How To Optimize Facebook Ads (2024 Hacks)

[@BaussHauggOutlawz]

Talk about timing, 2 days ago I lowered my budget exactly 20% in an attempt to restrategize and slow the bleed after my sales tanked. Now the past 2 days my conversion rate has been amazing on the lower budget 🤔...

[@NickTheriot]

I would be focusing now on creatives you need to scale to that next level, if you can't scale past a certain level of spend

[@BaussHauggOutlawz]

@NickTheriot Excellent thank you for the reply. 🙌 Will continue the grind.

[@VentsislavLazov]

Great video! Just a 3 quick questions:
1. If you advertise an online store with multiple products from different categories(for example - 3 types of books, 2 types of healthy desserts, 8 types of tea and so on), what type of structure do you use - one campaign for all the products or 1 campaign per product? I am doing it with 1 campaign per product and inside it I do all the things you suggest with the DCT-s.
2. I am advertising in a small market(Bulgaria around 5 M people), so what type of test budget do you suggest? I am doing it with 20 euro per day
3. If I test a campaign and all the metrix are fine(CTR over 3%, low CPM and CPC), but there are no or just little bit of orders, what do you suggest to do? I am duplicating the campaign in order to get into another pool. Is this the best thing to do? Just to know, there is no problem in my landing page, because it's convertion rate is round 9%
Thank in advance!

[@NickTheriot]

I would be focusing on either general ideas that sell the theme of the store to people or i would be focusing on the 1-2 products that make up majority of my revenue

[@FabioPradoLima]

Nick, have you ever face situations where a particular combination of an image and title of a DCT didn't get listed in the "Ad posts" menu? I'm facing this sometimes, where a 3:2:2 DCT should list 12 differente posts sometimes only list 8-9 of them. If so, have you encounted another way to get the ID of a particular combination that isn't listed there? Thank you for all you contribution.

[@NickTheriot]

Just use breakdown, identify winning variables and recreate the ad

[@FabioPradoLima]

@@NickTheriot Yeah, maybe it is the onlye "solution". Will do it. Thank you.

[@erikjia3253]

Hey Nick, I have a quick question. I’ve been following your advice on using CBO and launching DCT every 3 days while keeping a single main adset. The issue is when I’m launching the new DCT, meta isn’t spending even a cent on the new adsets, so I don’t think there’s signal to keep those new DCTs on or off. My thinking is to set a budget cap on the main adset so some budget can flow into the new ones. What do you think I should do?

[@NickTheriot]

You can add a $5-10 a day min spend on it

[@erikjia3253]

@@NickTheriot Thanks so much!

[@reekoup]

Great video as always, thank you for the realistic insights
I have adopted the exact same workflow but I am currently spending 200$ per day on FB ads, should I still do daily adjustements on the budget when the target CPA is lower ? Or adjust it every 3 to 7 days due to the fact that I have less data and I am more prone to randomness?
Thanks Nick, hope I will be able to work with you in 2025

[@NickTheriot]

if you're hitting your target cpa or it's lower, you can do it daily

[@reekoup]

@@NickTheriot Ok got it. I was assuming the less you spend the more you are prone to randomness and false impressions on the results

[@AUSTINLIVS]

Hey Nick, would you say that you always have to run "tests" in DCTs? What if you want to test only 1-2 different ad creatives/headlines? Could I just make a regular ad set, and create 2 completely separate ads? Would they not essentially be the same as a DCT?

[@NickTheriot]

yeah that's not a problem

[@aaronmiles1310]

When you launch into a new country how do you save your social proof on the ad if you need to link it to a new landing page?

[@NickTheriot]

I don't worry about social proof for a new country launch, since I will also have translated ads as well likely

[@rohit1798]

Nick, where do you put catalogue adsets? Do you run it as a separate campaign as prospect alongside a different campaign with broad or dct? or you run catalogue adsets only for remarketing?
Want to know you approach for catalogue for clothing brands.
PS: Thanks for putting all of it together :)

[@NickTheriot]

I just toss it in my main adset

[@Alin-qz4kh]

I run a beauty brand and I'm testing highest volume at 300$ / day, the avg cpa is 246$ on a 40$ aov. I don't know what to do anymore. Even with return customers we can't keep up. Our business is slowly dying each month.. We are creating 3-4 new creatives each week like you recommended and turned off what didn't work, but most days we spend the 300$ budget with 0 sales. Spent 2460$ for 344$ sales. Should we keep going in hopes that performance will improve?

