Miracle Mile Shops: Interview Case Study

Las Vegas destination shopping and entertainment center Miracle Mile Shops received a major dynamic digital platform overhaul that has greatly enhanced visitor experience, boosted recognizability on The Strip, and further monetized the real estate.
For the extensive project, SNA Displays built and installed outdoor LED spectaculars, indoor LED screens, and many interactive and advertising kiosks. Highlights include a massive 229-foot LED spectacular and another 130-foot exterior display facing the Las Vegas Strip.
In this video, Randy Byrd, president of Sensory Interactive; Rasool Sayed, senior project manager at SNA Displays; and Dave Kile, senior director of solutions at SNA Displays discuss the vision of the Miracle Mile Shops digital upgrade and how that vision was realized.