Branding is actually a part of marketing...branding is a sub category of marketing. marketing entails all activities...PROMOTION is the act of creating awareness. marketing entails : research, branding, analysis, placement and even sales.
@@Antank8 imagine u are purchasing a brand new iPhone worth $800 in the apple store without the boxes or the packages just the phone in it self does it matter?
@@mediaiweb personally it doesn't because i will never spend more than 500 dollars on a phone. And I was not saying does it matter like does branding matter. Rather I was saying does it matter like most people do not even know the difference between marketing promotion and branding,_ so does it really matter if you know definition of those terms which are used interchangeably usually in the wrong context by most
your right i think branding is important and people have to know that your vision is important as well and people also have to know your serious about your craft.
How do you recommend artists communicate their value or branding in their marketing? Is it finding your strengths and playing them up in the product? Or being more in peoples faces about their perceived value when promoting?
There are three reasons Jermi and Joshua Bell weren't recognized or paid attention to while basically busking and none of it has to do with branding. 1) most people don't expect famous musicians to busk. They feel like they don't need to so aren't expecting to see them performing in any place other that a concert venue. 2) At least in the U.S. people walking down the street or through a public place like a subway are on their way to somewhere and are self absorbed. They may have ear buds in already and not even hear the music. They don't have or want to take the time to stop and listen. Just watch busking videos on RUclips to see the difference between the U.S. and Europe. Europeans will gather around a busker if they good and listen. 3) Music is everywhere. We are saturated with with music that has perfect timing and sound quality because of the recording technology. Live music may not always be played in the best acoustic settings and there will be mistakes and flaws. Walmart is a brand. Chevy is a brand. Soulless and non descript. We are musicians. We are artists. We are human beings. Say all you want about branding but we aren't a brand. If we have to be told what's worth listening to instead of making that decision ourselves, we're done for.
VERY VERY VERY POWERFUL AND INFORMATIVE VIDEO BROTHER, THIS IS PROBABLY THE SECOND COMMENT I HAVE LEFT ON ANY VIDEO SINCE I HAVE JOINED RUclips. THANK YOU
Branding not a part of marketing. It SHOULD inform HOW you market. Branding is who you are-and marketing is how you build awareness. Many people fail when they don't acknowledge them as separate things that must work in tandem.
@@BrandmanNetwork that's not true, you are misinformed about marketing. As someone who has been working in marketing for 4 years, I can tell you that marketing is the process of creating & communicating value. Awareness is only the top level of the marketing funnel. Promotion is only one of the 4 Ps (the others being Price, Product and Placement....which INCLUDE creating value and branding). Please don't spread misinformation. There are tons of opinion articles that help to distinguish the difference between awareness and branding, but both are subsects of marketing. As a marketer you can specializing in different ones....but they are still all part of marketing as a whole.
@@BrandmanNetwork branding is different from promotion, advertising and awareness, yes. But marketing is not only that! ^ that's a very big misconception. Strategic marketing combines everything. It's an umbrella term.. but you can choose to specialize in a certain type of marketing. People are most familiar with Promotion tactics. But marketing is not only tactical work. It is also high level strategy that includes branding. But yes, it's typically better to get a brand manager as opposed to an advertiser, who specializes in that to help solidify the identity of what's being sold.
@@BrandmanNetwork fwiw I dont think we actually disagree all that much, it's just semantics and how we define both marketing and branding! If you only see marketing as advertising and promotion, then obviously you have to treat it as a completely separate thing. But if you see it all as ingredients of a delicious pie, you'll see that they are so essential to each other. You're right that branding informs your marketing strategy, however, you also need marketing data to reasses your brand and make changes to it over time, since it is a fluid and organic thing dependent on how the public perceives YOU. While your brand's mission, vision, values and IDENTITY are developed by the business founder / owner .... things like aesthetics, image and design and all the tools used to communicate that identity (which are often considered a part of branding), is where it does NOT differ from marketing at all and gets brought into the general marketing "umbrella" ✨. I'd say the tools used to develop the brand identity visually and through copy is part of content marketing & product marketing. From that, you can go into price strategy, distribution and promotion too. All of these work in tandem with each other, but treating it as entirely separate things / disjoint or generalizing marketing as only promotion is flawed.
You didn't disagree with what I said at all, you just described the details. No argument here. My only point is there are many who don't understand that branding is a separate task and must be worked into the strategy. It must be treated with as much care because once you start marketing, branding is happening whether you like or not.
