Thanks for this great episode. My takeaways are: * You are responsible for the frontend and the quality control on the backend. * Don't miss potential strategic decisons by focusing on daily indiidual numbers * Identify your bottlenecks and improve on the one with the highest leverage * Templatize how to write ChatGPT prompts * Always share what's working * Stop solving the wrong problems Please share more of this and stuff you learned from Rich.
My gauge when I invest in any kind of program is whether I can get an idea, insight, or action that’s worth the price. So how fast can you generate $68k from what you learned? My biggest takeaway is that creating an organic content-based business is the holy grail and the first 18 to 24 months is the hardest and the test. Thanks for the brain dump and insights!
My biggest takeway was: Don't solve problems you don't have and focus on what's in front of you. This makes me feel more present and actually put in the work and be a DOER with the problems that are in front of me. Thank you guys for this video! Awesome as always.
My key takeaways: 1. The 100, then 10-80-10 rule: I first came across the 10-80-10 rule on the first project I worked on coming into the tech industry. My lead pushed for this model from day 1 and it's stuck with me since as I moved on to managing others where I took what I learned doing the 80 to be better at the 10-x-10 part. However, I'm now connecting the dots between the "100" part and the "10-80-10" part as an entrepreneur, where I not only have to figure out the 100 in the early stages, but also turn my work into a frameworks and templates that I can eventually enable others to take on the 80 part or the 10 parts. 2. Podcast pitching using a VA. It's one of those obvious, but not so obvious ideas. It's also a strong push for me to be more creative with how I can use a VA's time for more leverage. 3. Open-sourcing your team. If the fundamental skill behind converting people's expertise into services and products is there, this is one of the most applicable use cases there is. When I was in my corporate job, I did teaching part time as a way of sharing my expertise, but that could have been leveraged in-house if the conditions and incentives were right.
Excellent video - thanks for sharing your learnings. Can't wait for the deeper dive videos! I'd love to hear more about SaaS and tech ignoring email segmentation and what lessons can be learned from the info product space. I come from a tech background (implementation rather than marketing) and once I started to learn about marketing and email it blew my mind how undervalued is is in the space. Same with using social media to drive sign-ups / email list sign-ups etc. 95% of them aren't doing social media content marketing anywhere near effectively enough and I see it as a HUGE opportunity for writers.
Also, when you're thinking about Daniel teaching what he knows, be sure that he makes the SOPs for all the parts of his job. That way, when he's unavailable, he can hand over the SOP. Can be made on loom or google doc... All standard operating procedures should be documented...
Coming from the tech startup world and having apprenticed in the info marketing space for a few years, I have the same observations as Cole. I can’t believe the antiquated way saas companies run their emails. But this is the first time I hear someone else make that same observation. Phew, I’m not crazy!
Ya'll definitely do chatgpt prompts differently. I love them. Going through your relaunch of the Captains Table and it became obvious that you two are doing things much better than the rest.
My take away is - damn I need to watch more espresso hours! Fantastic insights for those of us wanting to grow a business from people who are doing it. ❤🎉❤
Amazing insights. Thanks for sharing these takeaways! I loved the 10-80-10 idea. never thought about it that way, but I can see when things have worked in the past because of that framework and when things have failed. The paid ad perspective is interesting. I'm finding that writing content is time consuming for me, but it clarifies my thinking and has a long tail compounding effect. Thanks again
Thank you so much for sharing your insights. One day I will also pay for a $68K Mastermind. In the meantime, I'll learn vicariously through the both of you. My greatest take-away was focus on the top 3 things and execute.
Ali Abdaal has a few like his “part time RUclipsr crash course” (7 day email sequence) or “creatropreneur crash course” (5 day “course”) And he also has paid versions of those courses so the email course is basically the “teaser” of what you’d get in the full thing.
Here is my biggest take away: A lot of (big) companies run their marketing primarily on paid ads - which is a negatively compounding. So there is a HUGE demand for organic content growth - which is positively compounding. Companies should therefore spend more money on great content writers and less on the paid ads hamster wheel.
I can't wait until Ship30 disrupts the entire business and leadership development space - we need this fresh perspective in the education space, and based on the Ship30for30 cohort program, I can see how they're building a revolutionary brand beyond writing digitally.
Lads! I watch these sessions at least twice. A constant state of procreation is my take away. That's the driving force. Learn, apply, teach, learn. The better you teach, the wider the impact, the faster the growth. Most of us stop at apply, because we don't fully accept or understand why we should share information.
We used to make millions with mystery boxes and limited edition items in early days Zynga. I’ll write a post breaking down the playbook and tag you guys in the ship30for30 cohort
The last lesson hit me hard. I have a bad habit of buying and doing courses that are for my future problems, not current. For example, doing my MBA. These courses were helpful but it didn’t helped me to solve the problems that I had at that moment. Thanks for the reminder captains! 🫡
Found my way here thanks to Ali's newsletter! Thank you for sharing so much good stuff 😍 This got me hyped up for my day!
Thanks for this great episode.
My takeaways are:
* You are responsible for the frontend and the quality control on the backend.
* Don't miss potential strategic decisons by focusing on daily indiidual numbers
* Identify your bottlenecks and improve on the one with the highest leverage
* Templatize how to write ChatGPT prompts
* Always share what's working
* Stop solving the wrong problems
Please share more of this and stuff you learned from Rich.
