Wow! I am studying MSc Marketing and the module ‘Global Marketing’now, but your explanation is much much better and easier and clearer . Really useful! I love it !
Congratulations! Well done. I am pleased to hear you found my videos helpful in your studying of international marketing. Thanks for leaving a comment, and all the best :). Regards, Tine
Thanks for sharing your knowledge, the video is good for me as an marketing student at uni to further learn and refine the process of analysing a case.
Thank you so much, Tine, for these wonderful videos, as I'm preparing for 3rd semester exam (in AP Marketing management) these come really handy. Tusind tak! :)
You are very welcome. I made these videos about internationalisation for exactly 3rd semester AP MM for my students at VIA University College. I am very glad to hear that you found them helpful too :). I hope your exam will go / went well. Regards, Tine.
Sorry, I missed your question. The book by Hollensen, which I refer to at the end of this video includes some consideration of marketing services. Additionally, the book "Principles and practice of marketing" by Jobber and Ellis-Chadwick addresses internationalisation and marketing of services. There are also two academic articles that I could point you towards, since they address internationalisation of services in particular: 1. "internationalization strategies for services" (Grönroos, 1999) And 2. "Internationalization strategies for services: a retro perspective" (Grönroos, The Journal of Services Marketing, 2016) All the best. Regards Tine
thank you. what if Denmark and UK were to be swapped on the "biceps" axis? In other words, if Denmark had better competitive strength in a less attractive market? - also, why does it have to be right-to-left on the horizontal axis? wouldn't it work anyway in a conventional setup?
Hello Antonio. Thank you for your comment and questions. Unfortunately, your comment skipped my attention until just now. So, apologies for the late reply.. If I understand you correctly, you refer to a situation where the company in question has a good competitive strength in a market, which is evaluated to be not so attractive. I guess this might provide both pros and cons for the company. Cons due to the limited potential in the market, but pros due to maybe competitors are unlikely to challenge your position. Perhaps this could prove advantageous after all. Your question about right to left: sure, you could change it up. As long as you take note of the new positions in the model. In the video I decided to follow the model introduced by Hollensen in the book I refer to in this video. And there the axis is done that way. Thanks for the great questions, and all the best. Regards, Tine
Dear Tine, Thank you really very much for explaining the concept very well. I would like to request you that it would be very nice if you can create a new video on Systematic/Analytical country selection approach. Actually I am writing my Master's thesis in this field so, it will be great help of yours if you suggest me some specific books or literature for Systematic/Analytical country selection approach. I am looking forward to have your guidance. Thanks and regards, Anand Bhatt
Dear Anand. Thank you very much for your comment. I am pleased to hear that you found the video informative. As you may have noticed there are a few more videos on my playlist about internationalization, but apart from that I would recommend that you read the book I refer to in the video - Global Marketing by Hollensen. Unfortunately, I am not in the process of creating additional videos on the topic, and although perhaps not in time for you Master's Thesis, I hope to be able to meet your wish for additional video content in the future. I wish you all the best. Regards, Tine
Dear Blanca. You are very welcome. I am glad you find my video material recommendable to your students. All the best to both you and your students. Regards, Tine
Kære Tine Mange tak for din kanal! Jeg er HD-studerende på SDU og vi har stor glæde af dine videoer på holdet. Et spørgsmål specifikt til denne video: Jeg genkender den anden model du bruger i eksemplet som GE McKinsey Matrix. Men - har den første mon også en tilsvarende referende? På forhånd mange tak! MVH Eva
Kære Eva. Mange tak for din kommentar. Det glæder mig, at du og dine medstuderende har glæde af mine videoer :) For at svare på dit spørgsmål, så er det Svend Hollensen, som fremviser pointmetoden i bogen "Global Marketing" i samme forbindelse som Matrixen anvendes. Matrixen giver et godt overblik over "resultatet" af pointgivningen, synes jeg. Pointsystemet har jeg set introduceret i bogen af Hollensen vha. forskellige eksempler, som er yderst detaljerede - mange case-specifikke faktorer anvendes, og udregningerne af point foregår efter til-casen-fastsatte principper. Til slut anvendes vægtning af pointene for at indregne betydningen af de forskellige faktorer for den specifikke case. I min video kunne jeg ikke gå helt så meget i dybden, da videoen så ville blive endnu længere end den allerede er :) Så vidt jeg husker refererer Hollensen ikke til andre forfattere til metoden, men jeg sidder ikke lige med bogen, så kan ikke tjekke efter. Jeg håber, det var et nogenlunde brugbart svar. Og fortsat rigtig god arbejdslyst til dig og dine medstuderende :) Vh Tine
Hi Tine, Thank you for these incredible videos! I have one question :-) In Competitive Strength, you mention that they have had activity in both markets, and can therefore compare their market share and financial results. How do we compare two potential markets in our market selection if we have had no activity in either markets at all? All the best, Frederik
Hi Frederik. You are welcome :) I am glad you can benefit from my videos. To answer your (very good!) question: You are absolutely right, that some of the competitive strength criteria are less relevant to use in a comparison if the organisation has no activity in either market. However, some criteria could still be relevant to use -ie "product fit to market demands" and "country-specific know-how". If you have a look in Hollensen's Global Marketing book chapter 8 you will also find some examples where additional criteria are used -they (or variations herof) might be relevant depending on your case. Additionally, you can compare using the company's capabilities (introduced at min. 9:14 in the video) -and consider them in direct relation to the different markets you are comparing. They key is to make the comparison as specific and meaningful as possible, so adaptation of criteria to serve this purpose could be a good thing. I hope this provides you with an idea of how to proceed. Regards, Tine.
