What cycling can teach us about equality - CMO Rapha

Christina is the CMO of the cycling brand Rapha.
Her inspiring talk from our Manchester event talks us through how diversity is being led in the cycling industry through a brand like Rapha.
She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation.
To attend one of our events online or in person check out themarketingmeetup.com

[@classactracing]

Rapha doesn't price on a cost-plus basis. They price on a 'it's way more expensive than anything else basis' - that's the entire point of their pricing strategy. They will price themselves out of exitance with more closures. Rapha just has closed its North American office, but the brand's CEO says the area remains its North American headquarters. Strange they opt to remain somewhat there since Bentonville is sometimes called a "Mecca" or "Disneyland" for mountain bike riders.