A deep thumbnail discussion with Chucky (MrBeast) and Todd (YouTube Algorithm)
HTML-код
- Опубликовано: 29 авг 2024
- Chucky makes the thumbnails for @MrBeast. Todd leads the @RUclips growth & discovery team. Rene, our @RUclipsLiaison , brings them together for a very deep dive into thumbnails, titles, packaging, hooks - basically everything creators need to think about to not just get views but build up regular, loyal viewers
Welcome to our new series of podcasts, Insiders!
-------------------------------------------
🔍 MORE GREAT RESOURCES FOR CREATORS 🔎
Want to be considered to help us build a better RUclips please sign up here:
www.youtube.co...
Creator Insider Japan / @user-lz1ze3gc2o
We have 2 official RUclips channels that will also be helpful. Check them out!
➡ RUclips Creators: / creatoracademy
➡ TeamRUclips: / youtubehelp
-------------------------------------------
👕👚SWAG 🎽☕
Check out our merch here: teespring.com/...
100% of the proceeds automatically support Red Cross
-------------------------------------------
Remember, by commenting here or submitting Unlisted video links to email aliases associated with the channel, your comments, videos and username may be used in an upcoming video.
Creator Insider is an informal RUclips channel to share information from the RUclips Creator technical team with the wider Creator community. We will feature different people talking about the products they work on and changes we are making so you have more context.
Can't wait for all of us to have the equal playing field with A/B Thumbnail Testing 👍
Yup, I want A/B thumbnail testing features. I have no team. I'm a solo creator doing all the work myself.
Only large channels seem to have it haha
And reuploads to the same URL
RIGHT!!???
Me too hope they bring it out soon.
hey thats my friend
No way chucky from zhouse zombies 😂😂😂
Sadly he’s gone Hollywood he left all of us in the zombies community 😕
@@badlandschugsnumber1fan123that’s deep man
Revive me i have the chicom cqb bro
Can you guys add metadata changes to the data charts? Like "Thumbnail Change" or "Title Change" or maybe "Changes Detected: Thumbnail, Tittle," etc. marked on the graphs in Analytics of a video, so that we can also see that is the reason why. Right now, we have to approximate when we changed the thumbnail or title.
Are you refering to the Chrome extension or website?
I'll pass along the feedback, thank you!
@@RUclipsLiaison this addition would be fantastic - I try to make notes to myself about when I changed a title or thumbnail, but having it directly in analytics would be great.
He looks like Matthew beem
AB testing for more creators please!
Hey guys ! Coincidence seeing you here!
Woah, Adrian in the wild! Love your videos
On track for later this year!
Yes
what happened to January? @@RUclipsLiaison
As an idea for the question at 40:00 mark, you can probably show the most viewed portion of the video instead of the first seconds when someone stumbles upon a video thumbnail. This might give away too much for some creators, but still, it may attract more clicks.
I'll pass along the feedback, thank you!
Boss my idea about youtube is very less please help me
Good idea
Can't wait for A/B Thumbnail Testing so we can all figure out we need better content and not better thumbnails
Have you ever seen a RUclips survey in your feed (Is this video a good match for you, click a smiley face)? These affect who (if anyone) is allowed to see the video. But they always ask about a video the viewer hasn't actually watched. So apparently the thumbnails/title are the most important factor right now (possibly only important factor), not content.
Besides, if nobody can see your content, how could you possibly figure out if its good or not?
I don't know if there is any real connection between quality and viewership (for me there's not, and based on a lot of really lazy/stolen content from big channels that rings true up the chain) - but what I know for sure is there is no connection whatsoever between *effort* and viewership.
More effort or money spent on production does not mean more viewers. If anything a slower production schedule means far, far, far less viewers. This is because new videos get a small amount of automatic promotion for a couple days before getting killed. A lot of new videos means a lot more automatic promotion.
More effort means you can put out less content, which is apparently a channel-killing problem.
