How

This case study on Tanishq is focused on one of the most trusted brands in the Indian jewellery industry i.e., Tanishq. The Indian jewellery industry is highly unorganised with a stronghold of local jewellers who are serving from generations. In 1994, Tanishq was in a loss of 150 crores but now in 2022 has earned 23000 crores. How does a loss-making company become profitable? Which business strategies of Tanishq made it a market leader? How did Tanishq become a global brand in spite of pullbacks?
Kaise 80% Business Owners Ne Sirf Ek Audit Se Paaya 10 Guna Sales. Join BUSINESS AUDIT by Top Coach Dr Ujjwal Patni on 18 Sep. bjeeto.com/live-business-audit
- How to make a loss-making entity profitable
- How to create a global business brand
- Which successful business strategies made Tanishq successful
- How to develop a profitable business with limited resources
- How to develop a professional team
- How significant is training for business growth
Watch this business case study on Tanishq. Identify the business strategies which made Tanishq India's no.1 jewellery brand. If you are struggling with your business this is a must-watch video for you. Note down the successful business strategies which are implementable in your business.
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Video Chapters:
00:00 - Introduction
01:26 - Problems that tanishq identified in jewellery market
03:14 - TANISHQ’S Initial FAILURE, The 18K jewellery
06:19 - Master strategies of Tanishq, How it disrupted Indian market?
09:34 - Secret money making maths of "impure to pure"
14:21 - How Tanishq impacted the practices & thought processes of retail jewellery market?
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#tanishq #ratantata #ratantatamotivation #tanishqjewellery #tanishqgoldjewellery #drujjwalpatni #hindi #tanishqgoldbangle #tanishqdiamond #tanishqgoldnecklace #tanishqbangle #tanishqdiamondnecklace #tanishqearrings #tanishqdiamondring #tanishqad #tata #ratantata #cyrusmistry #karatmeter

[@UjjwalPatni]

To join business audit, 3 day fastest result giving business training program, click bjeeto.com/live-business-audit
Wish to train your jwellery staff, mail at - [e-mail]

[@rajendraagarwalabangladesh4697]

Tony Mony Store Bogura Bangladesh

[@haridwarguide9955]

Tank sir

[@haridwarguide9955]

Tank sir

[@sureshabhang2097]

9999OKū

[@greentouchnursery7727]

Sir plants nursery realeted video chahiye please

[@venkatasubramaniamkrishnan2408]

I went to adjust old gold bought from some other jewellery and bought in exchange another new set the old gold was found to be pure and weighed perfect and the amount on the day adjusted to the new one after melting them infront and with no loss in weight.
TATA stands for purity and No fraud.
No other brand for me now.

[@indianfukrey1068]

Yes jab aap 400@gm sa ziyada 700 to 900 per gm pay kartay han

[@shagunchandel9008]

Maza aa gya Sir..thank you. Wonderful to hear about such a reliable brand which is actually pride of India.

[@SeemaSingh-xm9ww]

इस एपीसोड को देखकर कह सकते है कि मेरा
देश बदल रहा है।
बहुत सुन्दर प्रस्तुति 🌹
उज्जवल पाटनी जी आपका बहुत बहुत आभार 🌹

[@sharmiladevika]

I worked with. A Tata company all my life and I can tell that Tata will never cheat. It was a smart business strategy.

[@Anita-wg2bu]

That means tanishq is good ??

[@sharmiladevika]

@@Anita-wg2bu yes.. rest assured..

[@yogeshsoni4571]

I am jeweller from 35 years
Tanishq bear 8 years loss as a tata survive can't other small jeweller survive

[@bhupinderthakur2876]

Tata is the only brand to be trusted blindly in India from steel to gold. Tatas integrity cannot be challenged. The most ethical brand in India.

[@shymaldas2429]

If you know the personal character of J R D Tata or Tisco s Russi Modi you will never say that. Even today Ratan is Ratna.

[@bijut3035]

You cannot be sure

[@tausifraheman4245]

Sab ke sab chor hain. These tatas give quality products to customers but they also loot country resources n interfere in govt policy making for business n make profit

[@veenamamgain6077]

Koi buisness profit ke liye hi karega bhai. Apni. Indian company progress kar rahi hai achchi baat hai

[@suni6464]

We had a bad experience with Tata realty
The reason is we trusted them blindly and they let us down .