My gauge when I invest in any kind of program is whether I can get an idea, insight, or action that’s worth the price. So how fast can you generate $68k from what you learned? My biggest takeaway is that creating an organic content-based business is the holy grail and the first 18 to 24 months is the hardest and the test. Thanks for the brain dump and insights!
My biggest takeway was:
Don't solve problems you don't have and focus on what's in front of you.
This makes me feel more present and actually put in the work and be a DOER with the problems that are in front of me.
Thank you guys for this video! Awesome as always.
My key takeaways:
1. The 100, then 10-80-10 rule: I first came across the 10-80-10 rule on the first project I worked on coming into the tech industry. My lead pushed for this model from day 1 and it's stuck with me since as I moved on to managing others where I took what I learned doing the 80 to be better at the 10-x-10 part. However, I'm now connecting the dots between the "100" part and the "10-80-10" part as an entrepreneur, where I not only have to figure out the 100 in the early stages, but also turn my work into a frameworks and templates that I can eventually enable others to take on the 80 part or the 10 parts.
2. Podcast pitching using a VA. It's one of those obvious, but not so obvious ideas. It's also a strong push for me to be more creative with how I can use a VA's time for more leverage.
3. Open-sourcing your team. If the fundamental skill behind converting people's expertise into services and products is there, this is one of the most applicable use cases there is. When I was in my corporate job, I did teaching part time as a way of sharing my expertise, but that could have been leveraged in-house if the conditions and incentives were right.
Excellent video - thanks for sharing your learnings. Can't wait for the deeper dive videos!
I'd love to hear more about SaaS and tech ignoring email segmentation and what lessons can be learned from the info product space.
I come from a tech background (implementation rather than marketing) and once I started to learn about marketing and email it blew my mind how undervalued is is in the space. Same with using social media to drive sign-ups / email list sign-ups etc.
95% of them aren't doing social media content marketing anywhere near effectively enough and I see it as a HUGE opportunity for writers.
Also, when you're thinking about Daniel teaching what he knows, be sure that he makes the SOPs for all the parts of his job. That way, when he's unavailable, he can hand over the SOP. Can be made on loom or google doc... All standard operating procedures should be documented...
Coming from the tech startup world and having apprenticed in the info marketing space for a few years, I have the same observations as Cole. I can’t believe the antiquated way saas companies run their emails. But this is the first time I hear someone else make that same observation. Phew, I’m not crazy!
Awesome insight! Gotta work on my twitter threads!!! Thanks for the kick in the pants!
Who is the OG info marketer with the best presentation they are mentioning in the end? Thanks in advance! And thank you for the great value!
Another great Espresso Hour guys. Very good point about time spent fine tuning ads vs fine tuning organic content.
Ya'll definitely do chatgpt prompts differently. I love them. Going through your relaunch of the Captains Table and it became obvious that you two are doing things much better than the rest.
Great video. 10-80-10 and bottleneck hit home! The mystery box tease though! Too coy! 😉
My take away is - damn I need to watch more espresso hours! Fantastic insights for those of us wanting to grow a business from people who are doing it. ❤🎉❤
I really like the idea of “Running a promotion VS Building a category” - who’s the guy you reference - Rick (muffled last name)?
Yeah, would love to know the surname of Rick or Rich too!
@@FredB101 Rich Schefren
Amazing insights. Thanks for sharing these takeaways!
I loved the 10-80-10 idea. never thought about it that way, but I can see when things have worked in the past because of that framework and when things have failed.
The paid ad perspective is interesting. I'm finding that writing content is time consuming for me, but it clarifies my thinking and has a long tail compounding effect.
Thanks again
great vid, be great if u did a video going deep on each topic from the mastermind
Awesome episode 🎉
Thank you so much for sharing your insights. One day I will also pay for a $68K Mastermind. In the meantime, I'll learn vicariously through the both of you. My greatest take-away was focus on the top 3 things and execute.
The bottleneck analysis and working on the highest leverage one
Thx for sharing. What would be a good example of a free educational email course? Does anything come to mind
Ali Abdaal has a few like his “part time RUclipsr crash course” (7 day email sequence) or “creatropreneur crash course” (5 day “course”)
And he also has paid versions of those courses so the email course is basically the “teaser” of what you’d get in the full thing.
Here is my biggest take away: A lot of (big) companies run their marketing primarily on paid ads - which is a negatively compounding. So there is a HUGE demand for organic content growth - which is positively compounding.
Companies should therefore spend more money on great content writers and less on the paid ads hamster wheel.
What's the name of the 'write with AI' newsletter? Would anyone be so kind as to share the link? Cheers!
Writewithai.substack.com!
I can't wait until Ship30 disrupts the entire business and leadership development space - we need this fresh perspective in the education space, and based on the Ship30for30 cohort program, I can see how they're building a revolutionary brand beyond writing digitally.
500k/month "just" with Ship30for30????? Just want to understand the business model.
Lads! I watch these sessions at least twice.
A constant state of procreation is my take away. That's the driving force. Learn, apply, teach, learn.
The better you teach, the wider the impact, the faster the growth. Most of us stop at apply, because we don't fully accept or understand why we should share information.
We used to make millions with mystery boxes and limited edition items in early days Zynga. I’ll write a post breaking down the playbook and tag you guys in the ship30for30 cohort
The last lesson hit me hard.
I have a bad habit of buying and doing courses that are for my future problems, not current. For example, doing my MBA. These courses were helpful but it didn’t helped me to solve the problems that I had at that moment.
Thanks for the reminder captains! 🫡
Don’t buy courses