Do you suggest this for non-lead conversions (ex. website purchases)? We have enhanced conversion tracking, but still see a 30% loss in conversion tracking. Wondering if this would be usefull to help google receive those missing sales. From what I've seen, people only reference this for leads, etc.
Hi, this is more suited to specific ad platform reporting but your query sounds like it's more related to overall tracking as you mention there's a 30% loss. Are you talking about a 30% loss between your website sales and what's reported in Google Analytics? If so, server-side tracking would be a more suitable fix.
I’m wondering about forms vs an email button on my landing page for an animation service business , email buttons give me no conversion tracking at all is that right? But I’ve been advised to always have an email button is that good advice? Thinking only a form would allow proper offline conversion tracking without loosing half of the data to emails?
Hi Tom. You can have both. You can still track conversion on the email link clicks, but you can only tell if someone clicked the link, they may not have gone ahead and actually emailed you, so they aren't as effective and can't be used for offline conversion tracking. Yes, only a form would allow proper offline conversion tracking without losing data.
![How to set up offline conversion tracking in Google ads?[2024]](http://i.ytimg.com/vi/AWPap5MWonc/mqdefault.jpg)
![How to set up offline conversion tracking in Google ads?[2024]](/img/tr.png)
![Meta (Facebook) offline conversion tracking [Step-by-step guide]](http://i.ytimg.com/vi/EeQjsLh4wrI/mqdefault.jpg)
Do you suggest this for non-lead conversions (ex. website purchases)? We have enhanced conversion tracking, but still see a 30% loss in conversion tracking. Wondering if this would be usefull to help google receive those missing sales. From what I've seen, people only reference this for leads, etc.
Hi, this is more suited to specific ad platform reporting but your query sounds like it's more related to overall tracking as you mention there's a 30% loss. Are you talking about a 30% loss between your website sales and what's reported in Google Analytics? If so, server-side tracking would be a more suitable fix.
I’m wondering about forms vs an email button on my landing page for an animation service business , email buttons give me no conversion tracking at all is that right? But I’ve been advised to always have an email button is that good advice? Thinking only a form would allow proper offline conversion tracking without loosing half of the data to emails?
Hi Tom. You can have both. You can still track conversion on the email link clicks, but you can only tell if someone clicked the link, they may not have gone ahead and actually emailed you, so they aren't as effective and can't be used for offline conversion tracking. Yes, only a form would allow proper offline conversion tracking without losing data.