Focus on the first small group of ppl you want to attract first. Xxxtentacion and juice wrld focused on depressed emo kids. Chance focused on middle class kids who still appreciate bars and old blues vibes. Bryson tiller focused on girls 17-26 who were a part of the drake and r&b blog days. Find who you resonate with and tap into that group that’s a good first step. Once you’re more recognizable within that small world other people who are more loosely associated w that world will come at a higher rate because by then your brand is becoming more widespread
Take what's authentic to you and be consistent throughout your music and visuals. Let people know what you're about as well as what they can expect from your music. If you stay consistent through all avenues (music, communication, visuals, content etc) then you'll build your own culture and presence :)
Keep that shit lit bro bro! I watch all your videos all the time throughout my day and week. I agree with all your concepts and also learn so much from your channel. Big ups to you my guy.
Preach bro Preach,,,,,, anyway bro we now need some practical examples that you've worked with or that youre working with so that we keep track on how they grow.
My question is can a artist still put out different genre material. Me for instance I have been putting out new age piano material, but I have other projects I want to do. Some of my stuff will be totally different like Jazz, EDM, and ambient/garage. I do sell some singles too as certain genres but wondered if a fan base could become confused....Nobodys talking about this?
Tbh if your rapper people already have a expectation of you to be flashing cars of money online that’s what they want to see for you over and studies on this but even that cost money even if you’re just renting that lifestyle
Man, I keep saying you'd make a great Mngr! Wuz good? Let me send you some material and Critique me on video. Better yet. why not start a Patrion account and do just that! I'd deff shoot you some flow for some direction. Like twice a week, review artist.
He should've said a Ford instead Toyota lol anyone that knows anything about cars knows that BMW drops in value faster than a spitball over the edge of a sky scraper. Toyota makes a quality car.
![7 People Artists Need On Their Team In 2023 [The Old Way Is Dead]](http://i.ytimg.com/vi/sVIGuW0-el4/mqdefault.jpg)
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Branding is actually a part of marketing...branding is a sub category of marketing. marketing entails all activities...PROMOTION is the act of creating awareness. marketing entails : research, branding, analysis, placement and even sales.
Does it matter
@@Antank8 it does
@@Antank8 imagine u are purchasing a brand new iPhone worth $800 in the apple store without the boxes or the packages just the phone in it self does it matter?
@@mediaiweb personally it doesn't because i will never spend more than 500 dollars on a phone. And I was not saying does it matter like does branding matter. Rather I was saying does it matter like most people do not even know the difference between marketing promotion and branding,_ so does it really matter if you know definition of those terms which are used interchangeably usually in the wrong context by most
@@Antank8 Got you now..
That was dope bruh. I know creating value around my brand is a must. But now I have a clear distinction between branding and marketing
your right i think branding is important and people have to know that your vision is important as well and people also have to know your serious about your craft.
the hardest part so far is branding. how u gone create a brand that gone last in ppl mind for a long time?
Should have used Lexus instead of BMW, because a Lexus IS actually a Toyota.
OTBoy Roma dunno what this has to do with this vid... but hell yeah tho! You got that right! 👌
Oh I get it now... lol
🤣
How do you recommend artists communicate their value or branding in their marketing? Is it finding your strengths and playing them up in the product? Or being more in peoples faces about their perceived value when promoting?
So being more authentic to the personalty of the artist is what I think I'm getting from that. Thanks man, great information as always!
More quality gems 💎 🙌🏽
This was awesome!
There are three reasons Jermi and Joshua Bell weren't recognized or paid attention to while basically busking and none of it has to do with branding. 1) most people don't expect famous musicians to busk. They feel like they don't need to so aren't expecting to see them performing in any place other that a concert venue. 2) At least in the U.S. people walking down the street or through a public place like a subway are on their way to somewhere and are self absorbed. They may have ear buds in already and not even hear the music. They don't have or want to take the time to stop and listen. Just watch busking videos on RUclips to see the difference between the U.S. and Europe. Europeans will gather around a busker if they good and listen. 3) Music is everywhere. We are saturated with with music that has perfect timing and sound quality because of the recording technology. Live music may not always be played in the best acoustic settings and there will be mistakes and flaws.
Walmart is a brand. Chevy is a brand. Soulless and non descript. We are musicians. We are artists. We are human beings. Say all you want about branding but we aren't a brand. If we have to be told what's worth listening to instead of making that decision ourselves, we're done for.
I love ur videos..they provide light and a angle i don't think of..keep it up big homie..
