CAN PROGRAMMATIC SPEND BE AUDITED

Can Programmatic spend be audited?
Yes! And it must be given the size of spend.
Focus on the link between price, quality and outcomes. Define thresholds to mitigate risks. Strive for operational excellence and insist on clear alignment at the setup phase.
Programmatic done well can generate significant advantage for advertisers. But few companies are realizing the full benefits this channel has to offer.
Find out how to take control and build confidence in programmatic buying: blog.idcomms.c...
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