4K Restoration: 1984 Super Bowl APPLE MACINTOSH Ad by Ridley Scott
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- Опубликовано: 11 фев 2023
- During Superbowl XVIII Apple ran their "1984" Super Bowl Commercial directed by Ridley Scott, starring Anya Major & David Graham, & conceived by Steve Hayden, Brent Thomas & Lee Clow. It's a classic ad that some might say is more relevant in 2023 than ever. Here I have upscaled it using www.topazlabs.com/topaz-video... from various sources including @JasonFoxLCB's excellent recreation, Ridley Scott's archives, & other versions on something called RUclips.
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Is this that Fortnite parody?
@@slyceth Clue was in the titling at the end of the video...
true
@@slyceth No, this was the original
Well they say Ridley Scott shot the ad in London so there is a slight probability that one of those skinheads could be Sir Jony Ive.
Those nice people minding their own business watching a movie and then a crazy Hooters waitress runs in a ruins everything. WTH?
Lol
yes! it's a Hooters waitress! keep the change? literal !! ;)
And now we know how Ginger Lynn got her 'big' start. Say tuned for part II! ;)
She did her own research!!!
That is the kind of spin the democrat news would use.
You either die a hero, or live long enough to see yourself become the villain…
- 👦
Rewatching this masterpiece after seeing the new iPad commercial. Beautiful.
Ironically now everyone is just like that audience, only their heads are down looking at iPhone screens.
You came here after seeing their new soul crushing iPad Pro "commercial" right? You did didn't you, needed to see something uplifting to get rid of the depressive darkness of that so called Apple "ad".
How funny it is to watch how Apple himself plays the role of that guy from TV today, and the audience is their fans😂
fr the roles have been reversed...
Ha ha, great point! 😊
0:24
the point of the commercial has always been bogus. oh yes a corporation is definitely a revolutionary force within capitalism. wtf?
Mr Tim Apple?
Almost 40 years later...turns out that Apple was big brother all along.
In what possible way is Apple the equivalent of Big Brother?
@@BlownMacTruck Iphone....enough?
@@joausWhat exactly makes the iPhone promote 1984’s themes of fascism?
@@BlownMacTruck Uhh...they blacklist press, walled garden difficult to escape, notorious complaints from developers over costs. It's well known that Apple is the most controlling tech company on the planet. Apple sold itself as the hippie free love challenger and became the very same thing.
@@BlownMacTruck You like having to buy proprietary dongles just to do anything that other products do? When you finally get USB-C ports and suddenly see how many unique charging options alone it opens for you you're going to have your mind blown. ...And probably say "apple has done it again creating this revolutionary new connector!"
For those who don't know Big Brother in this ad is IBM.
Big Blue....
Guess what other organization is closely identified as blue. I think they're going to use this as their campaign ad.
nope, 21st century apple.
seems bit ironic today
@@gbbarn both, both are mean.
Until one day we uncover the original negatives or a surviving film print of this, you have no doubt created the best looking version of this truly iconic work of art! Thank you!
Wow, thank you!
there is a 4k scan uploaded to the internet, I've seen part of it included in a video about Steve Jobs and it's as good as it sounds. it's just a matter of finding the full video
@@macintozh1986 No way. You’ve officially got me interested.
@@Bennett.R it's as interesting as it gets; i've done a lot of searching and was unable to find anything close to it except this and another video which this one sources. I originally saw it on a video titled "Why these two Steve Jobs biopics are not the same" by Elliot Roberts and it appears around the 2:37 mark in it's bluish green film tint for about 3 seconds. at the moment, I myself am attempting to do a restoration of this same commercial using the clips taken from that same video to fill in anything missing. It's very close to finished and should be up tomorrow with full HD clips.
@@macintozh1986 Woah. Those 3 seconds were AWESOME.
The irony that apple has become what this advert is against
How's that, can you elaborate?
