How SUBWAY is Taking Over Korea

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  • Опубликовано: 1 янв 2025

Комментарии • 3,1 тыс.

  • @johnnyharris
    @johnnyharris  2 года назад +168

    Hey thanks for watching!
    A couple things:
    I have a patreon where I share map backgrounds from videos as well as the actual scripts, you can find that here: www.patreon.com/johnnyharris
    I had custom presets & luts that I use to color my videos and photos. I developed them over a year with a professional colorist. In incase that’s interesting to you, here they are: store.dftba.com/collections/johnny-harris/products/johnny-iz-luts-and-presets
    Lastly, let me know if there is a video you’d like me to make, I’m always on the lookout for ideas and want to know what you’d like to see: www.johnnyharris.ch/submit-ideas

    • @alantes
      @alantes 2 года назад

      They don't only love Subway - they also love natural blondes who look like you.
      Next time - trim the facial hair & give yourself that moviestar-airjet pilot hairstyle that you sport in your behind-the-desk videos. Koreans love all that.
      It's the land where physical beauty reigns supreme and you represent the epitome. Get into it. They'd worship you.

    • @goldenvulture6818
      @goldenvulture6818 2 года назад

      The title of this video meant to say "South Korea"

  • @ΧρήστοςΓιαννακοβίτης
    @ΧρήστοςΓιαννακοβίτης 2 года назад +5247

    I just want to point out how Johnny has actually started putting his sources in the description, good job Johnny

    • @johnnyharris
      @johnnyharris  2 года назад +1181

      Ask and you shall receive 😅🙌

    • @Isabelledttt
      @Isabelledttt 2 года назад +58

      i also immediately scrolled down before watching the video LOL. Great work Johnny!

    • @thisismattcooper
      @thisismattcooper 2 года назад +11

      I also saw this so good

    • @Al-tg7ok
      @Al-tg7ok 2 года назад +62

      +1 for creators bettering themselves

    • @Belioyt
      @Belioyt 2 года назад +5

      @@Isabelledttt I love your names, sorry for going off topic, you remind me Dot.

  • @JohnHill
    @JohnHill 2 года назад +2251

    I can’t believe you covered this 😂 every time I see a subway in a k drama I burst out laughing

    • @Student0Toucher
      @Student0Toucher 2 года назад +15

      Merica🇺🇸🗽

    • @joshuataylor3550
      @joshuataylor3550 2 года назад +13

      Land of sandwich freedom

    • @Smokesentertainment
      @Smokesentertainment 2 года назад +6

      John Hill rocks love you're Chanel bro

    • @ahmedshakil405
      @ahmedshakil405 2 года назад +9

      I notice all the advertised products in those dramas and I be like: "that's there, that's a paid marketing."

    • @GabGotti3
      @GabGotti3 2 года назад +2

      Johnny was too scared to finish his series because of the huge amount of inconsistencies and fabrications he posted last time. So back to fast food 😂

  • @seoulipsism
    @seoulipsism 2 года назад +889

    As someone that lives in Korea, the reason that the brick and mortar stores of established American brands look so good has a lot to do with the fact that people do not really visit each other in their homes over here, because people live in so many different kinds of dwellings (houses (fairly new), apartments, one room or two room studios or villas (older apartment style dwellings, but only going up four storeys, dormitories or goshiwons (think of those tiny apartments in Hong Kong)). People therefore meet in Starbucks, Blue Bottle, Dunkin, Subway, etc. to socialise. BTW Johnny - did you try out the McFlurry at McDonald's in Korea? The ice cream machines are NEVER broken! haha

    • @DefinitelySpirit
      @DefinitelySpirit 2 года назад +13

      LOL ill go to korea and have some mcflurries there!

    • @maskedbrocclli5603
      @maskedbrocclli5603 2 года назад +2

      There are modern looking subways in the us that look like the one he visited. There are a bunch of subways and some have renovated to look more modern while others haven’t yet/won’t.

    • @GGLEEME
      @GGLEEME 2 года назад +14

      And cafes. Cafe culture. Coffee shops. Bakeries.

    • @kawaiidoggo
      @kawaiidoggo 2 года назад +8

      I think the best rebrand is Baskin Robbins. In the states, it's just a store with really, really sweet ice cream and cakes that will definitely give you diabetes. I would have it once in awhile but I will never have ice cream in the store. It's not really a date location or hang out spot.
      In Korea, Baskin Robbins rebranded completely. Baskin Robbins Brown is one of those places where I can see myself going to and sit down and eat.

    • @bananawitchcraft
      @bananawitchcraft 2 года назад

      Typical East Asia, copying Western stuff in a way that actually turns out better than the original

  • @MedlifeCrisis
    @MedlifeCrisis 2 года назад +1609

    Korean dramas are wildly popular outside of Korea (especially in SE Asia) so this is a much bigger marketing move than you initially realise

    • @akashpanchal8237
      @akashpanchal8237 2 года назад +8

      But why are they popular??