[@NickTheriot]

Hard to say without seeing the ads myself. Here is a video on this tho ruclips.net/video/0Lm4rmxYm8c/видео.html

[@alperenkucuk00]

Hey Nick, Im wondering what should I do, performance of my old winning ads started to drop off. Should I close one of them ? And how should I analyze and decide to close? When Im analyze in 1 month window my winning ads are profitable but in 2 week or 1 week window their CPA just went x2 x3? Actually I found the new winning ad that helped me to scale but suddenly my main ads started to take most of the spend unprofitably so I really do not trust meta's algorithm anymore.

[@NickTheriot]

Leave them on, until you find new winning ads that spend more than them

[@Tom-hw5sz]

Hey Nick - in TW profit do you also account for all overheads or are they not taken into account at this stage. Is this TW profit figure actual net profit or just contribution margin?

[@NickTheriot]

I have some clients that has it all and some that just have contribution margin. You're not wrong for setting up all overhead, it's what the tool is for

[@Tom-hw5sz]

Ok thanks - but surely in this example this is including all cogs and overheads or just cogs?

[@Tom-hw5sz]

As in the example int he video to confirm

[@Tom-hw5sz]

Any update Nick?

[@SimonLaflamme-wt9uq]

Hi, I was wondering what an excel chart would look like for a service company? If i generate them leads, not an ecommerce. Thank you!

[@NickTheriot]

leads, spend, cpl, sales, and cpa

[@SimonLaflamme-wt9uq]

@@NickTheriot Thank you!

[@mentzermsd]

Hey Nick, you mentioned that media buyers are just button pushers. My question is does a media buyer need to be creative at all in recognising and analysing good creatives?

[@NickTheriot]

No, I would prefer them to be but they do not have any part in the creative process

[@ibya2242]

When I add new dct ads, my campaign breaks for a while and then it gets better. Why does this happen? What should I do to prevent this from happening?

[@NickTheriot]

Just be patient

[@maureenmayers]

Hi Nick just a quick question what's your recommendation on running ads for MOF or BOF audience?

[@NickTheriot]

Hit them with email / sms. lol. You can toss a couple into your main campaign, i just target broad for it.

[@stevenvan7290]

Hi nick just wanted to ask you if for a ad set is enough putting only one ad inside or we can put 2/3 ads inside the ad set? or with Dynamic creative is like having multiple
ads but in 1

[@NickTheriot]

You can start with 1

[@dabdabclick5937]

Dude is explaining why he's turning the ads off at 6:40 " Yes, the cost per purchase is better, but these in my opinion are failures, I don't give a fu**". If it's not spending more, then, well, spend more.

[@NickTheriot]

There's a reason why fb is not spending more on it

[@relaxandrecharge9131]

My new campaign for a LTO is getting sales organic and more than 1000 comments, but doesn't work in the ads.
Spend almost $200, 0 sales, 262 clicks, frequency 2,87 been running now for 5 days. Budget pr/day is about $50
Should I try to exclude the warm audiences ? test new ads?

[@NickTheriot]

I would be testing new ads, until i make it profitable

[@becauseofjulian123]

I'm trying to sell people a construction material product used in building new homes. ($1500 avg order value). But I don't sell it directly on my website, I have a contact form in which I then reach out to people who submitted. What goal/conversion event should I use? I don't have a huge budget at this moment roughly 10-20 per day.

[@NickTheriot]

I would focus on lead forms and have your sales team hammer them for 7 days straight after they put a lead in

[@becauseofjulian123]

Why that over contact us form on website?

[@becauseofjulian123]

@@NickTheriot Hey Nick, just following up on why lead form on FB over a contact us form on website? Seems like the lead quality is 10x better on website.

[@alessia7495]

Hello Nick! Can I ask you what to do in this case ?!?! : the same day of the launch of new DCTs (today) both have purchases but the majority of the spent is from one of two winning creatives in the Main that today has not conversions 😰 Thank you for your amazing videos!

[@NickTheriot]

I would just give it a couple days to average out

[@marketstartuper]

Thanks a lot for your video and time your spends on this great content!
Quick question about creatives...
Do you add video and pictures creatives in the main adset of CBO? Is video creatives performance, spending always better in CBO campaign?
What your advice about it ...
do we need separate video and pictures and how, thanks!

[@NickTheriot]

Welcome! Yes i do, i see a 50/50 of what spends the most

[@Anasbajwa__]

Make a video on what is the difference in market sophistication and market awareness
When i see you market awareness video i understand who to target
when i see you market sophistication stages video now bit confused which to identify with research
when i see you ad angles video out of my mind what to do in research what to find

[@NickTheriot]

Will do!

[@moneymatrix164]

Quick question Nick, currently dropshipping (once we find a winner we move into branded dropshipping), and for dropshipping in the testing products phase would you create a different pixel per new product or just run everything on the same pixel until something is working?

