Music Branding: The Brand Lie & The Truth Artists Should Know

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  • Опубликовано: 2 ноя 2024

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  • @mediakings9401
    @mediakings9401 7 лет назад +66

    Branding is actually a part of marketing...branding is a sub category of marketing. marketing entails all activities...PROMOTION is the act of creating awareness. marketing entails : research, branding, analysis, placement and even sales.

    • @Antank8
      @Antank8 5 лет назад

      Does it matter

    • @the_andriel
      @the_andriel 5 лет назад +7

      @@Antank8 it does

    • @mediaiweb
      @mediaiweb 4 года назад +1

      @@Antank8 imagine u are purchasing a brand new iPhone worth $800 in the apple store without the boxes or the packages just the phone in it self does it matter?

    • @Antank8
      @Antank8 4 года назад +1

      @@mediaiweb personally it doesn't because i will never spend more than 500 dollars on a phone. And I was not saying does it matter like does branding matter. Rather I was saying does it matter like most people do not even know the difference between marketing promotion and branding,_ so does it really matter if you know definition of those terms which are used interchangeably usually in the wrong context by most

    • @mediaiweb
      @mediaiweb 4 года назад

      @@Antank8 Got you now..

  • @Ecdubble
    @Ecdubble 7 лет назад +26

    That was dope bruh. I know creating value around my brand is a must. But now I have a clear distinction between branding and marketing

  • @scoopybenz
    @scoopybenz 7 лет назад +1

    the hardest part so far is branding. how u gone create a brand that gone last in ppl mind for a long time?

  • @otboyroma9971
    @otboyroma9971 7 лет назад +44

    Should have used Lexus instead of BMW, because a Lexus IS actually a Toyota.

    • @mrhelixx8944
      @mrhelixx8944 5 лет назад

      OTBoy Roma dunno what this has to do with this vid... but hell yeah tho! You got that right! 👌

    • @mrhelixx8944
      @mrhelixx8944 5 лет назад +1

      Oh I get it now... lol

    • @TheSlenderx3
      @TheSlenderx3 4 года назад

      🤣

  • @junbug9435
    @junbug9435 7 лет назад +2

    your right i think branding is important and people have to know that your vision is important as well and people also have to know your serious about your craft.

  • @codyperkinsmusic
    @codyperkinsmusic 7 лет назад +4

    How do you recommend artists communicate their value or branding in their marketing? Is it finding your strengths and playing them up in the product? Or being more in peoples faces about their perceived value when promoting?

    • @codyperkinsmusic
      @codyperkinsmusic 7 лет назад +1

      So being more authentic to the personalty of the artist is what I think I'm getting from that. Thanks man, great information as always!

  • @ForeverJade.D
    @ForeverJade.D 2 года назад +1

    “A lot of times people will accept a subpar performance from someone they already like”…my entire live music “career” summed up in one sentence 😂

  • @gcrmow3368
    @gcrmow3368 6 лет назад

    I love ur videos..they provide light and a angle i don't think of..keep it up big homie..

  • @murjangaas7389
    @murjangaas7389 6 лет назад

    VERY VERY VERY POWERFUL AND INFORMATIVE VIDEO BROTHER, THIS IS PROBABLY THE SECOND COMMENT I HAVE LEFT ON ANY VIDEO SINCE I HAVE JOINED RUclips. THANK YOU

  • @fireballentertainment1774
    @fireballentertainment1774 5 лет назад

    Keep that shit lit bro bro! I watch all your videos all the time throughout my day and week. I agree with all your concepts and also learn so much from your channel. Big ups to you my guy.

  • @lestatnl
    @lestatnl 6 лет назад +2

    Your videos have great value. I really like the format.. Keep doing what you do. Very valuable information.

  • @sebastientale
    @sebastientale 2 года назад

    Very simply explained, actually the best explaination on that topic, I can move pn to other topics on your channel, thanks

  • @TheRealJonJamesMusic
    @TheRealJonJamesMusic 7 лет назад +8

    More quality gems 💎 🙌🏽

  • @Skaz1hiphop
    @Skaz1hiphop 6 лет назад +1

    How long did it take you to build your RUclips audience? Do u have a link to any of previous videos that have tips to help me build my audience? 🙏🏻

    • @Skaz1hiphop
      @Skaz1hiphop 6 лет назад

      Brandman SeanTaylor awesome, I’ll definitely check em out! Thanks!

