Maybe things are kinda just going okay and people have disposable income, so advertising success is a false positive. Case in point. There's no cigarette ads, but the tobacco industry still rakes in billions in profits. I would take this further and hazard a guess that Toyota could stop advertising right now and people would still pay a premium for their products.
Ad1: Hey guys, with this latest cryptoscam, you too can be rich and popular. Ad2: Who needs a girlfriend when you can have this cellphone gambling game where you collect anime waifus. Just spend $10,000 in microtransactions and you can get your own harem of 2d girls like in anime. RUclips: Why nobody trust ads anymore?
I can't recall the last time I even noticed an ad online. I'm so used to blocking them out in my mind that it's as if I had an adblocker ingrained into my brain lol
I was literally watching lot of expose video on many get rich quick scammer now my recommendations is just filled with AI scams , Drop shipping, affiliate marketing, and god knows how many types of online "coaching" ads like wtf i wanted reverse of that .😢
For real, I'm usually looking at some thing else if I'm in a situation where I have to watch an ad But honestly adblockers take care of the vast majority of them.
You forgot to mention one of the main things that keeps advertising alive. Most marketers are way better at marketing the value of marketing than they are at selling any actual product
@@MannIchFindKeinName a lot of big companies do a lot of marketing that does not actually help their bottom line. It's a net drain on the company, but the big marketing departments in those companies continually sell their own value.
@@usergabe while strange. This is actually a quite common practice. Most Departments try to oversell their utility to the organization. Marketing just happens to be the best at it because.... well... they're good at marketing
The notion that advertising must be efficient because companies continue to do it has a fundamental problem: companies engage in many stupid, counterproductive activities for a variety of reasons. Advertising is a bubble, closely linked to the data bubble. With the cost of living continuing to increase, consumption will continue to decrease See also: HR continuing to exist, corporate feudalism, and corporate real estate
I think it is really hard to objectively measure how effective advertising is at increasing sales. And at the same time advertising companies have high monetary incentives to pretend that their advertisements are more effective than they actually are (keeping in mind that most advertisement research is done by the companies who sell the advertisement, not the ones who buy it). So it is probably safe to say companies spend much more money on advertisements than what would actually be most profitable. And then there is another factor: advertisement is a competition trap. The more resources your competitor invests into ads the more you have to invest as well in order to stay visible. And this doesn't even need to be completely true, as long as company executives believe that it is true.
We say it's not efficient but we don't really know. Even if McDonald's stopped advertising. A lot of people in the world know the company. However, McDonald's needs to be top of mind. All advertising isn't to only increase sales. It's about awareness too.
yeah, I kinda chuckled at the idea that just because it's worth a lot of money, it's effective. Any honest marketing consultant (read: virtually none of them) will tell you that advertising is a scam being propped up by grifters and bots and lent credibility by status from wealth rather than results. There's a nebulous idea that in high enough volume, advertising ensures social clout like in the case of Pepsi or McDonalds, but most online advertising is bought and sold well outside of that intent because that level of presence is inaccessible without billions to take over a market. Most of it's bought to drive traffic and, in turn, sales, which are transparently available metrics that have gone down the drain over the last 10 years due to clickfarms, bots, and grifters, with no industry incentive or external regulation to tune out those forces because doing so would crash the industry. Put simply: when Twitter is revealed to be 60+% bot traffic and nothing about its advertising scheme, business worth or content model changes because of it, that tells you all you need to know - everyone there already knew it was a scam, and they're continuing to fool stupid business owners or marketing firms regardless.
Also it's pretty much BS that advertisement counts towards GDP and is one of the reasons the number is mostly useless. Advertisement has no value by itself.
Get away from coastal mega-cities and it’s still like that. The only ads I see on the streets in the cities near me are signs for the stores they’re hanging above.
@@rightwingsafetysquad9872Or go to European cities. Many of them have laws that prohibit a certain excess of public advertising in the streets to keep the visual integrity of the city.
Honestly, the only part of youtube ads that I pay attention to is the countdown timer in the lower right corner. On the other hand, I've gotten more skilled at detecting when a creator segues into a scripted ad, and I tend to skip past it.
A general rule of thumb is that the more money a company has to dedicate to advertising, the worse the actual product is since they have to overcompensate so much. If you need to use psychological manipulation derived from peer reviewed research studies to (hopefully) get someone to buy your product, that's a red flag.
There are so many good products that got put out of business by unmatched advertising so in response even good companies have to get into the market penetration game.
Yeah, the more money spent on advertising the worse value the product will be anyways since a smaller proportion of the cost is actually spent on making the acrual product
On the opposite, I read this investing theory that if a company advertise a lot, it means they are in good financial condition and have good projection for the long future.
I do the same thing with any ads that annoy me. I've been boycotting products like Ranch dressing for decades because of their annoying commercials in the 1990's.
We were over advertised years ago. I can't go to half of the websites out there without my computer taking a fit to render all the ads on a single page!
...do you not remember the 2000's when "pop up ads" were a thing? You would get bombarded with ads just surfing the Internet, you didn't even have to click on a website or link.
True. And it's a mess. You can't go anywhere almost from a respite. Advertisers want our attention 24/7/365 to push crap down our throats and say buy buy buy and spend spend spend. Everywhere-from cabs wrapped in ads, to ads on buses and signs at bus stops and in the subways. Go to any sports arena or game and the field s named for a product and the ads line the outfield or the billboards etc. On planes they were hawking the credit cards but I haven't seen that on my last two flights. Thank you God. The biggest culprit now is the internet. I can't open a browser to get something done without the page covered in distracting and interfering ads. Pop up blockers have been defeated eith new technology where they embed the ads in the pages. Sometimes I turn off the images and the sound and that helps. But it's a mess. On television too. It's gotten worse and worse.
Before, we need to install a couple of virus in to see ads and a couple of toolbars on our browser. Today, it is literally everywhere even without virus.
I often get told "If you weren't interested into an ad, then it means it wasn't for you". Except in 20 years on the internet I can't recall a single ad that genuinely made me want to click to go see further about something.
I've only had one and it was fairly recently, a cat water fountain. He loves it, and it's the only time I think advertising has ever been effective with me, and it was only to alert me to the existence of a product I didn't know existed
the only ones ive ever gotten interested in are youtube sponsorships, aside from the obvious scam ones like people taking every raid shadow legends deal, theres actually some interesting looking ones
Ad blockers all the way. Add script blockers, element blockers and sponsorship blockers on top of it (the last is for the most egregious things though). I simply cannot imagine using Internet without these big 4. Not only it's annoying, it's actually dangerous because of all the viruses, spyware and malware that riddles those ads. I still shudder at the memories of times where ad blockers weren't a thing and those blinking banners running away from your mouse cursor were trying to install some "products" without your consent.
Why do you consider sponsorship blocker "the most egregious"? The youtuber gets money from having the ad on his video, usually a lump sum agreed beforehand plus an affiliate reward for everyone buying the product using the youtuber's link. If you weren't going to buy the product anyways (and if you're the type that installs an add-on to skip promotions you probably weren't) then the youtuber doesn't get any less money for you skipping the promotion
@@cloudycolacorp I think your memory betrays you. I switched to ad block back in the time when sound banners were a big thing. Back then, I was young and into gaming, and there was constantly a swat team coming through your window or one felt like living on Omaha beach. Preferably in one of 15 open tabs...
I believe Steve Levitt had a study that showed that advertising isn't really that effective when it's a product/brand that everyone knows already (e.g. Toys R Us advertising its Black Friday/Holiday sales). The main area that advertisements were effective was for new products/brands that people didn't previously know about. Ad agencies were like "yeah but look we advertise more in november/early december and our sales go up!" when in reality the sales would've gone up anyways - correlation not causation
IMO the reason that big brands keep buying ads at every opportunity is to prevent new brands from getting their foot in the door, or at least drive up prices for them so they have a hard time establishing themselves in the public consciousness. As the video says, it is an arms race.
Wait, you mean that... advertising works well when it aligns with the interests of the potential customers? Mind blown :D But seriously, that's a big part why big crappy companies do it - to push potential competitors out of advertising space. It doesn't take long for a growing company to realize that the most important thing for their profits is hindering their competition, rather then doing a better job themselves.
I think you're missing a big reason why advertising exists- It's not JUST to sell more product. Often the goal is to bolster a brand image (e.g. Coke) or even just to keep stockholders happy. Sometimes ads are designed to alter or sustain what you think about the company- not the products it sells. So the study you're citing has a short perspective on what ads do.
I certainly hope we have reached peak advertising. I think we are far beyond the point of diminished returns. So yes the industry will get bigger, because you'll have to spend 5x as much money to get the same effect. But that in and of itself will kill it.
@@thewhitefalcon8539they could show less ads, charge the advertisers more and stop letting them get free ad space for videos people “skip ad” on. If they just stopped letting them shill ads then giving them the ad for free if you skip YT would make more money
I think we all have been conditioned to ignore ads and view the product being advertised as either a scam or trying to manipulate me into buying it. Advertisers are literally throwing money in the trash.
One of the best proofs that advertising works is the American obsession with brand loyalty. There are plenty of store brands that offer comparable quality at a distinctly lower price, yet people are happy to pay extra for their beloved brands. This phenomenon is less pronounced in Europe, where no name brands are more commonly bought. It may have to do with quality. The branded product and the store brand product are often manufactured by the same company.
I was raised buying a mix of big brand and store brand products, so I just buy whatever’s the best deal, or what has the best ingredients (I’m not about to eat peanut butter with sugar and palm oil in it). It’s actually kind of fun to compare labels and see what’s best.
I think this is correct. And I'm definitely one of those brainwashed brand people. I've been working on my budget and I think my most difficult moment was telling myself it was actually OK to buy a pair of jeans at Costco. Surprisingly, they work just as well as Guess jeans. And nobody cares.
It's funny you call them "no name" brands - in Canada, the largest(? i think it's the largest) grocery chain's store brand is literally called "no name". The packaging is plain yellow with black all lowercase helvetica font that says "no name [whatever]" like "no name tomatoes" or "no name sardines", or "no name gross biscuits". Of all the products I've ever bought, there's maybe 3 or 4 I can think of where the "no name" equivalent is substantially worse than the branded product, but generally they're just fine.
I almost never see the price in an ad. At least in video ads. Especially for all those medicine ads. Here's this amazing pill that if you take it perfectly has a 15% chance to make you feel slightly better (oh and it's $1000 a month). You never hear that in an ad. Heck most countries don't even allow medicine ads.
Yeah it's that way in too many ads. When I was a kid a lot of ads to watch whatever TV show didn't even say what time the show aired, and this was before being able to look this up easily on the Internet was a thing.
As a general rule, if something is heavily advertised, it's not worth purchasing. Many of the best products and services from any industry aren't heavily advertised.
i actively chose to not buy from businesses that are annoying in their advertising. Grammerly for example - their ads are everywhere and so freaking annoying, that i don't care if their service is good or not, I will never use them out of spite
That's interesting. I don't use Grammarly myself, but I don't find them annoying either. Btw, I find it hilarious that you misspelled Grammarly as "Grammerly" so you could actually benefit from their services! 😂
Same, but with Burger King. I hate their ads so much that I refuse to eat there. (Although that one video of the Burger King ads google translated is hilarious)
There's one important thing to consider also: Many companies like RUclips offer a paid version without ads. So you being annoyed by ads is not a bug, but a feature. What used to be the bare minimum is now a premium experience.
