But iPad is not an accessory to iPhone. AR glass will be an accessory to iPhone that you can bring everywhere. iPads are cumbersome to carry everywhere for a device meant to be portable. Not a good analogy
@@PSy84and you’re saying that a headset with an external battery pack isn’t cumbersome to carry around? At least the iPad is thin. I don’t really see the headset taking off unless there is a very compelling reason for people to purchase it. Nobody is buying the meta quest pro even after they lowered the price.
Help me Obi-Wan, it's rumored to have realistic holographic meetings. Truly feeling like you're sitting down with friends and fam when they're across the world would be massive change in communication (and more universally desired than cool use-cases like gaming or informational overlays). We shall see!
They will in about 10 years everyone will wear them out in public and might even get rid of phones just like the iPhone got rid of iPods. I think those glasses are the future, you’ll have everything on your eyesight, but like you said they’ll need to shrink it down and they will like every other Apple product
I've used VR headsets for many years and I rarely use them anymore. Here is why. As amazing as the immersive experience can be, they are very uncomfortable to wear! Doesn't matter which company or model you use, and I tried pretty much all of them. After about 30 minutes they make you sweat, you get a neck pain, because they are front heavy, and when doing stuff with a lot of motion, like gaming, you can get motion sick and nausea. And this this is coming from someone who is a rollercoaster junkie who never gets sea sick! So most individuals won't wear them for more then 30 minutes at a time. So the idea of watching a full feature movie or using them all day for work is very unrealistic. That won't happen until they create much smaller and lighter headsets.
People thought the internet was never going to catch on, so did they legit every single apple product, no mater how big or small, even if it’s the 12th product in the category they think it will flop.
I was thinking about this during the coronation last week. This thing could be huge for live experiences... sporting events, cultural events, MUSIC CONCERTS. Feel like you're at an event, live. That would be super cool. 360 degree camera tech is out there.. this is doable in 2023.
I have used oculus quest pro for work and is insane how you can work with them is a true change, and the change is coming, it is so big that this could put work PCs in jeopardy, also cellphones. you can have huge screens inside of AR and VR, work in any kind of thing, and also be immersed in another world. is incredible.
How long do you wear them without taking them of? I find all models extremely uncomfortable to wear, not to mention the sweat that builds up on your forehead!
@@Czarbucks6146it.. wasn’t.. if it was, they would literally be breaking huge laws that are heavily enforced, and would bring huge fines.. also it isn’t even positive about apple.. it’s all neutral facts, some minor positive statements, and some minor negative statements..
I have to say, AAPL is fantastic at capturing customers. The iPod touch released before the iPhone was absolutely genius, and moving to the iPhone was seamless. Steve said it, The iPod was "training wheels for the iPhone". The UI was so similar. So true.
Virtual displays will eventually eliminate the need for physical televisions and monitors. Imagine you go to your friends home and instead of a 60 inch tv on the wall (which is heavy to lug around), you all have a slim sleek pair of sunnies you put on and the glasses communicate with each other. You can all view the same virtual display pinned to any part of the wall and at any size. Thats coming.
Not a crazy idea but for one thing, if I’m nearsighted these glasses would not work for me (which I am) and the cost to build these glasses likely far outweighs the screen. Finally, it doesn’t seem plausible to stream multiple independent 4k hdr streams across a wireless connection on todays routers. Your entire Wi-Fi package would need serious upgrading
@@akivashmalo7911 that's exactly what Qualcomm was discussing not long ago. The idea being their headsets would simply be connected to a high speed mobile network and everything is streamed in from the cloud. I forget the name of the technology. Too lazy to google it now lol
@@akivashmalo7911 the 4k streams would require the same wifi as 4k tvs. also, the glasses can have software to digitally apply your glasses prescription. the cost to build the glasses would be fairly high, but go down over time. the meta quest 2 is 300, so in 10 years or so the glasses could be the same. also, the glasses do more than a tv since they can be on you anywhere.
Too much glorification of Apple than warranted. Some lies around 2:30. By the year 2000 music had already gone digital even here in Uganda we were ripping CDs, and companies like Creative and Sony were already selling mp3 players. to claim that Apple's iPod is the one that led this revolution is totally wrong. Yes, they can help popularize something but they only joined from behind in digital music revolution.
Make VR contact lenses and I'm in .. Only a few technological challenges: 1. The thermogalvanic cell for converting body heat to electricity needs to be no bigger than a spec of dust. 2. Some kind of ultra low energy Wifi/BT standard needs to be created. 3. Lenses needs to be non-magnetic. (Magnetic materials + magnetic fields + close proximity to eyes and brain = bad idea.) 4. Hack the frontal lobe and listen for commands so that I don't have to speak or move my fingers .....