    • @vkshortss
      @vkshortss 2 года назад +122

      @@akashpanchal8237 Why is anything popular?

    • @orkkojit
      @orkkojit 2 года назад +130

      Here in India, specifically Kolkata, there has been quite an increase in the number of Korean restaurant around the Park Street area with many Chinese restaurants here rebranding themselves to 'Korean' to cash into the KDrama and KPop fever.

    • @EjaxPlus
      @EjaxPlus 2 года назад +25

      @@orkkojit in the online shopping platforms this has been a thing since like 2010. Most if not all China 'fashion' items have the word 'Korean' in it.

    • @akashpanchal8237
      @akashpanchal8237 2 года назад +5

      @@vkshortss Because of Marketing

  • @nirmalmathew8844
    @nirmalmathew8844 2 года назад +1865

    I'm very glad you added sources. It helps people like me who likes to go down the rabbit hole and learn more about the video's topic.

    • @suhas8030
      @suhas8030 2 года назад +46

      It is because of his last video where he fed up the history

    • @MrLense
      @MrLense 2 года назад +41

      Johnny got humbled from his last video

    • @whyrulikedis8248
      @whyrulikedis8248 2 года назад +38

      man probs all people should learn from their mistakes

    • @ipinhathaway
      @ipinhathaway 2 года назад +7

      there are many people who called him out for not citing the sources.

    • @matthewjury4385
      @matthewjury4385 2 года назад +18

      You gotta add sauces to your sub

  • @xdanbo1859
    @xdanbo1859 2 года назад +281

    2:38 - Saying Subway food is "old and stale but kinda delicious at the same time" is just about the most accurate way I could come up with describing the food at Subway.

    • @hazelcrisp
      @hazelcrisp 2 года назад +3

      A complete mood

    • @mollybrolly4717
      @mollybrolly4717 2 года назад +1

      @@hazelcrisp a complete FACT!!...

    • @kindlin
      @kindlin 2 года назад +1

      I am literally keeled over crying right now from that line.

  • @christianjwong
    @christianjwong 2 года назад +237

    Subway being lovingly integrated into K-drama plots is delightfully absurd. Thank you for shedding light on this.

  • @TheEliseRodgers
    @TheEliseRodgers 2 года назад +1023

    I just like to note that John Oliver has the HBO entertainment and research budget, while Johnny Harris has managed to make a really in-depth, well researched - but also entertaining - follow up to Oliver’s base story on a significantly different platform and budget. Kudos Johnny!

    • @studiodreamken
      @studiodreamken 2 года назад +30

      I hope this happens more often. Oliver can do the story from his studio, then Harris goes out and covers it in person!

    • @wobblysauce
      @wobblysauce 2 года назад +4

      The ol one two

    • @edkwon
      @edkwon 2 года назад +4

      Yeah it's great synergy, I love the original John Oliver piece as well

    • @EayuProuxm
      @EayuProuxm 2 года назад +7

      In fairness to John Oliver, he also investigated Subway's questionable business practices and how it manages its stores and franchisees.

    • @ekinteko
      @ekinteko 2 года назад +1

      Yep, this comment is streets ahead!

  • @faraazakhtar4983
    @faraazakhtar4983 2 года назад +442

    As someone who's watched a shit ton of K-dramas, I've seen some pretty terrible product placements, but the subway one's always work somehow. Maybe because a lot of conversation in korean dramas happens over food, and it adds to the conversation. Either way, it's worked and I definitely like subway more than I did before.

    • @puny_God
      @puny_God 2 года назад +6

      Suits anyone who watches K-drama 😂 wack af

    • @christina4012
      @christina4012 2 года назад +13

      No the subway placements are ridiculous amd obvious

    • @ElizabethHernandez-ub7mv
      @ElizabethHernandez-ub7mv 2 года назад +2

      Honestly the product placements are like Pokémon to me or like bingo. I like to see which brands are sponsoring the drama. I remember when the dramas I watched started using Quiznos instead of subway (in ~2018-2019) and I thought that was the next big thing but it didn’t really take off. I guess subway is that powerful I guess.

    • @hitokiri_neko
      @hitokiri_neko 2 года назад

      I wish those ads worked on me too.

    • @himsingh
      @himsingh 2 года назад +1

      how could you not notice expensive samsung phones

  • @TimeBucks
    @TimeBucks 2 года назад +437

    I love the balance of accurate facts and jokes!

    • @amjidali5670
      @amjidali5670 2 года назад +1

      This is awesome 👍 and helpful rust out somewhere else at least time.

    • @goforward8697
      @goforward8697 2 года назад

      @timebucks Informative AND entertaining. Infotainment. Haha ahhhh you’re a nightmare. Please stop commenting schlock.