@@azluan Apple dictates to its customers what they can and cant do, it sells difficult to repair products that it declares obsolete to generate more sales , it pretends to be socially and environmentally conscious when it does the opposite
@@azluan well now everyone uses apple products, in the past apple users were like a "niche". Apple became "uniformist" and mainstream. Apple is today what windows back then
yea funny! it's just like how Samsung makes fun of apple and becomes the apple itself.
It's not just because they're popular,@@ALLISMIND. It's because they create walled garden ecosystems where there make sure you never leave. Try sending a video to an Android device. It's bad quality because Apple refuses to adopt RCS standards which is very easy to do.
As a kid of 14 in 1993, downloading a quicktime of this commercial is the first thing I ever used the "Internet" for. It was via ftp, all command line.
fascinating
How big was the file? And how could you play it?
@@markmuller7962 It was a QuickTime file. I can't recall the file size OR the download time / speed. It was on a US Robotics 19.2kb modern that i bought at Egghead software on Northgate Way in Seattle (to replace the Zoom 2400 baud I bought there 2 years earlier). It played acceptably in 3/4 screen in the video player (details on that are another foggy detail) on my Mac Quadra 610 (8mb ram, 230mb hard drive, 2x speed cd drive with a caddy). I'll bet the file size was 5mb or less. I forgot how small that hard drive was!!
"Big Brother's" dialog from the commercial:
"Today we celebrate the first glorious anniversary of the Information Purification Directives.
We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts.
Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth.
We are one people, with one will, one resolve, one cause.
Our enemies shall talk themselves to death and we will bury them with their own confusion.
We shall prevail!"
(Transcribed from the video by George Gollin).
Wow.
That's just Tim Cook.
Finally a version of this ad that doesn't feel like a crappy old tv set! :D
I thought that was a design goal, as it is worse than the worse TV I've ever seen.
It still looks the same on my Zenith system III 27" console.
the same sht
Waited nearly 4 decades to finally that girl in hd.
Thanks cj
I think you a word.
Big Brother is played by British actor David Graham, who was also the voice of the Daleks. Younger viewers will know him as Grandpa Pig! You should totally try and interview him, he's retired but you never know!
"George Layton @Thegeorgelayton
With my dear friend, actor David Graham. You might know him better as 'Parker' from 'Thunderbirds'
'Grandpa Pig' & was one of the original Dalek voices. He had a stroke 6 months ago & can't get out. But this young 96-year old is making a great recovery doing voice work from home!
Does anyone have the text of his speech he made on that big screen?
@@thomaskalbfus2005
I noticed just now that the text is typed out on the bottom of the screen, but it's very unclear.
And at the moment he is still alive at 98.
The girl is the beautiful Nikita from the Elton John video. Sigh...
If somebody made a commercial like this now, 50% of the population would realize it isn't really fiction.
Sure? And those old TVs holding on the wall?
Just like Deus Ex, except the future came unnervingly sooner.
That is because the brainwashed people in the commercial are now the Apple users.
And both side would accuse the other for the same thing
And the other 50% would be offended by it someway or another. 🙄
It's a really great video of Apple defeating a dictator. And now Apple is the dictator, destroying competition.
You either die a hero, or live long enough to see yourself become the villain.
irony.. 2023 is more like 1984 than Apple could ever have thought.
@@georgesdev4577 Yet Orwell also complained about Modern English and the terrible proliferation in language choice
Will at least they kept it true that 1984 wasn't like 1984
The fact you're able to type this and access information at will and communicate with basically anyone in the world really makes me question if you read the book
@@user-zy8cy6hn6o You'd have to not be informed what our over lords are up too then to not see the connection. 1984 is already here and normies just don't notice it yet. Softy tyranny is becoming increasingly harder as people become less intolerant, even more tribal and easier to control with the deluge of disinformation.
@@KhoaNguyen-lm5uv
Orwell was right about language changing.