Facebook gets all of the attention for VR and AR, but I think Valve has done a lot for VR. (I still want an updated Index tho...) I think there's a challenge that Apple has to get around to making these HMDs normalized. The most recent thing I recall Apple entering is the wireless earbud market, and they were able to create the aura of high status. But if it's going to be sold primarily to developers, then they're not entering with the appeal to style and status.
They’re selling it to developers because they themselves can’t think of the killer app that can sell this to consumers over a phone. What they’re not realizing (that Steam did realize) is ultimately VR is cool, VR can be a lot of fun, but VR is good for bite-sized, immersive video games and not much else. Interfaces are clunky. Movie apps are awkward. Typing, video conferencing, doing any actual work all work better with physical monitors and keyboards. Doing anything that takes longer than 30 minutes and doesn’t largely take place in a room or series of rooms is more cumbersome and nausea inducing than fun or innovative. But Apple doesn’t do video games. Apple partnered with Unity, which was about third or fourth down the list of gaming companies they should have partnered with. They have created a niche video game device that they don’t intend to be used primarily for video games. What’s the market for that?
@@FlackNCoke there’s millions of people who now work from home,and it seems that this product could at least create a digital workspace for many of them that’s all in 1 compared to many different devices and monitors. They aren’t stupid, this is focused on AR and being able to see the world around you because it’s more for work and tv than for video games. Similarly to what meta is doing. But I am I massive video game fan and agree with you that they should probably better support gaming on the headset to bring people in, especially as it gets cheaper with the next generations.
@@Czarbucks6146so you think a huge company is going to break major laws, and revive a few billion dollar worth of fines and go bankrupt, Just for some money to say neutral facts about history of a company’s products? Anyone could do this, this so what you expect from a students essay lol, there’s just some minor positive and minor negative statements.
If there is one thing people should have learned from the last few years, it's this: People have very strong opinions about wearing things on their face. I don't see this working.
You're right in part. It's the older generations that might resist change of viewing their content on a 2d screen. Techn enthusiasts are the ones who will push it to the mainstream just like everything else. The fact apple is even in this industry is a sign of that. Apple ARE the gateway to the mainstream. All eyes will be on their release. There will be lines around the block for it.
Having consumed quite a bit of cyperpunk (the genre), there is a usecase for AR devices. Not only could they translate signage in real time as an overlay. They could give one instructions to perform tasks as one does it. Who needs a bachelor's degree in biochem when you could simply operate lab equipment with a device in front of your face that shows you what to do and how to do it. Of course teaching the use of any tool would be incredibly simplified. Imagine a light weight, rugged AR set that could teach you a martial arts by creating a silhouette of somebody showing you the moves and then creating an overlay of yourself to move yourself in, to teach you the moves. If one simply lets themselves imagine the possibilities...well one need not think very hard to find a revolutionary idea...and one that could be quite profitable.
@@davel4143 if Steve Jobs is still the CEO..:but Tim Cook is the CEO and he managed to make all Apple products accessible to many people like M1 macbook air, apple watch and Apple watch SE, iPhones esp XR and 2nd hand market is cheap even in 3rd world country who prefers 2nd hand iPhones than android or brand new android phones…same with airpods for working class
I often use VR for hours with little eye strain and nearly no headaches. Your info is based on misinformation or back to Nintendo's very first VR headset.
@@Czarbucks6146 I do 8-12 community service hours weekly with no profit, I help the family with anything they need, I go out to local events including D&D and Car Shows, and I am doing exercise. Tell me, what have you done in your life?
IMO it is paradoxically Comparable to IPad/tablet market: BTC on surface, but mostly useful for commercial use in reality. Will be happy to see workers in the factories using those
@@DarkNStormyDaniels Regardless Bard is quite a bit better as a Chat AI. For coding related questions ChatGPT seems a little bit better, but Google is also releasing Codey which might change that.
An ecosystem is needed in order to support the market, content, communication services etc. It maybe a new gold mine for some smart guy, and I do believe people are moving, development will start quickly, no one wants to miss the opportunities, or give competitors opportunities to replace them, just see what happens to desktop software companies who missed the mobile revolution. Given enough smart minds, some genius ideas will ensue. That’s why it is so important to build a great hardware platform and keep moving forward
I think its missing one key aspect: A consumer friendly price I know all apple devices are overpriced ghese days but that cause they are established and well known products now. I dont think many people will buy a $3000 headset. They should habe started with 500-1200 entry product and gradually make it better and more pricey
I actually disagree, I think a ton of people will buy this. Apple is genius at marketing and they know how to get people to buy their products. There are already VR/AR sets by other companies that are way more affordable than the predicted price of Apples headset. I think they will start high and make their way down price wise with the release of cheaper head sets over the years similar to how they do the iPad and iPhone as that's been successful as well. I believe the VR/AR space will grow a ton on the up side with their introduction to that space and the worse case scenario is that the space grows but not as big as they were expecting and apple will have to eat the expense in the short term.
