The big boys of FMCG are sleeping at the controls: Shiv Shivakumar
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- Опубликовано: 16 апр 2024
- Has FMCG lost control of the digital narrative? Are they guilty of making incremental changes? In Part two of the CXO Lounge series, Shiv Shivakumar speaks about FMCG losing the digital game to D2C brands
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