    • @Antank8
      @Antank8 5 лет назад

      Tell me what he told you please

  • @CaptHiltz
    @CaptHiltz 2 года назад

    There are three reasons Jermi and Joshua Bell weren't recognized or paid attention to while basically busking and none of it has to do with branding. 1) most people don't expect famous musicians to busk. They feel like they don't need to so aren't expecting to see them performing in any place other that a concert venue. 2) At least in the U.S. people walking down the street or through a public place like a subway are on their way to somewhere and are self absorbed. They may have ear buds in already and not even hear the music. They don't have or want to take the time to stop and listen. Just watch busking videos on RUclips to see the difference between the U.S. and Europe. Europeans will gather around a busker if they good and listen. 3) Music is everywhere. We are saturated with with music that has perfect timing and sound quality because of the recording technology. Live music may not always be played in the best acoustic settings and there will be mistakes and flaws.
    Walmart is a brand. Chevy is a brand. Soulless and non descript. We are musicians. We are artists. We are human beings. Say all you want about branding but we aren't a brand. If we have to be told what's worth listening to instead of making that decision ourselves, we're done for.

  • @ashavari
    @ashavari 4 года назад +3

    Awareness is only one part of marketing depending on where you are in your funnel.
    Branding is a PART of marketing -_-

    • @BrandmanNetwork
      @BrandmanNetwork  4 года назад

      Branding not a part of marketing. It SHOULD inform HOW you market. Branding is who you are-and marketing is how you build awareness. Many people fail when they don't acknowledge them as separate things that must work in tandem.

    • @ashavari
      @ashavari 4 года назад +1

      @@BrandmanNetwork that's not true, you are misinformed about marketing. As someone who has been working in marketing for 4 years, I can tell you that marketing is the process of creating & communicating value. Awareness is only the top level of the marketing funnel. Promotion is only one of the 4 Ps (the others being Price, Product and Placement....which INCLUDE creating value and branding).
      Please don't spread misinformation. There are tons of opinion articles that help to distinguish the difference between awareness and branding, but both are subsects of marketing. As a marketer you can specializing in different ones....but they are still all part of marketing as a whole.

    • @ashavari
      @ashavari 4 года назад +1

      @@BrandmanNetwork branding is different from promotion, advertising and awareness, yes.
      But marketing is not only that! ^ that's a very big misconception. Strategic marketing combines everything. It's an umbrella term.. but you can choose to specialize in a certain type of marketing. People are most familiar with Promotion tactics. But marketing is not only tactical work. It is also high level strategy that includes branding. But yes, it's typically better to get a brand manager as opposed to an advertiser, who specializes in that to help solidify the identity of what's being sold.

    • @ashavari
      @ashavari 4 года назад +1

      @@BrandmanNetwork fwiw I dont think we actually disagree all that much, it's just semantics and how we define both marketing and branding! If you only see marketing as advertising and promotion, then obviously you have to treat it as a completely separate thing. But if you see it all as ingredients of a delicious pie, you'll see that they are so essential to each other. You're right that branding informs your marketing strategy, however, you also need marketing data to reasses your brand and make changes to it over time, since it is a fluid and organic thing dependent on how the public perceives YOU.
      While your brand's mission, vision, values and IDENTITY are developed by the business founder / owner .... things like aesthetics, image and design and all the tools used to communicate that identity (which are often considered a part of branding), is where it does NOT differ from marketing at all and gets brought into the general marketing "umbrella" ✨. I'd say the tools used to develop the brand identity visually and through copy is part of content marketing & product marketing. From that, you can go into price strategy, distribution and promotion too. All of these work in tandem with each other, but treating it as entirely separate things / disjoint or generalizing marketing as only promotion is flawed.