The price is a mismatch with the specs/market. That price goes with a high-end, industrial-commercial (or military) market, which necessitates high-end specs. Microsoft has been shoveling money into HoloLens to make that market happen, and it can't - no one can with the current tech limitations. Apple is a master of consumer marketing, particularly among aspirational people who can't afford the good life, but want to look like they do. $3k is not a price that those sorts of consumers are able to pay, particularly in a tight market. This is gonna bomb, and badly.
Keep in mind that what we're getting this year is essentially a dev kit. It's just meant to be something for developers to work with but also drive-up hype with consumers for when we eventually get the cheap headset in 2025.
Looks cool but for me I won't ever wear something that close to my eyes long term. I'd try it a few times, but I'm too concerned about long term effects on the eyes.
I think its going to be a non starter. Simply because only the enthusiast market is even going to touch this and the very deep pocketed market at that. iPods and iPhones had very clear value propositions, social acceptance, and expensive but not prohibitively expensive price setting. But £3k for a specialist product? During a cost of living crisis across the western world? Sounds like a pipe dream to me.
This even minimizes apples influence on how they even make videos like this now based on mobile viewership compared to how they use to make video and write articles prior.
I do believe the device will be an impressive feat of engendering that will slowly pull users in. For example I like to watch youtube on my iPad. I am sure a device like this would substitute it with ease. Possible it might be so great that users who tried it once won’t be able to resist buying one for themselves and I am sure there are a lot of Apple fans with deep pockets who would buy one.
If VR / AR devices do not succeed in becoming vastly popular, they will most likely become useful for gaming, media viewing, and general entertainment.
Lol funny thing is I use my quest 2 to watch youtube & random things. I recently put game pass on it & now it’s worth the money I spent on it. Before I literally would get on it once a month. I just want a better selection of games but it’s getting there slowly lol
The price point is too high! Apple is apparently charging $3k for this product. Most people cant afford that. I do see some basic utility function when it comes to productivity, but not enough to create a new revolution - at least not yet
Someone who can’t afford a 3k product isn’t the person who this is meant for, if someone has 1 hour free time after work, and makes like one hundred disposable income a year, they really don’t need this lol
@@TeamCloud. Apple’s entire business model is creating high end products for the masses. This can work for macbooks, iphones, etc because there are usually payment plans associated with them. The Vision Pro will definitely enable developers to come in, innovate, and create an enticing product for the masses to adopt in 3-5 years down the line when the software is there, and the price point decreases to about $1500 or so
I feel like it’s more of a niche market for apple headsets it’s not something that can be used in your every day life unless your job is to play video games or stream
WSJ's editorials may be horrible, but their news (ie, information you need to know in order to succeed) is first rate, just like Chomsky has always said.
Didnt cover AR ar is a whole sifferent market then VR only. Ar is going to be the game changer not VR it will probably remain more a gamer thing and maybe professionals, more like laptop size market with at home usage for sales and or business being its predominat selling points. In my opinion at least. Odd it wasnt covered hear almost as if they want to surprise everyone..
Love the zany productions Joanna and team come up with these days. Feel like they are one viral video away from realising their potential. As for Apple, I think people are starting to realise we don't need anymore time on devices, so this will have to be super impressive if they want it to sell.
*groan* I also groaned out loud more than once before reading this. It’s just… sooo groan-worthy. Be more discriminating. It’s not a good thing to be so easily entertained by her time-wasting thinks-she’s-funny-but-she’s-not antics.
4000$ headset will be disruptive? Not this time. To be disruptive the tech should be accessible and affordable to everyone, which only the competition can provide imho.
This isn't mass consumer ready yet OBVI. Late in the game (see META, Google, Samsung, etc), so they feel they gotta get a foothold in there somewhere before they lose any hope of cashing in. Honestly, I'm surprised they didn't release/hype something directly related to AI/ChatGPT, and since the other VR developers are shifting focus and or moving on(Meta, et al), this announcement almost sounds nostalgic. This headset wouldn't enhance my day-to-day like the iPhone or even just the fancy earbuds or the iWatch. So do I gotta stay home to use this headset? I was just home for almost 3 years due to a recent pandemic, remember? Uff not really interested in this Apple, sorry.