[@NickTheriot]

Pixel does not matter, it's the ad account. I'll do one ad account pr/niche

[@moneymatrix164]

​@@NickTheriot Ah I see, is that for internal organization purposes or for the ad account optimization?

[@viganv6252]

Hey Nick love your videos.
We manage several hotels and doing some DCT campaigns.
So we run 1 adset with 3 same creative inside, but those have 3 different hook-ups inside.
Is it good this way?

[@NickTheriot]

Yes, then you can move over to visual test

[@danielfeguson]

I have watched a few of your videos Nick and enjoy the content, I know you really push the open targeting strategy and clearly it works but what about retargeting people very specifically?
Example: "Hey I see you were about to "checkout/book a call etc" but then something changed your mind..." If you ran this ad to a broad audience then that would not make sense for a lot of people so I am curious how you deal with these situations?

[@NickTheriot]

As mentioned, every ad creates it's own audience. If you put a retargeting ad inside a broad audience, the messaging in the ad will only resonate with the people who have seen the checkout page

[@mayalehman593]

Hi Nick :) Thank you so much again for all your valuable content!
I have a question about the 2 ad sets (DCTs) that had good results (besides scale) and you chose to turn them off: It seems that at your current amount of scale, your "main" set is doing better than them, but maybe when the scale will increase a lot and FB will feel that the maximum amount of scale to your winning creatives is capped out or even fatigue - won't it help to keep them for when you will scale a lot for vertical scaling? (to more and more segments of the audience).
Always when I check a big successful brand ad library I see they have manyyyy ads and a big % of them are similar/other variants of the same ad, I'm sure some are working better than others, but maybe having so many makes it possible for them to scale so much. Thank you!

[@NickTheriot]

Welcome! To a degree yes, but that's focusing on something that makes 10% impact on the business. My full focus day in and out is on ads that create 80-100% impacts.

[@mayalehman593]

@@NickTheriot thank you Nick, but isn't it much easier and faster to find 10 ads that make a 10% impact than 1 ad that makes 80% impact? Plus at some point (like your example with finding 100 people wearing shirts in the mall) it will make the overall scale easier faster and bigger for FB the more converting ads we have, no?

[@sahilkanojiya2951]

Hi Nick. I am following your strategy and its been working for me and my agency. I have one specific doubt. Let's say I have a brand with multiple SKUs ( jewelry niche ). Now how can i just make one DCTOC as I need at least 5-8 winning products of the brand to sell. In such case can i have DCTOC for each top 10 product where we do lot of DCT level testing for each product

[@NickTheriot]

Why do you need 5-8 winning products? This is the biggest mistakes I see all the time. 1-2 winning products works best and use email / sms for all the others

[@sahilkanojiya2951]

@@NickTheriot any fashion brand will many skus and hence there should be variety that has to kept going else it will create more dead stock .

[@NickTheriot]

That is why you need to work with them on stock being ordered. All our fashion brand clients make the transition as well. We focus only pushing 2-3 best sellers, keeping that evergreen, then getting more inventory for those. From there focusing on pushing other stuff with email / SMS to existing customers. @@sahilkanojiya2951

[@shxwn5092]

insane tips nick ty! quick question, do you recommend having one ad account for each niche or is it ok to have campaigns for different types of products in the same ad acc (with different pixels ofc) ?

[@NickTheriot]

different niches pr ad account yes

[@shxwn5092]

@@NickTheriot so if im testing products (dropshipping) you recommend creating a new ad account each time?

[@alexakbas181]

@@shxwn5092 yo bro depends if its like clothes and hats and shoes or something it's fine to do on the same account but if you do like clothes and then make up for example definetly new ad accounts

[@amberhagberg]

Do you always wait 7 days for the new ad you launched to shut off

[@NickTheriot]

Depends, if it takes off within 24-48 hours and it negatively impacts the business, i will turn it off

[@becauseofjulian123]

Why a hard deck?

[@NickTheriot]

I want to make sure I have a high enough budget to do enough testing of new creatives to improve performance

[@peterkalyabe7553]

For your Thumbnail image, I think you are using Mason Mount's picture. Oh my!

[@NickTheriot]

have no clue who that is lol

[@peterkalyabe7553]

@@NickTheriot Well, you have a twin brother. He's a soccer player in England, playing for Manchester United.

[@maazibrahim4272]

6 DCTs at a time? We can past 4 mentor?

[@NickTheriot]

Only did this account due to spend $5k+ daily

[@BillionaireLife18]

what a load of nonsense

[@NickTheriot]

How

[@BillionaireLife18]

@@NickTheriot listen to it