If you want better results from your Google Search Ads, you have to nail your campaign structure. This video will show you exactly how to do that.
Here's the example campaign structure:
Example Campaign Structure #1
Campaign #1: Brand Protection Search Campaign
Ad Groups
Branded keywords e.g. "3B1"
Campaign #2: Service/Product Focus Search Campaign
Ad Groups
Service 1 e.g. "digital marketing agency"
Service 2 e.g. "ppc agency"
Service 3
Service 4
Service 5
Example Campaign Structure #2
Campaign #1: Brand Protection Search Campaign + Location
Ad Groups
Branded keywords + location 1 e.g. "3B1 Cork"
Branded keywords + location 2 e.g. "3B1 Dublin"
Branded keywords + location 3
Campaign #2: Service/Product Focus...