I've noticed a significant uptick in the amount of ads in between/during videos. Like some dumb gaming app. This will definitely drive more people to go premium.
went through a phase where i had no labels in my home. everything from groceries to clothes i pulled the brand off, scribbled it out, or put it in a new container. i really feel it shifted me psychologically. i dont have the energy to keep it up indefinitely but i can definitely say my brand loyalty completely stopped
I do the same. What helps me keep it up is I have my kitchen / pantry /fridge organised using my own containers, & I rarely buy ready made food (except for tuna & ice cream), I by pass all ready food aisles when shopping. The clothes labels are hidden inside the collar already, so out of sight w-out me doing anything.
Just install an ad-blocker and don't go insane remove the labels from your stuff. One of those things takes 15 seconds and lasts forever, and the other one is a never ending battle that will make you go nuts! Why are you doing that to yoursefl?
I despise ads. Rarely are they not intrusive or disruptive in some capacity. Recently, ads on pintrest got so out of control that I finally gave up and deleted my main account and uninstalled the app. It seemed like every other pin was just another ad. YT tried feeding me the whole, "Adblockers are not allowed. After 3 videos, your video player will be blocked" thing, but I ignored it and the next day it went away. It'll be a real shame if YT moves forward with permanently blocking ad-blockers; I'll have so much more time for reading and gaming.
This is my sentiment exactly. I refuse to use sites that prevent ad block, even if the ads aren't intrusive, simply out of principle. RUclips videos are actually unwatchable to me without adblock, so if youtube blocks adblock I will quit using it instantly
I specifically avoid products I've seen advertised a ton because I know that means that the product is either more expensive or lower quality so that they can pay for those advertisements. There's no such thing as a free lunch.
We've been there for a long time. I pay ZERO attention to ads, I don't surf the net without an adblocker, and if anything, seeing or hearing an ad actively makes me not want to purchase whatever is being advertised because they're always insanely annoying.
@@thewhitefalcon8539 you have no basis for this claim. just because you have to go and buy some fast food because you saw an ad does not mean other people have to act the same way.
@@thewhitefalcon8539Somewhat. There is definitely some level of confirmation bias with advertising, but many companies figured out how to counter the avoidance mentality long ago by skirting the line of a monopoly and creating an oligopoly where the biggest brands basically own most of the products available. A prime example of this is how like 7-8 companies actually own pretty much all nonlocal brands of grocery goods.
@@thewhitefalcon8539I have a mental tally of companies who’ve irked me with over advertising. The biggest offenders are gillette, charmin, gain, tide, bounty, Burger King, Taco Bell, t-mobile, and reassess cups. Obviously I’ve used some of their products in the past but the more ads they provide me the less I’m willing to buy from them. Currently I’m a college student so obviously I don’t purchase things but I’m keeping my mental scorn list to avoid purchasing their products when I become an adult and get a job. I’m pissed at them for ruining every RUclips video I’ve watched for 4 years
I've been advertised AT for over 50 years. I'm long since done. The only ad I've ever been driven to act upon was when Taco Bell introduced the Doritos Cool Ranch taco shell. That's it. Maybe Mountain Dew Code Red, but that was impossible to miss in stores.
You are probably more affected by advertising than you realize. So you never ate a fast food place because you saw a sign? You only buy non brand name shoes and clothes?
google got you to youtube somehow, probably by ads. yall a using a phone or computer, those companies are huge advertisers. apple ads are all over the world, so are microsft ads.
Code Red came outta nowhere, we were walking through the mall (yes, people used to actually go to malls) and it was in a Pepsi vending machine. It was like discovering fire, so damn good.
@@perfectallycromulent > Google got you to RUclips somehow. The channel who made this comment has self-made music on it that dates back all the way back to eleven years ago, which is six years after RUclips was bought by Google but that's not to say it's unlikely the account existed before the buyout. > yall using a phone or computer Ads are not "successful" if they're for something they are necessary to life - you don't claim someone eats because of grocery store ads. I'd be willing to argue they might prefer one brand over another because of ads, but you don't *know* which brand they have. Also, Apple is weird because they're both hardware *and* software, but people don't buy specifically Windows computers, they buy "not-Apple" computers and the *hardware* is what is determined by preferences.
I'm young enough to have grown up with the internet, and all the ads that come with it. I feel like the majority of my generation have learnt to block them out. I reckon if that's the case- companies will either make ads more forceable as they become less effective, and they'll also permeate different parts of our lives in an effort to make them more effective. That, or the economy that relies on advertising will collapse (broadly radio/TV/social media etc). It's difficult to tell if that's already happening with the obvious increase in ads on social media, or if that's just corporations making more money to keep shareholders happy.
This used to be way worse bruh. On TV, every show would have intermissions consisting of like 10-15 minutes of nonstop ads. They would do far worse if they could, as history shows.
I feel like I managed to eliminate almost all ads from my life. I don't watch cable, I use RUclips premium, when I browse the internet I have an ad blocker, all streaming programs I use don't have adds. The only adds left are sponsorships, mail, and billboards.
My issue isn’t the fact that ads exist: it’s that they’re all the exact same type of bland, pseudo-uplifting mush designed to be as inoffensive as possible. Marketing can be elevated to a form of entertainment - maybe even art - when done well. No ones doing it well bc everyone’s afraid of accidentally stepping on someone’s toes and getting ripped apart on Twitter.
"People using adblock or youtube premium will be confused right now" Ya got me. I'm assuming you inserted an ad break at that time in the video? I've had youtube premium for years and it always weirds me out to see an ad when someone shows me a video on their account. Isn't there places in the world where public ads are illegal? I'd love to spend a week or two living at one of them just to know what it feels like to live in a world without ads.
The advertisement in this video (for me?) was after his sponsorship for Betterment (or whichever sponsor there was for this video), so he'd have lost that bet about a new finance wannabe pitching to me in 4 seconds
I envy the British when they complain about how American TV shows are only 22 minutes long and it's annoying. Because they have no ads. If only I could experience that paradise...
@@weird_lawThey also have a tax for owning a television, but as I do not live in England, I do not know much about what it is for. Granted, a semi-regulated flat cost is probably better on one's mental health than a constant barrage of advertisements that are designed to subconsciously manipulate you into buying [product].
I have now made a point in my life to not purchase any products or services that I see on an add. It has made my life so much better. Now when I need to buy something I do a little research to find out what really is good for me and I end up saving money and getting a much better experience! Adds are selling you what makes the company the most profit, not what you actually need and can benefit from.
John Wannamaker is credited with the observation the half the money spent on advertising is wasted but the problem is determining which half is wasted. All advertising lacks one important property, context. I might be thinking about a new , etc., but why I'm thinking about a new is what is missing. This will influence time frame, budget, etc.
@AdoraTsangads that disguise themselves as memes are the worst. Also Facebook tends to suggest me posts that aren't ads but might as well be as hard as the posters are shilling.
How Money Works: Numerous studies show advertising could be annoying to audiences, particularly when it interrupts your viewing experiences. Also How money works: This video is sponsored by Brilliant….
Since moving to the us, I’ve noticed a steep rise in the aggressiveness and consistency to advertising. The medical stuff is enough to deliver results similar to googling a headache
I’ve gotten so used to ignoring the flashy ads that at times I find it difficult to find things I’m actually looking for. Like I subconsciously look everywhere except where my phone is because that’s what I do online to find the stuff I actually want.
Advertisers will have to finally get in their collective thick heads that if I’m enjoying a video (like all of the How Money Works ones) and suddenly I get interrupted by “scam financial dude bro A” or “just be lazy, buy weight loss pills B”… IT WON’T MAKE ME BUY THEIR PRODUCT, it will do the exact opposite, it will make me hate them with all my guts for such a sneaky, invasive, creepy approach. What a bunch of punks.
My breaking point was as soon as ads started holding me hostage, I'm not wasting my time on that. Back when youtube first started forcing video ads I discovered ad blockers and that was that, I haven't seen ads for like 15 years. Without ad blocking media is just insufferable,literally half the time is just sitting through ads waiting for the actual content.
Maybe things are kinda just going okay and people have disposable income, so advertising success is a false positive. Case in point. There's no cigarette ads, but the tobacco industry still rakes in billions in profits. I would take this further and hazard a guess that Toyota could stop advertising right now and people would still fight over their products
@baronvonslambert Tobacco is an addictive product with few to no benefits and many proven downsides. The exact same can be said about probably half the products that are advertised (alcohol, soft drinks, fast food, snacks etc). Either advertising any of these products is useless, people will buy them regardless and advertisers are wasting their time and money; or advertising increases the consumption of these products and thus should be banned on the same grounds as tobacco advertisments are banned
Ooh! I watched a video on this, it went over what makes a successful ad vs a nonsuccessful ad. To summarize, anti smaking ads/campaigns fail so much at making a successful ad that it backfires into making more people go to tobacco. In a task failed successfully kinda way
@@akiokami9367A large part of the reason why anti-smoking ads are ineffective is that they are directly funded by tobacco companies, and they make sure their money is used to create ads that are the most effective at making smoking/vaping appealing.
But it's like an arms race. The most effective for everyone involved would be if no one advertised. But if your competitor is doing it and you aren't, you're gonna lose. So because you can't advertise tobacco, the companies have the privilege of not having to spend anything on it without losing market share
The most egregious advertisments are the ones on reputable websites, news publications, weather sites, etc., that advertise for questionable products and services. It really kinda brings down the integrity of the website.
It's not a fair fight. On one side of the screen: normal humans with our mundane experience, understanding, and biases. On the other: supercomputers trained on billions of interactions, optimized to grab our attention. Averages are more predictive than you are unique.
Jingles really help in remembering ads. While I don't remember the details of the ad, I still know the phone number to Western Union, Best Western, the Greyhound Bus company, that at the end of its life the Atari 5200 was selling for "less than fifty bucks" and that Slinky is a "wonderful toy." Remembering familiar faces/voices helps too. I remember the actresses or voices for Misses Butterworth, Green Giant green beans, Mr Clean, Pledge, Keebler Elves. Barbie, E-Z Bake ovens, Cabbage Patch, Garbage Pail, Skittles, jewelry, dozens of toys, Ron Popel and Jack LaLanne commercials and a dozen different cereals. And those are just a short off of the top of my head.from childhood. I know of at least 30 more from my childhood alone.
@@LeftyPencil Good case in point. That jingle immediately played in my head when I read the name, and there's no telling how many years have passed since I heard it last.
This is exactly why I will always be a diehard fan of all the $20 indie games on Steam. It started with racing games, but AAA continues to get worse about product placement by the day
5:35 I would call this meta-advertising. Advertising by highlighting manipulative advertising techniques. It's quite smart. It might remember brilliant as associated with our feelings of how we despise normal ads.
