Spike Lee Reflects on Collaborations with Jordan Brand at 166 Flatbush

Spike Lee delves into the origins of the Jordan Brand, celebrating 30 years of its influence. He talks about his original collaborations with the brand, as well as how he integrated it into his filmmaking. The conversation covers a wide array of topics, from the cultural significance of Brooklyn and the birth of iconic figures like Michael Jordan to the integration of famous shoe brands in cinema. With lively commentary on a specific scene involving Jordans and a reflection on the broader impact of commercial brands within film, the interview provides a fascinating glimpse into cultural crossroads and the interplay between sports, art, and business. Part 1 of 2.
Filmed & edited by Jon Edwards.
Originally recorded on February 11, 2015.
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