After 40 years, we need it again. We have to break the system.
that will mean a lot of blood spilled that I'm afraid most Americans aren't willing to shed.
@@rb1179 I know, but I think we really need it. No future is possibile in this condition.
Or more people would end up suffering in your new world than suffer now. Lenin had the same idea
Ленин совершил первую попытку. Так что осуждать его достаточно глупо
The irony of Apple and other big tech companies helping to usher in 1984.
Never aging masterpiece, always relevant.
Well done! I was 16 almost 17 when this ad came out, and I've been using Apple Computers since 1982...typing this on an iMac.
"1984 won't be like 1984" headline, which was the inspiration for this spot, was originally written by Gary Gussick, copywriter for Chiat/Day.
Sooo Orwellian!
The irony of Apple and other big tech companies helping to usher in 1984.
Funny how the ad was supposed to be about ibm but in reality was what apple has become
Puleeze!
Exactly...1984 came in the 2010's with 2020 being the final capstone, and control was achieved largely through Apple's devices.
That's why I've never bought an Apple product.
Irony at its finest!
@@mrpositronia Wow - Such a rebel!
A gorgeous classic. Holds up too, like Kubrick's 2001.
Iconic moment, albeit tinged with some alarming ironies looking back.
I remember it being more epic back in the day when I first saw it. Well, I was 14 at the time, and I guess back then we'd never seen an ad of that caliber.
It cost well OVER a million dollars to make.
They never aired it again until, ironically technology advanced and anyone can watch it at will on YT.
@@K.Spade7902 It's estimated that it had over $150 ,000,000 of free airtime back then.
@@K.Spade7902 NY TImes has an article on 2/10/2024 about the commercial - cost was considerably less. Interesting article worth reading
I remember watching this in January 1984 during the Superbowl. I never got the hype over a computer with such a small screen!
Then you never "got it" This computer literally changed my life! I got my first Mac on Jan 5, 1986 and have been using one ever since. Worked for Apple Inc. for 20 years, and have Apple stock worth millions. Apple been berry, berry good to me!
@@oo7warrior Only because Steve Jobs came back and Bill Gates invested into Apple when everyone else was writing it off! Without Bill Gates generosity Apple would have died in the 1990s.
@@iamgermane Bill Gates did NOT save Apple.
The "investment" served two purposes:
1) To ward the lawsuit Apple had against microsoft
2) To symbolically show the public that Apple and microsoft were working together and that Apple was going to be fine.
What saved Apple was Jobs, himself. He introduced the iMac in 1998. It was a hugh success and gave Apple some desperately needed money. Than came the iPod and then the iPhone and the rest, as they say, is history.
Watching on your Giant color vision 19" tv( if you were well off) Otherwise a lovely 13" black and white. Sure, you must have been a time traveller.
@@thecocktailian2091 I was probably working, as I was in the USAF on a missile base.
Oh yes! Finally, we can see this ad in high quality so we can appreciate its bouncing glory!
'cept the upscale turned any fast moving object into a blurry puddle.
@Santiago
They found a girl with the right "assets"
Credit where credit is due: Writer Steve Hayden, Art Director: Brent Thomas of Chiat/Day. Inspired by a headline on a discarded thumbnail for a print ad: "Why 1984 won't be like 1984."
Who’s hear to remember what Apple used to be after today’s iPad commercial.
Great work. Never noticed that the man on the big screen wears 2 pairs of glasses until this remaster.
My boss does this. Of course, one pair sits on top of his head, but still... food for thought.
Never noticed that some of the people in the audience were wearing face masks
@@xg6hpyk ...and the others (0:49) are breathing in phosphor dust from that broken (pre-LED age) screen.
Apple and co makes the world like '1984'
Can't believe it's been 40 years since this ad first aired on our TV's
Today is now 40 years since this commercial aired.
Before that it was shown in cinemas and was shown on a local tv station back in late 1983!
