If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. ruclips.net/channel/UC0a-qcXVlh4Teya-EiEz-GAjoin
Please please reader do yourself a huge favor and join Jesse’s RUclips membership. He is literally the voice of sanity in the music wilderness. I’m a member and it’s awesome
Jesse is 💯 real talk. Last Friday I released my first collaboration with a big producer Friday. The "community work" made it happen. I now see the algorthims working exactly how Jesse says.
@@Musformationhi i just stumbled upon your videos and they are really educating...but i have a question and i would love you to do a video on that....how do someone who really has the money and ready to spend whatever... get to pay for radios and get managers and lawyers and other important people needed since the money isn't a problem.....i sing pertime but i have never gone to the studio and am new to all this promotion stuff but now i am ready to go full on .....i would like you to do a video on this the full details on the inside for those that has the budget or willing to spend millions or less or more no holding back the real truth
Great info as always! Finding my community and learning how to interact with people on the internet has been a bit difficult - mostly because I haven't found any obvious specific sub genre or niche I fit into. I've asked friends/musicians/etc and they all basically hear a lot of similar influences but don't know any artist they think sounds like an obvious comparison. I've started my spreadsheet though which I love because I'm in Finance :), and I'm being a bit liberal with the types of smaller artists/communities that may be interested in my music. So far I've made a few rando connections which has definitely been rewarding and cool. It's all an experiment at this point and I'm just grateful for these type of videos. At worst they always motivate me to do more / keep trying so thank you
@@Musformation It has probably been that spreadsheet and how it visually became a starting place for me to organize my thoughts on all of this with some direction because it can be massively overwhelming. At least as a 36 year old that was never really into social media, and just kind of coming back into this music world after a multi-year hiatus. But honestly man everything you've put out has been helpful in some way for me. I've watched a lot of your videos over the last year and gone from basically not even knowing how to operate my IG app on my phone to interacting on multiple social platforms and posting content with much more regularity. And I've gone from hating it all to finding value and enjoyment in it. So I'm at least at like Step 1 of where I need to be lol. Thanks again!
Much love from a returning EDM artist! ☮️✌️ Glad to see channels like this exist these days, back when I first started about 9 10 years ago or so, content like this in my capacity for it was very minimal hence the hiatus lol
I dont make music, im working on growing as a graphic designer and hopefully one day starting my own clothing brand, but this video is still so relevant and useful that i downloaded it in case it somehow gets taken down. Like fr, thank you so much i havent implemented this yet bc i just saw it, but it really seems like some of the most helpful, real world content on growing as an artist (or just growing your platform in general!), so thank you !
Honestly I’ve used it to grow a few recording studios, my podcasts which are some of the biggest in the world and my friends restaurant. It applies to everything. Even when I lost my job at a major label I used it to find a new job fast.
For people who make a very niche genre of music like hyperpop, this does seem effective. It's hard to put a truly niche label on some music though. I feel as though the time spent doing this is likely better spent simply making more content, adapting your content, and letting your audience find you.
I agree. I see a lot of people building a following using generic hashtags on my fyp, but they have great music and a compelling artistic vision working for them
My Son and I just released a New Music Video, it’s tough getting the numbers up! Artists put a lot of work into creating and pushing the content so when numbers aren’t looking great, it can feel discouraging! But keep going, I know I will!
In the old days, we played shows as openers making fans and connections at venues, eventually making a name locally with promoters and local indie labels and bands. Once we grew out of the local pond, we would expand to neighboring cities. Eventually, if you were good enough and didn't split up, you were likely going to open for a bigger name band and hopefully get noticed by a label. You can skip all of that now and just "be social" online. Whoo'da thunk it? Great video!
I have had basically zero social media presence since 2014, and I've recently been investing bit more of my time to produce tracks but have no idea how to get those tracks heard. These kind of videos are actually kinda helpful, thank you!