[@sachinnrs1773]

Impacting the life of a lower middle class 💞❣ Thankyou so muchhj sir ❤😍

[@shaileshkohli1999]

Hii

[@techguruji292]

I Salute you Sir for sharing the information about Tanishq !🙏

[@sandeshkumbhar9696]

Bahut badhiya information Sir 👍👍👍 thanku so much 🙏🙏🙏 I'm a very Big fan of you ❤️❤️❤️ from Ratnagiri Maharashtra.

[@SeemaSingh-xm9ww]

बहुत सुन्दर प्रस्तुति 🌹
काश ऐसा सभी करने लगें।

[@rajendrajoshi983]

Recently while buying some jewellery from Tanishq, we gave some old ornaments originally made by P N Gadgil, Sangli. Even as per the caratometer at Tanishq - these old ornaments were found to be quite pure.
It showed honesty of both.

[@radhikamote6472]

Even चंदू काका सराफ भी pure देते है

[@godofliberty3664]

आपको शायद अच्छा मिला होगा लेकिन गाडगिल मिलावटी में फेमस हैं

[@kewalrana1785]

Great study and narration ❤you sir. God bless 🙌 all success

[@shyamjawla5653]

बहुत ही सारगर्भित विश्लेषण और प्रस्तुतिकरण जो उपभोक्ता को जागृत करेगा ।

[@bhavadipnavinchandravaidya6637]

Faith is very important. I bought from Tanishq since 2005. Every thing is transparent.

[@ushagajwani5348]

I salute the Tata Ratan ..legend of our country...trusted ... loyalty..❤

[@AshokKubavat799]

सर आपकी मोटीवेशन स्पीच के बाद में बैकग्राउंड म्यूजिक बहूत अच्छा है सर आपकी बात में दम है

[@sandeepp.coondapur2515]

Really , Tanishq is a most trusted brand in i india and in due course it will be worlds popular and world's trusted brand too.
I myself always buy gold from Tanishq only.

[@TechTrend]

We have hope for a better world because of you

[@NILAMANIL]

I bought some items from Tanishq and exchanged some old gold items. The items were made by my jeweller at Gwalior and it was found that although it was marked and charged as 22 carats but it was found 14 carats at Tanishq caratometer. This was the dis honesty of local jewellers .

[@poonamgoswami7801]

Same things happened with me local Jwellers are fraud.

[@deeplaxmishah3069]

Absolutely true.

[@deeplaxmishah3069]

Whoever is spreading such posts first try its integrity. For me we trust TATA.

[@anish_arora]

Same happened to me all the jewellery I brought from local jewellers of Chandigarh came out to be 18 kt

[@pratibhamaheshwari8960]

Same with me from jeweller of gwalior

[@nayankatmande621]

Bahot bahot dhanyawad sir iski peshkash ke liye..❤️ grow more sir g blessed you a lot

[@sujeetkumar1487]

गर्व है कि हम सब भारतीय हैं ...🇮🇳🇮🇳

[@The_Visual_Artist]

जो सुनार लूट रहे थे कस्टमर को वो भी भारतीय ही हैं😂😂😂

[@paleram1666]

​@@The_Visual_Artistryt

[@letsgowithdaukapoor]

Knowledgeable video
Thank you sir

[@IndiaUniquePacking]

Salute hai sir aapko
Itni mahnat se hame jankari dene ke liye

[@navkarenterprise1884]

भाई आपने यह विषय की जानकारी बखूबी से दी है, आपकी शुरुआत मैं पेशी ऐसी थी की टाटा का कोई काला कांड बाहर आएगा, लेकिन ज्वेलरी विषय को बहोत सुंदर तरीके से आपने रखा, आपका नाम यूंही उज्वल है,,,,,

[@Prince_ff926]

Thank you sir very knowledgeable video 😍

[@va....-....k6000]

Thank you sir mujhe Apne startup
Idea mil gaya

[@srinikadesigners1341]

Thank you fir incredible enlightening on gold, be blessed by devine

[@ashishupadhayay1946]

Sir, you r my favourite motivater.

[@mr_afraz]

Very Interesting Story of Tanishq 👍

[@welcomeknowledge]

Sir ,you inspire me every time.

[@manishrakundla8205]

Excellent video sir.
Thanks

[@kavitamittal3679]

I dealed with Tanisaq and still very happy with it ❤

[@jayashreekumar4038]

Same here.❤ they are much better than all others.

