Ex-Nissan Boss Warns Of ‘Carnage’ for the Japanese auto industry
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- Опубликовано: 8 фев 2025
- Ex-Nissan Boss Warns Of ‘Carnage’ for the Japanese auto industry
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A similar case happened in the display panel industry. SONY, Hitachi, and Toshiba formed the Japan Display Inc in 2012 in order to compete with the Korean and Chinese competitions as all members of the joint venture were facing tight squeeze from the competitors. Over the years, financial troubles came one after another. They sold subsidies and plants to the Taiwanese, to Sharp, then they made some monumental misjudgement on OLED strategy missing the opportunity to supply Apple with mobile displays. I believe this will happen again here.
You are wise👍
Japan really got destroyed in the electronic department to the Koreans in the early 2000s onwards and now the Chinese companies are finishing them off, whatever Sony has left
And the Yen will collapse this decade not next decade, and be replaced by Bitcoin based currency.
Your drowning man analogy is spot on. The worst example was British Leyland where internal strife between brands also contributed to eventual extinction - better to let Nissan go then try and save it. Stellantis mind is also showing the way!
I saw an amazing documentary here on You Tube chronicling how the Austin Allegro started out as a brilliant car concept and when drivetrain, motor and chassis was foisted on them (with no option), the disaster that was the Allegro was born.
I agree, why infect a viable brand like Honda, with a crippled, diseased brand like Nissan? You won't get a better Nissan, you will get a shitty Honda.
I worked in Nissan when Renault bought 40% of nissan. Within 12 months the quality of the cars deteriorated rapidly....it was only time before this happened.
Anyone working in Nissan Sunderland needs to prepare for the disaster which is about to occur.
They developed the quashqai and juke with Renault and those things were quite crappy but they sold like hotcakes,made Nissan lots of money and pulled it out of a rut in Europe for at least a decade so it seems to have worked well.
Nissan was dying before Renault though, now they are dying again without Renault. Nissan has been in life support forever
I was waiting to start work at the new battery plant aesc due to open March April after being g pushed back from end of this year u think it's a bad idea !! I'm from gateshead haha
I was involved in Nissan in the 80/90’s whist the vehicle were very well made/ engineered they were as exciting as a milk float not a vehicle you would ever want to buy unless maybe you were a taxi driver
I was involved in Nissan in the 80/90’s whist the vehicle were very well made/ engineered they were as exciting as a milk float not a vehicle you would ever want to buy unless maybe you were a taxi driver
First you are going to see mass layoffs, then a second round in the supplier sector.
I work for a supplier to nissan in uk do u think this is goingbto happen I'm thinking about quiting n moving on
@@Dw91-k8ndefense industry !
Could be a good shout mate
Japan never recovered from the nineties, it's just been a slow process until now of holding onto the past.
Nissan ignored their faulty CVT automatic transmissions for decades in the US which is their most profitable market, never improved them, had poor reliability, had a bad reputation, diminished value, gradually lost customers/business, and financially struggled throughout the years...now, KARMA hits NISSAN big time!
Guess who pushed the CVT? Ghosn!
It is not about one component of a car that had cause thier downfall but is a systemic problem.
I bought a 2005 Nissan ultima new. It's been a great car. Now almost 200,000 miles. No major repairs. But would not buy another because of the transmission problems. Why won't they fix it.
@@neilabernath5862 because they don't know how to fix it. if they knew how, they would have fixed it already.
one way to fix it, is to just buy reliable transmission from other companies.
Time is up on the legacy Auto, Nissan will be the first of the diminos.
kewl. I've never driven a dimino. Sounds pretty fast. : )
Your site continues to provide outstanding information about the EV and renewable energy industries. There is no better site for such important and unbiased information.
It is ridiculous that many legacy auto makers have such massive debts that they are certainly going to struggle to pay off since their incomes have been greatly reduced!
Moving chairs around the deck😂
Japanese auto has done the unthinkable,... they've made the legacy American car makers look innovative by comparison.
Ask anyone which brand do they trust the most and 90% of people are gonna say Toyota/honda
recently had to pick between a honda fit and a byd seagull as a backup car. i picked the honda coz it's guaranteed to last 20yrs. has more airbags. has the ridiculously versatile ULTR (magic) seats. the seagull rear seats aren't even split-fold.
Th executive minority wannabe silent majority HA
I like mustard on my biscuits hhhm-hm
@@JDMSwervo2001Agreed. 99% of the people trusted Nokia/Motorola/BlackBerry in 2008, no one trusted Apple.