Oh man I’ve been binging these types of videos to try grow my channel. Couldn’t figure out why those smaller channels in my niche were getting more engagement than mine, but this is the first time it’s been spelled out on HOW to go about being seen by the same audiences. Thank you. I can die happy now lmao
I’m finding it hard to be more niched down. Like I go to indiehiphop or althiphop instead of just hiphop but even that is pretty broad. So I’ve tried to tie it in with mental health awareness and other things the songs are about Thanks again Jesse! You rock 🎉
This is great. I will say fb ads have worked for me for Spotify growth. Reason being is that ‘lookalike audiences’ have enough variables to target your niche. Also the conversion objective reaches people most likely to click through. So it’s the farthest thing from broad advertising
Some of the info is a real challenge to look for. Particularly Lawyer, and Managers. Working on a list of artists in my genre with 10k-100k monthly listens. It's eye opening, a lot of them seem to be shrouded in mystery! But, I am discovering lots of new artists and bits of info about them all. A booking agency here, a small label there, I'm sure over time I'll discover a lot of cool stuff.
Every Noise at once - Boom! Made it to there in your incredibly helpful video ...and now after about an hour or more...will continue. Thank you for everything!
@@Musformation Can't really say, to be honest. I'm still overwhelmed.... but I'm really thankful to you for the community/niche research spread sheet!!
Jesse, you've answered a question I've had for months on how to connect with others as a producer that's just starting out. This video has opened my eyes on how to create a community social media. We have to use the tools available to make sure our art reaches as many people as possible! Thank you!!! 🖤
This all sounds great, no doubt years of experience help But it would be great to see this into a real context Statistically, there should be an artist or artists interested on working with you, among your subscribers. This is potentially a great series in which it is seen how this methods work on their numbers. That way many other people would learn what do to, and how much it can help them. That way everyone can see it by themselves, how it all has an impact, in the current music business.
Thanks for the update on this video. I sense the community work i’ve done realizing itself- and truly taking on your definition of a connected mind making smart moves. Really appreciate your perspective and work Jesse 🙏🍞🌎
This is the trickiest part of your process. Been searching Spotify, everynoise, and TikTok high and low and yet to find even a couple acts in the sub-millions-of-monthly-listeners category who I find similar to me and appealing enough to associate with. What am I missing?
It's possible you've invented a new category all your own or you just haven't found your sweet spot of similarity, Ive been addictively listening to music for a long time, if you have anything posted I can tell you who you remind me of and that's a start
you worked with choking victim, morning glory, loc? Damn that was a good era in punk music then, bro i can't never unsubscribe after peeping that. I'm interested to what type of work you did for them.
Just picked up your videos Jesse and Im actually very relieved to find you. : ) Endless great ideas and all very achievable, which lets face it, is what all of us need in this world of seemingly endless digital madness! Thanks bro. Please keep them coming and all of these now going to all the artists im producing! Great work. Picky The Producer
my fans also like got screwed whenever the spotify algorithm changed recently. originally i had a great line up of off kilter diy emo bands and now it’s all artist that don’t make music anymore i was associated with 3 years ago.
Love it. Very clear and makes great sense. I have seen this working. Question: I am equal parts record producer and artist, BUT, my own music falls into at least 3 different genres. I don't think people who like my Sci-Fi Soundtrack stuff would also like my Grumpy Alternative Rock. So, is it best to split into different "artists"?
As a beginner, I have a few different sub genres I'm playing with. Should I try to only stick to one to gain traction with a specific sub genre niche? Or should I put out a variety of stuff to see what sticks? Also, I need someone to mix/master for a reasonable price. I haven't found that connection yet. Do you have any contacts I could try?
@@Musformation I just want to say I’ve been using what what you’ve been saying in your videos and I went from under 100 followers on Spotify to 4,800. Thank you so much.
Thank you so much for your content! I have been watching all your videos and I am ready to apply them, but there is this lingering question. So basically I started out as a performer and I am transitioning fully to my artist self. However, I want to collaborate with incredible people and get songs I am excited about. I have collaborated before, but now its time to level up the game, and get game changer songs. To do that, I need to put myself out there and get incredible producers and songwriter to work with me, I want to make friends with the same ambition level as me. How do I do this, if I haven't release my songs yet? would you change anything in this strategy you have showed us?
A lot of people you can just pay even though you have no material. I would get started trying to make something with a good engineer / producer so you can show more prestigious people something that shows your capability.
@@Musformation I jog 5 miles EVERYDAY, used to weigh 611lbs. It’s on my RUclips. Anyways, I’m geeked out by your reply man. I’ve been watching/listening to your videos religiously, every day, for about a year and a half, during my jogs. Your channel is my favorite music marketing channel, and helps my jogs go by quicker. Again, thank you for putting these videos together for folks like myself!