How long did it take you to build your RUclips audience? Do u have a link to any of previous videos that have tips to help me build my audience? 🙏🏻
Brandman SeanTaylor awesome, I’ll definitely check em out! Thanks!
Tell me what he told you please
VERY VERY VERY POWERFUL AND INFORMATIVE VIDEO BROTHER, THIS IS PROBABLY THE SECOND COMMENT I HAVE LEFT ON ANY VIDEO SINCE I HAVE JOINED RUclips. THANK YOU
Your videos have great value. I really like the format.. Keep doing what you do. Very valuable information.
Are you buying into his persona? /jk
“A lot of times people will accept a subpar performance from someone they already like”…my entire live music “career” summed up in one sentence 😂
Awareness is only one part of marketing depending on where you are in your funnel.
Branding is a PART of marketing -_-
Branding not a part of marketing. It SHOULD inform HOW you market. Branding is who you are-and marketing is how you build awareness. Many people fail when they don't acknowledge them as separate things that must work in tandem.
@@BrandmanNetwork that's not true, you are misinformed about marketing. As someone who has been working in marketing for 4 years, I can tell you that marketing is the process of creating & communicating value. Awareness is only the top level of the marketing funnel. Promotion is only one of the 4 Ps (the others being Price, Product and Placement....which INCLUDE creating value and branding).
Please don't spread misinformation. There are tons of opinion articles that help to distinguish the difference between awareness and branding, but both are subsects of marketing. As a marketer you can specializing in different ones....but they are still all part of marketing as a whole.
@@BrandmanNetwork branding is different from promotion, advertising and awareness, yes.
But marketing is not only that! ^ that's a very big misconception. Strategic marketing combines everything. It's an umbrella term.. but you can choose to specialize in a certain type of marketing. People are most familiar with Promotion tactics. But marketing is not only tactical work. It is also high level strategy that includes branding. But yes, it's typically better to get a brand manager as opposed to an advertiser, who specializes in that to help solidify the identity of what's being sold.
@@BrandmanNetwork fwiw I dont think we actually disagree all that much, it's just semantics and how we define both marketing and branding! If you only see marketing as advertising and promotion, then obviously you have to treat it as a completely separate thing. But if you see it all as ingredients of a delicious pie, you'll see that they are so essential to each other. You're right that branding informs your marketing strategy, however, you also need marketing data to reasses your brand and make changes to it over time, since it is a fluid and organic thing dependent on how the public perceives YOU.
While your brand's mission, vision, values and IDENTITY are developed by the business founder / owner .... things like aesthetics, image and design and all the tools used to communicate that identity (which are often considered a part of branding), is where it does NOT differ from marketing at all and gets brought into the general marketing "umbrella" ✨. I'd say the tools used to develop the brand identity visually and through copy is part of content marketing & product marketing. From that, you can go into price strategy, distribution and promotion too. All of these work in tandem with each other, but treating it as entirely separate things / disjoint or generalizing marketing as only promotion is flawed.
You didn't disagree with what I said at all, you just described the details. No argument here.
My only point is there are many who don't understand that branding is a separate task and must be worked into the strategy. It must be treated with as much care because once you start marketing, branding is happening whether you like or not.
This was a great video. But how does one create that value in their brand so that people know that they're someone to be paid attention to?
JXNZ create more awareness for your brand
It's all about you. Your story or what you support. What is your music for?
Focus on the first small group of ppl you want to attract first. Xxxtentacion and juice wrld focused on depressed emo kids. Chance focused on middle class kids who still appreciate bars and old blues vibes. Bryson tiller focused on girls 17-26 who were a part of the drake and r&b blog days. Find who you resonate with and tap into that group that’s a good first step. Once you’re more recognizable within that small world other people who are more loosely associated w that world will come at a higher rate because by then your brand is becoming more widespread
@@eski_truv 💣💣💣
Take what's authentic to you and be consistent throughout your music and visuals. Let people know what you're about as well as what they can expect from your music. If you stay consistent through all avenues (music, communication, visuals, content etc) then you'll build your own culture and presence :)
Very simply explained, actually the best explaination on that topic, I can move pn to other topics on your channel, thanks
Thank u for these nuggets
so one way of creating value is giving the audience a good live performance to let them know that you are worth their time, am I right?
Excellent video.
happy I stumbled on this channel
Keep that shit lit bro bro! I watch all your videos all the time throughout my day and week. I agree with all your concepts and also learn so much from your channel. Big ups to you my guy.