Somebody recording a zero-setup 5 minute phone video where they say/do nothing and upload instantly will get a chance to boost to their channel with guaranteed views every single day they upload. But somebody spending 3 months writing/lighting/producing/editing a full production will only get one small chance to hopefully connect with an audience every 3 months. That is a much, much smaller opportunity to connect with people. A high effort well-produced video that misses its audience will get the same handful of views and be killed in the same way as a low effort video that has no audience.
Small Channels with a high number of low effort videos are rewarded with many chances to be lucky and a small trickle of guaranteed views. Small Channels with a low number of high effort videos tend to be punished with few chances to get lucky. The only way to avoid this problem is with a pre-existing following that is large enough to brute-force a video into success - which means you may need to be building that following elsewhere before you try and convert them to youtube viewership. Or, you need to have access to somebody with a large following who can be convinced to promote your new channel.
It's not a fair system, nor is it intended to be. You leverage your unfair advantage, or you lose to the people who do.
The unfortunate end result though, is that this all comes at the expense of the audience. Viewers who try to watch new channels get served a lot of those low effort videos. This trains the audience to stop trying new content (not that they could search for small channels even if they wanted to) and they either stick with the big channels, or they just go spend their time elsewhere, entirely.
Try to disprove it, Todd.
Word haha
Exactly.
Glad to see closed mouth did better 😂😂😂😂 The shocked face thumbnail vs a genuine face has always been a wild debate but I’ve always been less likely to click shocked face thumbnails.
same
Here's a brain bender - maybe the closed mouth did better because it stood out from the open mouth, and at some point when closed mouth is the norm, open mouth might do better again!
We are going through the age of authenticity on youtube. Shocked faces, at least for me, have always meant click bait, exaggeration…
think about the fact that RUclips is in bed with MrBeast and other creators don't get a fair chance as the game is totally rigged... RUclips hand picks who makes it and who doesn't. Thumbnails are just a distraction to make you think RUclips is a level playing field
I’m genuinely curious though, at what point are people clicking on a Mr. Beast video, just bc he’s Mr. Beast, regardless of the thumbnail?
I just started this video, but I’d love to see this applied to a lot smaller channel (and I don’t mean 100k subs) I mean wayyy smaller 5k or less subs or 5k-10k subs.
Good question. This is my thought process but my rational thought is since he has even more subscribers it’s actually even more of a test with thumbnails since many of us don’t always have time to watch every video we want to but a particular thumbnail will always make a great argument to make us click anyways. Many times I’m short on time so I’m thing to pick a few videos quickly to watch but sure enough if the right thumbnail gets me I’m clicking anyways. With that said the smaller sub count RUclipsrs have to try a bit harder to not just have the thumbnail but to make the content good, entertaining and or informative as well. I’ve seen many channels with AMAZING, thumbnails. I’m talking top tier, but because they didn’t engage the audience as much in the previous videos the algorithm tends to push those out less as they said and the challenge becomes more on improving the content than the thumbnail.
Pentru el nu mai contează ce conținut face! Este vedeta și de aceea este accesat! Oricum a muncit! Îl respect! Dar nu este valabil! Am 120k și muncesc destul de mult!
I applied these principles when I started a new channel in 2020 and it grew to 300K by 2022, so I'd suggest size is less a factor than audience psychology?
@@RUclipsLiaisonahh yep that makes sense! Thanks for responding. I feel like I’ve started to do some of these things and have seen positive results. Definitely some great advice in this video!
Relax - I do not know who Mr. Bean Beast is - I just saw some guy from Switzerland paying and collecting money during Brasil Carnival, and I suppose it is inspired by Mr. Beast's videos.
I do not receive any recommendations for Mr.Beast videos on my Home page, so it is something else. You need to learn the super generalization ideas from Mr.Beast (interest, trust, fast understanding of the message, thinking at a final small size ...).