Also, I think personal virtual displays will likely surpass these headsets and seem way more consumer friendly with broader appeal. Wearing a chunky piece of gear on my head is not appealing, but a cool virtual screen on my wall or anywhere that I can interact with (and not mess up my hair) seems way cooler. I'm thinking similar to what was in Minority Report the movie (or CSI Miami lol). Project that screen out of a future iPhone somehow or Apple Watch and I think you've got something. This would allow me to live my life and interact with the virtual world on demand, enhancing my life on the go. I wouldn't have to completely isolate myself from the real world with dopey ski goggles.
2:52 Smartwatches, iPods, iPhones etc are just accessories. We use them, keep them aside. But these VR things are a whole dedication, like you have to wear them right over your eyes. In HOT AF countries like mine, the concerned person would begin sweating like crazy within 2 minutes. Heck, even smartwatches become feelings uncomfortable around the wrist if you use those silicon bands and go out. These don’t SOLVE any problem either. We didn’t have portable gadgets to have music and apps before, now people already have like 3-4 personal devices capable of doing the exact same thing. Idk how these headsets would go mainstream like people wearing them 24x7 or something. Remember that they’re gonna cause eye strain and no Apple magic can prevent that!
All these videos were they doubt Apple ballooning markets is due to repeat itself. They said the same thing about the Apple Watch, the AirPods, iPhone and iPad
Flawed logic (or at least incomplete presented data) on how Apple purportedly caused each of those markets to blow up that much. The smartphone example is a good one: How many of those phones have been Android, etc.? How would these others have fared without Apple? I mean, I don't doubt that Apple was a huge contributor; but it is disingenuous to make it seem like it's all thanks to them.
![Blox Fruits Dragon Rework Update [Full Stream]](http://i.ytimg.com/vi/EqDAp8udhm0/mqdefault.jpg)
I think it will be more like iPad. Good at something but not essential for everybody.
That’s a good analogy.
That makes way more sense. Excellent comment
But iPad is not an accessory to iPhone. AR glass will be an accessory to iPhone that you can bring everywhere. iPads are cumbersome to carry everywhere for a device meant to be portable. Not a good analogy
@@PSy84 His point is that it would be more niche than the IPhone, but still be profitable enough to exist
@@PSy84and you’re saying that a headset with an external battery pack isn’t cumbersome to carry around? At least the iPad is thin. I don’t really see the headset taking off unless there is a very compelling reason for people to purchase it. Nobody is buying the meta quest pro even after they lowered the price.
Price is the biggest factor and if it cost 3k then it’ll be off limits to a majority of people.
3.5k😂 it’s going to sell though. There will be dozens of us that buy it
@@zt9233dozens not millions😭
@@niyah000😂😂
Heyy, that's not fair.
You didn't speak about how Apple entered the screen Polishing Cloth market.
It depends in what value the apple headset can bring to us. Will it change the way we communicate with people massively?
Help me Obi-Wan, it's rumored to have realistic holographic meetings. Truly feeling like you're sitting down with friends and fam when they're across the world would be massive change in communication (and more universally desired than cool use-cases like gaming or informational overlays). We shall see!
Imagine. People walking around everywhere with an Apple Headset on. SuUUUUuure.
@@jimmears I remember hearing the same about airpods.
Have you ever used vr social media? It actually feels like youre there, atleast did for me. Much better than 2d social media.
@Jim Mears that's what they always say😂 then boom!
Finger crossed to Apple VR headset
It's too bulky. If somebody shrinks it down to standard glasses and includes live vision correction, it will sell.
They will in about 10 years everyone will wear them out in public and might even get rid of phones just like the iPhone got rid of iPods. I think those glasses are the future, you’ll have everything on your eyesight, but like you said they’ll need to shrink it down and they will like every other Apple product
Got this from an ad, glad I watched! Very entertaining channel good job.
Love how creative and fun they made this video. Was genuinely funny.
Agreed!
I've used VR headsets for many years and I rarely use them anymore. Here is why. As amazing as the immersive experience can be, they are very uncomfortable to wear! Doesn't matter which company or model you use, and I tried pretty much all of them. After about 30 minutes they make you sweat, you get a neck pain, because they are front heavy, and when doing stuff with a lot of motion, like gaming, you can get motion sick and nausea. And this this is coming from someone who is a rollercoaster junkie who never gets sea sick! So most individuals won't wear them for more then 30 minutes at a time. So the idea of watching a full feature movie or using them all day for work is very unrealistic. That won't happen until they create much smaller and lighter headsets.