Jesse, I watch your videos all the time & I am subscribed. Really appreciate you. Quick question, my band's instagram used to get 100-200 likes per post. We consistently post frequent reels that are fun / cool, they follow the exact concept that you have outlined. Suddenly our likes and story views have PLUMMETTED down to like 37! Should I just make a new Instagram and accept that this account is shadowbanned AF? I am a one-man band so I have nobody in my corner to turn to besides you.
thanks for this drop Jesse. specific question: I'm in a band so collaborating is out. I know we can play with other local bands but there is relatively no scene in our city so that's also out... how do we go about targeting similar bands in cities we wanna play at? bc cold contacting them doesn't seem to be working very well
1. Split releases are still in and doing features gets done in bands all the time. 2. I find that a lot of time people who say the cold emailing doesn’t work is they tried 4 times and it didn’t work. When the numbers game is you keep up a relationship you comment and occasionally message and slowly build up
If anything, it would just be cool to have a community. So, what I'll do is search, "people that have no fucking clue, making sort of heavy music." Then, once I find a sucker, I mean fellow musician, I will tell them, "my name is Sergey, but everyone calls me Serg. I'm looking for feller evil villains, I mean musicians, to help me steal a nuclear, I mean, make awesome as fuck music." Best advice though, is always obvious, and is usually easier said than done. Thanks man
As a Manager (new to that part) what videos of urs do u recommend for starting to manage an artist. And since it’s only me that means handling the social media accounts too lol. Fan base. Marketing and promoting OH LORD, everythinggggggg
I make sort of varied styles of hip hop. From pop rap to lofi boom bap to r&b rap blends. It's been difficult finding an audience that enjoys sort of a broad melodic hiphop genre. Any tips for diverse sounding artist growth would be dope. Feels like each single I'm targeting a different subgenre.
I know there's good advice here but it's too much information for my tiny little brain. Is there one bit of advice from this video which I can use to try to increase my fanbase? I tend to switch off if given too much information in one go.
Great video!!! How important do you think playing open mic, busking, bar gigs, ect help to building a community? Or should we focus on using the internet these days? Basically is moving to a large city helpful for this still if your from a very rural area? Thanks 🙏
Hey Jesse! I just found your channel today which feels serendipitous. I am currently writing a business and marketing plan for a new merch, booking and event management venture for a niche of acts/ audience (that I'll use to also help support a band I am putting together.) Thanks for the spread sheet download, I really appreciate the attention to detail. I am using Chat GPT to break down the process you explained into actionable steps. Would you like to receive what I put together from the process?
I been making music for 20 years. Made so many mistakes in so many ways finding new fans fast has become impossible for me. I've been in the charts TV Radio, Gigs, done update videos and made content 24/7 I'm now working on film music and do many genres of music but it still doesn't seem to be getting any easier. If anything I just get more hate 😅
hey guys I'm new here and this sounds very interesting, but I just didn't understand what I should do with the list of the similar artists that I find on Spotify. can anyone please shed some light on it for me?:) should I try to engage on their IG?
@5:47 Jesse Cannon mentions a link can be found on the screen or down below... Was somebody able to find this link? Getting that help would be effective dawg
I released my most recent single today (wednesday) and found significant less traction than I typically do releasing on a friday. For context I've got a 10k followers and 60k monthlies. Is this strategy more specific for folks with smaller followings? Im still using the rest just curious.
@peterk3556 kiss is 50 years old. Kids should indeed not know who they are just as a kid should not care about a band from 1920 when Kiss came out. That’s a good thing.
@@Musformation the biggest proof that showed that people dont know kiss anymore was when the rapper chris webby put out the song whistle that has straight up the God gave rock and roll to you too hook sampled and Remade as whistling and at the time i scrolled through the youtube and not even one back than called it out. Thats kiss not some no name band thats the hottest band in the world we are the best kiss
On the real, much appreciated for all the info man. Been taking notes and about start implementing all your tactics for the new year. Much love!@@Musformation
speaking of orientated is the clearest advice simply 20:22 - 20:52 ? Are you saying that if your account engages posts with those tags, and then you post with those tags, your engagement of others' will inherently raise the likelihood that your posts with those tags are then recommended to those who consume those tags? And if so, is this a demand side correlation thing where more people might just have clicked on you? Or is it a supply side thing where your content is pushed for its assumed legitimate connection? Or a reward thing, to "pay" you with algorithmic clout for your participation?