I think we've long passed the Zenith Sensation, when information overload is the norm and our neurons are adapting to survive, and it didn't have to come so quickly but open bags hold no cats. I suppose some of the damage can be mitigated but I'm not sure.
Glad this video came up today because I'm getting Trolls movie ads in Lyft before the driver pops up. 😭 And they usually don't even know!!! We discussed how you could set up public bathrooms and showers in Seattle if there were light up ad bill boards every week or two outside the stalls, and commercials playing in the overhead audio in the timed shower.
I'm sitting here watching this video, drinking Pepsi for breakfast. This morning, I had McDonald's cheese sausage and egg MC griddle. I know Netflix has a movie I will be checking out, but all of a sudden, I have the urge to hit the Burger King drive-thru tonight, as is every day. I like Nestle hot chocolate before I go to bed and remember my Breathe Right strips, brushing my teeth with Crest toothpaste, and flossing using oral care by Johnson & Johnson.
I'm sitting here watching Pepsi for breakfast, drinking McDonald's cheese sausage and egg MC griddle. I know Burger King has a movie I will be checking out, but all of a sudden, I have the urge to hit [Boris] Johnson, as is every day. I like flossing in my bed before brushing my teeth with Nestle hot chocolate and remember I left Netflix on, before finally realizing that half of these brands don't exist where I live.
I live in the American Gardens building on West 81st street. My name is Patrick Bateman. I'm 27 years old. I believe in taking care of myself, and a balanced diet and a rigorous exercise routine. In the morning, if my face is a little puffy, I'll put on an ice pack while doing my stomach crunches. I can do a thousand now. After I remove the ice pack, I use a deep pore cleanser lotion. In the shower, I use a water activated gel cleanser. Then a honey almond body scrub. And on the face, an exfoliating gel scrub. Then apply an herb mint facial mask, which I leave on for 10 minutes while I prepare the rest of my routine. I always use an aftershave lotion with little or no alcohol, because alcohol dries your face out and makes you look older. Then moisturizer, then an anti-aging eye balm followed by a final moisturizing protective lotion. There is an idea of a Patrick Bateman, some kind of abstraction, but there is no real me. Only an entity, something illusory. And though I can hide my cold gaze and you can shake my hand and feel flesh gripping yours and maybe you can even sense our lifestyles are probably comparable I simply am not there.
Watching How Money works slowly slide from economics to socio-economics to outright sociology is evidence in itself that money can not be discussed without addressing its embedded relationship and effect on all of us.
I believe habit and personal values matter more than ads. You said Walmart is where people go to shop because of advertising, but how does that explain me not going there for years when it was the ad before this video? People go there because their past experience states it’s cheaper than alternatives. Companies don’t understand causation. My favorite places have never had an advertisement. (Think locals shops and restaurants)
People have ingrained the ability to passively filter out advertisements without even realizing like background noises that we get familiar to. The skip button can now be pressed sometimes by habit, faster then the 5seconds it takes for the button to be active
I think by now most are so desensitized not phased by it. And with that, I think most don’t care about ads, so much so that responsive conditioning has likely caused us to react in a few ways. We either immediately go for the “skip” button or “track” through it…like I did just now when the sponsor of the video was introduced. 😂
The best ads won't let us be aware of the thing that's being sold to us, ads used to be about capturing attention, now it's all about forcing attention.
There was a tv show about best tv advertisments, about a decade back. Those ads (most were from the 1970s to 1990s iirc) were genuinely funny and interesting. On contrast, the overwhelming majority of tv and youtube ads today are horrendous, annouying and are more lilely to make me avoid the product than buy it. I genuinely think tv, including ads, were better in the past
Watching or listening to advertisements is a form of punishment, so I pay not to watch or listen to any advertisements on streaming platforms. The $ I pay for the premium service is really worth it.
Most ppl don’t notice RUclips AD- rather looking at skip button to show up or look at list below to see which video to play next. TV and print Ad billboard still effective.
To me, the problem is not advertising itself, bit rather that these arsehauls keep literalmente invading every space possible while removing the opt out for the consumer. At the end, they just make normal activities complicated and frustrating.
If COVID taught anyone anything, it is to enjoy experiences at places and time with people, not with acquiring things. I’ve been so advertised to that the ads might as well be bouncing off of a wall. I preserve my attention for that which is important to me because I don’t owe my attention to anyone else.
The only sponsorship that will let me do this. Is a plus for brilliant EDIT: The Advertisement in 4 seconds was for downloading the Facebook app not to a way to earn money but as the ad said share moments.
I don't forget them, I blacklist any company that I see advertising. Truly good products don't need advertising, whenever a company goes on a big ad campaign there's always something fishy going on, either some scandal or better competition or recent bad changes. The way I used to do ads on RUclips before I just gave up and got Ublock was to glance at what company was advertising, mentally note it down, then look away and mute the video until the ad was over. And most ads on other websites that I use are really easy to just completely mentally block out. Used to love Reeses but then they went on a massive ad campaign that was annoying af and I haven't bought them in years.
I've studied advertising and now I'm working in marketing, it's interesting to see the shift in advertising. There was a time when companies used to put in the effort to give the best product and impress the customer. Now the message is diluted, copy/paste from brand to brand, barely telling you anything new or interesting. The price is not about quality anymore, you buy a polyester sweater and pay +$200 just because it has a brand on the tag. You buy electronics that will survive only a day past warranty. Every time you search for a product you'll not get results for the one with best quality but the one with the bigger budget for advertising. It will get even more complicated if you want to open a business and have to compete with one of the Giants. The corporate idea of increasing the profit numbers but giving less and less to customer is destroying the advertising and marketing industry...
WE CAN'T CONSUME YOUR PRODUCT IF WE'RE BROKE. The most effective thing corporations could do with their advertising budgets is cut them by 75% and spend the money on pay raises for their worst-paid workers. $750 billion in wage increases would make a big difference. Brand name stuff is universally too expensive. When there's a generic alternative available at much better dollar value I buy it every time. Big corpos are so obsessed with cutting costs through cutting quality (but never by cutting bloated executive pay or egregious stock buyback schemes) that the generic alternatives are as good or better a surprising amount of the time.
What’s wild, I typically go out of my way to avoid using any product that is advertised on my favorite creators or shows platforms. I’ve always looked at it like if you interrupt my favorite videos, I’ll never use your product. I understand the irony, yes.
I don't think I have ever actually bought anything because of an ad fed to me. For ads appearing on TV, there is the mute button on the remote with something else at hand to turn to. I record programs I really want to watch and simply time shift an hour or so and then FF through the commercials. I assume just about everyone does the same or similar things. If not, why not?
Bear in mind that the purpose of most ads isn't to get you to rush out and buy something right now. Typically it's just the company reminding you that they exist or associating a certain image or feeling with their brand so that when you do want something, they come to mind. Take something simple like bread: where do you buy yours and why? Like _really_ why? Why do people pay $6 at the local bakery rather than $4 for mass-market bread or $2 for store-brand bread? Usually because of an idea, somewhat based in fact and somewhat in feeling, that the more expensive option is better: more nutritious, more ethical, more befitting their lifestyle, or whatever else. Those ideas seep in over time through advertising and branding.
@@thewhitefalcon8539 We all buy things we "need" because we've heard about them in an ad or based on our own experience. So your statement is correct -to a point. But if the subject matter is not what I "need" or "want" in my life -that ad won't make me purchase. This video is addressing the "excessive" level of advertisement -to a point that I feel they are like cockroaches.
I canceled my cable subscription and stopped watching broadcast TV decades ago because the ad breaks were getting too long and ad content too annoying. Streaming services that don’t include ads in the first place are much better.
I'd say the only online advertising that really works on my are nerdy movie trailers. Of course, ads influence us more than we notice, and continous exposition will make us probably remember certain brands over the competition, but looking at my monthly expenses, I'm pretty confident in my imperviousness to marketing.
another reason why these businesses won't stop advertising is because they want to take up the advertising slot. Its not that they need it but more like they don't want others to have it. They want to make it as hard as possible for its competitors to get recognition even if they deserve it
i stopped paying attention to ads many years ago. and I can say with 100% confidence they do not influence my purchases whatsoever. ads have just become part of the background to me, like leaves on a tree, you just stop seeing them after a while. And good companies and good products don't have to advertise, as people recommend them by word of mouth.
@TheUnholyPosole I'd just take the money and I'd still rank the products based on reviews and if they didn't like it I'd tell them to make a better product.
@@موسى_7 believe it or not there is a point where making money for the sake of making money hurts a business, its why most successful businesses have not only a vision but a set of guidelines that will allow the business to grow far into the future, fucking your customer for money is detrimental to that vision/guidelines. google started with the idea of not being evil -- targeting ads to people for products that are literally garbage because they got paid to is just the beginning of crossing the edge that is the customers trust.
Yeah, I don't think most people don't know this about the Internet. Anytime you search, on pretty much site (Amazon, of course, but also pretty much any site that sells anything), the products that come up first are the ones whose sellers paid the most. It's not that the site has a sh*tty search algorithm. They know exactly what you would prefer to see and in what order. But you're not the customer.
15 Years ago, I stopped listening to a certain radio station in my hometown. I never sat there with a stopwatch, but it just felt like they were running too many commercials. They were taking advantage of me. I removed this station from the "preset favorites" on my car radio, and I never listened to them in my home either. Now, everyone else (radio, TV, internet) has probably caught up. I wish I HAD counted the ads per hour with my stopwatch back then, so I would have a comparison!
Best of all are YT ads. Yesterday I got an hour long Netflix ad, and actually watched it all, bc it was interesting. Within an hour I get the same ad again. Google has alpha fold, working speech recognition, and good language translation AI. But I think the A team works in xyz R&D, and the F team works at YT, writing perl scripts to randomly select the ads with no intelligence at all. And don't get me started on their "trust & safety" team, handing out warnings and bans with no reason given, based apparently on regular expression matches with no review at all. I get the game theory of not telling ppl too much about your detection algs, but if you dont like links in comments you could just say so when the user hits submit, and save the stealth detection nonsense for ppl who try to obfuscate links and are obviously trying to sell something. Those abusive policies have made me re think relying on gmail or getting YT premium.
What's even more interesting is how this video about advertising also incorporates sponsors while talking about how tired people are of them, kinda ironic. But this is an trend on the increase, I pay for youtube premium (and have done so since the start) in order to at least be able to skip ads entirely, meaning also shuffling past sponsored-in-video ads which everyone nowadays blends into their video-workflow, and they're getting sneakier and sneakier about it, almost making it look like it's a part of the video. I always skip these, and over time I've built up an BS-Detector that immediately spots an ad-segway right before they're about to talk about it. I can even detect when a video that's disguised as an "the things they don't want you to know, learn these tricks" etc. that usually leads up to selling a book or something they want you to subscribe or purchase at the end of the video. It's easy for me to spot now, this is why people lose interest over time, it's simply overdone.
For TV, I mostly watch PBS and have a Tivo to skip ads. Online, I use an ad blocker. For consumption, I avoid buying new things (Amazon 5 times a year) , groceries, mostly store brands. Once in a while, I watch commercials for entertainment or to remind myself why I avoid them.