What a fun video! Great job making the journalism more engaging with the balloons.
@@albear972 I feel pity for your hate
hi I'm Ariful Islam leeton im software engineer
Hint :
No
People thought the internet was never going to catch on, so did they legit every single apple product, no mater how big or small, even if it’s the 12th product in the category they think it will flop.
I was thinking about this during the coronation last week. This thing could be huge for live experiences... sporting events, cultural events, MUSIC CONCERTS. Feel like you're at an event, live. That would be super cool. 360 degree camera tech is out there.. this is doable in 2023.
Love me a Joanna Stern video!
It’ll be more disruptive. I don’t think people are aware at exactly what this tech is gonna be.
Wow so much creativity you put in this video 🤩
I have used oculus quest pro for work and is insane how you can work with them is a true change, and the change is coming, it is so big that this could put work PCs in jeopardy, also cellphones. you can have huge screens inside of AR and VR, work in any kind of thing, and also be immersed in another world. is incredible.
How long do you wear them without taking them of? I find all models extremely uncomfortable to wear, not to mention the sweat that builds up on your forehead!
❤z❤❤❤❤❤d😊
4w
@@gnosis7662as long as the boss man wants I suppose
it could end up like the apple home pod instead, their most recent failure 😅
HomePod is not a failure 😂😂😂😂😂😂
crazy how this came out 2 weeks and she was spot on with the new apple vision pro 🤯
@@Czarbucks6146it.. wasn’t.. if it was, they would literally be breaking huge laws that are heavily enforced, and would bring huge fines.. also it isn’t even positive about apple.. it’s all neutral facts, some minor positive statements, and some minor negative statements..
0:32 those ski goggles look good lol, what brand are they?
I have to say, AAPL is fantastic at capturing customers. The iPod touch released before the iPhone was absolutely genius, and moving to the iPhone was seamless. Steve said it, The iPod was "training wheels for the iPhone". The UI was so similar. So true.
Virtual displays will eventually eliminate the need for physical televisions and monitors.
Imagine you go to your friends home and instead of a 60 inch tv on the wall (which is heavy to lug around), you all have a slim sleek pair of sunnies you put on and the glasses communicate with each other. You can all view the same virtual display pinned to any part of the wall and at any size. Thats coming.
YES 🤩
Okay Jonathan took me shopping and I paid my rent I don't need you let me know when you come through next week and we'll go to the club
Not a crazy idea but for one thing, if I’m nearsighted these glasses would not work for me (which I am) and the cost to build these glasses likely far outweighs the screen. Finally, it doesn’t seem plausible to stream multiple independent 4k hdr streams across a wireless connection on todays routers. Your entire Wi-Fi package would need serious upgrading
@@akivashmalo7911 that's exactly what Qualcomm was discussing not long ago. The idea being their headsets would simply be connected to a high speed mobile network and everything is streamed in from the cloud.
I forget the name of the technology. Too lazy to google it now lol
@@akivashmalo7911 the 4k streams would require the same wifi as 4k tvs. also, the glasses can have software to digitally apply your glasses prescription. the cost to build the glasses would be fairly high, but go down over time. the meta quest 2 is 300, so in 10 years or so the glasses could be the same. also, the glasses do more than a tv since they can be on you anywhere.
Awesome videos y'all! Really well done.
So when Apple entered into the Tablet market it was bigger than what VR and AR are now?
if I can watch AppleTV shows on the xrOS headset and it gives me a iMAX experience I would buy.
You forgot Airtags
Too much glorification of Apple than warranted. Some lies around 2:30. By the year 2000 music had already gone digital even here in Uganda we were ripping CDs, and companies like Creative and Sony were already selling mp3 players. to claim that Apple's iPod is the one that led this revolution is totally wrong. Yes, they can help popularize something but they only joined from behind in digital music revolution.
It's so entertaining to watch WSJ news.
Forgot about the homepod
Great stuff, keep it up 🔥🎵
Make VR contact lenses and I'm in ..
Only a few technological challenges:
1. The thermogalvanic cell for converting body heat to electricity needs to be no bigger than a spec of dust.
2. Some kind of ultra low energy Wifi/BT standard needs to be created.
3. Lenses needs to be non-magnetic. (Magnetic materials + magnetic fields + close proximity to eyes and brain = bad idea.)
4. Hack the frontal lobe and listen for commands so that I don't have to speak or move my fingers .....
Facebook gets all of the attention for VR and AR, but I think Valve has done a lot for VR. (I still want an updated Index tho...) I think there's a challenge that Apple has to get around to making these HMDs normalized. The most recent thing I recall Apple entering is the wireless earbud market, and they were able to create the aura of high status. But if it's going to be sold primarily to developers, then they're not entering with the appeal to style and status.
