Customer Segmentation: RFM Analysis using SPSS

[@dr.garimasrivastav3736]

Can i get this excel sheet for practice

[@voicingmap]

thanks a lot my friend

[@theoutlier7395]

You are welcome

[@khushbashahid5132]

how did the data on the RFM Heat graph put on data view sheet??
did you do that manually or use other way??
Do reply

[@theoutlier7395]

After running RFM SPSS automatically generates RFM scores

[@peterchirs4284]

Super good

[@theoutlier7395]

Thanks

[@azureny9286]

Hello,sir. Can you give me the data of this video? Or at least similar data? I really need it right now. Please answer me😢

[@theoutlier7395]

www.kaggle.com/code/serkangzel/customer-segmentation-with-rfm-analysis/data

[@bhavinitanna1925]

What is the formula for RFM score? Please explain. I am trying this in excel

[@theoutlier7395]

(Recency score x Recency weight) + (Frequency score x Frequency weight) + (Monetary score x Monetary weight)

[@theoutlier7395]

Kindly read below
www.statisticshowto.com/rfm-customer-value/