Held on to the profitable ICE business to the cliffs edge.
ICEs will be about 25% of the market in five years.
And now they will get Nissans EV technology for cheap. We will see if that makes any difference.
Most consumers don't actually want EVs, the govts are forcing people into them.
@@ecospider5 It's too late. They've simply been too slow and they've been outplayed.
The motor industry across the world has been an absolute bloodbath these last few months. So many sackings and redundancies, that it almost doesn't make the news any more. And while it's affected even Tesla, it's affected legacy car makers far more.
Yep their whole business will be put on ICE
Eric is a fantastic source of automotive news. He's probably correct concerning his predictions about the future of the car industry.
Honda-san will NOT be the third largest car manufacturer. The three parts compete in essentially the same market niche, so you'll just see them cannibalising each other.
THIS!
...until Honda is left?
If the new car demands are still the same, it will.
Look at Toyota or BYD. Both has too many models and sometimes the models fight other models of the same company too.
@@zythr9999 Mitsubishi Motors has more chances of surviving than Honda.
Its going to be like GM.
It is stunning that neither in Japan nor in France has there been any accountability in government and political circles which were so deeply involved in the coup against Ghosn and the purging of the top international management of the 8 company Alliancee of Renault-Nissan-Mitsubishi-Dongfeng-Atovaz-Dacia-Samsung-Siam Motors.
AFAIK, Siam motors has no car brand. It is just a car assembler.
Politics is just a Game, it's never about the well-being of the people
DCT powershift destroyed Ford, CVT destroyed Nissan.
CVTs have worked well for a lot of cars. Hybrids would be much less efficient without CVTs.
@@thethirdman225 You are only partly correct. The toyota hybrids have CVTs of a different design than the NIssans. The Toyota CVT is fundamentally a different design than Nissan, and is very robust regardless of model. The nissan CVT is a major problem that is compounded by the optimistic 60K mile service interval that is oftentimes ignored.
You have no idea how true a statement this is. Stick with automatic transmissions, the EPA fuel economy number might not be quite as good but it won't blow up on you, and real-world fuel economy and drivability will be superior.
@ I thought you were talking about CVTs in general.
Nissan just used crappy CVTs. The regular Corolla had a CVT and it works fine
Rather than focusing on innovation and improving their problematic quality and bland product lines, Honda is now forced to be the caretaker of a bankrupt competitor. Astonishing how bad a move this is.
If Honda has problematic quality, who doesn't?
I don't know about quality. But bland is accurate....
I'm guessing Toyota said no!
I wonder if Honda can quickly make a compelling EV with Nissans technology. It is probably to late but that is one thing that might save them.
@@ecospider5 If they make an EV based on the beloved Honda Jazz, i will surely buy. I bought BYD because i don't have any other real choice for a reasonable price range.
This is the timeline where the Japanese find out all of their loyalty for the corporations didn't pay off
More likely a timeline where the Japanese culture is diluted.
Also the OPEC cartel can easily drop oil prices to compete with electric running costs. They will simply adjust supply/price to keep hydrocarbons competitive with electric running costs in order to keep selling product.
Whilst this is certainly possible, Countries like the UK have enormous tax tacked on - last time I checked over 70% of the cost of fuel is Tax. OPEC reducing the price isn't going to make very much difference. Also, I happen to know there is colossal investment in Battery and motor technology - coming from Saudi Arabia. Just because they are rich does not mean they are stupid...
Countrys will prefer not to depend on some oil when they can have their own: wind, solar, hydro, coil, natural gas/biogas, nuclear/fusion, ethernol ...
The greed for the oil income will stop a substantial price drop
OPEC no longer has enough clout in the market to really do that. The world’s largest producer of crude is the US, not a member, and the 5th largest is Canada, also not a member. Furthermore, a number of other countries with relatively small oil industries are ramping up their production, and none of them are member countries. Furthermore, some OPEC members have actually left the cartel recently, or openly voiced that they are at least considering doing so. Thus, I think that the ability of OPEC to command the market doesn’t seem to really exist anymore.
Oil producers can drop their prices to zero but the refinery companies will sell gas at the highest possible price
elizzarda was a nice discovery)) Kinda cool watching my investment work on its own.
Life is carnage on this planet.
It's going to be a excruciating painful marriage.