[@sandeshmanroa9635]

I always buy Tanishq jewellery

[@pratibhamaheshwari8960]

Me too

[@classmateeducare4682]

Love you❤ Patni Sahab. bahut achha video Eye opening.

[@raj_offical9800]

Great knowledge sir 👍

[@Business_Doctor109]

Thanks so much for making this video

[@geetarai1538]

टाटा जी पर देश को गर्व है

[@UjjwalPatni]

ruclips.net/video/m4i3DndY7eE/видео.htmlsi=yOxOAyKC9fsZYQ6l
Watch this video and get more insights about Ratan Tata ji

[@manojchy4186]

आपका वीडियो तो अच्छा है लेकिन आपका समझाने का तरीका उससे भी अच्छा आसान भाषा में धन्यवाद

[@Ayus242]

Sir your case study is very useful

[@statusdaalo5281]

Kya baat h...
Strategy sikhne layak h

[@venkatasubramaniamkrishnan2408]

Tanisk thoda paisa zyada lega to bhi satisfaction of buying a pure stuff gives immense trust.

[@nikiis10]

I hope somethings will be made mandatory for the public sector Life Insurance Companies & General Insurance Companies where the staff is generally having strong unions and everyone having great salaries but because of their secure jobs and no answerability for services to Policyholders and claimants ultimately the customer i.e the Policyholders suffer.

[@HarshVerma-tm5od]

Agree

[@nanditamachado9768]

Tata matlab trust. I love❤ tanishq jewellery

[@binodrout7485]

Thanks Tanishq
I'm Tanishq Manager 🙏

[@AdityaRaj-nj7jq]

Bhaut maja aya sir mn krta h ap bolte rho hm bs sune apko dil se thank you sir from Bihar

[@shivnarayanyadav7952]

Very good case study.

[@suniljha6411]

Very impressive, thanks Sirji.

[@Lokafunfine2395]

Very nice information about gold 🥇 Sir

[@Business_Doctor109]

Hare Krishna, Dear Ujjwal sir mujhe to bahut mazza aaya ish video mein

[@abhishekkamboj7349]

Doing very good thanku so much sir .

[@ziddizagat]

Yes, maybe I was born a Looser though;
But when I die I will be a legend!
so believe in yourself,
And never give up.

[@arunyadav-oz4mm]

बहुत-बहुत धन्यवाद अच्छी जानकारी दी है आपने और साथ में एक सिख भी

[@umeshd5645]

Good very useful information thank you sir

[@suvarnawadikar7766]

बहुत सुन्दर प्रस्तुति 🎉सर

[@santoshmamluskar854]

Niska means honest and pure in sanskrit and Tata obviously the same2❤

[@sunitabarnwal4759]

भ‌ई डिजाइन बहुत ही कमाल का होता है तनिष्क का

[@kalavatiupadhyay1398]

Bahut bahut Aashirwad sr ji

[@user-yn6ih8jb1g]

आज ज्यादातर बड़े ज्वैलर 22 कैरेट में ज्वैलरी बेच रहे हैं, और making charges भी कम है लेकिन tanishq making charges बहुत ज्यादा लेता है 😢

[@meenasoni7081]

Hum khud sunar hai ham हम तनिष्क की ज्वेलरी लेना पसंद नहीं करते मेकिंग चार्ज ज्यादा है कि जो वह 22 कैरेट का बेचते हैं उसमें ही एक आधा ग्राम तो पूरा हो जाता है मेकिंग में

[@sehatdarbar2]

Kaun se jweller h plz bata dijiye

[@user-yn6ih8jb1g]

@@sehatdarbar2 मालाबार

[@Nitesh-iy5nq]

​@@meenasoni7081gold buy krne kha se sahi hoga aur
Gold buy krne se pehle ky ky dekhna chaiye

[@manishjaiswal2099]

😅😅😅

[@kewalchandnahata729]

Dhanyavad sir.

[@jagrakhansinghrajput7820]

पाटनी सर आपका ये वीडियो केवल मेरे लिए है ऐसा मुझे लगता है।

[@vijayshankersrivastava298]

ये तो आपने बता दिया वरना हैम तो जानते ही नही थे कि तनिष्क टाटा का है।टाटा खुद भारत का प्योर गोल्ड है।उनका नाम ही काफी है।

[@renusadwani8980]

Wonderful knowledge

[@ziddizagat]

मैं हूँ अक्षय गौतम "Ziddi Zagat" का Creator.
आपके ज़िद को सलाम करता हूँ!

