I know this is a joke but I do find it quite sad capitalising on names of phenominal places like that. Abisko is one of the most magical places I've ever visited, it's also a Sofa 😅 it's not even a good sofa! 😭
Its because of the creator, Ingvar Kamprad had Dyslexia. He couldnt remember a few numbers of ikea products so instead named them after places in sweden
It is sad that the lack of creativity of the Ikea led to this. That is also sad, that probably I will never visit any scandinavian country, because those are extremely expensive for most of the people around the world. Probably they have more than enough tourist, and that could be beneficial too. Too much tourists make lots of mess. Keep those forests, lakes, glaciers clean.
It may be that IKEA products are trash cans.... Agunnaryd becomes the trash can of the world(the A from ikeA), Elmtaryd is the center(the E from ikEa)..... Wade Wilson laughed to death 🤣
How does Visit Sweden manage to be so consistently hopeless at selling Sweden for so many years? It should be the easiest job in the world. It almost feels like they want to keep people away. I suspect it's because they always use Swedes to sell the place, and I've yet to meet a Swede who has any idea what non-Swedes like about the country. While what they like about it is what the rest of the world really doesn't like. Always hire an immigrant who knows your country inside out to run your tourist office.
I see your point. But what if it's not all about a great sell in, maximising visits and profits? To be honest, I think Sweden is more about quality and exploring in our own way. There's no rush getting people here. Come when you're ready for something unique - off the beaten track. I'll give you yet another funny example of Swedishness: ruclips.net/video/L6e22COMek8/видео.html
@@erikhagelin8825 I remember that ad. The funny thing about it was that the per capita alcohol consumption for Sweden was exactly the same as the US at the time. And that didn't include the hembränt (As my old client, Mars/Masterfoods once told me, there's a reason why Sweden's sugar consumption is so high. And it's not because they're eating sweets). The film is what the government wants you to be, not what you are. Regarding Visit Sweden, there's a clue in the name as to what they need to achieve. And I don't think they're trying to get Swedes to visit Sweden either. I'm a foreigner who has travelled all over Sweden by small plane, dirtbike and boat. I find the place incredibly exotic (not a word you'd hear from a Swede). I've lost count of the number of times I've been blown away by its aching beauty. And not once has that been due to anything man or woman-made. Sweden's tourist campaigns always seem to show a lack of confidence in its real strengths. Which are its natural strengths. Po Tidholm gives a good explanation why this happens in his book, Norrland. They always include a gimmick (which almost always make foreigners laugh at, rather than with the country). Or focus on things that other countries do far better, at least in the eyes of foreigners. What most other countries can't do is the wilderness, the wildlife, the adventure, the peace, the purity, and just providing the incredibly exotic, unique feeling that something as simple as standing on a pair of skates miles out on a frozen sea gives someone that hasn't grown up with it. That should be the starting point. The rest (art, culture, architecture, entertainment, etc) is gravy. Pretty thin gravy compared to the competition, but there is some value to it, so put a jug of it on the side. Sweden sells itself. If only they'd let it.
@@scottysscandinavia5793 I just hope they will suck at selling Sweden for ever. I arrived 37 years ago and have traveled a little bit is Sweden. My last/current trip was from the south east of Sweden (Simris,Simrishamn) to Jokkmokk I traveled with my dog on an 3 wheeler carrier moped. The best thing with Sweden is the the tranquility, but then again loads of people make a living from tourists so I might not like the idea but fact is we need tourists.
