Thanks for the info! Do you test new creatives (with completely new Ad Account) with fixed budget per each adset, to see which one perform the best, or you use CBO and let Meta to decide which creative is the best? Thank you!
Copying a winning ad to the Main ad set, do you recreate the winning ad in the Main ad set or transfer (is that possible?) it from the DTC ad set to the Main? Say you recreate it in the main, do you allow both (Main & DTC) copies to run until the copy in Main gains traction or do you immediately kill off the copy in the DTC and start running the copy in the Main? What if after you start running the copy in the Main it doesn't perform like the original version?
@@JustinLalonde Relocating the winning ads under a new ad set makes sense in the sense that if you allow meta to allocate money spent, then the best of the winning ads gets more funds!! Just think out loud. Anyway, thanks for the free info in your videos.
@@JustinLalonde Isn’t that not ideal though? Like you can’t get rid of all creatives/ad copies in a DC, and you can’t turn it off. Plus, if you leave like two, Meta will never allocate 100% of the ad budget to the winning combo, some money - even if a very small fraction will be spent on the losing ones, no? Please tell me if I am missing something cause I am between switching to a standard ad strategy instead of DCTs, where every time that I get a new winning concept/ad sets, I turn off the previous winning ad set and let the new one run with the scale budget. This way, I can also get rid of all the losing ads in the test ad set. I hope that made sense - what do you think? I feel like with this you don’t interrupt a winning ad and just let it run as is inside of an ad set that initially performed well in, maybe that ad set has found a better audience to show the ads to and moving that ad to a different ad set that doesn’t have as much data or different data would definitely impact results, no?
It probably means it's the best ad on the account, or the one Facebook thinks is best, which gives you an idea of how poor in comparison the other ads live are.
Not that you shouldn't, you simply can't. When making a DCT, all ad variations have to be of the same type: Facebook only allows you to pick, let's say, 3 photos or 3 videos. One DCT = One ad set. So, you simply can make a seperate DCT and then make this one a video, as an example.
Thanks for answering. But what I meant is if you have 1 CBO and u create 2 adsets, 1 for a video DCT and another adset for image DCT the CBO Will spend the budget on the video adset because of the time engagement woudn't it? So its not a proper test in that specific example, but maybe im wrong or what do you suggest to do in that case? Thank you again great content!!
@@juantrujillo2097 That's not necessarily true. It wouldn't favor video over static or vice versa. You can safely test both creative types on the same campaign, I've always done so!
Thank for the video! Quick question: why separate countries? If the product is digital and in English, for example, shouldn't the audience be people who speak English and are interested in the topic?
Not sure I understand your question - But if you have a digital product that you wish to sell in various Englis speaking countries, then yes, you can have all these countries as part of the targeting in the same campaign. No need for different campaigns!
In the part of "Did DCT take at least 40% of the total CBO budget and hit the KPI" Should I look the data in one day (today) or with the entire time that DCT live?
In your another video you said if you have a brand new account I do not recommend you to go with dtc, go with broad interest and 3 ads to warm pixel. In the video you said opposite. What is changed?
Truly, going with either or, it doesn't matter much. It's highly contextual too. Local lead gen, I'd go straight to broad targeting. Ecom, you may want to do broad interest initially, but again, depends on the market size.
Thanks for the info! Do you test new creatives (with completely new Ad Account) with fixed budget per each adset, to see which one perform the best, or you use CBO and let Meta to decide which creative is the best? Thank you!
Will depend how confident I am on said account's industry.
But 80% of the time I'll use a CBO and let the algo tell me what works.
Copying a winning ad to the Main ad set, do you recreate the winning ad in the Main ad set or transfer (is that possible?) it from the DTC ad set to the Main? Say you recreate it in the main, do you allow both (Main & DTC) copies to run until the copy in Main gains traction or do you immediately kill off the copy in the DTC and start running the copy in the Main? What if after you start running the copy in the Main it doesn't perform like the original version?
I don't have a main ad set anymore - I just keep the winning ad running as is, in is own ad set.
@@JustinLalonde Relocating the winning ads under a new ad set makes sense in the sense that if you allow meta to allocate money spent, then the best of the winning ads gets more funds!! Just think out loud. Anyway, thanks for the free info in your videos.
@@JustinLalonde Isn’t that not ideal though? Like you can’t get rid of all creatives/ad copies in a DC, and you can’t turn it off. Plus, if you leave like two, Meta will never allocate 100% of the ad budget to the winning combo, some money - even if a very small fraction will be spent on the losing ones, no? Please tell me if I am missing something cause I am between switching to a standard ad strategy instead of DCTs, where every time that I get a new winning concept/ad sets, I turn off the previous winning ad set and let the new one run with the scale budget. This way, I can also get rid of all the losing ads in the test ad set. I hope that made sense - what do you think? I feel like with this you don’t interrupt a winning ad and just let it run as is inside of an ad set that initially performed well in, maybe that ad set has found a better audience to show the ads to and moving that ad to a different ad set that doesn’t have as much data or different data would definitely impact results, no?
Hi, one question. Why facebook sometimes spends on an ad that is not good and isnt hitting target KPI?
It probably means it's the best ad on the account, or the one Facebook thinks is best, which gives you an idea of how poor in comparison the other ads live are.
So you shouldnt mix videos and images for each DCT right? In case of having both types of creatives should you go with two separete campaigns?
Not that you shouldn't, you simply can't.
When making a DCT, all ad variations have to be of the same type: Facebook only allows you to pick, let's say, 3 photos or 3 videos.
One DCT = One ad set.
So, you simply can make a seperate DCT and then make this one a video, as an example.
Thanks for answering. But what I meant is if you have 1 CBO and u create 2 adsets, 1 for a video DCT and another adset for image DCT the CBO Will spend the budget on the video adset because of the time engagement woudn't it? So its not a proper test in that specific example, but maybe im wrong or what do you suggest to do in that case? Thank you again great content!!
@@juantrujillo2097 That's not necessarily true.
It wouldn't favor video over static or vice versa.
You can safely test both creative types on the same campaign, I've always done so!
Thanks a lot! Thats great!!
Thank for the video! Quick question: why separate countries? If the product is digital and in English, for example, shouldn't the audience be people who speak English and are interested in the topic?
Not sure I understand your question - But if you have a digital product that you wish to sell in various Englis speaking countries, then yes, you can have all these countries as part of the targeting in the same campaign. No need for different campaigns!
@@JustinLalonde it's written there, that you recommend "one campaign per county/market"
Hey Justin, great content! Can you explain to me the differences between iteration and variation of a winning ad?
Thank you! And to answer your question, there isn't.
Iteration/Variation are "variations" (no pun intended) of a same term here.
In the part of "Did DCT take at least 40% of the total CBO budget and hit the KPI" Should I look the data in one day (today) or with the entire time that DCT live?
3-7 day time window usually!
In your another video you said if you have a brand new account I do not recommend you to go with dtc, go with broad interest and 3 ads to warm pixel. In the video you said opposite. What is changed?
Truly, going with either or, it doesn't matter much. It's highly contextual too.
Local lead gen, I'd go straight to broad targeting.
Ecom, you may want to do broad interest initially, but again, depends on the market size.
How to structure this for Google ads? Grtz
Are you speaking of RUclips ads creative testing? Or on how much to spend on Google ads on each campaign?
@@JustinLalonde like Google search ads campaign
What if it does not hit 40% but hit kpi?
Let it spend some more. Low budget ad on KPI isn't a winner, it just means it works at small scale... For now!