What is it that makes Toyota such a well-respected brand? Reliability. ENGINE AND TRANSMISSION RELIABILITY.
You know what's even MORE reliable than a Toyota? MY REFRIGERATOR! Twenty years without ANY service ...
This is what all the dumb ICE people DON'T get ...
ICE reliability MEANS NOTHING in the EV world. Electric motors AND BATTERIES are massively more reliable than ICE engines and transmissions.
Yes, some companies f'd up the battery. (Many actually). You almost wonder if they did it intentionally? Seems hard to believe, but maybe their hearts weren't REALLY in the EV transition - which is why they are doing such a crap job?
They also over priced the EVs, offering them only in upper trim levels - then stated "no one can afford EVs". Also worth noting ALL cars have gone up massively in price, ICE included. And you are getting rubbish plastic engines that barely last the warranty (I am talking to you ecoboost).
@@capnkirk5528 it is not reliability, actually. It is cost effectiveness, fit-for-purpose, and value for money at the end of the day. Modern cars are plagued with software issues, excessive safety and environment restrictions. That’s why older cars appear to be more reliable. There are a lot of hidden political correctness agendas behind the scene.
EVs may appear to be more mechanically reliable, but there are still significant use case limitations. EV is not for everyone, and, with the current battery technology, will never be.
Everyone needs to take a reality pill
Most families in the uk cannot afford a 2018 bentley continental. So if they can't afford to be running around in a Bentley how the hell can they afford to buy an EV. The most popular car in the uk is a ford focus. Why you ask. Because ford focus are cheap to buy cheap to run and reasonably safe and reliable and most of all Affordable. Most working families cannot afford Bentley continental or the financial equivalent.
@@seekeroftruthandjust as long as that focus isn't sporting a crappy unreliable wet belt eco boom engine. You can buy a brand new EV in the UK for under £15k - I would not call that prohibitive? My mate had a Ford Mondeo Estate that he has replaced with a second hand MG5 EV Estate. The repair quote on his Mondeo with just 135k miles on it? £3,800 plus VAT (engine only) and that was an estimate, the cost was only going up from there.
@ouethojlkjn more proof of economic madness how much did he pay for the MG 5 estate 🤔 and if I had a choice of a brand new Dacia EV or a second hand ford focus the focus would win hands down. Try comparing like for like. And £3,800, for a new engine? Better hope his MG batteries don't fail. He will wish he still had the Mondeo
It's like being a buggy whip manufacturer when cars came out. You can repaint the building, cut wages,, how did that work out?
Poor Honda. Forced by METI to eat the Nissan turd. 😮
Who is METI. ?
@@enzoh7763 Japan’s Ministry of Economy, Trade and Industry. They stepped in to keep Nissan from being acquired by China or Taiwanese iPhone manufacturers Foxxcon. METI will probably help Nissan in repaying Nissan’s multibillion $ debt. Nissan & Mitsubishi are dead meat. 💰😵💰
@@enzoh7763 Ministry of Economy, Trade and Industry
"Ministry of Economy, Trade and Industry" in Japan
@cherygeely ,
Thank you ,
Just don't know the jap version of govt bureaucracy & their departmental jurisdiction.
METI ,, - - sounds like a big portfolio for 1 minister .
Maybe , - they know whats coming to their automotive industry .
Imho ,
With TYTA insistence on using hydrogen as fuel source ,
Avoiding EV introduction into their product mix ,
They will just be like their consumer electronic industries ,
The vitality is gone ,
just ho hum auto industry in the next 2 decades +/- .
Seen it all before. I am thinking British Leyland, the eventual Rover. That idea ended well.😂
2025 is going to be interesting....
Time will tell how good China / EV cars will be in the next 10 years , as most of the old Japan cars are still on the road
It won't matter when all the competition is dead and gone.
The quality and safety of Chinese cars has improved substantially and still is. As the Chinese expand into other markets their already good cars will get even better
@@InformedKiwiso they're no longer spontaneously combusting? Wow. One hell of a step up...
@@InformedKiwi'already good' still remains to be seen unless you believe all the propaganda.
Carlos Ghosn know better than anyone else the drama for Nissan in the next few years. Honda is only the music band in the Titanic. We are going to see the biggest disruption in our lives. The mobile disruption (apple, android) was a child's game compared to this one.
The mobile disrupt is partially forced by the ending of 1G, 2G and 3G services, making old-tech phones unusable. The car disruption has no any forces, the roads are the same for both fuel cars and EVs.