[@sudhirbhatnagar7570]

Any karatometer can be set while calibrating.
karatometer is an eye wash for layman type if CUSTOMERS

[@sandeepmewati5389]

Sir ap ek video सम्राज्य: par bana do ki सम्राज्य: khud ka kaise banaye

[@theimranshow1180]

Very helpful information

[@rm.jewellersfazilka8436]

सर we are rm jewellers doing this process from 2016 nd sell 22 kt jewellery from 2008.....bcoz i hv 21 yers experience of gold इन jewellery business....... And my father and my grand father was also Goldsmith...... We are doing our bussiness from 1940...... पहले भी गोल्ड 22 कैरेट का बनता था......... तनिष्क ने शुरू नहीं किया...... पुराने लोगों को पता है.... की सोना आठ आने बंद बनता था...🙏🙏.🙏🙏🙏🙏

[@bhabadevmalla9002]

Bachpan se 22k sunta aa raha hu. Bad me 18 k suna. App sahi ho .

[@surendraverma-pg8wl]

Bahut shandar Tata ne Sabhi bussines ka tarika he Badal deya steel me bhi

[@singhanitaram]

I purchased jwellery from Jharkhand Jharia jwellers Phusro , which is melted infront of me ,wah 13 carat ka nikla. All local jwellery are such types.

[@sureshkashid6376]

very important information 👌 👏

[@jYOTivERMa-ky5br]

Thank you batane ke liye ab sirf tanishq

[@kailashchandrasharma2282]

Thanks sir, today I subscribed

[@sandipmande7533]

Great Sir...

[@png161958]

Nishank = Trust is first sign of progress of relationship !

[@ashvinipandya1473]

Business may transparency honi chahiye.

[@shadab-hl1py8tr6z]

Wakai sir mza aa gaya🥰🥰🥰😌😌☺☺☺☺😊

[@PiyushKumar-eh2mj]

Tanisq..... hi better than other .... jewellery Brand😊

[@Shreebeautymakeover]

Thanks

[@babansarkar2439]

Great information

[@manishavyas4750]

Bahut acchi information thank you sir

[@Sdinkar]

Sar aap sadharan Insan nahin hai u r great person I like

[@extemporebypriyanka7616]

bohot behtareen explanation sir

[@nikiis10]

Very nice information Sir.
I request if you expose the non transperancy of Life Insurance Companies which are very non transperant with the Policyholders

[@arunajwala2507]

इस तरह के चर्चा में युट्युब पर सबसे अच्छा और समझने में आसान.

[@UjjwalPatni]

We are happy that you liked our video. If you have not subscribed Ujjwal Patni`s Instagram & Ujjwal Patni`s Facebook yet, do it now for some fresh ideas.

[@madhurimkb6947]

Video ke liye thanks

[@lingarajkashyap9681]

OM NAMAH SHIVAY. OBSERVED ENJOYED AND REALISED.

[@Devmahi85]

U shocked us.we were still cheating.u have opened our eyes.Thanks Patni sir.

[@Amardeepkshort]

Salam Hai sar aapko aap log ki vajah se kitne young ka life badal diye hi

[@nutankumari2143]

Thanks Sir supporting idea👍👌👌

[@UjjwalPatni]

Thanks for your feedback. Click on the link to learn business strategies from top business organisations: ruclips.net/p/PLqbvA-TUu6H7Q4NQYaWMLJm2XtuANsSPE&si=PqD7CemiYumYiCC9

[@ajaydudeja5355]

🙏JAI JAI SHIRI RAM UJJWAL SIR 🙏

[@abbaschauhan5790]

Good research

[@SINGHNARENDRA963]

Sir, aapki video bahut achhi hoti hai,
Bas beech me add mat kiya karo...
Add ki separate video bna diya karo...
Topic se bhatak jate hai...

[@pradeepshukla2573]

Please also analyse about SENCO Jewellers

[@kartikchaturvedi7868]

Superrrb Awesome Fantastic video

[@sunitakumar7249]

Sir property selling per bhi training vedio banaae please

[@jorjhatka6090]

Thanks sir

[@Manishsharma-jc6jm]

जर्बदस्त 👍

[@rajmishra8418]

Very good vlog thanks

[@yunussaifi4648]

Very Very Great Sir

[@vinitagupta7670]

Their finish is fantastic. I tried buying from PNG but could not get that finish