Business of HYPE: MSCHF

[@willie_west]

This is what happens when the interviewer's mind is filled with "am I looking, sitting and acting super cool right now?", instead of thinking of anything remotely interesting to ask or interject to keep things rolling

[@meyb_lazy]

PLS BRING BACK JEFF STAPLES!!!!!!!!! NOTHING BEATS THE ORIGINAL EARLY UPLOADS! He knows his stuff and understand what the guests were talking about. He can relate and dig deeper into great detail of their stories...

[@JurijLozic]

So many more relevant questions for this guys, especially as they seem willing to share: tooling , production partnerships, financing...

[@Wesfits]

I love how they spent 10 minutes trying to describe what MSCHF is with the most ambiguous words and we still got nothing out of it when they literally could’ve said “we make meme products”

[@phillvilleskateboarding]

Bro!

[@calderwillingham-k6i]

The reason they get paid the big bucks is because they understand their work as more than meme products

[@Wesfits]

@@calderwillingham-k6i the point is that they couldn’t even give a description of who they are and what they do and we find it a bit dumbfounding and unappealing

[@user-vu3nm4zd8k]

@@calderwillingham-k6i precisely.

[@toddkonrad2407]

Can’t help but feel this episode would have killed if Jeff Staple was still hosting. Dude’s previous interviews for Business of Hype were all solid and he knew how to get information out of his guests.

[@roenalaurice]

yeah why the presenter switch?

[@coldpressdesign3293]

Nah Angelo is a goat

[@andrethegrail]

Tech bro energy

[@makeit624]

this is straight up like one of the few contents out there explaining MSCHF in such detail

[@SugarDaddyScottie]

naw check out complex interview with them... THEY GOT WAYYY MORE IN DETAIL... this convo was too safe . we need Jeff staple back

[@BLEST1_LA]

Angelo just asked them how they meet and they couldn’t even explain a simple fucking answer 😂😂 shit couldn’t even finish this

[@mbamboshsanele6733]

TEDDY SANTIS PLEASE

[@MrLENrok]

Has anyone interviewed him on video?

[@stableproduct]

"BLOUSE & SKIRT"THAT A WHOLE 49 BLOODCLART MINUTES I CANNOT GET BACK,THE LOOK ON ANGELO FACE WAS LIKE HE HAD ENTERED THE TWILIGHT ZONE.

[@roenalaurice]

🤣 honestly. he looked bemused.

[@artmeetsculture]

Locked in!

[@danecaston2164]

This interview was super underwhelming. The host was 🗑️ smh I was really looking forward to this

[@PeepGamePopoff]

Angelo was not ready for the jobs sisters 😭😭😭

[@Conceptualmiracle]

Angelo you blew this one…..

[@starbornentity]

Great interview

[@sjk7619]

Brendon Babenzien please!

[@timenotspaceproduction]

"the mechanics of scale as a force multiplier" less than 10 minutes in already gold

[@Kingjames91]

I want to know where they got their initial backing… hopefully I hear that here

[@malachiroth-cohen805]

22:50 im curious about this because they said they work on something a year out, yet created the timberland boot x lv spoof around the same time as everyone else was collaborating with timberland (i.e LV, supreme, etc.).

[@tms3tunde]

Exactly!

[@ericonsocial]

Could be coincidence, or MSCHF could have heard through the industry that these collabs were in the pipeline.

[@agard.forever]

big brands use trend prediction softwares like WGSN to assess what to design / produce for a specific season. They have super accurate trend reports up to like 4-6 seasons in advance!

[@lorincnyulasz7579]

I was so hyped to hear mschf but i feel like they talked about nothing this was a really bad interview

[@sean9892]

They said nothing dude

[@lumbum_]

Does anyone else find it strange when the Hypebeast podcast host plugs his brand right off the bat? It's like, "Welcome to Hypebeast, brought to you by... me!" Feels more like a commercial than a podcast. Nah, I’m good.

[@SM61778]

This is impossible to watch. These MSCHF cats are too socially awkward for an interview. And respect to Angelo, but he's a terrible host.

[@thembisilepraise]

They do really cool stuff

[@robertreed558]

THANK YOU

[@sean9892]

I have to commend Angelo for trying to navigate this interview because these guys said NOTHING.

[@michaelkim7538]

Embedded Growth Obligations (EGOs)

[@darkmage123345]

whats zuckwatch password?

[@tomkaungsithu]

🎉🎉

[@deereezy47]

Terrible interview , research the guest. They did their best, set is weird. Angelo is hearing not listening

[@SugarDaddyScottie]

I got absolutely NOTHING from this interview

[@Wesfits]

I’m 5 minutes in and I knew it was gonna go down hill when they had trouble describing their titles and what does MSCHF do 😂

[@cosborn]

Interviewer's head is full of air

[@Chester-e1c]

This is horrible. WTF, mschf was a 10 and seeing this interview has brought it down to a 7. Worse than daftpunk electroma

[@user-lm7or8bi6y]

I hate to be negative. And I just want to say that I have listened to every single interview on the Business of HYPE. And this was hands down the worst interview. Even the last few with this host are pretty bad.
I’ve gained so much knowledge from other creators and visionaries with Jeff asking questions…. these interviews are very surface level. And the guy just seems like he doesn’t want to be there.
Bring back Jeff staple

[@Traffi.c]

Snoozer

[@alexmaqueda1878]

🥱

[@roenalaurice]

one of the worst brands out. consistent shit design

[@deepmindeepmind]

Real visionnn

[@jmydn2]

worthless watch. thanks tho

[@TheeMaximus]

Garbage

[@sorbeteroh]

1st

[@kozykev]

gentrification

[@njfresh8962]

Explain please

[@Corneliousssssss]

I get it