Why are this situation reminded me so much of British Leyland?
I really don't care about brand names , if I get a good product I don't care who made it or where .
I think the Honda CEO must have lost his mind. All I can see this doing is dragging Honda down with Nissan.
I tend to agree. My fear is they will put cheaper parts from Nissan into a Honda.
I don't think Honda CEO was given a choice. Strong Armed into it by the Japanese Government. Remember that Honda, like every other legacy auto maker, is up to their eyes in debt. They will have to keep their Government sweet for the inevitable bail out and cash support. Which apparently only the Chinese do.
This merger will only make it easier for a Chinese company to buy one company, instead of three, in a few years.
Nissan sell a lot of Versas in Mexico. It has a 25yo technology engine and when matched with a 5-speed will last a long time.
It is hard to believe the auto industry did not recognize the obvious future of the industry is electric. They had 20 years to see it.
It is electronic. What they missed with the likes of Tesla was the computing tech. They thought all they had to do was remove the fuel tank and engine and stuff the cavity full of batteries. If and when the Robo Taxi becomes commonplace, it is over. As is Uber and Lyft and the servicing industry, Insurance, the lot.
Mary Barra of GM said only 2 years ago . “We have until 2035 to change to EVs”
@@InformedKiwi She is failing.
The only ones that think it’s obvious is governments. Consumers have a limited tolerance for electric vehicles.
@ consumers are buying EVs in ever increasing numbers. That situation is only going to increase and exponentially increase as EVs become lower in price and ICE cars increase in price
The stand down of Japanese auto industry will be in stages. This is only the tip of the iceberg. I like the comparison of a marginal swimmer trying to save another.
Musical chairs between Mitsubishi/Nissan with Honda playing the small fiddle on a sinking titanic.
Carlos = "Boss in a Box" 😬😂🤣
It's too bad Nissan quality wasn't better. They have some nice models.
Nissan once made great cars. We bought a Nissan Patrol diesel in 1990, absolutely fantastic car. We sold it in 2014 …. to my youngest son. He still has it and it’s still going VERY strong.
Now, Nissans are considered not much better than trash. I wouldn’t touch a modern Nissan such as a Navara.
Japan has lost the plot- across the board. I think they’re ALL in trouble.
I think they need to strip the range right back and focus on making a few really good vehicles
Really good affordable vehicles. Jaguar have gone the other way, going for the low volume high cost market. Best of luck with that.
And it begins…Legacies Lord of the Flys moment begins
Former boss now fugitive
The legacy auto makers have no one to blame but themselves, each of these companies including Toyota had the opportunity to pursue EV technology back in the late 90s but because of their selfish interests and short sightedness, they chose not to and deliberately buried their EV plans, see the doco "Who killed the electric car"
Nissan even made the Leaf 15 years ago.
@@hyhhy This was something forced through by Ghosen - who was constructively fired. The same happened to the VW CEO who dared to say EV was the way forward.
First companies to embrace the Giga Press and produce one piece front and rear parts will have a chance.
I own a Nissan LEAF. In 2018 local Nissan dealer told me they will soon be registered to service my leaf. They’ve not done it yet. If this merger makes it easier for me to service my vehicle, I will be happy with it.
Your story is emblematic of the huge built in resistance to EVs. Dealerships don't want them, they can't make any money off them. When vested interests put profit over customers, the customers move on. Teslas do not have a service schedule. This is why they don't have the dealership model. If you go to a Tesla service centre, you are going to Tesla, not a franchise who may or may not want to get on the EV revolution.
It will only get worse. A lot worse
I wonder if Honda can quickly make a compelling EV with Nissans technology. It is probably to late but that is one thing that might save them.
They might not need it as they started selling the Prologue SUV-EV here in the USA in 2024. So far its been well received by customers and the automotive press. They also sell all their USA models as hybrids (popular market segment in the USA).
Nissan's technology...... are you referring to the LEAF? A car that could have evolved to lead the EV revolution, but instead sat on the laurels of its brief success and made no further MAJOR improvements over 10 years and thus lost any chance of future relevance. ie: it still has passive air cooling for its battery!!! Nissan has nothing to offer Honda except a lot of bad debt and declining market share.
It is time for the legacy car makers to wake up and start innovating. Chinese EVs are light years ahead of every legacy car maker.
If Honda stuck a blade ² battery in their little E car and offered it at an affordable price it could well help the companies coffers.