Even if we can't create custom thumbnails for shorts, would be great if we could at least choose which scene appears as the thumbnail. Very frustrating when RUclips uses a scene that I don't want to highlight, first. As an example, I posted a quiz, and RUclips used the scene with the answers as the thumbnail. I had to unlist it.
Yep. Total idiocy. Even worse, when Shorts started, we COULD do the same thing with thumbnails as we could our regular vids, on desktop. Then RUclips took that feature away. They can not explain the reasoning why, that I have heard.
Been looking for this comment-- I've had similar troubles with shorts
Thank you for your valuable input. While I appreciate having a sizable subscriber base, I always look for ways to improve my performance and ensure success. A focused and productive discussion would be an effective way to achieve this.
It is disappointing that RUclips does not allow us to do that. Instagram Reels manages to give us that function. It's a function that should have been available to us from the times Shorts were first implemented.
@@oldmagemtg7008 It WAS available to us when Shorts were first implemented! I put custom thumbnails on all my early Shorts! RUclips took that option away from us! That's what makes it worse!
All this information is just ideal and useful for the MrBeast's channel. I don't think it will apply to any other channel. MrBeast's is a different world of RUclips.
❤❤❤❤❤❤❤❤❤❤🎉🎉🎉🎉
The principles are the same - grab attention, get the click, hold retention. Those are universal and I can't think of a channel it wouldn't apply to (if you're targeting views from the home page/recommendations)
@@RUclipsLiaison Stop Lying. its not good to lie
right. RUclips automatically places his videos at the top on trending pages etc. They are basically partners
@@RUclipsLiaisonThumbnails are irrelevant if the recommendation backend pushes videos to the wrong audience leading to 'dead channels'
The Harsh truth. Misleading confusing contents go viral because those contents are so confusing that the viewers stay longer to figure out what is really going on. Useless contents go viral because they are nothing but confusion. The RUclips algorithm is about one thing, only one thing -> keep viewers on the platform. If viewers watch most of the view then RUclips keep recommending and promoting the video, the video quality does not matter at all.
32:38 I was SO CURIOUS about this! Thank you! I thought it got pushed out again if the thumb/title changed
Does youtube push contents because of the thunbnails?
RUclips is not favorable new creators no matter how good the thumbnails are. It kinda frustrating
Yes, does seem to be that way.
I've found on my other channels that a bad video DOES hurt you with the Algo, because if a specific viewer doesn't watch a certain number of videos in a row from you, they stop suggesting your videos to that viewer. Who knows what the number is or how that's tabulated, but a bad video will shed off the number of people that the algo suggests the next one to. This is clear to anybody who's subscribed to multiple channels, you know that channel you no longer get recommended because you didn't watch a few of their videos? There you go. Normally on your channel you are going to randomly get some videos certain viewers aren't interested in, but a bad video that very few are interested in compounds that and will get more of your viewers 'blacklisted' or whatever it's called when they stop showing them your videos. I'd imagine they probably have a process in place where they eventually show you a few of theirs again to see if you're interested again, but to say that it doesn't hurt your channel with the algo is clearly not true.
11:53 “when you design your thumbnail in photoshop” Me with Canva open: 👁️👄👁️
chucky!! my man!!! ❤
Legit genius
miloooooo
THE Z HOUSE
I don't agree that Mr Beast thumbnails are a good example. Chucky mentioned that they only started adding the image of Mr Beast to the thumbnails a few years ago... well after the channel blew up. I doubt that fans of Mr Beast are clicking the video due to the engaging thumbnail... it is because they know Mr Beast and want to watch his videos.
I am kindly asking YT to not discriminate against EU creators because our cyber laws are so strict! As much as I implement the points you make, unless getting some answers or explanation as to what else is up, then YT is not giving equal opportunity to European creators when it comes to recommendations. Thank you
Why can't we have custom thumbnail for shorts when youtube is so aggressive in pushing out this short form video? Because of this, some shorts thumbnail reveal spoilers that's supposed to be a surprise within a short video.