I've worked in programmatic advertising my whole career, moving six-figure budgets for these companies. I am deeply sorry to the rest of y'all. I use an ad blocker lmao.
My home warranty was actually about to expire and my company kept calling for me to renew. I answered the call and straight up said "you have called one to many times, i will not be renewing, please tell that to the person in charge." I before all the calls i was actually planning on renewing. It's an old home with old appliances but a lot of it is covered in my energy bill plan
Maybe it's just me but I dislike ads so much that I specifically don't buy products that show up in them. I've never once clicked on a banner ad. I stopped watching cable because of the commercials, and I don't use the internet without an ad blocker. The ads are so intrusive it's not worth it. What I *would* accept is just a list somewhere, just a basic webpage, where every company selling something can list themselves and their "P's", so that I can find out about companies and products I've never heard of and compare them. The fake "top 10" lists that populate at least the first page of every search result seems to be about as close as we're gotten so far, but those are all Amazon ads and the fact that they all falsely present themselves as third-party reviews does not give me ANY more faith in Amazon.
Part of the problem is most people don't research. I'm a massage therapist and constantly have people tell me they don't know how to find a massage therapist. They don't google, ask friends, search on social media or anything. They wait to be advertised to which means they end up at big chains that can afford to advertise. If all advertising suddenly went away most people wouldn't know how to find anything they want. It's the thing that surprised me the most when I started working for myself. Most people do not research the products and services they spend money on.
@@thatgoodpain True. I agree with your statement. Personally I research & cross reference every item I want to buy -it takes time, it's work. I've several colleagues who actively refuse to research anything, They just want to be "told" what's the best thing to buy.
I’ve been thinking to myself a lot lately that ads don’t even feel like they are meant to advertise a product anymore, it feels like they’re just meant to be an ad, taking up space
Very good video, HMW, as usual. Congratulations! Personally, I am unduly fascinated by the topic of advertising, which is not unlike a sane's person fascination with evil, or legal true crime, if you like. I am somewhat surprised that you skipped one of the most common form of (indirect) advertising, which is the slotting fee (sometimes called a slotting allowance or shelf placement fee). That's right, companies usually have to pay for their products to be displayed on the store shelves. They have to pay for the duration and pay extra for prominent shelves, especially the end caps (the display at the end of an isle). Contracts may also include provisions that the manufacturer must take back the goods unsold at the end of the agreed time period and pay for them. This whole practice has been in use since the 80s.
Ive bought from an ad directly maybe once. Never from an ad shown in a video promoted by an influencer. Food ads almost never work on me either. Maybe some ads promote the awareness of some brands that I like now. Most of the time though Im not brand loyal and just google search or cross reference second hand resale apps when looking to buy something. Or I will buy something that maybe an influencer or a friend likes and I may like but It isnt an ad and something it seems they genuinely like.
You know those “free” channels that a lot of tvs have now? The ones with like really weird offerings of shows. A lot of times they play the same commercial back-to-back 3-6 times over a single commercial break and it’s every commercial break lol. I remember there was one commercial I saw and it had a cute song it in, but by the time I had finished watching the show I was so annoyed from hearing it 30 times that I swore I’d never buy that product as long as I live lol. So I can see how that study you referenced is very accurate 😅
@@TheUnholyPosole This is objectively false. In the early 2000,s it was banner ads and niothing more. Today it's everything, in addition to being much more frequent.
Well you were half right. But I got the finance ad before the video played. He kept swearing that it wasn't a real estate investment but something called Tax Lien Investing....which Rocket Mortgage claims is "an indirect way of real estate investment".
I actually don't really see ads. I feel very unaware of products and such. I use YT premium and pass on any I see on ig. I think maybe only 2 ads this year made me go out to buy a product. I think that might be the only time a ad got me to buy in my whole life. But one was pants promoted by a guy I follow and the other were socks with a pattern I really like related to history.
@@chocolateearringsI have premium and no you can’t skip in video sponsorships, it just blocks every regular ad. My way of getting past them is just keep hitting the skip ahead 10 seconds button until it’s done.
Most of the time I ignore the ad, and if the ad is really catching by being annoying I just remember the brand and when I need to buy that service I actively avoid buying that specific brand.
Yes, ads still work. That's one of the reasons Temu took off so rapidly and doctors can tell when medications get ramped up advertising because people will come in asking for it. Old Spice saw a huge spike in sales when they were doing those weird ads a few years back.
I am not very materialistic, so when I am walking through a shopping mall with relatives, I tend to ignore everything. It's weird, nothing can influence me. In fact, most of the things they sell in a shopping mall are useless to me. They are mostly generic products that wear out fast, that are only expensive for the brand name. Fashion generally sucks utility wise. Finding malls quite boring, I'd rather be out in the wilderness somewhere or in the ocean. Most of the products that I wear are well researched, low profile, and high tech from companies people never heard before.
Ah, so affiliate marketers are the ones you pay heed to. 😉 Ads are meant to seep into your subconscious. Even if you don’t pay attention to it, your brain clocks it. That is why you probably think Coke first when you think of a soda, even if you hate Coke.
@@Tyiion Yeah this is quite possible, I don't know if you can trust reviews anymore either. It's best to look at the three star reviews to get any kind of balance.
Yes, shopping malls are extremely boring. Until I finally hit a pop culture store, or maybe the food court. All the clothing stores just blend together into a massive mess of overpriced fabric.
I'm kind of into dead malls, but live malls also interest me...its not the shopping or products that draws me to shopping malls, its the building itself, the architecture and the history
I had a startup (didnt work) for product placement ads in games. The idea was for the player to use branded products ingame with similar characteristics as the real life product (a potion that heals is a beverage or pharma product etc), at scale. We had really good feedback from brands and players, but we didnt reach critical mass to make it investable for brands, mainly because of the concentration of the videogame publisher market
Ingress (Pokemon Go before it was cool) tried doing some embedded sponsorships in game. Inventory capsules that had a chance to duplicate items were named after Mitsubishi UFG, a Japanese bank. Power cubes that massively refilled your energy were named after Circle K or Lawson convenience stores. As far as embedded ads go, I actually didn't hate it, despite still believing advertising to be largely evil. The game items themselves were super helpful, didn't advertise beyond showing you the company name, and were equally available to everyone. But like... MUFG was a bizarre choice of sponsorship likely meaningless to most players, and Circle K and Lawson were probably not much better. I certainly hope in-game advertising doesn't take off, because I think all it's going to do is ruin ads AND games.
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2:05 I disagree. Conpanies will waste huge sums of money on ineffective advertising campaigns for a variety of reasons. Padding SG&A to manage earnings, tax write-off, wanting to have a public image (regardless of real outcomes), stupidity. Theres really no way to accurately determine the effectiveness of every dollar spent so its a spray and pray mentality.
Yeah, there's a saying that's been around for decades that 50% of all advertising is wasted because it doesn't bring in any sales, but no one knows which 50% that is so they keep on wasting money. When you run ads on a ton of different platforms at once how are you supposed to know which ones are working and which aren't? Data tracking can only tell you so much about how effective an ad is.
The PPL @ the head of companies compete with other companies - to prove "I'm better than you", "my book is better than yours'", "my car is bigger than yours". And those are notions they couldn't leave behind past 5 years old mindset. As such, they believe this pop psychology that we can "hook" the audience on a "hidden" need they have. Tsk, tsk.I guess they have a bit of growing up to do.
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Maybe things are kinda just going okay and people have disposable income, so advertising success is a false positive.
Case in point. There's no cigarette ads, but the tobacco industry still rakes in billions in profits. I would take this further and hazard a guess that Toyota could stop advertising right now and people would still pay a premium for their products.
this is like 5th video on youtube ads i've seen this week which is 5 more than ads i've seen.
@@pipbernadotte6707 Companies will just go from overt advertising to covert advertising.
Ad1: Hey guys, with this latest cryptoscam, you too can be rich and popular.
Ad2: Who needs a girlfriend when you can have this cellphone gambling game where you collect anime waifus. Just spend $10,000 in microtransactions and you can get your own harem of 2d girls like in anime.
RUclips: Why nobody trust ads anymore?
I can't recall the last time I even noticed an ad online. I'm so used to blocking them out in my mind that it's as if I had an adblocker ingrained into my brain lol
Me 2 😂🫡
Same! The ads that I only remember are the ones we had when we were younger like pillow pets and education connection
I was literally watching lot of expose video on many get rich quick scammer now my recommendations is just filled with AI scams , Drop shipping, affiliate marketing, and god knows how many types of online "coaching" ads like wtf i wanted reverse of that .😢
Exactly. 👍🏾
To me RUclips advertisements are a total money burn.
For real, I'm usually looking at some thing else if I'm in a situation where I have to watch an ad
But honestly adblockers take care of the vast majority of them.
You forgot to mention one of the main things that keeps advertising alive. Most marketers are way better at marketing the value of marketing than they are at selling any actual product
but that is because marketing "actually" has value and most products that need ads dont. So guess which one is easier to sell ;)
@@MannIchFindKeinName a lot of big companies do a lot of marketing that does not actually help their bottom line. It's a net drain on the company, but the big marketing departments in those companies continually sell their own value.
@@DrEhrfurchtgebietend That's a strange way of keeping people employed
@@usergabe while strange. This is actually a quite common practice. Most Departments try to oversell their utility to the organization. Marketing just happens to be the best at it because.... well... they're good at marketing
@@usergabe Everyone is technically in sales. So the true salesmen are the best at selling themselves.
The notion that advertising must be efficient because companies continue to do it has a fundamental problem: companies engage in many stupid, counterproductive activities for a variety of reasons. Advertising is a bubble, closely linked to the data bubble. With the cost of living continuing to increase, consumption will continue to decrease
See also: HR continuing to exist, corporate feudalism, and corporate real estate
I think it is really hard to objectively measure how effective advertising is at increasing sales. And at the same time advertising companies have high monetary incentives to pretend that their advertisements are more effective than they actually are (keeping in mind that most advertisement research is done by the companies who sell the advertisement, not the ones who buy it). So it is probably safe to say companies spend much more money on advertisements than what would actually be most profitable.
And then there is another factor: advertisement is a competition trap. The more resources your competitor invests into ads the more you have to invest as well in order to stay visible. And this doesn't even need to be completely true, as long as company executives believe that it is true.
We say it's not efficient but we don't really know. Even if McDonald's stopped advertising. A lot of people in the world know the company. However, McDonald's needs to be top of mind. All advertising isn't to only increase sales. It's about awareness too.
💯
yeah, I kinda chuckled at the idea that just because it's worth a lot of money, it's effective. Any honest marketing consultant (read: virtually none of them) will tell you that advertising is a scam being propped up by grifters and bots and lent credibility by status from wealth rather than results.
There's a nebulous idea that in high enough volume, advertising ensures social clout like in the case of Pepsi or McDonalds, but most online advertising is bought and sold well outside of that intent because that level of presence is inaccessible without billions to take over a market. Most of it's bought to drive traffic and, in turn, sales, which are transparently available metrics that have gone down the drain over the last 10 years due to clickfarms, bots, and grifters, with no industry incentive or external regulation to tune out those forces because doing so would crash the industry.