If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. ruclips.net/channel/UC0a-qcXVlh4Teya-EiEz-GAjoin
The duality of music and the arts. It’s easier than ever to be seen and heard, but it’s harder than ever to find anyone who cares.
Please please reader do yourself a huge favor and join Jesse’s RUclips membership. He is literally the voice of sanity in the music wilderness. I’m a member and it’s awesome
How much does it cost?
Already did and bought the book!!!
@@ralphyredofficial $5 a month ruclips.net/video/GluO76Bj0Tg/видео.html
Is it up to date I have membership in a couple of other communities but are kind of out dated
@1kingstan795 I literally show what I learned each week. It’s so current it’s often literally what’s working that day
Jesse is 💯 real talk. Last Friday I released my first collaboration with a big producer Friday.
The "community work" made it happen.
I now see the algorthims working exactly how Jesse says.
He’ll geah
@@Musformationhi i just stumbled upon your videos and they are really educating...but i have a question and i would love you to do a video on that....how do someone who really has the money and ready to spend whatever... get to pay for radios and get managers and lawyers and other important people needed since the money isn't a problem.....i sing pertime but i have never gone to the studio and am new to all this promotion stuff but now i am ready to go full on .....i would like you to do a video on this the full details on the inside for those that has the budget or willing to spend millions or less or more no holding back the real truth
CONGRATS
Rampage: you should probably spend the money on studio time, Making Nice videos, hiring someone to Edit videos and Making quality content
Great info as always! Finding my community and learning how to interact with people on the internet has been a bit difficult - mostly because I haven't found any obvious specific sub genre or niche I fit into. I've asked friends/musicians/etc and they all basically hear a lot of similar influences but don't know any artist they think sounds like an obvious comparison. I've started my spreadsheet though which I love because I'm in Finance :), and I'm being a bit liberal with the types of smaller artists/communities that may be interested in my music. So far I've made a few rando connections which has definitely been rewarding and cool. It's all an experiment at this point and I'm just grateful for these type of videos. At worst they always motivate me to do more / keep trying so thank you
Love that you are enjoying this! Which tips have been the most beneficial to you?
@@Musformation It has probably been that spreadsheet and how it visually became a starting place for me to organize my thoughts on all of this with some direction because it can be massively overwhelming. At least as a 36 year old that was never really into social media, and just kind of coming back into this music world after a multi-year hiatus. But honestly man everything you've put out has been helpful in some way for me. I've watched a lot of your videos over the last year and gone from basically not even knowing how to operate my IG app on my phone to interacting on multiple social platforms and posting content with much more regularity. And I've gone from hating it all to finding value and enjoyment in it. So I'm at least at like Step 1 of where I need to be lol. Thanks again!
Much love from a returning EDM artist! ☮️✌️ Glad to see channels like this exist these days, back when I first started about 9 10 years ago or so, content like this in my capacity for it was very minimal hence the hiatus lol
Thanks so much!
I dont make music, im working on growing as a graphic designer and hopefully one day starting my own clothing brand, but this video is still so relevant and useful that i downloaded it in case it somehow gets taken down. Like fr, thank you so much i havent implemented this yet bc i just saw it, but it really seems like some of the most helpful, real world content on growing as an artist (or just growing your platform in general!), so thank you !
Honestly I’ve used it to grow a few recording studios, my podcasts which are some of the biggest in the world and my friends restaurant. It applies to everything. Even when I lost my job at a major label I used it to find a new job fast.
For people who make a very niche genre of music like hyperpop, this does seem effective. It's hard to put a truly niche label on some music though.
I feel as though the time spent doing this is likely better spent simply making more content, adapting your content, and letting your audience find you.
I agree. I see a lot of people building a following using generic hashtags on my fyp, but they have great music and a compelling artistic vision working for them
You have to make content as well. Otherwise fans go to your page and see nothing to keep them there
My Son and I just released a New Music Video, it’s tough getting the numbers up!
Artists put a lot of work into creating and pushing the content so when numbers aren’t looking great, it can feel discouraging!
But keep going, I know I will!
Keep it up
I just heard the song! Awesome stuff dude!! Best of luck 🙌
@@TheToobNube appreciate!💯
okay so i have now been getting hardcore into this and holy crap im learning a lot......