Appreciate the feedback and I'll pass it along! The current thinking is 1) In longform, thumbnails can be a tremendous amount of time/money, and for Shorts, many creators want to keep it casual and not have to compete on thumbs again, and 2) we expect most Shorts views to come from the Shorts feed where there are no thumbnails, so it's unclear how big a priority it is for creators
@@RUclipsLiaison For us DIY/How-To channels that use this platform as an extension of our business, having the ability to choose our thumbnails for Shorts would be extremely beneficial because it makes it easier for our audience to find specific content. It allows for a bit more congruency as far as the channel esthetic as well as keeping content on-brand. Obviously if they're in the shorts feed it's unnecessary, but there's a decent portion of people choosing shorts on the short shelf based on thumb/title.
Thanks for this video!! You guys rock
I feel like the more I watch the more I realize I'm just getting more and more frustrated with this platform. I only swipe shorts when they don't load correctly. So 99% of the time it is based on their "thumbnail" because I only get to see 2-3 video thumbnails for every set of 4 shorts thumbnails. And 90% of the time Im disappointed by the short and wind up reading comments commiserating with me about how it doesnt explain x, y, or z about the short that would likely be explained in a longer video and so we are hoping for the info in comments. And lately the more time I spend on YT the less I want to have anything to do with it. But I guess they have the addiction aspects down, because I'm sitting here in the midst of a windstorm listening to this feeling bad about not making videos anymore. But whats the point? I seem get more traction on either of my channels without doing all the popularity club stuff my friends do in the genres I hang out in but dont create in, and the biggest part of what I do for that you guys say people should ignore. Just makes it feel like playing with a hidden rulebook anyway. Idk. Think it is time to get off here and switch to a platform that doesnt have me in tears on a random Sunday morning.
I love how all of Mr Beast’s thumbnails show him with the same deranged smile and they just change the background, extremely fresh and innovative
Looking at this channel, clearly Todd isn't doing a very good job.
It would be nice to see something for a smaller channel, somewhere in the range of 50-100k subs - not everyone is a Mr. Beast, we need real world advice, not pie in the sky advice.
If RUclips doesn't like what you do they will put you on the top shelf. You can make the best video your channel has ever had but if they don't like it, they limit it's exposure. None of these tips matter if that's the case. Don't buy into the "tips" these "yes men" are giving you. You have to do exactly what RUclips wants, believes in & supports in order to have a successful channel.
MrBeast this, MrBeast that. No, we all shouldn't try to copy MrBeast. These videos give bad advice. Just be you.
amen brother, i'm the eff outta here
Exactly! every creator is unique and we should not be fake to copy each other
библиотекарь
And I also agree that you should pick out a handful of smaller channels that are doing well. Mr Beast style thumbs do not work in every niche.
No one looks at thumbnails its all about being chosen by the AI
Agree. I make craft videos, but I didn't find my face in those thumbnails helped.
Can we have the ability, to leave our own comments in Studio? Or able to pin a comment before it goes live ( without the need to unlist it first, then rescheduling it...) ?
Thank you for the update, Creator Insider..!! Awesome updates..!! Good to know the importance of the thumbnails..!! :)
Thanks for watching!
I expected the Tumbnail of this video was made by Chucky….. 😂
frr
My ongoing issue with watch time as a comparable metric is that it’s only a value comparison if all of my videos are the same length which they aren’t. Comparing the watch time of a 40min video to a 25min video is like comparing apples and oranges. Every time I post a video on the short end of my range I get the dreaded down grey arrow and ‘people aren’t watching as long’ even is %watch time is the same or higher than usual.
You can look at average view percentage (retention) rather than average view duration
Something I've been wondering as a small creator is, if I always watch my video first and give it a thumbs up, does that lead the RUclips algorithm on a wrong path, thinking that my video is interesting to people who mostly watch videos about creating RUclips content (when that's absolutely not the genre my videos are in)?