Very definition of 'Irony'.
The woman in this commercial, Anya Major, was just 18 when it was filmed!!!
I remember her from Elton John’s video for his song Nikita. I thought she was the most beautiful woman I had ever seen.
When I saw this ad in it's initial airing I was awestruck. I'd been plodding around with a Commodore Vic 20 writing my own programs in Basic and saving them to cassette tape. It would be a while before I could afford a real computer, Mac or PC.
Now the gov. can track anyone, anywhere, know everything about every one!
Thank you, Apple, MS and the others!
1984 was a fun time, cassette players, radios, record players, CB radios, tube TVs!
Yep. And you are paying for the privilege, clamoring for more!
Not even Orwell would try and put that in his book, no one would believe it.
Anya Major was also in the Elton John video for Nikita - she's the border guard in that. I seem to recall that David Graham was also the voice of Parker in Thunderbirds (and the recent computer generated Thunderbirds are Go!) series
David Graham is a famous UK actor associated with virtually all of the Gerry Anderson TV series along with many other programs and films besides plus his work in the theatre including that alongside Laurence Olivier.
That was incredible! The quality is amazing! Enjoy your work! Keep it up!
Thank you! Will do!
Much better than the commercials apple puts out today. Which just has hip hop music that makes me want to stick screw drivers in my ears.
Remember that Steve Jobs is dead and that the people who used to be "Apple" are not longer directing the brand
@@ALLISMIND The direction is still the same though.
OMG! Pointy Phillips! 😆🤣
Happy 40th birthday MacIntosh.
The voiceover still sounds like 1984, but I get it. Thanks for the upscale. I still think it's funny that the PC was open while the Macintosh was completely closed.
agreed
Most think it only aired once. But that in fact isn't the case. It actually aired in late Dec of 1983 between 2 and 3 am from a single CA station to qualify for assorted ad award submissions the following year (source : ME. : I worked for TBWA / Chiat-Day in the mid 90s (I still have a digital beta cassette of this somewhere in storage dubbed from an analog 1/2 inch reel to reel master-tape (also trans-coded to 1/2 inch VHS for various parties).
It also was picked up by news stations across the country, and aired over and over. For Free.
You were fortunate to have a DigiBeta copy!
Great to see a version without the added iPod. That was a funny update when Apple did it, but for a while it seemed like no one had a good copy of the original anymore.
But the preview pic (poster) of this clip is using a screenshot from the ipod version! Why?
Ironic from Alanis Morrisette would be perfect in the background... Looks amazing, gives me the nostalgia feels, just gotta find a pastel Mac and it'll be the late 80s early 90s again.
Even though that song is from 1996. 😆🤣
The Mac commercial that wowed me was one that simply showed the Mac displaying a screen with line art (Japanese woman in kimono IIRC, as well as a nautilus). Those who know know. There was nothing like that anywhere in commercially sold home computers. Until then everything was PC-green-on-black text and ASCII character art (charming but visually primitive).
But for a struggling undergrad, Macs were simply too expensive. By the time I could afford my own computer in 1991, I went the PC route because all of my friends had PCs, PCs were cheaper and had VGA color, gaming was taking off on PCs, and most businesses used PCs.
Well, 2023 is looking more like 1984 than 1984 did.
Hard to believe it the ad was aired over 40 years ago. Where did the time go? Hats off for the fine job in restoration of this video! You just made me a new fan of your work.
Apple has come full circle 😂
And then Apple became exactly what they mocked with their walled gardens.
Yup
I see this lazy reading all the time. The truth is that the walled garden is limited to the app store. And there are way worse companies contributing to an authoritarian surveillance state full of misinformation. Facebook and Twitter to name two.
💯
The reversal of facts is still a popular form of propaganda for something the public is against.
Literally every company has a walled garden of some form, Apple is no exception. You're not free if you're buying anything from a corporation. If you actually want freedom use Open source OS's on your devices.