In the old days, we played shows as openers making fans and connections at venues, eventually making a name locally with promoters and local indie labels and bands. Once we grew out of the local pond, we would expand to neighboring cities. Eventually, if you were good enough and didn't split up, you were likely going to open for a bigger name band and hopefully get noticed by a label.
You can skip all of that now and just "be social" online. Whoo'da thunk it? Great video!
I have had basically zero social media presence since 2014, and I've recently been investing bit more of my time to produce tracks but have no idea how to get those tracks heard.
These kind of videos are actually kinda helpful, thank you!
Oh man I’ve been binging these types of videos to try grow my channel. Couldn’t figure out why those smaller channels in my niche were getting more engagement than mine, but this is the first time it’s been spelled out on HOW to go about being seen by the same audiences. Thank you. I can die happy now lmao
Aahahaha wtffff 😂😂
I’m finding it hard to be more niched down. Like I go to indiehiphop or althiphop instead of just hiphop but even that is pretty broad. So I’ve tried to tie it in with mental health awareness and other things the songs are about
Thanks again Jesse! You rock 🎉
If you need more personalized advice go to Jesse’s website and email us
Thanks for the update on YOUR MOST IMPORTANT VIDEO, JESSE!!!! The cousin Anthony bit had me fallin out the chair 😂
LOL cousin Anthony's man cave keeps him not getting any.
I HAVE BEEN LOOKING FOR SOMETHING LIKE EVERY SOUND AT ONCE MY WHOLE LIFE
Now you have a definite niche! Nice!
High-five for hanging with us! What kicked off your musical journey? Tell us your story!
This is great. I will say fb ads have worked for me for Spotify growth. Reason being is that ‘lookalike audiences’ have enough variables to target your niche. Also the conversion objective reaches people most likely to click through. So it’s the farthest thing from broad advertising
Some of the info is a real challenge to look for. Particularly Lawyer, and Managers. Working on a list of artists in my genre with 10k-100k monthly listens. It's eye opening, a lot of them seem to be shrouded in mystery! But, I am discovering lots of new artists and bits of info about them all. A booking agency here, a small label there, I'm sure over time I'll discover a lot of cool stuff.
Some of the stuff is tough I forgot to mention sometimes in some genres you need to hit liner notes. The bandcamp info sometimes has ot
If someone ask about hit liner notes, whats an effective way explain it to the person?
Every Noise at once - Boom! Made it to there in your incredibly helpful video ...and now after about an hour or more...will continue.
Thank you for everything!
Love that you are enjoying this! Which tips have been the most beneficial to you?
@@Musformation Can't really say, to be honest. I'm still overwhelmed.... but I'm really thankful to you for the community/niche research spread sheet!!
Colaborating would be easy if I just made loops on a laptop. We are real musicians over here
There’s no truth to that real musicians don’t clllaborate.
Jesse, you've answered a question I've had for months on how to connect with others as a producer that's just starting out. This video has opened my eyes on how to create a community social media. We have to use the tools available to make sure our art reaches as many people as possible!
Thank you!!! 🖤
This all sounds great, no doubt years of experience help
But it would be great to see this into a real context
Statistically, there should be an artist or artists interested on working with you, among your subscribers.
This is potentially a great series in which it is seen how this methods work on their numbers. That way many other people would learn what do to, and how much it can help them.
That way everyone can see it by themselves, how it all has an impact, in the current music business.
Really appreciate that
@@Musformationcome on over see if your interested...let's do this...I write almost a song a day 400 in 2023...been playing forever...new at this game
that would be cool to watch but bad for him & eventually us.
@@darkskinwhite can't see how
he teaches someone how to succeed, that someone does that
then, everybody else improve with what they see working
This guy is beautiful and pivotal 🙏
Thanks for the update on this video. I sense the community work i’ve done realizing itself- and truly taking on your definition of a connected mind making smart moves. Really appreciate your perspective and work Jesse 🙏🍞🌎
Appreciate that
Thanks for the spreadsheet Jesse
This is the best advice I’ve heard in building your fan base in years!
The Björk shirt tho 🔥🔥🔥
Hell yeah
see my problem with the genre thing is it only ever gives me basic shit like "boom bap, east coast hiphop, gangsta rap" lol or "[insert city] hiphop"
Love Iglooghost! That video was recorded at my workplace, Point Blank Music School :)
So cool!