Part of the CTR is who sees the impression & time of the day. Wrong person/audience/wrong time of day you will go from 20% to 1.7% CTR.
I have seen this happen on several channels I have had.
Strangely while watching this I realized what the issue is. If your video thumbnail is too good, it will attract too many people who are not interested pass just being pulled in to click. So bizarre.
The first 5 min on this are so on point. Thanks for doing this. Im still watching as I type this. Helped get my wifes Channel to 1M in 7 years. I tell everyone that askes that it takes work and a feedback loop that you listen to.
when can we add thumbnails for shorts using our desktop..
A/B thumbnail testing!!!
Sometimes I put thumbnail but still low views. Sometimes my video have no thumbnail but high views😊🥰
Yes I have seen the same. Can basically put a blank thumbnail and it will still do ok, put a load of effort into one and it does dire. Who knows
Your intro is literally everything wrong with thumbnails and their purpose. If the title doesn't tell me exactly what I'm about to watch, then the thumbnail better or I ain't clicking! I'm sick of so many getting this dirt simple thing so wrong. If you're gonna talk about your car, then you better have a searchable title with year/make/model and topic!
Because when I see a thumbnail of you standing next to a no-name vehicle with your mouth hanging wide open and then a title that reads "you'll never believe what happened"....... I'mma block you from my sight!
That kind of uselessness has no place in my world and I'm sick of it, period!
Cheers 🍻
That works well for Search, for home page it's more about promising something interesting
28:24 I don't think youtube should implement features that "kill" your personal biases. That seems to run counter to creativity.
So when's this Todd guy making a channel? I feel like he'd make a great tech channel
Ha! Thanks for watching!
using the strategy (pro thumbnail, SEO title, quality first 5 sec appeal) made my channel drop from getting 100k plus views to getting views in the 10s and 100s and 1k... Ultimately, I think it's a strong strategy for larger channels that the algorithms promote internationally, but for smaller content creators I think you should focus more on the other strategy "improving your video content", and pushing that to people who have good reputations for recommending content on RUclips
This is super cool. I wonder if you guys have any help/advice for a channel doing a hard pivot, beauty to tech, and having an interesting time building that new audience. It seems my current subscribers, who do not care about tech, are giving RUclips the wrong signals which is then reducing suggestions and overall reach on my new tech channel. Am I believing a myth or is this reality, if so, any ideas? Thank you and thank you for this awesome piece.
Mind if I pull up a chair? 🤭
Kinda want to know if it’s better to make a new channel but I’m confident RUclips would prefer I give this energy to my existing channel.. right?
lol hey sis!! @@Alltheworldsillz
I'm doing the same thing on my personal channel. I totally changed my thumbnail design to try and signal it's a new topic. But it takes time to attract and build a new audience - almost like building a new channel!
His advice about putting different text in the thumbnail vs. what is in the title is spot-on. The two bits of text often work better when they are not repetitive, but instead compliment each other by revealing something unique or intriguing about the centent.
On some of my better performing videos on other channels, I make the thumbnail get you to read the title, and the title get you to click the video
46:24 Another hot tip: Don't put the end cards over the guests' faces at the end of the video
I thought A/B Thumbnail testing was supposed to come out like a year ago?
Im still waiting for the courses integration from the youtube blog 2 years ago... Another one that large creators have access too.
They are focusing on beating Tik Tok so we have to wait till they throw us a bone
It did come out.
You just aren't allowed to use it.
7:26 I Stopped putting my face on thumbs as soon as I realized no one knows me 😂 and it helped so much. It hurt a little too, but helped more
Faces and emotion can sometimes help even if there's no recognition so it's great you're testing, just circle back occasionally and see!
I would like to know what has changed with the YT recommendation system since about the beginning of February....my most recent handful of videos are NOT getting the impressions ,in fact my latest videos are getting around HALF the impressions during the 1st 24 hours. Yes, I've done A/B testing, changed the thumb and title at least 4 times. Something has shifted at YT.