I saw this first time round. The dystopian post - something or other echoes of that alarm sound are amazing.
Hey, We were watching that!
Almost 40 years since the commercial was shown I hope Apple releases a true 4k version on their RUclips channel
What as a joke that they've become everything they hated.
in 1984 4k wasn't a thing i'm pretty sure
@@nonothis film can be scanned at extremely high resolutions with modern tech if you have the original negatives, film has no "resolution" limit, just the limits on how we could scan it back then
Funny how time turns rebels into tyrants.
And the party on the left, is now parting on the right. And our beards have all grown longer over night.
@@timmyp34 They had no choice, they said Trump was colluding with the Russians during the last campaign, and then Russia attacked Ukraine, so it was either support Ukraine or be hypocrites!
@@thomaskalbfus2005 I get on my knees and pray, we don't get fooled again.
@@thomaskalbfus2005 oh what a tangled web we weave...
my fav ad
Sneakily done upload I see love it, great work on the upscale as always
The extra detail helps drip the irony down even smoother.
'You either die a hero or live long enough to see yourself become the villain…'
Nice touch with the iPod in the thumbnail 😂 👍
0:48 Ed Grover provides the voice over. He also voiced all those famous "Visa... it's everywhere you want to be" commercials in the 80s and 90s. Ed Grover was also the voice of Nissan.
Amazing that they created such a cinematic dystopian future without showing positivity or THEIR PRODUCT. The mystique was everything! Also, they ironically predicted the Orwellian future that Apple would participate in, but that'd take another 40 years to evolve.
I don't think Apple ever showed the product until the date of release. They are just hawking the coming of a new product.
@@DianeLake-sw3ym Thanks for sort of agreeing. That said, I disagree that they were "just" hawking "a" product, as if it was just a random item and not something that ultimately revolutionized the world.
As it turns out 2024 is just like Orwell's 1984.
Steve Jobs was excited but frightened by it. When told it was for the Super Bowl, Jobs said, "What's the Super Bowl?" Apple did not want to show it, Chiat Day prevailed and the rest is history.
0:08 That’s Paul Patch, a musician, also my friends grandad
1984 won't be like 1984... but 2024 will be.
Now since Apple switched to the monolith in power, who will be ready to throw the hammer now to take them down?
no-one is coming to save us
"If you want a picture of the future, Winston, imagine a boot stamping on a human face, for-ever."
The boot is Apple, Google, Microsoft...no-one is coming to save us
The monolith in power? Right. Worldwide as of January 2023, Apple only has 27.3% of the phone marketshare. For their computers they only have 13.5% of the market.
@@emilygrae You're wrong... Do your research before posting misinformation:
"The latest statistics on the smartphone market share worldwide show that as of January 2023, US phone maker Apple leads the pack, with a market share of 27.63%. This means that nearly three in 10 smartphone users worldwide use an Apple phone."
Apple and MS users: no one is coming to save us!! GNU/Linux: hey look, this is all free and open and unrestr---- Apple and MS users: shut up, nerd. No one! No one is coming to save us!
Super! Great to see this ad as it was meant to be from the start.
Heyyyy we were watching that!
They became exactly that
About Apple now being Big Brother-to be fair to them they just followed the typical pipeline from being a disruptor to riding the following wave of success to the top to then doing everything necessary to hang onto that money and power. It's not unlike any other institution (tech, politics, sports, entertainment, business, etc.). It’s practically impossible to remain a disruptor since doing so successfully just turns that disruption into the status quo.
Agreed. These days it’s somewhat impossible to become successful without becoming hated, yet all that the haters really want themselves is to become successful. I wonder how quickly they’d realise the paradox when they did.
What an epic mythical moment representing the daring valiant act of Liberty setting Mankind free. Brilliantly done.
Iconic commercial. thank you!