Big ups for working with Nothing Nowhere, thats pretty dang cool, yup, (sips alamo in the back alley)
This is the trickiest part of your process. Been searching Spotify, everynoise, and TikTok high and low and yet to find even a couple acts in the sub-millions-of-monthly-listeners category who I find similar to me and appealing enough to associate with. What am I missing?
It's possible you've invented a new category all your own or you just haven't found your sweet spot of similarity, Ive been addictively listening to music for a long time, if you have anything posted I can tell you who you remind me of and that's a start
This account is underrated!! Thank you for this
🕺🏼
definitely printing this spreadsheet--really glad I found you--you're videos have been super helpful so far
Appreciate That
This is frickin gold i will not miss out another year
Love that you are enjoying this! Which tips have been the most beneficial to you?
crazy iglooghost reference, been listening to tidal memory exo all week and this just popped up
Thank you for this incredible wealth of information.
you worked with choking victim, morning glory, loc? Damn that was a good era in punk music then, bro i can't never unsubscribe after peeping that. I'm interested to what type of work you did for them.
I produced records for all of them. I managed LOC, SFH and CV
I literally just released a cover of a LOC song and came across this video and comment. Crazy
@hungchannie428 hell yeah
This was amazing insight !
Appreciate That
Just picked up your videos Jesse and Im actually very relieved to find you. : ) Endless great ideas and all very achievable, which lets face it, is what all of us need in this world of seemingly endless digital madness! Thanks bro. Please keep them coming and all of these now going to all the artists im producing! Great work. Picky The Producer
Appreciate that
Finally a good Jesse video again
Lol
This is information is golden! My god man! Thank you !
Thanks so much really appreciate it
detail orientated
Really appreciate that
thanks Jesse for these gems to grow as a music artist 🙏🏽📝💎
Love that you are enjoying this! Which tips have been the most beneficial to you?
I appreciate this breakdown, thank you!
😎
BIG info. Thanks for putting out this content. I'm feeling very inspired and informed!
Really appreciate that
my fans also like got screwed whenever the spotify algorithm changed recently. originally i had a great line up of off kilter diy emo bands and now it’s all artist that don’t make music anymore i was associated with 3 years ago.
If you need more personalized advice go to my website and email us.
Great info as always! Long time fan here. Any advice on how to go about promote new youtube music video for someone with almost no subscribe?
Really appreciate that. Need a hand? Go to my website and hit us up on email.
Love it. Very clear and makes great sense. I have seen this working. Question: I am equal parts record producer and artist, BUT, my own music falls into at least 3 different genres. I don't think people who like my Sci-Fi Soundtrack stuff would also like my Grumpy Alternative Rock. So, is it best to split into different "artists"?
Thanks so much really appreciate it. If you need more personalized advice go to my website and email us.
Perfect timing! Thank you Jesse❤
Thanks so much really appreciate it
As a beginner, I have a few different sub genres I'm playing with. Should I try to only stick to one to gain traction with a specific sub genre niche? Or should I put out a variety of stuff to see what sticks? Also, I need someone to mix/master for a reasonable price. I haven't found that connection yet. Do you have any contacts I could try?
Need a hand? Go to my website and hit us up on email.
This has been really helpful thank you
Appreciate That
@@Musformation I just want to say I’ve been using what what you’ve been saying in your videos and I went from under 100 followers on Spotify to 4,800. Thank you so much.
Glad I’m early to this one ! 🔥🔥
Hell yeah
@@Musformation appreciate you my g ! Always dropping knowledge. 🙏🏿
Thank you so much for your content! I have been watching all your videos and I am ready to apply them, but there is this lingering question. So basically I started out as a performer and I am transitioning fully to my artist self. However, I want to collaborate with incredible people and get songs I am excited about. I have collaborated before, but now its time to level up the game, and get game changer songs. To do that, I need to put myself out there and get incredible producers and songwriter to work with me, I want to make friends with the same ambition level as me. How do I do this, if I haven't release my songs yet? would you change anything in this strategy you have showed us?
A lot of people you can just pay even though you have no material. I would get started trying to make something with a good engineer / producer so you can show more prestigious people something that shows your capability.