    • @BrandmanNetwork
      @BrandmanNetwork  4 года назад +1

      You didn't disagree with what I said at all, you just described the details. No argument here.
      My only point is there are many who don't understand that branding is a separate task and must be worked into the strategy. It must be treated with as much care because once you start marketing, branding is happening whether you like or not.

  • @JTSC97
    @JTSC97 7 лет назад +2

    Brilliant vid man. You should consider doing like a reacting to subscribers music or something like that. Give some clout to newbies

  • @KazamYoutube
    @KazamYoutube 2 года назад

    This was awesome!

  • @IIISO_GHOSTLORD
    @IIISO_GHOSTLORD 7 лет назад

    Sean love the hustle ! Keep killing it the consistency is inspiring

  • @lemdavid
    @lemdavid 5 лет назад +1

    so one way of creating value is giving the audience a good live performance to let them know that you are worth their time, am I right?

  • @rubencastillo8049
    @rubencastillo8049 7 лет назад +1

    Love your videos. Can you explain how to create more branding value?

  • @DelmarJones
    @DelmarJones 7 лет назад +26

    This was a great video. But how does one create that value in their brand so that people know that they're someone to be paid attention to?

    • @ezeebtb5690
      @ezeebtb5690 7 лет назад +4

      JXNZ create more awareness for your brand

    • @amansinghsarna
      @amansinghsarna 7 лет назад +8

      It's all about you. Your story or what you support. What is your music for?

    • @eski_truv
      @eski_truv 6 лет назад +15

      Focus on the first small group of ppl you want to attract first. Xxxtentacion and juice wrld focused on depressed emo kids. Chance focused on middle class kids who still appreciate bars and old blues vibes. Bryson tiller focused on girls 17-26 who were a part of the drake and r&b blog days. Find who you resonate with and tap into that group that’s a good first step. Once you’re more recognizable within that small world other people who are more loosely associated w that world will come at a higher rate because by then your brand is becoming more widespread

    • @acharich
      @acharich 5 лет назад

      @@eski_truv 💣💣💣

    • @effisummerscreative
      @effisummerscreative 4 года назад +1

      Take what's authentic to you and be consistent throughout your music and visuals. Let people know what you're about as well as what they can expect from your music. If you stay consistent through all avenues (music, communication, visuals, content etc) then you'll build your own culture and presence :)

  • @zackofpluto2884
    @zackofpluto2884 7 лет назад

    Very important stuff here! And explained in a way that clears up confusion between marketing and branding

  • @mrrightkloding4553
    @mrrightkloding4553 Год назад

    Hey bro really like what you're doing 💯but your brother dieing for help has talent down here in Africa but can't afford a studio section

  • @iamdamore
    @iamdamore 6 лет назад

    Gotta listen to this again and again

  • @heshimuakin-yemi325
    @heshimuakin-yemi325 6 лет назад

    you on point BrandMan, imma keep that lesson in mind

  • @BelieveMunashe
    @BelieveMunashe 7 лет назад

    Preach bro Preach,,,,,, anyway bro we now need some practical examples that you've worked with or that youre working with so that we keep track on how they grow.

  • @bluch251
    @bluch251 4 года назад

    My question is can a artist still put out different genre material. Me for instance I have been putting out new age piano material, but I have other projects I want to do. Some of my stuff will be totally different like Jazz, EDM, and ambient/garage. I do sell some singles too as certain genres but wondered if a fan base could become confused....Nobodys talking about this?

  • @samsonchidobvu2486
    @samsonchidobvu2486 4 года назад

    you are really helping me broskiii

  • @JeyVicious
    @JeyVicious 7 лет назад +5

    Thanks for this video man I need this as a upcoming artist 💯

    • @leveller824
      @leveller824 6 лет назад +1

      Jeland Webber drop links to your songs

  • @Inner.sightful
    @Inner.sightful 5 лет назад

    happy I stumbled on this channel

  • @rubencastillo8049
    @rubencastillo8049 7 лет назад +1

    Communicate values to get value? Can give an example on how to do that?