They’re selling it to developers because they themselves can’t think of the killer app that can sell this to consumers over a phone.
What they’re not realizing (that Steam did realize) is ultimately VR is cool, VR can be a lot of fun, but VR is good for bite-sized, immersive video games and not much else.
Interfaces are clunky. Movie apps are awkward. Typing, video conferencing, doing any actual work all work better with physical monitors and keyboards. Doing anything that takes longer than 30 minutes and doesn’t largely take place in a room or series of rooms is more cumbersome and nausea inducing than fun or innovative.
But Apple doesn’t do video games. Apple partnered with Unity, which was about third or fourth down the list of gaming companies they should have partnered with.
They have created a niche video game device that they don’t intend to be used primarily for video games. What’s the market for that?
@@FlackNCoke there’s millions of people who now work from home,and it seems that this product could at least create a digital workspace for many of them that’s all in 1 compared to many different devices and monitors. They aren’t stupid, this is focused on AR and being able to see the world around you because it’s more for work and tv than for video games. Similarly to what meta is doing. But I am I massive video game fan and agree with you that they should probably better support gaming on the headset to bring people in, especially as it gets cheaper with the next generations.
Amazing ❤
Joanna Stern!!! I haven't seen you since you were doing laptop reviews on This is My Next / The Verge! So this is where you've been squirrelled away
For me the main use would be for programming with an infinite size screen
why is this an ad
This has got to be one of the funniest and most lively tech journalism videos I’ve ever seen.
I love it
@@Czarbucks6146so you think a huge company is going to break major laws, and revive a few billion dollar worth of fines and go bankrupt, Just for some money to say neutral facts about history of a company’s products? Anyone could do this, this so what you expect from a students essay lol, there’s just some minor positive and minor negative statements.
Its going to be used by apple users only, dont see it been open to everyone
brilliant video!
OMG you guys guessed right!!!! It looks just like that!!
I always enjoy watching Joanna come up with innovative and fun ways to present!
Wow... shoutout to the marketing department. This video is giving.
Brilliant illustrating a video on VR with physical balloons! Some healthy skepticism there.
Now we know. Need a follow up video.
If there is one thing people should have learned from the last few years, it's this: People have very strong opinions about wearing things on their face. I don't see this working.
You're right in part. It's the older generations that might resist change of viewing their content on a 2d screen.
Techn enthusiasts are the ones who will push it to the mainstream just like everything else.
The fact apple is even in this industry is a sign of that. Apple ARE the gateway to the mainstream. All eyes will be on their release. There will be lines around the block for it.
Having consumed quite a bit of cyperpunk (the genre), there is a usecase for AR devices. Not only could they translate signage in real time as an overlay. They could give one instructions to perform tasks as one does it. Who needs a bachelor's degree in biochem when you could simply operate lab equipment with a device in front of your face that shows you what to do and how to do it.
Of course teaching the use of any tool would be incredibly simplified. Imagine a light weight, rugged AR set that could teach you a martial arts by creating a silhouette of somebody showing you the moves and then creating an overlay of yourself to move yourself in, to teach you the moves.
If one simply lets themselves imagine the possibilities...well one need not think very hard to find a revolutionary idea...and one that could be quite profitable.
It gonna be too expensive, giving you soo many headaches, eye strains and really limited real world use.
@@davel4143 if Steve Jobs is still the CEO..:but Tim Cook is the CEO and he managed to make all Apple products accessible to many people like M1 macbook air, apple watch and Apple watch SE, iPhones esp XR and 2nd hand market is cheap even in 3rd world country who prefers 2nd hand iPhones than android or brand new android phones…same with airpods for working class
@@davel4143 Nope
I often use VR for hours with little eye strain and nearly no headaches. Your info is based on misinformation or back to Nintendo's very first VR headset.
@@Czarbucks6146 I do 8-12 community service hours weekly with no profit, I help the family with anything they need, I go out to local events including D&D and Car Shows, and I am doing exercise.
Tell me, what have you done in your life?
00:26 Very good!
IMO it is paradoxically Comparable to IPad/tablet market: BTC on surface, but mostly useful for commercial use in reality. Will be happy to see workers in the factories using those
It would be huge if it can be integrated with ChatGPT as a personal assistant.
Bard would be better, it actually has up to date info, ChatGPT doesn't.
@@DarkNStormyDaniels Regardless Bard is quite a bit better as a Chat AI. For coding related questions ChatGPT seems a little bit better, but Google is also releasing Codey which might change that.