Thank you tremendously for the wealth of information. I greatly appreciate it, Jesse!! GRACIAS! ❤️🙏🏼
Really appreciate that
@@Musformation I jog 5 miles EVERYDAY, used to weigh 611lbs. It’s on my RUclips. Anyways, I’m geeked out by your reply man. I’ve been watching/listening to your videos religiously, every day, for about a year and a half, during my jogs. Your channel is my favorite music marketing channel, and helps my jogs go by quicker. Again, thank you for putting these videos together for folks like myself!
love the shirt
Hell yeah
Was thinking about doing artister. They reward listeners to stream your music in playlist of your genre. Would we recommend them?
Love this, somebody give this dude some nasal Fluticasone He deserves it!
lol
Jesse, I watch your videos all the time & I am subscribed. Really appreciate you.
Quick question, my band's instagram used to get 100-200 likes per post. We consistently post frequent reels that are fun / cool, they follow the exact concept that you have outlined. Suddenly our likes and story views have PLUMMETTED down to like 37!
Should I just make a new Instagram and accept that this account is shadowbanned AF? I am a one-man band so I have nobody in my corner to turn to besides you.
No the shadow ban is usually not the case unless you used bots or software
@@Musformationthanks buddy I’ll just try to keep posting and stay consistent. Thank you
cool
thanks dude
Really appreciate that
thanks for this drop Jesse. specific question: I'm in a band so collaborating is out. I know we can play with other local bands but there is relatively no scene in our city so that's also out... how do we go about targeting similar bands in cities we wanna play at? bc cold contacting them doesn't seem to be working very well
1. Split releases are still in and doing features gets done in bands all the time. 2. I find that a lot of time people who say the cold emailing doesn’t work is they tried 4 times and it didn’t work. When the numbers game is you keep up a relationship you comment and occasionally message and slowly build up
If anything, it would just be cool to have a community. So, what I'll do is search, "people that have no fucking clue, making sort of heavy music." Then, once I find a sucker, I mean fellow musician, I will tell them, "my name is Sergey, but everyone calls me Serg. I'm looking for feller evil villains, I mean musicians, to help me steal a nuclear, I mean, make awesome as fuck music." Best advice though, is always obvious, and is usually easier said than done. Thanks man
Lol
As a Manager (new to that part) what videos of urs do u recommend for starting to manage an artist. And since it’s only me that means handling the social media accounts too lol. Fan base. Marketing and promoting OH LORD, everythinggggggg
Go to the channel page and watch How To Get Your Music Noticed
I make sort of varied styles of hip hop. From pop rap to lofi boom bap to r&b rap blends. It's been difficult finding an audience that enjoys sort of a broad melodic hiphop genre. Any tips for diverse sounding artist growth would be dope. Feels like each single I'm targeting a different subgenre.
What's the biggest challenge in growing your fanbase? Let's chat about it!
I don’t WANT to collaborate. I hate teamwork. I’m a dictator
I know there's good advice here but it's too much information for my tiny little brain. Is there one bit of advice from this video which I can use to try to increase my fanbase? I tend to switch off if given too much information in one go.
Great video!!! How important do you think playing open mic, busking, bar gigs, ect help to building a community? Or should we focus on using the internet these days?
Basically is moving to a large city helpful for this still if your from a very rural area? Thanks 🙏
This is a specifically great question for me too.
Need a hand? Go to Jesse’s website and hit us up on email.
Hey Jesse! I just found your channel today which feels serendipitous. I am currently writing a business and marketing plan for a new merch, booking and event management venture for a niche of acts/ audience (that I'll use to also help support a band I am putting together.) Thanks for the spread sheet download, I really appreciate the attention to detail. I am using Chat GPT to break down the process you explained into actionable steps. Would you like to receive what I put together from the process?
In the socials part of the spread sheet are you just putting the links or metrics?
Really appreciate that
I been making music for 20 years. Made so many mistakes in so many ways finding new fans fast has become impossible for me. I've been in the charts TV Radio, Gigs, done update videos and made content 24/7 I'm now working on film music and do many genres of music but it still doesn't seem to be getting any easier. If anything I just get more hate 😅
Who else here is jamming that IncelHypeBeast this morning 😂
You are now at 3 videos (i think) of the same important task, COMMUNITY ! Reptition the best way to learn and understand !
Hell yeah
and when you're really ready, for the real work u have to move to a major city like london or nashville or la.
Been struggling for a couple months trying to find similar artists Jesse, wonder if you have any tips?
