Decisions KC 2024: Driving Champion Level Growth

Lara Krug, Executive Vice President and Chief Marketing Officer of the Kansas City Chiefs shares context and insights on how the Chiefs have prepared for and driven sustained success. The session will explore aspects of brand marketing, community outreach, influencer activation, content production, brand extensions and other elements of marketing and branding that harness fandom to boost brand association transforming on-field success into lasting, multichannel engagement.