These are real skinheads that Ridley Scott used. On the last day of filming, they started throwing rocks at each other and security had to bring in in German Shepherds...
Great work as always, Video-Master-Fractic :)
If the ad went for a 20 seconds longer, you'd see that after she smashed the screen, those guards would have captured her and that would be the last you see of her.
I was in Airborne School at Fort Benning, GA when this commercial was shown during the Super Bowl.
Even way back then Apple was doing lifestyle commercials. They don't even show the computer, and only barely mention it. Message of ad: "Don't be like these grungy people, be like the bouncy woman with the sledge hammer."
Oddly enough, Big Brother was supposed to be IBM. The enemy was never IBM, who was content to focus on the business computing market. The enemy was Microsoft, and the IBM clones, who flooded the market with cheap PC's that appealed to families on a budget. Who could afford a $7,000 Mac anyway ($2,495 in 1984)? Steve Jobs's worst enemy was Steve Jobs.
This is even more relevant today, after Apple's absolutely disastrous misstep with the just released promotional video for the new iPads. It's like Dorian Grey's rotten face was revealed for everyone to see.
¡Gracias!
I was there!
Good times.
Very impressive woman and of course this commercial could have only be made by Ridley Scott.
it was only the Olympics hammer trow girl when the United States would go to summer game in soviet union!
Anya Major, English athlete, actress and singer. She got the role because she knew how to throw a hammer as none of the other actresses could pull that off, one so badly that it almost stuck a passerby at the Hyde Park casting call. She was Nikita in the Elton John video of the same name and also sang "Moscow Nights" which you can find on RUclips.
@@solracer66 great info, thanks!
Funny thing is I seem to remember that advert. 😱
I definitely remember it!
She runs so well, and with authority. Well done!
Wild how the tables have turned
Exactly what apple do now. Isheeps watching wwdc 😂
This didn't age well, it's basically how everyone was trapped by iJail
I was born two days after the Macintosh debuted. Good timing, I’d say.
i was born that year too, good times
I still have my original Mac. It has been upgraded to be a "Fat Mac" with 512K of memory. And then I went crazy and got an external hard drive that sits under the unit. 10 MBs of hard drive space!
I watched the new iPad ad, so I came back to see this. The new ad seems to have the opposite message to this iconic ad.
A glimpse into the future .... of how Apple runs their appstore.
Join the 8-bit resistance.😎
Right... and Apple's using a proprietary Lighting connector (till the law forces them to USB-C), took away the headphone jack, sealed the phone for no easy battery replacement, locked down the software for limited tweaking/jailbreak, slowed down the software on older devices to force you to buy a new one..... and on and on. "1984" just like they predicted their own faith in this ad. smh
And now that they are forced to use usb c they still are using usb 2.0 and slower charging/data transfer for non apple chargers@@BillAnt
The hammer thrower is so hot! That's what made this ad work.
Who knew back then that Apple would eventually become the Big Brother type of organization that they were trying to convey that they were fighting against in this ad
Nah, you're thinking about Google/gmail/android. Apple doesn't even come CLOSE to those personal data miners.
Greatest commercial ever.
The new York times just ran a story about this ad. Didn't know they hired 200 actual skinheads for 3 days for a total of $10,000. So the guys got food and $50. And fights broke out and they were throwing rocks at each other, so they had to bring in German shepherds and police reinforcements.
wow dude! this really below my mind. super cool quality :0
Pretty good digital restoration. Now to take it to the *GIGACHAD* next level, make it into 16:9 aspect ratio by creating AI generated left and right content (do NOT crop the original video). Basically same thing that Photoshop does with "content-aware fill" for a JPG picture, but do it for the whole video.
Agreed. And in true 4K. Would be phenomenal!
I see a cosplay re-enactment opportunity for Lady Fractic there!
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I'm blown away by the quality of this upload, I never noticed that the lady was wearing an OG macintosh tanktop
Good choice with superbowl, many people will be glad you did this