@@thousand_cycle ChatGPT has access to the internet now, and its quality of responses are unrivalled.
Joanna is really funny 😂😊
So we can literally shove our phones in our faces
An ecosystem is needed in order to support the market, content, communication services etc.
It maybe a new gold mine for some smart guy, and I do believe people are moving, development will start quickly, no one wants to miss the opportunities, or give competitors opportunities to replace them, just see what happens to desktop software companies who missed the mobile revolution.
Given enough smart minds, some genius ideas will ensue. That’s why it is so important to build a great hardware platform and keep moving forward
I think its missing one key aspect: A consumer friendly price
I know all apple devices are overpriced ghese days but that cause they are established and well known products now. I dont think many people will buy a $3000 headset. They should habe started with 500-1200 entry product and gradually make it better and more pricey
Did you forget they sold an 18k Apple Watch Edition whne it came out
I actually disagree, I think a ton of people will buy this. Apple is genius at marketing and they know how to get people to buy their products. There are already VR/AR sets by other companies that are way more affordable than the predicted price of Apples headset. I think they will start high and make their way down price wise with the release of cheaper head sets over the years similar to how they do the iPad and iPhone as that's been successful as well. I believe the VR/AR space will grow a ton on the up side with their introduction to that space and the worse case scenario is that the space grows but not as big as they were expecting and apple will have to eat the expense in the short term.
The price is a mismatch with the specs/market. That price goes with a high-end, industrial-commercial (or military) market, which necessitates high-end specs. Microsoft has been shoveling money into HoloLens to make that market happen, and it can't - no one can with the current tech limitations. Apple is a master of consumer marketing, particularly among aspirational people who can't afford the good life, but want to look like they do. $3k is not a price that those sorts of consumers are able to pay, particularly in a tight market. This is gonna bomb, and badly.
Keep in mind that what we're getting this year is essentially a dev kit. It's just meant to be something for developers to work with but also drive-up hype with consumers for when we eventually get the cheap headset in 2025.
The Balloon bit was great ahahah
Amazing communication skills
No, simply because the high price will prevent it from being a hot item.
This was great. So much better then the WSJ chick that makes videos out of her podcasts.
Me gusta esté video mucho muy relajante🎭🎧
I see it blowing up
wild how accurate the goggles are
I really Love Joanna with the Balloon comparison..hahah....hope none of them have popped, xd
Looks cool but for me I won't ever wear something that close to my eyes long term. I'd try it a few times, but I'm too concerned about long term effects on the eyes.
I remember pebble 😭
Love you 😛!!
Just tape your iPhone to a pair of glasses #lifehack
I think its going to be a non starter. Simply because only the enthusiast market is even going to touch this and the very deep pocketed market at that. iPods and iPhones had very clear value propositions, social acceptance, and expensive but not prohibitively expensive price setting.
But £3k for a specialist product? During a cost of living crisis across the western world? Sounds like a pipe dream to me.
It is.
This even minimizes apples influence on how they even make videos like this now based on mobile viewership compared to how they use to make video and write articles prior.
I do believe the device will be an impressive feat of engendering that will slowly pull users in. For example I like to watch youtube on my iPad. I am sure a device like this would substitute it with ease. Possible it might be so great that users who tried it once won’t be able to resist buying one for themselves and I am sure there are a lot of Apple fans with deep pockets who would buy one.
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Anyone remember what happened with Newton ? Deja Vu ??
I think it'll be AR glasses, not a VR headset
Remember Google Glass, Are you still waiting for that.
@@Marylandbrony Something like that. Google Glass was way ahead of its time.
Had a Rio i would download music in the late 90's and make cd's back then cd's held more music
I don't think so
Wall-E wasn't supposed to be a documentary
Maps and fitness? So…. Outdoor use? Or maybe indoor exercise? I guess. Hopefully won’t need a dedicated high end computer to run it
Just saw the intro to it. The market will be huge. Don’t know the timescale though. Mark Z will always be a dork with no respect.
If VR / AR devices do not succeed in becoming vastly popular, they will most likely become useful for gaming, media viewing, and general entertainment.
Lol funny thing is I use my quest 2 to watch youtube & random things. I recently put game pass on it & now it’s worth the money I spent on it. Before I literally would get on it once a month. I just want a better selection of games but it’s getting there slowly lol
Apple Watch, yes, iPhone, yes, headset, meh.
Is Joanna just trolling Nilay by having Gene Munster on? 😂
Honestly, kinda.
Hilarious, yet informative…again.
