thoughfullylost6241
    @thoughfullylost6241 2 года назад +1

    Very useful introduction I'm starting to learn more about this in an effort to freelance myself thank you very much

  • @mahimasharda
    @mahimasharda 2 года назад

    Thank you so much for this video. This video is really helpful for the people who are starting to look into the Social Media Manager profile. I, personally liked the last line you mentioned that we are not the ones playing with Instagram or any other social media platforms.

  • @shaquana_
    @shaquana_ 3 года назад +6

    This was value packed! Sooooo appreciated ❤️

  • @rorytambores
    @rorytambores Год назад

    best video i've seen so far!!!

  • @DDtwerty
    @DDtwerty 2 года назад +1

    Wow! This had given me some really helpful insights ❤️🌟

  • @allba167yt
    @allba167yt 3 года назад

    I have been running around the house and squirming😁💃🏽💃🏽. I'm so happy. I'll be forever grateful for the knowledge you are willing to give us may it be through your podcast, courses.. Etc😊

  • @WTFTNT
    @WTFTNT Год назад

    thank you Latasha, this was very helpful:)

  • @Blessed_444
    @Blessed_444 3 года назад +1

    Been wanting to learn more about this. Thanks for the video.

  • @nikitajain2274
    @nikitajain2274 2 года назад

    This was so helpful latasha ♥️♥️♥️thanks a ton

  • @prometheus200
    @prometheus200 3 года назад

    Crackingly brilliant you are lassi! Thanking you.

  • @laurajayne5449
    @laurajayne5449 Год назад

    I loveeee your glasses, I had to restart the video as I was hunting the comments to see if you linked them 😅 I couldn't find a link but would love to know where they're from if you wouldn't mind sharing that info ❤

  • @sibekoTantsi
    @sibekoTantsi 6 дней назад

    Hello Latasha,I don't have the laptop right now.
    Can I learn using only smart phone?

  • @angelfortunee
    @angelfortunee 2 года назад

    I'm looking forward to episode 2. this was really helpful

  • @MoliqueJuante
    @MoliqueJuante 3 года назад +1

    This was amazing information! Thank you! On to the next video :-)

  • @MSB122968
    @MSB122968 Год назад

    Thank you this was extremely helpful! I was stressed about getting into this field, because my knowledge on this is limited.
    By the way, I love your glasses, where did you buy them?

  • @valeriesummernieva6696
    @valeriesummernieva6696 3 года назад +2

    Thank you for sharing your knowledge! This helps a lot 💕

    • @Imf_hope
      @Imf_hope 3 года назад

      ruclips.net/video/g2CoCSrfJUw/видео.html

  • @gift7848
    @gift7848 2 года назад

    Thank you so much! This was so helpful.

  • @Aliazzo777
    @Aliazzo777 3 года назад +1

    Where did you get your glasses? Excellent content by the way!

    • @thelatashajames
      @thelatashajames  3 года назад

      Thank you! These ones are from Zenni! Here's a $5 off link: bit.ly/2YkQ1tH

  • @Cocoadumplin
    @Cocoadumplin 2 года назад

    Extremely insightful video. Thank you!

  • @ClarinetsForever223
    @ClarinetsForever223 3 года назад +1

    This was so helpful. Thank you!

  • @dom1161
    @dom1161 3 года назад +5

    This video was helpful BEYOND belief. Thank you so much Latasha!

  • @asitaabdul4796
    @asitaabdul4796 3 года назад

    Thank you so much for this valuable content!!!🥰

  • @brendagonzalez3803
    @brendagonzalez3803 2 года назад +1

    How do you stay “on brand “ with taking over new clients social media?

  • @MillaExplores
    @MillaExplores 2 года назад

    This is such an insightful and informative video!

  • @ozlemozz
    @ozlemozz 2 года назад

    Hello, thanks for sharing.. does a social media manager have to give advertising on social media channels?

  • @Mitch-zr4wb
    @Mitch-zr4wb 2 года назад

    We're looking to hire a social media manager. We have a successful eBay business, where we sell in a very specific niche. We are in the process of expanding our business towards direct to consumer sales, which obviously involves social media.

  • @claudiaphipps-ellis9549
    @claudiaphipps-ellis9549 3 года назад +1

    Thank you for sharing!! I would so love to learn about how you find your freelancers to help scale your business!?

    • @thelatashajames
      @thelatashajames  3 года назад +1

      Thanks for watching! Networking and Upwork!

  • @alaashnewer5097
    @alaashnewer5097 2 года назад

    That was very informative, thank you

  • @Ddeath.Eaterr
    @Ddeath.Eaterr 2 года назад +1

    This was so helpful. Thank you so much! 🙏🏽✨

  • @ems6303
    @ems6303 2 года назад

    whered you get your glasses!?!?! love them!

  • @chroniclesofthetravellingb2684
    @chroniclesofthetravellingb2684 2 года назад

    Thank you for this video. I’m contemplating being a social media manager as a side hustle and have been looking for clear direction like this. A lot of videos I see are for companies. Could you steer me towards tips for building social media awareness for a blogger.