Took a quick look at your channel. Seems like you had a huge hit (and spike in views) with a decluttering video a month ago, and once that video was done, views went back to just above average from before. My guess is, that declutterin video brought in a bunch of new viewers but you haven't given people interested in that specific topic more to watch since then, so they haven't watched anything from you since then. If you want to keep capturing those views, you'll want to make more decluttering videos, or more videos that the people who loved that video would love to watch next
The AI decided you are not a part of the Beast system.
@@RUclipsLiaison Or the AI does not recommend the videos, its easy to see a video drop get views and never be put into the feed, Stop pretending everything is on a equal footing, the entire customer support process is AI bots that used canned replies. No human interaction, a broken AI, and a broken/targeted AI recommendation system.
@CraftsUnLeashedbyRobin, I enjoyed reading your lines.
@@RUclipsLiaison Exactly same thing happened to me. My daily average impressions at the channel level by 80-90% in the beginning of February. is very decent but the push to viewers decreased a lot. I am just trying to understand how your answer is relevant as stats say the real reason is different... Thank you
Chapters in this video would be helpful. Thank you for the content.
I love this channel!
Nice to meet you Chucky
Congratulations on finding such a successful strategy.
Appreciate it a lot for your advises and great assistance in understanding how the process works. You are doing a great job. Take care and stay safe. My great five and thumbs up to you.
I know this is off topic but it's crazy to see that chucky is working for MrBeast now. I remember him from the Zhouse days and the call of duty ghost videos, things have really changed.
why isn't this guy honest and admits, that anybody would click on a MrBeast video which is rocking his face .-.
maybe an 11 year old kid would do that. not me.
13:20 Never though about auto-play on homepage. What a good tip!
And this A/B thumbnail is it going to be in select countries or the world over? One thing that puts us at a disadvantage is the fact that we are not in the "main" countries
The only issue, is that for the "title", RUclips have limited words, no more than 100 signs/words for the title, and the rest you can put in "description", which has 5000 signs.
Mr. Beast's popularity is long past the point where any of this algorithm chasing is relevant. It's in RUclips's interest to funnel people toward their top earning channels. He could post a forty minute video of himself sitting the tub and it would easily crack 50m.
These conversations are extremely helpful! Thank you!
never couldve expected the subway dude to be here 😭
same tbh, these are always so full of information
Thanks so much for watching!
It does seem this advice is targeted at channels that have millions of subs.
I just wish PC users could pick thumbnail for a short from selection of pictures from the short ^^
Hearing how useful A/B tests are feels like some day we will have that feature too finally.
You believe this nonsense?
Im curios how many views he will have when he get shadowban like many RUclipsrs has for no reason.
😂why u always show higher subscriber thumbnail...i personally never click that
What do you mean?
@@RUclipsLiaison we mean show the small youtuber 2024 thumbnail that got millions of views..why we talking that RUclips doing scam ...who already famous showing them who not famous they still struggling to get impression and RUclips don't care of it
@@RUclipsLiaison I think the issue is that when you're MrBeast, your thumbnail doesn't even matter as much as someone with 100, 1000 or 10000 subscribers
Present creators🤚🏻
should've gotten bro to make the thumbnail for this video.
watched 3 times lot to take in, chucky is the best.
So good, thanks for watching!
5:59 hearing Todd say the word “gurus” is just uncanny to me. Which I think implies that RUclips still hasn’t done anything about fake gurus.
who else remembers/misses chucky in the zhouse :(
I’m just sitting…waiting… for the a/b testing tool access. 👍
Thank you for taking the time to share your feedback. Your opinion and understand that you are looking for ways to improve my content. As much as I value my subscribers, I always strive to offer the best possible experience to everyone.
I will do my best to create shorts videos that are more engaging and informative. Changing the thumbnail, but I see this waste of time. I'm in a no-win box. 🤔
Great discussion and helpful for all creators like us who are still trying to get to that point even after improving the quality of the videos...good to know info regarding Thumbnail...thanks for sharing with us!!