Put simply: when Twitter is revealed to be 60+% bot traffic and nothing about its advertising scheme, business worth or content model changes because of it, that tells you all you need to know - everyone there already knew it was a scam, and they're continuing to fool stupid business owners or marketing firms regardless.
Also it's pretty much BS that advertisement counts towards GDP and is one of the reasons the number is mostly useless. Advertisement has no value by itself.
It's interesting to see footage of cities 100 years ago - and notice that *not* every square inch of surface is covered in advertising.
Get away from coastal mega-cities and it’s still like that. The only ads I see on the streets in the cities near me are signs for the stores they’re hanging above.
@@rightwingsafetysquad9872Or go to European cities. Many of them have laws that prohibit a certain excess of public advertising in the streets to keep the visual integrity of the city.
its like that again if you leave the usa.
Long Beach, CA does not have ads everywhere
@@rightwingsafetysquad9872facts I live in a rural area and that's the only thing we see
Honestly, the only part of youtube ads that I pay attention to is the countdown timer in the lower right corner.
On the other hand, I've gotten more skilled at detecting when a creator segues into a scripted ad, and I tend to skip past it.
Sponsorblock. Amazing piece of software.
I just use browser with ad blocker mostly. It's far contvinient.
A general rule of thumb is that the more money a company has to dedicate to advertising, the worse the actual product is since they have to overcompensate so much. If you need to use psychological manipulation derived from peer reviewed research studies to (hopefully) get someone to buy your product, that's a red flag.
There are so many good products that got put out of business by unmatched advertising so in response even good companies have to get into the market penetration game.
Yeah, the more money spent on advertising the worse value the product will be anyways since a smaller proportion of the cost is actually spent on making the acrual product
On the opposite, I read this investing theory that if a company advertise a lot, it means they are in good financial condition and have good projection for the long future.
@@efanferdiantowibowo9610 Good financial condition and projection for the future are just that... What about the product?
@@chillinginthefrozennorthObviously propaganda isn't real.
I make a concerted effort to not buy anything that’s advertised to me via a RUclips ad.
I do the same thing with any ads that annoy me. I've been boycotting products like Ranch dressing for decades because of their annoying commercials in the 1990's.
@@shadowninja6689Chad
agreed, I already blacklisted few products I wanted to try, but don't want to anymore due to their ridiculous aggressive advertisements
I can relate. I also make up fake surveys instead of just skipping them because it's fun for me to make data less reliable
Same. It’s called spite.
We were over advertised years ago. I can't go to half of the websites out there without my computer taking a fit to render all the ads on a single page!
How can anyone use the internet without adblocks these days? uBlock Origin, NoScript, SponsorBlock are a must have to keep at least somewhat sane.
...do you not remember the 2000's when "pop up ads" were a thing? You would get bombarded with ads just surfing the Internet, you didn't even have to click on a website or link.
True. And it's a mess. You can't go anywhere almost from a respite. Advertisers want our attention 24/7/365 to push crap down our throats and say buy buy buy and spend spend spend.
Everywhere-from cabs wrapped in ads, to ads on buses and signs at bus stops and in the subways.
Go to any sports arena or game and the field s named for a product and the ads line the outfield or the billboards etc.
On planes they were hawking the credit cards but I haven't seen that on my last two flights. Thank you God.
The biggest culprit now is the internet. I can't open a browser to get something done without the page covered in distracting and interfering ads. Pop up blockers have been defeated eith new technology where they embed the ads in the pages.
Sometimes I turn off the images and the sound and that helps.
But it's a mess.
On television too. It's gotten worse and worse.
I always had a beefy computer with a previous Gen top of the line video card and I couldn't stand the memory hogging and buggy flash
Before, we need to install a couple of virus in to see ads and a couple of toolbars on our browser. Today, it is literally everywhere even without virus.
I often get told "If you weren't interested into an ad, then it means it wasn't for you".
Except in 20 years on the internet I can't recall a single ad that genuinely made me want to click to go see further about something.
I've only had one and it was fairly recently, a cat water fountain. He loves it, and it's the only time I think advertising has ever been effective with me, and it was only to alert me to the existence of a product I didn't know existed
the only ones ive ever gotten interested in are youtube sponsorships, aside from the obvious scam ones like people taking every raid shadow legends deal, theres actually some interesting looking ones
Duluth pants got me when I saw the soprano ad and when I saw a guy do the splits in them.
Ad blockers all the way. Add script blockers, element blockers and sponsorship blockers on top of it (the last is for the most egregious things though). I simply cannot imagine using Internet without these big 4. Not only it's annoying, it's actually dangerous because of all the viruses, spyware and malware that riddles those ads. I still shudder at the memories of times where ad blockers weren't a thing and those blinking banners running away from your mouse cursor were trying to install some "products" without your consent.
Why do you consider sponsorship blocker "the most egregious"? The youtuber gets money from having the ad on his video, usually a lump sum agreed beforehand plus an affiliate reward for everyone buying the product using the youtuber's link. If you weren't going to buy the product anyways (and if you're the type that installs an add-on to skip promotions you probably weren't) then the youtuber doesn't get any less money for you skipping the promotion
The content won't be made without the sponsorships though.
@@cloudycolacorp I think your memory betrays you. I switched to ad block back in the time when sound banners were a big thing. Back then, I was young and into gaming, and there was constantly a swat team coming through your window or one felt like living on Omaha beach. Preferably in one of 15 open tabs...
I have like 6 Firefox extensions with different privacy jobs lol. I stopped blocking JS though because it's a massive pain in the side.
@@MitsyWuzHereBlocking JS made my banking app not work. I have since deleted NoScript off my browser.
I believe Steve Levitt had a study that showed that advertising isn't really that effective when it's a product/brand that everyone knows already (e.g. Toys R Us advertising its Black Friday/Holiday sales). The main area that advertisements were effective was for new products/brands that people didn't previously know about. Ad agencies were like "yeah but look we advertise more in november/early december and our sales go up!" when in reality the sales would've gone up anyways - correlation not causation
Ah, so Raid Shadow Legends has reached peak advertising already?
As he said, providers have goldfish attention spans and will gladly give shelf/display space to whoever's advertising the most at the moment.
IMO the reason that big brands keep buying ads at every opportunity is to prevent new brands from getting their foot in the door, or at least drive up prices for them so they have a hard time establishing themselves in the public consciousness. As the video says, it is an arms race.
Wait, you mean that... advertising works well when it aligns with the interests of the potential customers? Mind blown :D
But seriously, that's a big part why big crappy companies do it - to push potential competitors out of advertising space. It doesn't take long for a growing company to realize that the most important thing for their profits is hindering their competition, rather then doing a better job themselves.
I think you're missing a big reason why advertising exists- It's not JUST to sell more product. Often the goal is to bolster a brand image (e.g. Coke) or even just to keep stockholders happy. Sometimes ads are designed to alter or sustain what you think about the company- not the products it sells. So the study you're citing has a short perspective on what ads do.
I certainly hope we have reached peak advertising. I think we are far beyond the point of diminished returns. So yes the industry will get bigger, because you'll have to spend 5x as much money to get the same effect. But that in and of itself will kill it.
It's already been doing that. RUclips shows 5 times the ads and makes the same amount of money.
@@thewhitefalcon8539they could show less ads, charge the advertisers more and stop letting them get free ad space for videos people “skip ad” on. If they just stopped letting them shill ads then giving them the ad for free if you skip YT would make more money
I think we all have been conditioned to ignore ads and view the product being advertised as either a scam or trying to manipulate me into buying it. Advertisers are literally throwing money in the trash.
You will be surprised to know that there still are plenty of stupid people…definitely enough to make all that advertising worth it.
I agree with both comments.
If it didn’t work they wouldn’t be spending so much on it though.
And yet here you are on RUclips instead of any of the million other video platforms.
@@FutureCommentary1
🤔 YT is the biggest platform and most commonly used.
One of the best proofs that advertising works is the American obsession with brand loyalty. There are plenty of store brands that offer comparable quality at a distinctly lower price, yet people are happy to pay extra for their beloved brands. This phenomenon is less pronounced in Europe, where no name brands are more commonly bought. It may have to do with quality. The branded product and the store brand product are often manufactured by the same company.
I virtually always buy food store private labels and do so without any financial constraints.
I was raised buying a mix of big brand and store brand products, so I just buy whatever’s the best deal, or what has the best ingredients (I’m not about to eat peanut butter with sugar and palm oil in it). It’s actually kind of fun to compare labels and see what’s best.
I think this is correct. And I'm definitely one of those brainwashed brand people. I've been working on my budget and I think my most difficult moment was telling myself it was actually OK to buy a pair of jeans at Costco. Surprisingly, they work just as well as Guess jeans. And nobody cares.
@weird_law There's actually a book about it called "Brandwashed".
It's funny you call them "no name" brands - in Canada, the largest(? i think it's the largest) grocery chain's store brand is literally called "no name". The packaging is plain yellow with black all lowercase helvetica font that says "no name [whatever]" like "no name tomatoes" or "no name sardines", or "no name gross biscuits". Of all the products I've ever bought, there's maybe 3 or 4 I can think of where the "no name" equivalent is substantially worse than the branded product, but generally they're just fine.
I almost never see the price in an ad. At least in video ads.
Especially for all those medicine ads. Here's this amazing pill that if you take it perfectly has a 15% chance to make you feel slightly better (oh and it's $1000 a month). You never hear that in an ad. Heck most countries don't even allow medicine ads.
Yeah drug advertising in the USA is fucked (I'm American)
Yeah it's that way in too many ads. When I was a kid a lot of ads to watch whatever TV show didn't even say what time the show aired, and this was before being able to look this up easily on the Internet was a thing.
As a general rule, if something is heavily advertised, it's not worth purchasing. Many of the best products and services from any industry aren't heavily advertised.
i actively chose to not buy from businesses that are annoying in their advertising. Grammerly for example - their ads are everywhere and so freaking annoying, that i don't care if their service is good or not, I will never use them out of spite
That's interesting. I don't use Grammarly myself, but I don't find them annoying either. Btw, I find it hilarious that you misspelled Grammarly as "Grammerly" so you could actually benefit from their services! 😂
Same, but with Burger King. I hate their ads so much that I refuse to eat there.
(Although that one video of the Burger King ads google translated is hilarious)
There's one important thing to consider also: Many companies like RUclips offer a paid version without ads.
So you being annoyed by ads is not a bug, but a feature. What used to be the bare minimum is now a premium experience.
uBlock Origin and ReVanced is the best way for me to view YT videos
Yup youtube premium I'm tired of ads
I've noticed a significant uptick in the amount of ads in between/during videos. Like some dumb gaming app. This will definitely drive more people to go premium.
You can get the best of both with Adblock lol
went through a phase where i had no labels in my home. everything from groceries to clothes i pulled the brand off, scribbled it out, or put it in a new container. i really feel it shifted me psychologically. i dont have the energy to keep it up indefinitely but i can definitely say my brand loyalty completely stopped
I do the same. What helps me keep it up is I have my kitchen / pantry /fridge organised using my own containers, & I rarely buy ready made food (except for tuna & ice cream), I by pass all ready food aisles when shopping. The clothes labels are hidden inside the collar already, so out of sight w-out me doing anything.
