Maximizing the Value from Your Social Listening Data

‘Listening’ to conversations about your brand on social media is empowering for organizations. Public opinion about your brands and marketing campaigns shared on social media, when translated to numbers and trends, can be highly informative. But how do you understand this information alongside all the other data points you have gathered about the performance of your business? How do you gain insights that cause you to take data driven decisions?
Analyzing social media posts by your brand’s audience lets you understand their perception of your brand and your competitor’s. There are many tools that organizations can leverage for social listening. However, this data, when analyzed in isolation can only be of limited value. In this recorded webcast Thorogood Data and AI Consultants Sushma Sekar and Robbie Shaw demonstrate how social listening data can be integrated with many other sources of data in your organization to achieve a more comprehensive picture of your company’s social presence and its effect on your business.