Is it just me, or is this video mixed super quietly?
I think Mr. Beast has trolled me with their thumbnail and content before, and that's why I personally lost interest in Mr. Beasts videos. That's just me.
You're not alone. He was early on RUclips clickbait and that's his big secret. Once that got the ball rolling he had the resources to take it to another level that others can't follow. I like to think my audience is too smart to click on his cringy fake AF thumbnails.
@@VaughnJogVlog Yeah Mr Beast’s thumbnail shtick is pathetic. I’d ask why more people don’t recognize this but I think 98% of his fans are kids under 12
RUclips team Hamari RUclips channel
Same with me, can't stand his videos but clearly he is liked by many millions. Find his thumbnails pretty bad as well but again, clearly they work well for is audience
WOULD LOVE TO BE ABLE TO A/B TEST!!!!!!
This information is so invaluable!! Thank You for putting this discussion together for us smaller creators!
There is literally no reason to not give ALL creators thumbnail A/B testing
It has been in the talks for 3-4 years now... what are you waiting for RUclips?
Do the YT folks ever wonder if, perhaps, making an algorithm that's dependent on thumbnails, was not a healthy thing for a site that's about videos? That, perhaps, rewarding bad videos that have good thumbnails, has been poisonous to the ecosystem here?
My question is "should I stop adding intros on my videos"
Test it and see if it improves retention!
@@RUclipsLiaison Ok thank you Sir for the feedback, I will work on that
Can't wait for the A/B Thumbnaill!
How can we get into this A/B test beta? We've been waiting for this for YEARS!
This video is very valuable. More videos like this please. I actually just redesigned a thumbnail using some of the tips given in this video.
Thank you, that's so great to hear!
A/B Thumbnail Testing would be appreciated.
A/B testing with 5+ thumbnails at the same time would be good to add to RUclips creator options. That way 5 thumbnails can be tested at once when video is first posted.
Thanks for the feedback, how would 5 thumbs be meaningfully different for you than 3?
11:47 To add to my previous comment regarding advocating to allow opt out of auto play for the creator-side, people cannot spend up to 20 seconds looking at a thumbnail if the video auto plays in 2. This whole video doesn't make sense at all because auto play overrides the thumbnail unless the video appears in search, but most traffic comes from the homepage unless it's a utility (how to) video.
Could we have an op out to the auto play for creators if thumbnails are so important for brand trust?
If no one knows who I am as a creator and one of my videos auto plays without their consent, consent is given after seeing the title and thumbnail then clicking, then there is no reason why they should watch as they don't know me or my content.
In fact it's unfairly on me that they scrolled away when they may not even want to watch my content at that time. They didn't click on it, RUclips started it. That's holding new creators back.
Super interesting thank you. A/B testing for all channels please!
what an amazing discussion. thanks for making this happen Rene and Todd!
You do know that your YT icon isn’t cantered right… you can see a bit of white around the edge
Actually I didn't know that I had a YT icon and I don't know what cantered means. So, basically, no, I didn't know any of this. Actually, I still don't know it, even after you just told me so.
They say they started putting MrBeast, who is apparently also "Jimmy," in thumbnails starting in 2019. That is a really confusing statement to me. 2019 was 5 years ago. Five years ago weren't people watching Simon's Cat, Annoying Orange and Fred videos? I thought MrBeast was new. Also how do MrBeast videos seem to be like a network produced shows like Survivor, at least that's the impression that I got from the thumbnails in this video. Yet PewDiePie , who has 100 million subscribers is basically just a guy sitting in a chair talking about nothing in particular. Like, sit in a chair and talk about nothing, that's worth about 100 million subscribers. Have a huge team of producers, players, editors, lights, cameras and tons of money backing that's worth more, let's say 150 million subscribers. Don't get me wrong 150 million subscribers is amazing. But it's only 50% higher than a guy sitting in a chair talking unscripted for a few minutes. I kind of wish that I had never learned of the existence of RUclips. I'm honestly fine just to watch Crackle and Tubi or whatever. I really don't care. I'm easy to entertain. I don't need interesting thumbnails or anything. My kids are very frustrated at what I watch. For the last few months I've been watching Married with Children on Hulu. I'm up to episode 12 of season 1. Before that I watched Barney Miller. Which took me about a year to watch the 4 seasons that were on Tubi.