Just install an ad-blocker and don't go insane remove the labels from your stuff. One of those things takes 15 seconds and lasts forever, and the other one is a never ending battle that will make you go nuts! Why are you doing that to yoursefl?
I despise ads. Rarely are they not intrusive or disruptive in some capacity. Recently, ads on pintrest got so out of control that I finally gave up and deleted my main account and uninstalled the app. It seemed like every other pin was just another ad. YT tried feeding me the whole, "Adblockers are not allowed. After 3 videos, your video player will be blocked" thing, but I ignored it and the next day it went away. It'll be a real shame if YT moves forward with permanently blocking ad-blockers; I'll have so much more time for reading and gaming.
Pinterest????
Who uses Pinterest?
@@TheUnholyPosole loads of people. Personally I don’t, but have seen loads of artists saying they use it for references.
This is my sentiment exactly. I refuse to use sites that prevent ad block, even if the ads aren't intrusive, simply out of principle. RUclips videos are actually unwatchable to me without adblock, so if youtube blocks adblock I will quit using it instantly
Even with Ad Block the video presenter will seguay into a promotion they are paid to talk about for 5 minutes.
As this video stops halfway to advertise to you.........
I specifically avoid products I've seen advertised a ton because I know that means that the product is either more expensive or lower quality so that they can pay for those advertisements. There's no such thing as a free lunch.
I loved seeing DankPods review on Raycons absolutely tearing them to shreds after years of them being spammed in sponsorship videos
We've been there for a long time. I pay ZERO attention to ads, I don't surf the net without an adblocker, and if anything, seeing or hearing an ad actively makes me not want to purchase whatever is being advertised because they're always insanely annoying.
People who think advertising doesn't work on them are the people it works the best on
@@thewhitefalcon8539 you have no basis for this claim. just because you have to go and buy some fast food because you saw an ad does not mean other people have to act the same way.
@@thewhitefalcon8539Somewhat. There is definitely some level of confirmation bias with advertising, but many companies figured out how to counter the avoidance mentality long ago by skirting the line of a monopoly and creating an oligopoly where the biggest brands basically own most of the products available. A prime example of this is how like 7-8 companies actually own pretty much all nonlocal brands of grocery goods.
@@thewhitefalcon8539I have a mental tally of companies who’ve irked me with over advertising. The biggest offenders are gillette, charmin, gain, tide, bounty, Burger King, Taco Bell, t-mobile, and reassess cups. Obviously I’ve used some of their products in the past but the more ads they provide me the less I’m willing to buy from them. Currently I’m a college student so obviously I don’t purchase things but I’m keeping my mental scorn list to avoid purchasing their products when I become an adult and get a job. I’m pissed at them for ruining every RUclips video I’ve watched for 4 years
I've been advertised AT for over 50 years. I'm long since done. The only ad I've ever been driven to act upon was when Taco Bell introduced the Doritos Cool Ranch taco shell. That's it. Maybe Mountain Dew Code Red, but that was impossible to miss in stores.
You are probably more affected by advertising than you realize. So you never ate a fast food place because you saw a sign? You only buy non brand name shoes and clothes?
google got you to youtube somehow, probably by ads. yall a using a phone or computer, those companies are huge advertisers. apple ads are all over the world, so are microsft ads.
Code Red came outta nowhere, we were walking through the mall (yes, people used to actually go to malls) and it was in a Pepsi vending machine. It was like discovering fire, so damn good.
@@perfectallycromulent
> Google got you to RUclips somehow.
The channel who made this comment has self-made music on it that dates back all the way back to eleven years ago, which is six years after RUclips was bought by Google but that's not to say it's unlikely the account existed before the buyout.
> yall using a phone or computer
Ads are not "successful" if they're for something they are necessary to life - you don't claim someone eats because of grocery store ads. I'd be willing to argue they might prefer one brand over another because of ads, but you don't *know* which brand they have. Also, Apple is weird because they're both hardware *and* software, but people don't buy specifically Windows computers, they buy "not-Apple" computers and the *hardware* is what is determined by preferences.
Interesting Taco Bell advert. I'll make sure to not buy that processed crap.
The irony of getting an ad from the creator on a video about ad burnout is not lost on me 🤣
I'm young enough to have grown up with the internet, and all the ads that come with it. I feel like the majority of my generation have learnt to block them out.
I reckon if that's the case- companies will either make ads more forceable as they become less effective, and they'll also permeate different parts of our lives in an effort to make them more effective. That, or the economy that relies on advertising will collapse (broadly radio/TV/social media etc).
It's difficult to tell if that's already happening with the obvious increase in ads on social media, or if that's just corporations making more money to keep shareholders happy.
This is why native advertising exists. Which will likely get worse.
Are you British?
Same. The design of ads just makes me not seem them most of the time, especially stuff like banners.
Be careful with that. Sometimes people think something has no effect on them, but really they’re just not _aware_ of the effect.
This used to be way worse bruh. On TV, every show would have intermissions consisting of like 10-15 minutes of nonstop ads. They would do far worse if they could, as history shows.
I feel like I managed to eliminate almost all ads from my life. I don't watch cable, I use RUclips premium, when I browse the internet I have an ad blocker, all streaming programs I use don't have adds. The only adds left are sponsorships, mail, and billboards.
My issue isn’t the fact that ads exist: it’s that they’re all the exact same type of bland, pseudo-uplifting mush designed to be as inoffensive as possible. Marketing can be elevated to a form of entertainment - maybe even art - when done well. No ones doing it well bc everyone’s afraid of accidentally stepping on someone’s toes and getting ripped apart on Twitter.
"People using adblock or youtube premium will be confused right now"
Ya got me. I'm assuming you inserted an ad break at that time in the video? I've had youtube premium for years and it always weirds me out to see an ad when someone shows me a video on their account. Isn't there places in the world where public ads are illegal? I'd love to spend a week or two living at one of them just to know what it feels like to live in a world without ads.
there is not and there never has been. public advertising has been legal since the first day a farmer wanted to sell his cabbage
The advertisement in this video (for me?) was after his sponsorship for Betterment (or whichever sponsor there was for this video), so he'd have lost that bet about a new finance wannabe pitching to me in 4 seconds
Yeah my ad was about a wellness product. Happy I don't consume Finance content anymore, had to purge it out my youtube algorithm.
I envy the British when they complain about how American TV shows are only 22 minutes long and it's annoying. Because they have no ads. If only I could experience that paradise...
@@weird_lawThey also have a tax for owning a television, but as I do not live in England, I do not know much about what it is for. Granted, a semi-regulated flat cost is probably better on one's mental health than a constant barrage of advertisements that are designed to subconsciously manipulate you into buying [product].
I have now made a point in my life to not purchase any products or services that I see on an add. It has made my life so much better. Now when I need to buy something I do a little research to find out what really is good for me and I end up saving money and getting a much better experience! Adds are selling you what makes the company the most profit, not what you actually need and can benefit from.
I was mind blown when I landed in LAX, coming from Canada, and having to watch advertisements, just to use the "free" wifi.
There is no amount of advertising that will make me buy anything. I buy what I need when I need it and nothing more.
So you succumb to search/shelf-space advertising.
@@auraguard0212
No. I plan my shopping trips and I never shop while hungry.
So you succumb to word of mouth advertising?
@@Olivia.ruth.222
I get what I need to survive. Any more would be a waste of my money.
John Wannamaker is credited with the observation the half the money spent on advertising is wasted but the problem is determining which half is wasted. All advertising lacks one important property, context. I might be thinking about a new , etc., but why I'm thinking about a new is what is missing. This will influence time frame, budget, etc.
A better question would be "How many ads will people take before they violently revolt against corporations?"
@AdoraTsangads that disguise themselves as memes are the worst. Also Facebook tends to suggest me posts that aren't ads but might as well be as hard as the posters are shilling.
I'm already at the point where I respond to ads with swearing.
Really? That's a little psychotic.
@AdoraTsang I'm just waiting for the FTC to start cracking down on certain influencers.
Violence? Brother just use an ad blocker.
How Money Works: Numerous studies show advertising could be annoying to audiences, particularly when it interrupts your viewing experiences.
Also How money works: This video is sponsored by Brilliant….
Since moving to the us, I’ve noticed a steep rise in the aggressiveness and consistency to advertising.
The medical stuff is enough to deliver results similar to googling a headache
I’ve gotten so used to ignoring the flashy ads that at times I find it difficult to find things I’m actually looking for. Like I subconsciously look everywhere except where my phone is because that’s what I do online to find the stuff I actually want.
Advertisers will have to finally get in their collective thick heads that if I’m enjoying a video (like all of the How Money Works ones) and suddenly I get interrupted by “scam financial dude bro A” or “just be lazy, buy weight loss pills B”… IT WON’T MAKE ME BUY THEIR PRODUCT, it will do the exact opposite, it will make me hate them with all my guts for such a sneaky, invasive, creepy approach.
What a bunch of punks.
My breaking point was as soon as ads started holding me hostage, I'm not wasting my time on that. Back when youtube first started forcing video ads I discovered ad blockers and that was that, I haven't seen ads for like 15 years. Without ad blocking media is just insufferable,literally half the time is just sitting through ads waiting for the actual content.
Maybe things are kinda just going okay and people have disposable income, so advertising success is a false positive.
Case in point. There's no cigarette ads, but the tobacco industry still rakes in billions in profits. I would take this further and hazard a guess that Toyota could stop advertising right now and people would still fight over their products
@baronvonslambert Tobacco is an addictive product with few to no benefits and many proven downsides. The exact same can be said about probably half the products that are advertised (alcohol, soft drinks, fast food, snacks etc). Either advertising any of these products is useless, people will buy them regardless and advertisers are wasting their time and money; or advertising increases the consumption of these products and thus should be banned on the same grounds as tobacco advertisments are banned
Ooh! I watched a video on this, it went over what makes a successful ad vs a nonsuccessful ad. To summarize, anti smaking ads/campaigns fail so much at making a successful ad that it backfires into making more people go to tobacco. In a task failed successfully kinda way
@@akiokami9367A large part of the reason why anti-smoking ads are ineffective is that they are directly funded by tobacco companies, and they make sure their money is used to create ads that are the most effective at making smoking/vaping appealing.
But it's like an arms race.
The most effective for everyone involved would be if no one advertised. But if your competitor is doing it and you aren't, you're gonna lose.
So because you can't advertise tobacco, the companies have the privilege of not having to spend anything on it without losing market share
The most egregious advertisments are the ones on reputable websites, news publications, weather sites, etc., that advertise for questionable products and services. It really kinda brings down the integrity of the website.
It's not a fair fight.
On one side of the screen: normal humans with our mundane experience, understanding, and biases.
On the other: supercomputers trained on billions of interactions, optimized to grab our attention.
Averages are more predictive than you are unique.
Jingles really help in remembering ads. While I don't remember the details of the ad, I still know the phone number to Western Union, Best Western, the Greyhound Bus company, that at the end of its life the Atari 5200 was selling for "less than fifty bucks" and that Slinky is a "wonderful toy."