@@allaboutperspective650 30 years for me, and I'm still blown away by the beauty despite having travelled all over. Two weeks ago today I was sailing on Mälaren and absorbing the beauty, the peace, the purity, just the sheer gorgeousness of it all. You feel like you'd live forever if you just stayed out there. Today, I was skating on the Marvikarna lakes, along the valley they sit in, looking up at the ospreys circling overhead. And yesterday I did a 10km walk through the Sörmland forests. Came round a huge boulder, and almost walked into a moose's arse. I suspect we were both as shocked as each other. And on the drive home counted 64 wild boar. Beats the hell out of that bloody ice hotel. I agree, too many tourists turns the place into Norway. Roads so jammed with husbil in the summer that you need to drive over to Sweden if you need to get north or south quickly before driving back into Norway. But it would be nice to let a few more experience the treat that is Sweden. Most people have no idea what it's really like. How many people do you know back in your home country that even know about the Stockholm archipelago and how beautiful it is? Or the west coast? No one I know does before I tell them about them, or show them. But they all know about the bloody ice hotel 🙂
@@scottysscandinavia5793 Some years ago my brother visited me, I was still working back then so he was on his own the whole day. When I came home I saw my neighbour and had a small chat about what a lot of traffic there was on the roads because of all the tourists, when I came inside I asked my brother what he had been doing, he summed up the places he had been too (quite a few) and ended with the words ''and there is no traffic anywhere''. SKATING 😁 the smiley is for the memories however, my skating days are over 😭(, I grew up in a skate loving country.) Yes, I love nature but I also love the spirit of the country, so a couple of years ago I decided to become a Swedish citizen, the reason was that living here has changed me in a positive way.
One of the most underrated commericals. Ever. Keep up the good work!!!!
Hilarious! Very well done! You deserve more views on this ad. Hope to visit Sweden soon again!
I loved this post ! Thanks for sharing.
What a good commercial. I laught my ass off.
1:13 - Loon call!!! :DDDD Are they native to Sweden?
Love it as IKEA employee! Tack Sverige! ;)
I know this is a joke but I do find it quite sad capitalising on names of phenominal places like that. Abisko is one of the most magical places I've ever visited, it's also a Sofa 😅 it's not even a good sofa! 😭
Well, if it's worth anything, it at least started this conversation... I had never heard of it, and now after looking at the photos, I'd love to go!!
Its because of the creator, Ingvar Kamprad had Dyslexia. He couldnt remember a few numbers of ikea products so instead named them after places in sweden
Very clever!:)
This is so hilarious and sad at the same time!
Many of these are pretty obscure. And if they aren't I do get pictures of the original location (eg. Bolmen).
This ad made me forget IKEA even existed. What's an IKEA? Can someone tell me about IKEA?
IKEA is a store.
Ikea should comment : "so sorry guys 😅"
You can get more highlight if every sighting rent a TOI TOI and rename it KIEA :D
Lol, this is a great ad
I have the same problem when i want to know more about apples :P
It is sad that the lack of creativity of the Ikea led to this. That is also sad, that probably I will never visit any scandinavian country, because those are extremely expensive for most of the people around the world. Probably they have more than enough tourist, and that could be beneficial too. Too much tourists make lots of mess. Keep those forests, lakes, glaciers clean.
Without ikea, no one would have ever heard of these ridiculously named places
And with ikea, I've heard them once and have no clue it's anything else but a toilet brush or a shelf. Not much of a gain?
June 2022 🤞🏼
Brilliant ad. The Danes will do one next to moan about all the rugs...
Please give me the music
@IKEA
Hej!
It may be that IKEA products are trash cans.... Agunnaryd becomes the trash can of the world(the A from ikeA), Elmtaryd is the center(the E from ikEa)..... Wade Wilson laughed to death 🤣
I'm sorry but if it wouldn't be for IKEA 90% of people outside Europe wouldn't even know Sweden exists.
yo, kinda racist
How does Visit Sweden manage to be so consistently hopeless at selling Sweden for so many years? It should be the easiest job in the world. It almost feels like they want to keep people away.
I suspect it's because they always use Swedes to sell the place, and I've yet to meet a Swede who has any idea what non-Swedes like about the country. While what they like about it is what the rest of the world really doesn't like.
Always hire an immigrant who knows your country inside out to run your tourist office.