  • @ConnorWaldo
    @ConnorWaldo 5 лет назад

    4:56 throwin subtle shade at Pepsi

    • @Antank8
      @Antank8 5 лет назад

      That was not shade it is a fact that Coca-Cola is more popular than Pepsi and it's been that way

  • @jamesyance883
    @jamesyance883 7 лет назад

    So Brandman, How do I apply the brand

  • @laurettarecords
    @laurettarecords 2 года назад

    this is so helpful! every artist needs to hear this!

  • @waynecreativ
    @waynecreativ 6 лет назад +1

    You Adding So Much Value, Cheers!!!

  • @brielikethecheese2945
    @brielikethecheese2945 6 лет назад +1

    Bruh... when it comes to my wheels, I'll take dependability over luxury any day.!

  • @makinoutmakinout2056
    @makinoutmakinout2056 Год назад

    Tbh if your rapper people already have a expectation of you to be flashing cars of money online that’s what they want to see for you over and studies on this but even that cost money even if you’re just renting that lifestyle

  • @randallskipper9363
    @randallskipper9363 6 лет назад

    I have a mass catalog o f house/tecno, but am horrible at computer, after5 years of recording uve steuggledfor 4 years tryingtobrand

  • @freeblom
    @freeblom 7 лет назад +2

    Great video BUT, I would've chosen the Toyota😂

  • @YAKUILLASIN
    @YAKUILLASIN 7 лет назад +1

    Man, I keep saying you'd make a great Mngr! Wuz good? Let me send you some material and Critique me on video. Better yet.
    why not start a Patrion account and do just that! I'd deff shoot you some flow for some direction. Like twice a week, review artist.

  • @SAGINAWDANCESHOW
    @SAGINAWDANCESHOW 7 лет назад +2

    Thank u for these nuggets

  • @kpcurt
    @kpcurt 6 лет назад +1

    Real Spill

  • @MattMosca17
    @MattMosca17 5 лет назад

    this had a ton of info just about business so thank you very much sir

  • @SozzyMurakami
    @SozzyMurakami 7 лет назад +3

    thank you. I Understand Now :)

  • @djtriumph38
    @djtriumph38 7 лет назад +3

    I believe I can fly 😂😂😂

  • @JesusHernandez-do4ic
    @JesusHernandez-do4ic 5 лет назад

    Right on. Thanks

  • @nobodyfeelslove
    @nobodyfeelslove Год назад

    ❤ very valid and helpfull.. thx bro ✌️

  • @kbishop9360
    @kbishop9360 7 лет назад +1

    Always jewels 💎

  • @ErikHuOfficial
    @ErikHuOfficial 6 лет назад

    Excellent video.

  • @HDAspen
    @HDAspen 4 года назад

    That BMW and Toyota point aged poorly now lmaooooo but great vid!!

  • @siphobesa
    @siphobesa 5 лет назад

    Thank you

  • @begreat5648
    @begreat5648 6 лет назад

    How do you create morw value with your brand

  • @mistabranch1
    @mistabranch1 7 лет назад

    That makes a lot of sense... thanks for this

  • @pleythegreat
    @pleythegreat 4 года назад

    PleyTheGreat was here

  • @kainelegacy
    @kainelegacy 7 лет назад +2

    Very good points bro

  • @AlexRio
    @AlexRio 3 года назад

    "value the value value" hahaha fire

  • @fromthe4621
    @fromthe4621 7 лет назад

    Cleared a ton of things up

  • @connoisseursauce2070
    @connoisseursauce2070 7 лет назад

    Brandman this was value packed thanks 🙏🏾

  • @ramaken
    @ramaken 5 лет назад

    you are the best , subscribed.

  • @sinkorswimrivers1860
    @sinkorswimrivers1860 7 лет назад

    Like I was gone fly 😂. Good video bruh

  • @CoopDaTrille
    @CoopDaTrille 7 лет назад +1

    👂👂💯✖💯 rite on Bruh

  • @harbinger8035
    @harbinger8035 6 лет назад

    Thanks a lot for the info.. I learned a lot 👍🏼

  • @leunammEFlowMasterE
    @leunammEFlowMasterE 7 лет назад

    You. Are. A. Genius.

  • @titorock21
    @titorock21 5 лет назад

    You got a new subscriber!