  • @aprilsparks1111
    @aprilsparks1111 2 года назад

    Gosh I’m so glad I found you. 🔥

  • @suzanezck12
    @suzanezck12 3 года назад +1

    THIS IS GOLDEN!

    • @Imf_hope
      @Imf_hope 3 года назад

      ruclips.net/video/g2CoCSrfJUw/видео.html

  • @elizabethe.9682
    @elizabethe.9682 2 года назад

    I'm so glad I came across your page I've officially hit like & subscribe
    I'm starting a brand and I'm looking to hire a social media manager asap WHEN ARE YOU TAKING NEW CLIENTS!!!!

  • @DanteRamirez-u4f
    @DanteRamirez-u4f Год назад

    might sound like a dumb question but for the social media toolbox, how to i turn the "excel files" that download as canva files into google sheets? i cant figure it out and its annoying me lol

    • @thelatashajames
      @thelatashajames  11 месяцев назад

      Oh I'm so sorry for the confusion there! You can just open Google Drive and drop the Excel file in. If you have any trouble, just email me!

  • @tionnecheraeslade
    @tionnecheraeslade 3 года назад

    You've helped me so so much, thank you!

    • @Imf_hope
      @Imf_hope 3 года назад

      ruclips.net/video/g2CoCSrfJUw/видео.html

  • @sameleyferkayz5280
    @sameleyferkayz5280 2 года назад

    I loved and enjoyed this video

  • @commondog3956
    @commondog3956 2 года назад

    I play in a rock band that doesn't agree with major platform policies but we do have a new youtube. Unfortunately, bands need online presence to be more likely to be booked for shows but I refuse to market through IG, FB, etc. How would I go about finding someone to run an account for our band starting from scratch?

    • @thelatashajames
      @thelatashajames  2 года назад

      One of my group members specializes in this actually. Here's his website if you want to get in touch! music-mindset.com/contact

  • @trueblue15
    @trueblue15 2 года назад

    Hi Latasha, I am just starting...do you create a letter and mail to local businesses. Is there a template available?

  • @mpongolove15
    @mpongolove15 3 года назад

    This was very insightful. Thank you

  • @PreetiKarmakar
    @PreetiKarmakar 2 года назад

    please make a video on explaining Google Analytics and KPI and how to research hashtags and what is FB pixel

  • @ybtheledi4417
    @ybtheledi4417 2 года назад

    Helpful video for sure😊

  • @ecomamaadmin3328
    @ecomamaadmin3328 2 года назад

    So informative. Thanks

  • @techforest9657
    @techforest9657 3 года назад

    that was very brief and educative.

  • @alannalydon6038
    @alannalydon6038 3 года назад

    Thanks so much, I found this so helpful. 1 thing I am struggling with now is I have 6 Instagram accounts to manage and Instagram will only allow me to manage 6 accounts on my app on my iPhone, do you know a way around this? Or will I have to buy a new phone?

  • @ireapowell839
    @ireapowell839 2 года назад

    Did you advertise B2C? What are the features?

  • @jonesrandomknowledge
    @jonesrandomknowledge 2 года назад

    saw this at the end of the previous FIRST video I seen, so I had to click on it and watch again.

  • @GoldKingsMan
    @GoldKingsMan 5 месяцев назад

    I always wondered, now I am here.

  • @gayathridevilakshmanan1259
    @gayathridevilakshmanan1259 2 года назад

    Hi! Thanks for the informative video. Can I have the strategy template?

  • @msonyinye8774
    @msonyinye8774 3 года назад

    You are good latasha❤️

  • @fclay2634
    @fclay2634 2 года назад

    Hi Natasha, do you do one to one training for small business for social media?

  • @narayanabhinav
    @narayanabhinav 2 года назад

    Hi, I have an experience of 11 years in the field of Graphic design in digital platforms, and specifically 7 years as a graphic designer in the social media department of a reputed organization. I want to switch to social media management for better opportunities. Could you please tell me if it is a good option after investing so many years in graphic design

  • @TaraEveland
    @TaraEveland 2 года назад

    This is great and spot on! thank you

  • @the.consciousgirl
    @the.consciousgirl 2 года назад

    You are amazing ✨

  • @israelporras8306
    @israelporras8306 3 года назад

    Very helpfull video. Thank you!

  • @truepotential206
    @truepotential206 3 года назад

    Do you make your own videos for SMM? Do you show your face in them or just get video clips from the net and add text and transitions and stuff .how much work goes into it?

  • @manellegaddy7217
    @manellegaddy7217 2 года назад

    Loved this thank you

  • @taylorconstable9746
    @taylorconstable9746 2 года назад

    Thank you so much for sharing. I’ve taken Hubspot certification courses and have had a few clients but I am looking to work in house for a larger company. My downfall is that I don’t have a college degree which can make me have imposter syndrome.... Do you have a college degree?

  • @wallflower777
    @wallflower777 Год назад

    How much would you charge if you're just starting out? I am a content creator and I have a client who I make videos for who wants me to do her socials as well... not sure what a good base would be