The people I think of all have 1m+ and I have
Watch Tuesdays video
why do you create a second account to follow similar tik tok artists
So you can study and not feel any judgement about commenting just so you get people on your algo
Jesse, how does one follow the proper music promotions strategies if they also want to be cryptic and have a storyline/lore around their music?
This needs a lot more context
hey guys I'm new here and this sounds very interesting, but I just didn't understand what I should do with the list of the similar artists that I find on Spotify. can anyone please shed some light on it for me?:) should I try to engage on their IG?
@5:47 Jesse Cannon mentions a link can be found on the screen or down below... Was somebody able to find this link? Getting that help would be effective dawg
I can’t seem to figure out how to get the spreadsheet from the link
We need a Kenny Beats for band focused musicians.
Sometimes I get lost in promoting my music joining some live stream of music idk what next
If you need more personalized advice go to my website and email us
TtHAT MADEON AND PORTER STORY IS WINLD ,
I released my most recent single today (wednesday) and found significant less traction than I typically do releasing on a friday. For context I've got a 10k followers and 60k monthlies. Is this strategy more specific for folks with smaller followings? Im still using the rest just curious.
I think the day of the week you release is less the case for traction than what’s happening online and many other circumstances
@@Musformation sure, It was just like shorter runway and get in there. I'll keep ya posted.
The everyrnoise site is says it may not be here much longer
Bro that Gene Simmons Pop Up was so nice to see
Crazy how auch a BIG Monumental band can Go under the Räder so much 😅
Are you trolling me by saying kiss was under the radar. What is going on?
@@Musformation no kids nowdays dont know kiss anymore thats the problem someone told me kiss would not be a big deal 🤣😂
@@Musformation only i was made for loving you because of the sped up version
@peterk3556 kiss is 50 years old. Kids should indeed not know who they are just as a kid should not care about a band from 1920 when Kiss came out. That’s a good thing.
@@Musformation the biggest proof that showed that people dont know kiss anymore was when the rapper chris webby put out the song whistle that has straight up the
God gave rock and roll to you too hook sampled and Remade as whistling and at the time i scrolled through the youtube and not even one back than called it out.
Thats kiss not some no name band thats the hottest band in the world we are the best kiss
What I wanna know is I use beats and instrumentals that say say free on the titles in RUclips. Can I use them and create a Spotify?
Need a hand? Go to Jesse’s website and hit us up on email.
I LOVE UR SHIRT WHERE DID U GET IT ??
I wear 2 in this?
@@Musformation the Elliott smith one
What if you can't find artists similar to you?
You can you just need to explore more. For many artists this is hours upon hours of work but without it you are lost and hoping to get kucky
Say no more, I'm beyond grateful the universe connected me with your channel. Thank you for being genuine in what you do
thank you for this video jesse this crazy informative. anyone down to collab w me too hmu less go crazy
Really appreciate that
Does Spotify take rights of songs.. like record label
No...
Liam godFREY god has a name
Come on over take a sip
Kinda overwhelmed
Another gem, thank you for continuing to hammer this point. I definately need it
Love that you are enjoying this! Which tips have been the most beneficial to you?
So…anybody want to be friends?
Get in here!
On the real, much appreciated for all the info man. Been taking notes and about start implementing all your tactics for the new year. Much love!@@Musformation
You’re great af 🥹🙌🏽
HANNAH DIAMOND FOREVER
Yasssss
Capybara
i wont lie, dissing ads is just plain bad business advice. but for a hobbyist who isnt concerned with making music their main source of income sure! 😀
I’ve seen way more data than you or anyone else and have laid out my proof so many different times it’s boring to even debate it anymore
if you say so@@Musformation
Where is the grunge rock community?
Yo. In my comments I did a members only stream cause so many asked for it you’re not alone
detail orientATED?
speaking of orientated is the clearest advice simply 20:22 - 20:52 ? Are you saying that if your account engages posts with those tags, and then you post with those tags, your engagement of others' will inherently raise the likelihood that your posts with those tags are then recommended to those who consume those tags?
And if so, is this a demand side correlation thing where more people might just have clicked on you? Or is it a supply side thing where your content is pushed for its assumed legitimate connection? Or a reward thing, to "pay" you with algorithmic clout for your participation?
Or is it simply that posting with those tags simply has a small chance to be suggested to those who engaged those tags already?
@hygro9625 small is the wrong word but yes
This video gave me a panic attack
Well that’s some new feedback
Oh my gosh me too