  • @differentstyleskinds9118
    @differentstyleskinds9118 5 лет назад

    love your videos, you're literally helping me put together a business model that i wouldnt othwerwise be doing. I cant thank you enough

  • @pdox9235
    @pdox9235 6 лет назад

    great video. And you didn't have to tell me that !

  • @Mrgiftedsoul
    @Mrgiftedsoul 6 лет назад

    Thank you man

  • @amanmorris7522
    @amanmorris7522 7 лет назад

    Do a vid on Dolph and Future

  • @benturley919
    @benturley919 6 лет назад

    Your a legend

  • @tydawson80
    @tydawson80 7 лет назад

    Gems 💎

  • @djtriumph38
    @djtriumph38 7 лет назад

    Thanks for another great video.

  • @StokesTrapOfficial
    @StokesTrapOfficial 6 лет назад

    Awesome Sean.

  • @alkabirjames3625
    @alkabirjames3625 6 лет назад

    This is fire

  • @GCG113
    @GCG113 6 лет назад

    Favorite video

  • @ascension1199
    @ascension1199 6 лет назад

    Video on what brands can't recover from?

  • @oscarblesson
    @oscarblesson 3 года назад

    good video

  • @ForeverJade.D
    @ForeverJade.D 2 года назад

    I would choose a Toyota, way more reliable and a lot cheaper to get parts for and work on…I get the point though lol

  • @BurnBabylon_Selecta
    @BurnBabylon_Selecta 5 лет назад

    great video!

  • @someotherpage6882
    @someotherpage6882 3 года назад

    💯

  • @maxd.1730
    @maxd.1730 5 лет назад

    This is an awesome video

  • @SHV.007
    @SHV.007 5 лет назад +1

    1:01 looking like Reggie Miller

  • @E400-o9o
    @E400-o9o 7 лет назад

    Understood

  • @zephaniahmcdaniels
    @zephaniahmcdaniels 7 лет назад +2

    "I want more. I want more. I really like it. I want more" 😂 seriously tho how do u make people think you have something worth their time?

  • @theroyalfamily_ofrkment8642
    @theroyalfamily_ofrkment8642 6 лет назад

    great videos

  • @djtriumph38
    @djtriumph38 7 лет назад

    #Value

  • @TWENTYTWOBeats
    @TWENTYTWOBeats 6 лет назад +2

    Bruh, you woke

  • @bossnutt
    @bossnutt 6 лет назад

    💯💯💯

  • @pandaflieszeppelin
    @pandaflieszeppelin 6 лет назад

    1000 likes to 2 dislikes? damn... is there any better ratio on youtube than that?

  • @hifiunicorn
    @hifiunicorn 5 лет назад

    🙏priceless. I wanna know more

  • @acharich
    @acharich 5 лет назад

    So, so true..! 🎯🎯🎯 - @Acharich

  • @HDAspen
    @HDAspen 4 года назад

    Im not gonna lie the car guy in me is CRINGING badly rn my nigga

  • @HKMUSICWORLDTV
    @HKMUSICWORLDTV 6 лет назад

  • @djtust1954
    @djtust1954 6 лет назад

    Violin man was collecting tips when he gets 75k for leaving the house

  • @jaemello4989
    @jaemello4989 4 года назад

    I want a Toyota Supra 👀💀

  • @MICHAEL-hs1dh
    @MICHAEL-hs1dh 5 лет назад

    bruh. the new Toyota LITERALLY HAS A BMW ENGINE LMAO

    • @MICHAEL-hs1dh
      @MICHAEL-hs1dh 5 лет назад

      BUT this doesnt take away the value of your video at all haha just saying its funny

    • @acharich
      @acharich 5 лет назад

      😅😅😅

  • @secretalias2264
    @secretalias2264 6 лет назад

    It took me so long to realise I liked pepsi better. haha

  • @DNice5865
    @DNice5865 7 лет назад

    He should've said a Ford instead Toyota lol anyone that knows anything about cars knows that BMW drops in value faster than a spitball over the edge of a sky scraper. Toyota makes a quality car.

  • @TiffanyHylton
    @TiffanyHylton 6 лет назад

    you’re dope.