Brilliant vid man. You should consider doing like a reacting to subscribers music or something like that. Give some clout to newbies
Yes.
Preach bro Preach,,,,,, anyway bro we now need some practical examples that you've worked with or that youre working with so that we keep track on how they grow.
you on point BrandMan, imma keep that lesson in mind
Very important stuff here! And explained in a way that clears up confusion between marketing and branding
4:56 throwin subtle shade at Pepsi
That was not shade it is a fact that Coca-Cola is more popular than Pepsi and it's been that way
Gotta listen to this again and again
Sean love the hustle ! Keep killing it the consistency is inspiring
Love your videos. Can you explain how to create more branding value?
You Adding So Much Value, Cheers!!!
you are really helping me broskiii
Thanks for this video man I need this as a upcoming artist 💯
Jeland Webber drop links to your songs
My question is can a artist still put out different genre material. Me for instance I have been putting out new age piano material, but I have other projects I want to do. Some of my stuff will be totally different like Jazz, EDM, and ambient/garage. I do sell some singles too as certain genres but wondered if a fan base could become confused....Nobodys talking about this?
Communicate values to get value? Can give an example on how to do that?
Brandman SeanTaylor thanks bro 🙏🏻
So Brandman, How do I apply the brand
this is so helpful! every artist needs to hear this!
thank you. I Understand Now :)
Very good points bro
Right on. Thanks
Hey bro really like what you're doing 💯but your brother dieing for help has talent down here in Africa but can't afford a studio section
Like I was gone fly 😂. Good video bruh
Tbh if your rapper people already have a expectation of you to be flashing cars of money online that’s what they want to see for you over and studies on this but even that cost money even if you’re just renting that lifestyle
That makes a lot of sense... thanks for this
Always jewels 💎
Great video BUT, I would've chosen the Toyota😂
love your videos, you're literally helping me put together a business model that i wouldnt othwerwise be doing. I cant thank you enough
Cleared a ton of things up
Real Spill
How do you create morw value with your brand
I believe I can fly 😂😂😂
That BMW and Toyota point aged poorly now lmaooooo but great vid!!
this had a ton of info just about business so thank you very much sir
I have a mass catalog o f house/tecno, but am horrible at computer, after5 years of recording uve steuggledfor 4 years tryingtobrand
Brandman this was value packed thanks 🙏🏾
Thank you
you are the best , subscribed.
You got a new subscriber!
👂👂💯✖💯 rite on Bruh
PleyTheGreat was here
Thanks a lot for the info.. I learned a lot 👍🏼
Bruh... when it comes to my wheels, I'll take dependability over luxury any day.!
great video. And you didn't have to tell me that !
Thank you man
You. Are. A. Genius.
❤ very valid and helpfull.. thx bro ✌️
Do a vid on Dolph and Future
Your a legend
"value the value value" hahaha fire
Video on what brands can't recover from?
Thanks for another great video.
Gems 💎
Awesome Sean.
great video!
This is fire
Man, I keep saying you'd make a great Mngr! Wuz good? Let me send you some material and Critique me on video. Better yet.
why not start a Patrion account and do just that! I'd deff shoot you some flow for some direction. Like twice a week, review artist.
Favorite video
I would choose a Toyota, way more reliable and a lot cheaper to get parts for and work on…I get the point though lol
💯
good video
great videos
This is an awesome video
Understood
1:01 looking like Reggie Miller
💯💯💯
🙏priceless. I wanna know more
✅
#Value
Bruh, you woke
"I want more. I want more. I really like it. I want more" 😂 seriously tho how do u make people think you have something worth their time?
1000 likes to 2 dislikes? damn... is there any better ratio on youtube than that?
He should've said a Ford instead Toyota lol anyone that knows anything about cars knows that BMW drops in value faster than a spitball over the edge of a sky scraper. Toyota makes a quality car.
So, so true..! 🎯🎯🎯 - @Acharich
I want a Toyota Supra 👀💀
Im not gonna lie the car guy in me is CRINGING badly rn my nigga
you’re dope.
Violin man was collecting tips when he gets 75k for leaving the house
Am i weird bcuz i would prefer toyota and pepsi?🤔🤔🤔🤔
Yeah you're an odd one lol
But I drive a Toyota so who am I to judge lol
bruh. the new Toyota LITERALLY HAS A BMW ENGINE LMAO
BUT this doesnt take away the value of your video at all haha just saying its funny
😅😅😅