I know it is so obvious, why on earth do they not want to do it? These new fangled DVDs come along and VHS recorders think "ah but you can't get films on DVD". Like the film makers care, they switched to DVD in a heartbeat. Same with music and streaming. People think fuel stations are a legal right and will always be a local station to fill up. Nope. They are franchises on razor thin margins.
The rescue ship called Titanic... 🙃Unfortunately this whole swift worldwide will create big economical problems for 2025.... HAPPY NEW YEAR 🎉
Re-run of the bike industry in late 60s, early 70s. Japan verus british bikes.
Leyland
British Steel, British coal mines… This time it’s on a global scale.
Triumph's quality was good up until the end. What killed the British twin was vibration. The original 750/4 was incredibly smooth, really no 4 without a balancer shaft ever matched it. Had it not been for that, triumph would have lost half its market, but it would have survived. BMW did survive with an air cooled twin, albeit backed by the car division.
I bought a brand new T160 in 1978, biggest heap of garbage, bent forks from new, replaced under warranty, I had to do the labour as Triumph was going broke. I rebuilt many Triumphs & Harleys. They were engineered to be rebuilt and were cost effective to do so. Japanese bikes were a completely different animal. Cheap and relative short lifespan. They changed models & gaskets every year which restricted aftermarket suppliers.
They had their lemons aswell Yamaha TX750 was the worst bike I ever regretted owning - life lesson.
The British bikes were agricultural and leaked oil everywhere
Tesla sales have NOT stalled, Sam. Q4 is about to set a record high.
Consolidation in the auto industry is not surprising with millions of Chinese EVs claiming market share worldwide.
Even a modern ICE/hybrid car (not to speak of BEVs) is, whether we like it or not, a computer on wheels, and Japanese have always been bad at writing software, Asianometry made a whole video about that. There's no reason why that would change, and they will either lose the market or have to outsource software engineering to someone else
EXACTLY! Teslas are not Electric Vehicles, they are ELECTRONIC vehicles. They have onboard computers capable of Thirty Four Trillion Operations Per second. If you want to see the differentiator between Tesla and everything else, just watch a light show. When another car can do something like this, they might stand a chance.
Exactly Sam!
Honda+Nissan totals 2k US dealers, that compares to Ford at 3k and GM at 4k while Toyota only has 1.5k. The importance of that is all those dealers absorb factory output, the dealers finance while the factories get paid "sales" and have working capital. Conventional car brands need those dealers to get vehicles in front of consumers. And so the Honda+Nissan combination will more than likely work over the next decade.
Here in the UK, the only earlyish EV that seems to be standing the test of time so far is Tesla, and this is obvious in the resale value. The early leaf had terrible battery degradation, the zoe has its issues which are really down to bad design more than anything else. The Ariya is actually a very good EV but honestly, I think they were banking on their EV track record which unfortunately because of the early leaf, was not that great. Boring reliable cheap and easy o fix will always win the day. The Japanese auto makers were good at that, not on all models but the good ones were exceptional.
I'm old enough to remember when Nissan was called Datsun but my next car will be a Chinese EV.
I've heard Chinese cars have a very good quality. Good luck!
@@JDM-Jack just like Chinese pyrotechnics. Sometimes the fuse burns too fast & you get your fingers spread apart before you can set it down or throw it. No biggie.
We all got eight fingers & two thumbs. We can afford to lose a few.
Sure made in China so can datsun name plate is good with Chinese people so it could be good start.
@@timewa851because china is the only countries to make fireworks and your countries cant even make shit , so you get what you paid for because there is many premium product made in china , the problem Is with your pocket .
90% of world christmas lights , toys are made in china , this won't be possible if china did not produce cheap or else you will be v
Celebrate christmas only with domestic light bulb.
EVs are a mistake to begin with but the Chinese EVs will probably explode without warning no matter how good they might appear.
The end of ICE and OEMs isn't coming to a sad end fast enough for the earth and those that love clean quiet transportation.
Nice review, good info.
Just missing some graphs and data on the screen to support the talk.
Honda used to mean quality. About 12 years ago that changed for the worse.
good heavens - the auto industry has an executive for every line worker - who do you think gets cut?
Ghosn's Renault-Nissan-Mitsubishi was on the top of the world in 2017 and Leaf was the pioneer. Just sayin'.
Yes, Carlos Ghosn was leading the EV disruption in 2010 with the Leaf, but Nissan and all the Japanese car industry ignored it.
