Using Your Mission to Find Your Customer - Alexandra Zatarain (Eight Sleep)
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- Опубликовано: 26 окт 2024
- Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, explains how her company refined their brand and target audience by looking inward and understanding their core values. Once they understood their mission, she says, they were able to find their customer and build the company like a movement.
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