I see your point. But what if it's not all about a great sell in, maximising visits and profits? To be honest, I think Sweden is more about quality and exploring in our own way. There's no rush getting people here. Come when you're ready for something unique - off the beaten track. I'll give you yet another funny example of Swedishness: ruclips.net/video/L6e22COMek8/видео.html
@@erikhagelin8825 I remember that ad. The funny thing about it was that the per capita alcohol consumption for Sweden was exactly the same as the US at the time. And that didn't include the hembränt (As my old client, Mars/Masterfoods once told me, there's a reason why Sweden's sugar consumption is so high. And it's not because they're eating sweets). The film is what the government wants you to be, not what you are.
Regarding Visit Sweden, there's a clue in the name as to what they need to achieve. And I don't think they're trying to get Swedes to visit Sweden either. I'm a foreigner who has travelled all over Sweden by small plane, dirtbike and boat. I find the place incredibly exotic (not a word you'd hear from a Swede). I've lost count of the number of times I've been blown away by its aching beauty. And not once has that been due to anything man or woman-made.
Sweden's tourist campaigns always seem to show a lack of confidence in its real strengths. Which are its natural strengths. Po Tidholm gives a good explanation why this happens in his book, Norrland. They always include a gimmick (which almost always make foreigners laugh at, rather than with the country). Or focus on things that other countries do far better, at least in the eyes of foreigners. What most other countries can't do is the wilderness, the wildlife, the adventure, the peace, the purity, and just providing the incredibly exotic, unique feeling that something as simple as standing on a pair of skates miles out on a frozen sea gives someone that hasn't grown up with it.
That should be the starting point. The rest (art, culture, architecture, entertainment, etc) is gravy. Pretty thin gravy compared to the competition, but there is some value to it, so put a jug of it on the side.
Sweden sells itself. If only they'd let it.
@@scottysscandinavia5793 I just hope they will suck at selling Sweden for ever. I arrived 37 years ago and have traveled a little bit is Sweden. My last/current trip was from the south east of Sweden (Simris,Simrishamn) to Jokkmokk I traveled with my dog on an 3 wheeler carrier moped. The best thing with Sweden is the the tranquility, but then again loads of people make a living from tourists so I might not like the idea but fact is we need tourists.
@@allaboutperspective650 30 years for me, and I'm still blown away by the beauty despite having travelled all over. Two weeks ago today I was sailing on Mälaren and absorbing the beauty, the peace, the purity, just the sheer gorgeousness of it all. You feel like you'd live forever if you just stayed out there.
Today, I was skating on the Marvikarna lakes, along the valley they sit in, looking up at the ospreys circling overhead. And yesterday I did a 10km walk through the Sörmland forests. Came round a huge boulder, and almost walked into a moose's arse. I suspect we were both as shocked as each other. And on the drive home counted 64 wild boar.
Beats the hell out of that bloody ice hotel.
I agree, too many tourists turns the place into Norway. Roads so jammed with husbil in the summer that you need to drive over to Sweden if you need to get north or south quickly before driving back into Norway. But it would be nice to let a few more experience the treat that is Sweden.
Most people have no idea what it's really like. How many people do you know back in your home country that even know about the Stockholm archipelago and how beautiful it is? Or the west coast? No one I know does before I tell them about them, or show them. But they all know about the bloody ice hotel 🙂
@@scottysscandinavia5793 Some years ago my brother visited me, I was still working back then so he was on his own the whole day. When I came home I saw my neighbour and had a small chat about what a lot of traffic there was on the roads because of all the tourists, when I came inside I asked my brother what he had been doing, he summed up the places he had been too (quite a few) and ended with the words ''and there is no traffic anywhere''.
SKATING 😁 the smiley is for the memories
however, my skating days are over 😭(, I grew up in a skate loving country.)
Yes, I love nature but I also love the spirit of the country, so a couple of years ago I decided to become a Swedish citizen, the reason was that living here has changed me in a positive way.
Oh my god, ikea is horrible :D