I wonder who got Ghosn removed with trumped up charges? Same fate befell the VW CEO who dared to say EV was the way....
They will all fail eventually thanks to the EV revolution, we'll all go back to ICE powered cars. 😂😂😂
This guy needs to be schooled on the value of branding. For some time to come, millions of consumers will trust and choose the integrity and perceived (and real) benefits of a brand like Honda or Toyota over a new non-descript Chinese brand that was formed a year or two ago.
Nissan micra electric will be best model in this trio next year
These r big legacy. What will happen to smaller subaru and mazda?
Smart move, as long as they recommit to EV technology.
Nobody pays me either, by the way.
I was on the M25 in the UK for 2 Hours on Boxing Day 4- Lane Motorway I was Courting EV Cars and there where Thousands of Car and i Counted 15 EVS in 2 HRS
The PEOPLE who wanted a EV have Now BOUGHT one it's CONVECTING the REST of CARS BUYERS to buy EVS and WELL there NOT ??
They will soon become much cheaper than ICE cars. They are reaching parity on price right now. At that point people will buy on price not their emotions just like they do with everything else, especially as they cost peanuts to run with minimal servicing costs. TV's and washing machines were once very expensive. Now they are almost disposable. Doesn't matter what governments or the 'elites' do or don't want you to do.
You have to bear in mind that cars linger on UK roads for years if not decades, they will eventually be scrapped. The UK average is 17 years a car is on the road (I thought it would be much less) and the mileage at the time of scrapping is about 125k miles. (I thought it would be much more). Given that EVs (apart from Tesla and the odd Nissan) have only been around in volume for less than 5 years, there is still a huge amount of uptake to go. Also, as there are no Tariffs on Chinese Imports to the UK, we will be targeted long before Europe and America. I drove past a massive BYD dealership in Peterborough the other day.
They just don't get it. These car makers' biggest problem is not their size, but their design team and slow adoption to the EV.
Remember how gorgeous the Nissan 300ZX (Z32) was? Why replace it with something uglier?
The current Honda Civic hatchback is ugly too! And FWD just make it even less appealing.
Accord and Altima are too boring and dated, especially compare to the modern Chinese cars.
They are going down
The three companies with the lowest old inventory on lots is Lexus, Toyota and Honda. Most have huge issues with old inventory. However, as a owner of three new vehicles from Honda, the Acura MDX, three row, and wife's 24 Honda CR-V, we see better quality. Now I believe Honda was forced to take this deal. Not sure, the merger/takeover will benefit Honda over time. Time tells all things. We have a huge Honda plant in Lincoln, Alabama, same with Mercedes in Vance, Alabama, same with Hyundai's big plant in Montgomery, Alabama, same with the new very big plant with combo/Mazda/Toyota in Huntsville, Alabama and the Toyota engine plant there too. More coming, but damn the industry worldwide is in real trouble with the EV transition, which was rushed on most. Meanwhile, Tesla is winning and China is too by flooding the market to the point where they are loosing money on each vehicle, but taking future market share. Go figure! If and when the new much talked about solid-state battery's finally start to come off lines with say, at least 600 to 800 miles per charge, fast charging in say ten minutes or less, no issues with hot or cold weather degrading, fires/runaway battery issues, and perhaps 500,000 overdue promised level 2 charging stations all over America, then things may settle down. For now, tighten your belt as shit is coming to this industry, much like "Forrest Gump" said, "it happens", yes it sure is happening NOW.
In case anyone missed it, a company in China has announced that it has developed a new technology for smelting iron that will allow it to use China’s plentiful low grade iron ore, and is 3600 times faster. A process that took hours now takes seconds.
China already makes the cheapest steel in the world. Now they have brought the cost and availability needed make steel even further down.
If the IS and the EU boycott Chinese steel to protect their own steel industries, their manufacturers using their steel will be unable to compete in global markets.
Source?
@@Discoworx Sources - Inside China Business. (Hosted by Kevin Walmsley-I recommend highly)
South China Morning News
Interesting Engineering
@jackshultz2024 got a link?
Wow Honda doesn’t have any debt. I didn’t think there were any big Legacy car companies without debt. I wonder how much of the Nissan $40B debt they will be taking on?
"The Age of Men is Over (Traditional auto makers and I hope the dealer model), the Time of the Orc (China) has Come!". Sad to see some of this end and it will ripple through economies world wide not seen in generations.