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CIM Level 7 student here. Love the simplicity, clarity and the depth in your content. Thank you.
@@RollerGuideX Thanks for your comment. I'm glad you find the video useful. Regards, Tine.
Wow! I am studying MSc Marketing and the module ‘Global Marketing’now, but your explanation is much much better and easier and clearer . Really useful! I love it !
I'm glad my video is helpful. Thanks very much for your comment. Regards, Tine
Thank you very much. I passed my International Marketing exam today within the help from your videos.
Congratulations! Well done. I am pleased to hear you found my videos helpful in your studying of international marketing. Thanks for leaving a comment, and all the best :). Regards, Tine
Hi Tine,
The video did save me from committing a blunder by having a better understanding on the subject matter.
Thank you for the amazing video!!
Hi Sky Kambli. You are most welcome. I'm glad my video assisted your understanding of the subject. And thank you for the comment. Regards, Tine
Excellent video!
Thank you, Svend :-) I am glad to hear that you approve. Regards, Tine
Thanks for sharing your knowledge, the video is good for me as an marketing student at uni to further learn and refine the process of analysing a case.
Jialin Chen, Thank you for your comment. I am pleased to hear that you have found the video useful in supporting your studies. Regards, Tine Wade
Thank you so much, Tine, for these wonderful videos, as I'm preparing for 3rd semester exam (in AP Marketing management) these come really handy. Tusind tak! :)
You are very welcome. I made these videos about internationalisation for exactly 3rd semester AP MM for my students at VIA University College. I am very glad to hear that you found them helpful too :). I hope your exam will go / went well. Regards, Tine.
Great once again
Thanks again :)
Tina, thank you very much! Now I understood that so clear!!
I am pleased to hear that you found the video helpful. You are very welcome. Regards, Tine
Tine Wade maybe you can advise me some material regarding the analysis of services market? Thank you in advance.
Sorry, I missed your question. The book by Hollensen, which I refer to at the end of this video includes some consideration of marketing services. Additionally, the book "Principles and practice of marketing" by Jobber and Ellis-Chadwick addresses internationalisation and marketing of services. There are also two academic articles that I could point you towards, since they address internationalisation of services in particular:
1. "internationalization strategies for services" (Grönroos, 1999)
And
2. "Internationalization strategies for services: a retro perspective" (Grönroos, The Journal of Services Marketing, 2016)
All the best.
Regards Tine
thank you. what if Denmark and UK were to be swapped on the "biceps" axis? In other words, if Denmark had better competitive strength in a less attractive market? - also, why does it have to be right-to-left on the horizontal axis? wouldn't it work anyway in a conventional setup?
Hello Antonio. Thank you for your comment and questions. Unfortunately, your comment skipped my attention until just now. So, apologies for the late reply.. If I understand you correctly, you refer to a situation where the company in question has a good competitive strength in a market, which is evaluated to be not so attractive. I guess this might provide both pros and cons for the company. Cons due to the limited potential in the market, but pros due to maybe competitors are unlikely to challenge your position. Perhaps this could prove advantageous after all. Your question about right to left: sure, you could change it up. As long as you take note of the new positions in the model. In the video I decided to follow the model introduced by Hollensen in the book I refer to in this video. And there the axis is done that way.
