(2024) Milwaukee Ghost Sign: Goll & Frank Company - Historic Third Ward

Goll & Frank Co., a pioneering wholesale distributor of notions and furnishings was founded by two enterprising German immigrants, Julius Goll and August Frank in 1852. For approximately 90 years, their sign has been a fixture in downtown Milwaukee, visible from the corner of Water St and St Paul Avenue. The construction of 333 Water has brought the sign to eye level from their garage under construction, showcasing the city’s storied past.