Honibishi…
First thanks for the great reporting. I’m not down on the Viking. But “fastest growing” is a pretty terrible benchmark. If I sell one piece of bubble gum in 2023 and two pieces in 2024, I have doubled my sales and I’m probably the fastest growing bubble gum company in the world. 😅
Uph I ran a joint venture with a Japanese company in the 80’s , loved Japan and it’s people, but the Japanese corporate culture doesn’t work in the fast moving world of today RIP
Nissan being bought by another Japanese firm is good for Nissan... but i'm not so sure it's good for the purchasing firm.
Changing deck chairs on the Titanic
Nissan is in the mess it is in *because* of Ghosn.
The Japanese are still not all in on the EV transition . The tipping point is well passed and EV adoption is about to exponentially increase as the Chinese ramp up and expand across the world.
Hoping you cover the outrageous cost of electricity in Norway and Sweden and how that impacts the cost of operating an EV.
I have checked and per country basis, Norway and Sweden is far from the most expensive. UK is more, Italy is way more, as well as Ireland, Denmark and Australia...?
@ umm currently they are both complaining that the lack of wind is driving up energy prices and they don’t have enough base load. Norway is as high as $1.18 per kWh. I currently pay 6 cents per kWh in Canada. Norway wants to cut their electrical ties with Denmark.
They are reaping what they sowed.
Honda would have Nissan on their knees. Honda would have to bring Nissan back to the basics to succeed. Vehicles dependable and what people want.
Why do car companys borrow tons of money and never pay it back?
What goes up must come down.
I’m quite convinced that if the Ariya was $35k ish and that they were able to make profit on that, they’d be onto a real winner despite its slightly lacking charge rate. It looks great, looks practical for families, and seems solidly made. Why wouldn’t you buy it?!?
Because Nissan are going to disappear, that’s why. Also they won’t be able to make a profit selling for $35k as they have no where near economies of scale, so can’t get close to making any worthwhile profit.
They have globally recognised brands, look what happened to the UK car industry the famous stuff bought by foreigners and capitalised on globally with Mini, Rolls Royce, Range Rover, MG, Lotus, Aston Martin.. the design Qs are there.. don't waste the global brand recognition and downsize into something more iconic, the cars that made these companies famous, recreate that for the future
Maybe pretty soon they will open a merged factory for both brands in China for their electrification models down the line. To copy the Tesla playbook, like Lexus opening a factory in China by 2027
Will they last that long?
If Honda runs the new company right, they could do well. On the other hand, I wonder how Honda leadership will cope with the residual problems of Nissan’s unreliable cars and how this final year will play out at Nissan.
Even if they merger Toyota+Nissan+Honda+Mitsubishi+Komatsu+Hitachi+Makita+Kyocera they cannot compete with China. 😊
As Japanese brands, they can, because people trusted in them.
Hatari and Saijo Denki are Thai but they sounds Japanese so they are trusted by people too.
China companies are subsidized heavily by the CCP...that's a rigged game.
In 10 years China cars will be Ok but until then stay away
Promises, promises.
👍👍👍
"Nobody has paid me anything" Well the number of times you mentioned your purchase of the xpeng. I wonder what the actual price is that you paid for that car
As domestic manufacturers are starting to dominate local market in China which is largest in the world, all car companies outside need to downsize collectively. This can take the form of either downsizing individually, such as what GM is doing, or eliminating the weaker players, such as in the case Nissan.
Datsun era whas classic.
Where’s Carlos? In a bunker in Lebanon?
HONDA bring out a 280 Z updated......with a 6 speed stick and great quality.
Carlos was at the helm for years and he's now crying wolf ??? 🤣🤣🤣
As I recall he was constructively dismissed on trumped up charges?
Major Japanese companies are often organized in a keiretsu, an interdependent group of companies, each with its banking partner, manufacturers, distributors, and supply chain partners. A "merger' of two large companies, such as Nissan and Honda, may involve dozens of affiliated companies. In fact, this merger includes Mistubishi as well as Nissan and Honda. My question is, who holds the Nissan debt, and how will that be managed? I doubt whether Honda or Mitsubishi will gladly fork over billions to pay off Nissan's debt. Interestingly, the announcement does not state that this merger is a done deal; it is only being "worked on." Mitsubishi may bail since it has said it will decide by the end of January 2025. Mitsubishi is considered Nissan's partner, so there is that.