well, pewdiepie isnt just "some guy" sitting in a chair talking about "nothing" hes been doing youtube for a long time and was one of the 1st youtubers that I knew that got popular with horror games, people liked watching him play these games and seeing his reactions like with most horror game youtubers
"100 days trapped together." This one confuses me too. Like how are they constantly producing videos, showing up at the Super Bowl, podcasting with Joe Rogan, while also having the entire production team trapped on a deserted island for 100 days? Like what am I missing? Does the MB production team have access to a clock stopper? Do they film simultaneously in various multi-verses? How is this all possible?
it's TV after all ;-)
If you don't fall for their BS, you're probably not their target audience ;-)
This was actually very discouraging. Jimmy and crew have such a large budget to spend the resources to come up with "50" thumbnail ideas. And then have A/B testing and dynamically change the thumbnail when the results show a preference. I guess us low-budget guys don't stand a chance.
I'd look at it the opposite way - MrBeast can spend a ton of resources coming up with these playbooks which then other creators get basically for free. It costs nothing to sketch thumb ideas on paper, and there are increasingly great tools to comp them into a final thumb. I think new and emerging creators are better positioned to compete than ever!
I appreciate your perspective. Thank you. I guess, I'm tired. @@RUclipsLiaison
@@RUclipsLiaison Time is money bro, or do you make 10 bucks an hour at YT?
💯💯💯💯💯💯💯
Exciting video. Thank you for taking the time to share all the useful information. Can't wait to try Thumbnail Testing
was the guy in the intro an ai deepfake ?
Excited to get that A/B testing tool. Great video with some great insights. Love hearing about trust. As mentioned I think it’s so undervalued which is a bummer. Great video gang
Thanks Brian!
A/B testing for more content creators please!
It is worth to watch this kind of video.
I am so amazed watching, what they've done to their videos.
From creating to the transition and to the ideas and most of all to thumbnails.
Thank you for sharing with us those ideas and all.
What do you say about a video that has a high click-through-rate (6%+) AND above average watch time for the channel? If those two metrics are high, shouldn't that be a green light for the algorithm to boost the video to a wider audience?
I have an idea for an 'Intro A/B Testing' feature on RUclips.
After uploading our video, we can observe how the intro performs,
If we find that certain parts of the intro are not resonating well,
we may want to make changes.
However, the current process requires re-editing the intro on a local or cloud video editing platform,
and deleting the uploaded video, and then re-uploading the edited version.
This wipes out all the existing views and metrics for the video.
My proposal is to develop an AI-powered back-end tool that can automatically detect which part(s) of the re-uploaded video according to the existing original have been edited or replaced. It would then seamlessly replace only those edited sections in the existing video, without affecting the rest of the video or resetting the view counts and other metrics.
This way, creators can iteratively fine-tune and optimize their intro sequences based on real audience data,
without having to start from scratch each time. It would streamline the creative process and provide more accurate A/B testing insights.
Maybe I'm in the minority here, but I actually think there's a really good balance with how many times a video is recommended to me. I usually see them enough times to decide and don't need to search for them. One solution, however, would be a more robust "watch later" system, perhaps by better utilizing the list of suggested videos under the video you're watching. (To the right of this comment, if you're on PC.)
Clicked so fast
So tad's team decides 🤔 it's no longer an algorithm thing 🤔
If you are reading this, I hope that your channel grows in 2024! Don't give up