Remembering familiar faces/voices helps too. I remember the actresses or voices for Misses Butterworth, Green Giant green beans, Mr Clean, Pledge, Keebler Elves. Barbie, E-Z Bake ovens, Cabbage Patch, Garbage Pail, Skittles, jewelry, dozens of toys, Ron Popel and Jack LaLanne commercials and a dozen different cereals.
And those are just a short off of the top of my head.from childhood. I know of at least 30 more from my childhood alone.
And they know that changing the tune will grab your attention.
Stanley Steemer..
You can benefit from hitting "mute" -until "skip" appears.
@@LeftyPencil Good case in point. That jingle immediately played in my head when I read the name, and there's no telling how many years have passed since I heard it last.
This is exactly why I will always be a diehard fan of all the $20 indie games on Steam. It started with racing games, but AAA continues to get worse about product placement by the day
5:35 I would call this meta-advertising. Advertising by highlighting manipulative advertising techniques. It's quite smart. It might remember brilliant as associated with our feelings of how we despise normal ads.
I think we've long passed the Zenith Sensation, when information overload is the norm and our neurons are adapting to survive, and it didn't have to come so quickly but open bags hold no cats. I suppose some of the damage can be mitigated but I'm not sure.
Glad this video came up today because I'm getting Trolls movie ads in Lyft before the driver pops up. 😭 And they usually don't even know!!! We discussed how you could set up public bathrooms and showers in Seattle if there were light up ad bill boards every week or two outside the stalls, and commercials playing in the overhead audio in the timed shower.
I'm sitting here watching this video, drinking Pepsi for breakfast. This morning, I had McDonald's cheese sausage and egg MC griddle. I know Netflix has a movie I will be checking out, but all of a sudden, I have the urge to hit the Burger King drive-thru tonight, as is every day. I like Nestle hot chocolate before I go to bed and remember my Breathe Right strips, brushing my teeth with Crest toothpaste, and flossing using oral care by Johnson & Johnson.
... sounds like you're unhealthy
I'm sitting here watching Pepsi for breakfast, drinking McDonald's cheese sausage and egg MC griddle. I know Burger King has a movie I will be checking out, but all of a sudden, I have the urge to hit [Boris] Johnson, as is every day. I like flossing in my bed before brushing my teeth with Nestle hot chocolate and remember I left Netflix on, before finally realizing that half of these brands don't exist where I live.
@@LordOfCake Urge to hit Boris Johnson. That comment cracked me up
@@oliviao2238 I thought Boris Johnson meant blow job.
I live in the American Gardens building on West 81st street. My name is Patrick Bateman. I'm 27 years old. I believe in taking care of myself, and a balanced diet and a rigorous exercise routine. In the morning, if my face is a little puffy, I'll put on an ice pack while doing my stomach crunches. I can do a thousand now. After I remove the ice pack, I use a deep pore cleanser lotion. In the shower, I use a water activated gel cleanser. Then a honey almond body scrub. And on the face, an exfoliating gel scrub. Then apply an herb mint facial mask, which I leave on for 10 minutes while I prepare the rest of my routine. I always use an aftershave lotion with little or no alcohol, because alcohol dries your face out and makes you look older. Then moisturizer, then an anti-aging eye balm followed by a final moisturizing protective lotion.
There is an idea of a Patrick Bateman, some kind of abstraction, but there is no real me. Only an entity, something illusory. And though I can hide my cold gaze and you can shake my hand and feel flesh gripping yours and maybe you can even sense our lifestyles are probably comparable I simply am not there.
Watching How Money works slowly slide from economics to socio-economics to outright sociology is evidence in itself that money can not be discussed without addressing its embedded relationship and effect on all of us.
I believe habit and personal values matter more than ads.
You said Walmart is where people go to shop because of advertising, but how does that explain me not going there for years when it was the ad before this video? People go there because their past experience states it’s cheaper than alternatives.
Companies don’t understand causation. My favorite places have never had an advertisement. (Think locals shops and restaurants)
Every time you point out an add RUclips does not show one. It is the best thing ever.
There was no ad. Thanks total adblock
RUclips is trying to crack down on ad block 😔
How do you get that? It's an app?
Either on desktop, or using RUclips on the Brave app
@@7-tenRevanced on Android
Thanks @@Bigdog5400 🐶
People have ingrained the ability to passively filter out advertisements without even realizing like background noises that we get familiar to.
The skip button can now be pressed sometimes by habit, faster then the 5seconds it takes for the button to be active
I think by now most are so desensitized not phased by it. And with that, I think most don’t care about ads, so much so that responsive conditioning has likely caused us to react in a few ways. We either immediately go for the “skip” button or “track” through it…like I did just now when the sponsor of the video was introduced. 😂
It's still a problem. We should't be exposed to this many ads in the first place.
@@theking8347 i agree it’s a problem. I didn’t say it wasn’t. Simply that have become to behave a certain wait towards them as I mentioned earlier.
The best ads won't let us be aware of the thing that's being sold to us, ads used to be about capturing attention, now it's all about forcing attention.
There was a tv show about best tv advertisments, about a decade back. Those ads (most were from the 1970s to 1990s iirc) were genuinely funny and interesting. On contrast, the overwhelming majority of tv and youtube ads today are horrendous, annouying and are more lilely to make me avoid the product than buy it. I genuinely think tv, including ads, were better in the past
Watching or listening to advertisements is a form of punishment, so I pay not to watch or listen to any advertisements on streaming platforms. The $ I pay for the premium service is really worth it.
Most ppl don’t notice RUclips AD- rather looking at skip button to show up or look at list below to see which video to play next. TV and print Ad billboard still effective.
To me, the problem is not advertising itself, bit rather that these arsehauls keep literalmente invading every space possible while removing the opt out for the consumer.
At the end, they just make normal activities complicated and frustrating.
If COVID taught anyone anything, it is to enjoy experiences at places and time with people, not with acquiring things. I’ve been so advertised to that the ads might as well be bouncing off of a wall. I preserve my attention for that which is important to me because I don’t owe my attention to anyone else.
The only sponsorship that will let me do this. Is a plus for brilliant
EDIT: The Advertisement in 4 seconds was for downloading the Facebook app not to a way to earn money but as the ad said share moments.
I once got an ad for chick-fil-a... on Sunday. It took me a moment to remember they are closed on Sundays, just long enough to make me want it
I don't forget them, I blacklist any company that I see advertising. Truly good products don't need advertising, whenever a company goes on a big ad campaign there's always something fishy going on, either some scandal or better competition or recent bad changes. The way I used to do ads on RUclips before I just gave up and got Ublock was to glance at what company was advertising, mentally note it down, then look away and mute the video until the ad was over. And most ads on other websites that I use are really easy to just completely mentally block out. Used to love Reeses but then they went on a massive ad campaign that was annoying af and I haven't bought them in years.
This guy gets it, well said and well done.
I've studied advertising and now I'm working in marketing, it's interesting to see the shift in advertising. There was a time when companies used to put in the effort to give the best product and impress the customer. Now the message is diluted, copy/paste from brand to brand, barely telling you anything new or interesting. The price is not about quality anymore, you buy a polyester sweater and pay +$200 just because it has a brand on the tag. You buy electronics that will survive only a day past warranty. Every time you search for a product you'll not get results for the one with best quality but the one with the bigger budget for advertising. It will get even more complicated if you want to open a business and have to compete with one of the Giants.
The corporate idea of increasing the profit numbers but giving less and less to customer is destroying the advertising and marketing industry...
WE CAN'T CONSUME YOUR PRODUCT IF WE'RE BROKE. The most effective thing corporations could do with their advertising budgets is cut them by 75% and spend the money on pay raises for their worst-paid workers. $750 billion in wage increases would make a big difference.
Brand name stuff is universally too expensive. When there's a generic alternative available at much better dollar value I buy it every time. Big corpos are so obsessed with cutting costs through cutting quality (but never by cutting bloated executive pay or egregious stock buyback schemes) that the generic alternatives are as good or better a surprising amount of the time.
What’s wild, I typically go out of my way to avoid using any product that is advertised on my favorite creators or shows platforms. I’ve always looked at it like if you interrupt my favorite videos, I’ll never use your product. I understand the irony, yes.
I don't think I have ever actually bought anything because of an ad fed to me. For ads appearing on TV, there is the mute button on the remote with something else at hand to turn to. I record programs I really want to watch and simply time shift an hour or so and then FF through the commercials. I assume just about everyone does the same or similar things. If not, why not?
Bear in mind that the purpose of most ads isn't to get you to rush out and buy something right now. Typically it's just the company reminding you that they exist or associating a certain image or feeling with their brand so that when you do want something, they come to mind.
Take something simple like bread: where do you buy yours and why? Like _really_ why? Why do people pay $6 at the local bakery rather than $4 for mass-market bread or $2 for store-brand bread? Usually because of an idea, somewhat based in fact and somewhat in feeling, that the more expensive option is better: more nutritious, more ethical, more befitting their lifestyle, or whatever else. Those ideas seep in over time through advertising and branding.
Nobody thinks they bought things because of ads, but they still do.
@@thewhitefalcon8539 We all buy things we "need" because we've heard about them in an ad or based on our own experience. So your statement is correct -to a point. But if the subject matter is not what I "need" or "want" in my life -that ad won't make me purchase. This video is addressing the "excessive" level of advertisement -to a point that I feel they are like cockroaches.
I canceled my cable subscription and stopped watching broadcast TV decades ago because the ad breaks were getting too long and ad content too annoying. Streaming services that don’t include ads in the first place are much better.
I'd say the only online advertising that really works on my are nerdy movie trailers.
Of course, ads influence us more than we notice, and continous exposition will make us probably remember certain brands over the competition, but looking at my monthly expenses, I'm pretty confident in my imperviousness to marketing.
another reason why these businesses won't stop advertising is because they want to take up the advertising slot. Its not that they need it but more like they don't want others to have it. They want to make it as hard as possible for its competitors to get recognition even if they deserve it
i stopped paying attention to ads many years ago. and I can say with 100% confidence they do not influence my purchases whatsoever.
ads have just become part of the background to me, like leaves on a tree, you just stop seeing them after a while.
And good companies and good products don't have to advertise, as people recommend them by word of mouth.
It's too bad Google search ads don't show you the range pricing of products you are looking for it just shows you who gave them the most money.
If someone gave you a million dollars, and someone else gave you ten dollars, would it make sense to only credit the ten dollar contributor?
@TheUnholyPosole I'd just take the money and I'd still rank the products based on reviews and if they didn't like it I'd tell them to make a better product.
@@DotADBXThat is why you are not in charge of a multi-billion dollar company
@@موسى_7 believe it or not there is a point where making money for the sake of making money hurts a business, its why most successful businesses have not only a vision but a set of guidelines that will allow the business to grow far into the future, fucking your customer for money is detrimental to that vision/guidelines.
google started with the idea of not being evil -- targeting ads to people for products that are literally garbage because they got paid to is just the beginning of crossing the edge that is the customers trust.