The price point is too high! Apple is apparently charging $3k for this product. Most people cant afford that. I do see some basic utility function when it comes to productivity, but not enough to create a new revolution - at least not yet
Someone who can’t afford a 3k product isn’t the person who this is meant for, if someone has 1 hour free time after work, and makes like one hundred disposable income a year, they really don’t need this lol
@@TeamCloud. Apple’s entire business model is creating high end products for the masses. This can work for macbooks, iphones, etc because there are usually payment plans associated with them.
The Vision Pro will definitely enable developers to come in, innovate, and create an enticing product for the masses to adopt in 3-5 years down the line when the software is there, and the price point decreases to about $1500 or so
We don't need Apple to make VR/AR world more expensive than what it is already now.
I feel like it’s more of a niche market for apple headsets it’s not something that can be used in your every day life unless your job is to play video games or stream
WSJ's editorials may be horrible, but their news (ie, information you need to know in order to succeed) is first rate, just like Chomsky has always said.
Nguyenhoa
Ngng
Didnt cover AR ar is a whole sifferent market then VR only.
Ar is going to be the game changer not VR it will probably remain more a gamer thing and maybe professionals, more like laptop size market with at home usage for sales and or business being its predominat selling points.
In my opinion at least.
Odd it wasnt covered hear almost as if they want to surprise everyone..
Love the zany productions Joanna and team come up with these days. Feel like they are one viral video away from realising their potential. As for Apple, I think people are starting to realise we don't need anymore time on devices, so this will have to be super impressive if they want it to sell.
*groan*
I also groaned out loud more than once before reading this. It’s just… sooo groan-worthy. Be more discriminating. It’s not a good thing to be so easily entertained by her time-wasting thinks-she’s-funny-but-she’s-not antics.
4000$ headset will be disruptive? Not this time.
To be disruptive the tech should be accessible and affordable to everyone, which only the competition can provide imho.
Nerd helmet😂😂😂😂😂
This isn't mass consumer ready yet OBVI. Late in the game (see META, Google, Samsung, etc), so they feel they gotta get a foothold in there somewhere before they lose any hope of cashing in. Honestly, I'm surprised they didn't release/hype something directly related to AI/ChatGPT, and since the other VR developers are shifting focus and or moving on(Meta, et al), this announcement almost sounds nostalgic. This headset wouldn't enhance my day-to-day like the iPhone or even just the fancy earbuds or the iWatch. So do I gotta stay home to use this headset? I was just home for almost 3 years due to a recent pandemic, remember? Uff not really interested in this Apple, sorry.
BTW thanks for the fun video! Love the balloons!
Also, I think personal virtual displays will likely surpass these headsets and seem way more consumer friendly with broader appeal. Wearing a chunky piece of gear on my head is not appealing, but a cool virtual screen on my wall or anywhere that I can interact with (and not mess up my hair) seems way cooler. I'm thinking similar to what was in Minority Report the movie (or CSI Miami lol). Project that screen out of a future iPhone somehow or Apple Watch and I think you've got something. This would allow me to live my life and interact with the virtual world on demand, enhancing my life on the go. I wouldn't have to completely isolate myself from the real world with dopey ski goggles.
The ballon’s in the background lol
I miss an unknown startup taking over the game now we can't even see that cz this big companies always buy them out
It’s being discontinued
2:52 Smartwatches, iPods, iPhones etc are just accessories. We use them, keep them aside.
But these VR things are a whole dedication, like you have to wear them right over your eyes. In HOT AF countries like mine, the concerned person would begin sweating like crazy within 2 minutes.
Heck, even smartwatches become feelings uncomfortable around the wrist if you use those silicon bands and go out.
These don’t SOLVE any problem either.
We didn’t have portable gadgets to have music and apps before, now people already have like 3-4 personal devices capable of doing the exact same thing.
Idk how these headsets would go mainstream like people wearing them 24x7 or something. Remember that they’re gonna cause eye strain and no Apple magic can prevent that!
Developers will do the heavy lifting and make this great.
All these videos were they doubt Apple ballooning markets is due to repeat itself. They said the same thing about the Apple Watch, the AirPods, iPhone and iPad
Flawed logic (or at least incomplete presented data) on how Apple purportedly caused each of those markets to blow up that much.
The smartphone example is a good one: How many of those phones have been Android, etc.? How would these others have fared without Apple?
I mean, I don't doubt that Apple was a huge contributor; but it is disingenuous to make it seem like it's all thanks to them.
Long live the Zune!😂
She’s so much better that other narrator Zoe whatever who’s clips sound like a middle school project 😂
That was hilarious, great video.
Nice!