Thanks for the great questions, and all the best. Regards, Tine
Thank you Veeeery Muuuch. This was very helpfull and well explained.
You are very welcome indeed. I'm glad you found it helpful. Thank you for the comment. Regards, Tine.
Dear Tine,
Thank you really very much for explaining the concept very well. I would like to request you that it would be very nice if you can create a new video on Systematic/Analytical country selection approach. Actually I am writing my Master's thesis in this field so, it will be great help of yours if you suggest me some specific books or literature for Systematic/Analytical country selection approach. I am looking forward to have your guidance.
Thanks and regards,
Anand Bhatt
Dear Anand.
Thank you very much for your comment. I am pleased to hear that you found the video informative. As you may have noticed there are a few more videos on my playlist about internationalization, but apart from that I would recommend that you read the book I refer to in the video - Global Marketing by Hollensen. Unfortunately, I am not in the process of creating additional videos on the topic, and although perhaps not in time for you Master's Thesis, I hope to be able to meet your wish for additional video content in the future. I wish you all the best.
Regards, Tine
@@TineWade Thank you very much for your guidance and wishes.
Wow, brilliant
I'm glad you liked the video. Thank you for your comment. Regards, Tine
As a GBE student struggling in these corona times with semester project, tusind tak for hjælpen
Velbekomme :) I am glad you found the video helpful. Best of luck with your semester project. Regards, Tine.
thank you for the video
thanks for the video
You're welcome.
Great job, Thank you Tine
You are welcome. Regards, Tine
Tine, thanks a lot for this wonderful video... I´ll recommend your material to my students :-)
Dear Blanca. You are very welcome. I am glad you find my video material recommendable to your students. All the best to both you and your students. Regards, Tine
Kære Tine
Mange tak for din kanal! Jeg er HD-studerende på SDU og vi har stor glæde af dine videoer på holdet.
Et spørgsmål specifikt til denne video: Jeg genkender den anden model du bruger i eksemplet som GE McKinsey Matrix. Men - har den første mon også en tilsvarende referende?
På forhånd mange tak!
MVH Eva
Kære Eva. Mange tak for din kommentar. Det glæder mig, at du og dine medstuderende har glæde af mine videoer :) For at svare på dit spørgsmål, så er det Svend Hollensen, som fremviser pointmetoden i bogen "Global Marketing" i samme forbindelse som Matrixen anvendes. Matrixen giver et godt overblik over "resultatet" af pointgivningen, synes jeg. Pointsystemet har jeg set introduceret i bogen af Hollensen vha. forskellige eksempler, som er yderst detaljerede - mange case-specifikke faktorer anvendes, og udregningerne af point foregår efter til-casen-fastsatte principper. Til slut anvendes vægtning af pointene for at indregne betydningen af de forskellige faktorer for den specifikke case. I min video kunne jeg ikke gå helt så meget i dybden, da videoen så ville blive endnu længere end den allerede er :) Så vidt jeg husker refererer Hollensen ikke til andre forfattere til metoden, men jeg sidder ikke lige med bogen, så kan ikke tjekke efter. Jeg håber, det var et nogenlunde brugbart svar. Og fortsat rigtig god arbejdslyst til dig og dine medstuderende :) Vh Tine
Hi Tine,
Thank you for these incredible videos!
I have one question :-)
In Competitive Strength, you mention that they have had activity in both markets, and can therefore compare their market share and financial results. How do we compare two potential markets in our market selection if we have had no activity in either markets at all?
All the best,
Frederik
Hi Frederik. You are welcome :) I am glad you can benefit from my videos. To answer your (very good!) question: You are absolutely right, that some of the competitive strength criteria are less relevant to use in a comparison if the organisation has no activity in either market. However, some criteria could still be relevant to use -ie "product fit to market demands" and "country-specific know-how". If you have a look in Hollensen's Global Marketing book chapter 8 you will also find some examples where additional criteria are used -they (or variations herof) might be relevant depending on your case. Additionally, you can compare using the company's capabilities (introduced at min. 9:14 in the video) -and consider them in direct relation to the different markets you are comparing. They key is to make the comparison as specific and meaningful as possible, so adaptation of criteria to serve this purpose could be a good thing. I hope this provides you with an idea of how to proceed. Regards, Tine.
well explained session
I'm glad you found it of use. Thank you for your comment.
Nice
Thank you for your comment. I'm glad you liked the video. Regards, Tine Wade.
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