Yeah, I don't think most people don't know this about the Internet. Anytime you search, on pretty much site (Amazon, of course, but also pretty much any site that sells anything), the products that come up first are the ones whose sellers paid the most. It's not that the site has a sh*tty search algorithm. They know exactly what you would prefer to see and in what order. But you're not the customer.
15 Years ago, I stopped listening to a certain radio station in my hometown. I never sat there with a stopwatch, but it just felt like they were running too many commercials. They were taking advantage of me. I removed this station from the "preset favorites" on my car radio, and I never listened to them in my home either. Now, everyone else (radio, TV, internet) has probably caught up. I wish I HAD counted the ads per hour with my stopwatch back then, so I would have a comparison!
Best of all are YT ads. Yesterday I got an hour long Netflix ad, and actually watched it all, bc it was interesting. Within an hour I get the same ad again. Google has alpha fold, working speech recognition, and good language translation AI. But I think the A team works in xyz R&D, and the F team works at YT, writing perl scripts to randomly select the ads with no intelligence at all. And don't get me started on their "trust & safety" team, handing out warnings and bans with no reason given, based apparently on regular expression matches with no review at all. I get the game theory of not telling ppl too much about your detection algs, but if you dont like links in comments you could just say so when the user hits submit, and save the stealth detection nonsense for ppl who try to obfuscate links and are obviously trying to sell something. Those abusive policies have made me re think relying on gmail or getting YT premium.
Great post..You are on to it. Current marketing is trash and not as effective as it was in the 50s 60s and 70s etc...
What's even more interesting is how this video about advertising also incorporates sponsors while talking about how tired people are of them, kinda ironic. But this is an trend on the increase, I pay for youtube premium (and have done so since the start) in order to at least be able to skip ads entirely, meaning also shuffling past sponsored-in-video ads which everyone nowadays blends into their video-workflow, and they're getting sneakier and sneakier about it, almost making it look like it's a part of the video. I always skip these, and over time I've built up an BS-Detector that immediately spots an ad-segway right before they're about to talk about it. I can even detect when a video that's disguised as an "the things they don't want you to know, learn these tricks" etc. that usually leads up to selling a book or something they want you to subscribe or purchase at the end of the video. It's easy for me to spot now, this is why people lose interest over time, it's simply overdone.
For TV, I mostly watch PBS and have a Tivo to skip ads. Online, I use an ad blocker. For consumption, I avoid buying new things (Amazon 5 times a year) , groceries, mostly store brands. Once in a while, I watch commercials for entertainment or to remind myself why I avoid them.
Indeed I don't remember the preroll ad. I didn't get one, because I block them. Yes, even your sponsor.
I've worked in programmatic advertising my whole career, moving six-figure budgets for these companies. I am deeply sorry to the rest of y'all. I use an ad blocker lmao.
When I see an ad in an intrusive manner, I make it a point to actively avoid that product
My home warranty was actually about to expire and my company kept calling for me to renew. I answered the call and straight up said "you have called one to many times, i will not be renewing, please tell that to the person in charge." I before all the calls i was actually planning on renewing. It's an old home with old appliances but a lot of it is covered in my energy bill plan
Maybe it's just me but I dislike ads so much that I specifically don't buy products that show up in them. I've never once clicked on a banner ad. I stopped watching cable because of the commercials, and I don't use the internet without an ad blocker. The ads are so intrusive it's not worth it.
What I *would* accept is just a list somewhere, just a basic webpage, where every company selling something can list themselves and their "P's", so that I can find out about companies and products I've never heard of and compare them. The fake "top 10" lists that populate at least the first page of every search result seems to be about as close as we're gotten so far, but those are all Amazon ads and the fact that they all falsely present themselves as third-party reviews does not give me ANY more faith in Amazon.
Part of the problem is most people don't research. I'm a massage therapist and constantly have people tell me they don't know how to find a massage therapist. They don't google, ask friends, search on social media or anything. They wait to be advertised to which means they end up at big chains that can afford to advertise. If all advertising suddenly went away most people wouldn't know how to find anything they want.
It's the thing that surprised me the most when I started working for myself. Most people do not research the products and services they spend money on.
@@thatgoodpain True. I agree with your statement. Personally I research & cross reference every item I want to buy -it takes time, it's work. I've several colleagues who actively refuse to research anything, They just want to be "told" what's the best thing to buy.
I’ve been thinking to myself a lot lately that ads don’t even feel like they are meant to advertise a product anymore, it feels like they’re just meant to be an ad, taking up space
I usually ignore them, but if they're too annoying, I make a specific point of never buying their products.
Some of the effect of advertising is to increase discontent and promote consumer culture.
Very good video, HMW, as usual. Congratulations! Personally, I am unduly fascinated by the topic of advertising, which is not unlike a sane's person fascination with evil, or legal true crime, if you like. I am somewhat surprised that you skipped one of the most common form of (indirect) advertising, which is the slotting fee (sometimes called a slotting allowance or shelf placement fee). That's right, companies usually have to pay for their products to be displayed on the store shelves. They have to pay for the duration and pay extra for prominent shelves, especially the end caps (the display at the end of an isle). Contracts may also include provisions that the manufacturer must take back the goods unsold at the end of the agreed time period and pay for them. This whole practice has been in use since the 80s.
We are at peak. I am so done and literally angered by ads. theyve taken so much of my time.
Ive bought from an ad directly maybe once. Never from an ad shown in a video promoted by an influencer. Food ads almost never work on me either. Maybe some ads promote the awareness of some brands that I like now. Most of the time though Im not brand loyal and just google search or cross reference second hand resale apps when looking to buy something. Or I will buy something that maybe an influencer or a friend likes and I may like but It isnt an ad and something it seems they genuinely like.
Thanks again.
People only half remember ads. People think the "spicy meatball" ad was for pasta.
i saw this from compounded daily
it was awesome.
and thank you for the team behind how money works, you are insanely good at your job.
Our pleasure!
@@HowMoneyWorksit's crazy how yall brainstorm your topics. Keep up the great work
You know those “free” channels that a lot of tvs have now? The ones with like really weird offerings of shows. A lot of times they play the same commercial back-to-back 3-6 times over a single commercial break and it’s every commercial break lol. I remember there was one commercial I saw and it had a cute song it in, but by the time I had finished watching the show I was so annoyed from hearing it 30 times that I swore I’d never buy that product as long as I live lol. So I can see how that study you referenced is very accurate 😅
RUclips is getting out of hand, sometimes I get 40sec of unskippable ads on RUclips. And then they complain we use adblocks ?
... unfortunately content isn't free.
Pop up ads from the 2000's were worse.
@@TheUnholyPosole This is objectively false. In the early 2000,s it was banner ads and niothing more. Today it's everything, in addition to being much more frequent.
Well you were half right. But I got the finance ad before the video played. He kept swearing that it wasn't a real estate investment but something called Tax Lien Investing....which Rocket Mortgage claims is "an indirect way of real estate investment".
I actually don't really see ads. I feel very unaware of products and such. I use YT premium and pass on any I see on ig. I think maybe only 2 ads this year made me go out to buy a product. I think that might be the only time a ad got me to buy in my whole life. But one was pants promoted by a guy I follow and the other were socks with a pattern I really like related to history.
Thinking about getting premium as well. Does youtube premium allow you to skip in video sponsorships?
@@chocolateearringsI have premium and no you can’t skip in video sponsorships, it just blocks every regular ad. My way of getting past them is just keep hitting the skip ahead 10 seconds button until it’s done.
Most of the time I ignore the ad, and if the ad is really catching by being annoying I just remember the brand and when I need to buy that service I actively avoid buying that specific brand.
When I see am ad on a video I'm trying to watch, I make it a point to avoid that product. I'll buy their competitors over them.
Literally if I do need something, I'll google "(Advertising Company) alternative" 😂
Usually they own the competitors as well by some parent company
@@djbobby224 Or an investment firm has percentages in all competitors.
@@djbobby224then we need to use the antitrust laws to break up their monopoly
Yes, ads still work. That's one of the reasons Temu took off so rapidly and doctors can tell when medications get ramped up advertising because people will come in asking for it. Old Spice saw a huge spike in sales when they were doing those weird ads a few years back.
I am not very materialistic, so when I am walking through a shopping mall with relatives, I tend to ignore everything. It's weird, nothing can influence me. In fact, most of the things they sell in a shopping mall are useless to me. They are mostly generic products that wear out fast, that are only expensive for the brand name. Fashion generally sucks utility wise. Finding malls quite boring, I'd rather be out in the wilderness somewhere or in the ocean. Most of the products that I wear are well researched, low profile, and high tech from companies people never heard before.
Ah, so affiliate marketers are the ones you pay heed to. 😉 Ads are meant to seep into your subconscious. Even if you don’t pay attention to it, your brain clocks it. That is why you probably think Coke first when you think of a soda, even if you hate Coke.
@@Tyiion Yeah this is quite possible, I don't know if you can trust reviews anymore either. It's best to look at the three star reviews to get any kind of balance.
What's a "shopping mall"?
Yes, shopping malls are extremely boring. Until I finally hit a pop culture store, or maybe the food court.
All the clothing stores just blend together into a massive mess of overpriced fabric.
I'm kind of into dead malls, but live malls also interest me...its not the shopping or products that draws me to shopping malls, its the building itself, the architecture and the history
I had a startup (didnt work) for product placement ads in games. The idea was for the player to use branded products ingame with similar characteristics as the real life product (a potion that heals is a beverage or pharma product etc), at scale. We had really good feedback from brands and players, but we didnt reach critical mass to make it investable for brands, mainly because of the concentration of the videogame publisher market
Ingress (Pokemon Go before it was cool) tried doing some embedded sponsorships in game. Inventory capsules that had a chance to duplicate items were named after Mitsubishi UFG, a Japanese bank. Power cubes that massively refilled your energy were named after Circle K or Lawson convenience stores. As far as embedded ads go, I actually didn't hate it, despite still believing advertising to be largely evil.
The game items themselves were super helpful, didn't advertise beyond showing you the company name, and were equally available to everyone.
But like... MUFG was a bizarre choice of sponsorship likely meaningless to most players, and Circle K and Lawson were probably not much better. I certainly hope in-game advertising doesn't take off, because I think all it's going to do is ruin ads AND games.
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We just need to think of ads as financial donations to Google, with some brand awareness slapped on.
2:05 I disagree. Conpanies will waste huge sums of money on ineffective advertising campaigns for a variety of reasons. Padding SG&A to manage earnings, tax write-off, wanting to have a public image (regardless of real outcomes), stupidity. Theres really no way to accurately determine the effectiveness of every dollar spent so its a spray and pray mentality.
Yeah, there's a saying that's been around for decades that 50% of all advertising is wasted because it doesn't bring in any sales, but no one knows which 50% that is so they keep on wasting money. When you run ads on a ton of different platforms at once how are you supposed to know which ones are working and which aren't? Data tracking can only tell you so much about how effective an ad is.
The PPL @ the head of companies compete with other companies - to prove "I'm better than you", "my book is better than yours'", "my car is bigger than yours". And those are notions they couldn't leave behind past 5 years old mindset. As such, they believe this pop psychology that we can "hook" the audience on a "hidden" need they have. Tsk, tsk.I guess they have a bit of growing up to do.