    • @9deer882
      @9deer882 2 года назад

      Amusing

    • @jagannaidu1686
      @jagannaidu1686 2 года назад

      Time bucks give opportunity to earn money 💰 daily through different tasks. I earned money 💰 very recently Thnak you Time bucks👍

    • @doralmiami4104
      @doralmiami4104 2 года назад

      cool

  • @john15yt
    @john15yt 2 года назад +256

    Generally speaking, American fast food brands are far nicer and regarded as "cooler" in the international marketplace, as opposed to here in North America, where they are regarded as merely the cheapest option and the experience reflects this accordingly. This phenomena is worth delving into deeper.

    • @xStarstargirlx
      @xStarstargirlx 2 года назад +22

      This. That's like when I get the most excited about when going an American fast food brand...is when I am at overseas LOL. And I live in America. It is so much better overseas than in the states. So, I do wonder why it is better. Maybe cause overseas just value food quality?

    • @napperforlife2020
      @napperforlife2020 2 года назад +8

      i personally love subways. it's so good. and im a born american korean so i understand why it's popular in korea. BUT I will say, they actually take care of their stores and update their interiors yearly.

    • @lollelelele
      @lollelelele 2 года назад +8

      @@xStarstargirlx At least in the EU area, there are pretty strict rules on the quality of food. So that could be on reason

    • @buddyblris3094
      @buddyblris3094 2 года назад +6

      yeah. Basically, fast food brands are literally cheap and fast with low quality food in America but they turned into luxurious restaurants in other countries.

    • @quan-uo5ws
      @quan-uo5ws 2 года назад

      @@lollelelele not really, in Bulgaria mcdonalds is litteraly so bad it could be classified as food poison.

  • @JimmyLe
    @JimmyLe 2 года назад +33

    I consume alot of media of varying degrees. I just wanted to say thank you for your videos. Not only are they informative with a specific zeal or zing but are easily digestible and have an almost theatrical vibe to them. Keep them coming! Also love the honesty and insights.

  • @AncientAmericas
    @AncientAmericas 2 года назад +67

    As someone who watches a lot of K-drams, this has bugged me to no end. Thank you for devoting an episode to this!

    • @sarahwatts7152
      @sarahwatts7152 2 года назад +1

      Cool to see other channels I watch showing up in the comments here. Well hello!

    • @AncientAmericas
      @AncientAmericas 2 года назад

      @@sarahwatts7152 hello there!

    • @silvervixen007
      @silvervixen007 2 года назад +4

      Yeah, it's character breaking. A poor girl that has the latest Samsung model?

    • @AncientAmericas
      @AncientAmericas 2 года назад +1

      @@silvervixen007 Honestly and sadly, at this point, it's normal. I've accepted that all Koreans will inevitably eat at Subway at various points of their lives, some of which will statistically be very important. Touché subway.

    • @lyricoan9646
      @lyricoan9646 2 года назад +3

      @@silvervixen007 It's not only in Korean dramas. Chinese dramas have the same thing. The main character is supposed to be poor but have a macbook or wear designer clothes.

  • @bvanhise
    @bvanhise 2 года назад +712

    I've lived in Korea for over a decade. 10 years ago it was impossible to find a single Subway. Traditional Korean restaurants don't give options beyond the dishes themselves. Asking staff to "hold the pickles" or modify your order is quite strange. Also, most of the population go into a trendy restaurant (called 핫플 or 맛집) and simply ask: "What's your best seller?" (뭘 제일 잘 나가요?). They order whatever everyone else does. So the concept of fully personalizing your desired food is picking up as a trend so perhaps Subway is timed well to ride this wave.

    • @Anthony-fz9ye
      @Anthony-fz9ye 2 года назад +14

      Isn’t it 뭐가 not 뭘? Just checking in case if been saying it wrong lol

    • @Apgujohn
      @Apgujohn 2 года назад +13

      I lived in Seoul for a few years between 08-12 and there were Subways everywhere. I had two (and oddly enough a Quiznos) in my neighborhood alone. Granted it maybe depended on where you lived in the city (I was in Sinsa) but it definitely wasn't impossible to find one 10 years ago.

    • @bvanhise
      @bvanhise 2 года назад +9

      @@Anthony-fz9ye 뭐가 is correct. 😀

    • @bvanhise
      @bvanhise 2 года назад +12

      @@Apgujohn Interesting. We had no Subway in Daegu but oddly had a Quiznos which was eventually closed and turned into a cell phone store.

    • @Apgujohn
      @Apgujohn 2 года назад +3

      @@bvanhise Ahh ya maybe Subways were only located in Seoul (and perhaps Busan) at that time. Yeah, the ubiquity of Quiznos was so odd to me. It had just moved out of my home state before I moved to Korea and I assumed it went bankrupt or something. Then I moved to Seoul and they were all over the place.
      I didn't eat much American fast food over there because the local restaurants are always so incredible. I did get Subway a few times and it lined up with what the video says -- cleaner and better lighting but ultimately the same disappointment.
      Side note I always found KFC to be better over in Korea than the states. Potentially because they had to compete with all of the mind-blowing domestic fried chicken chains?

  • @yojacq
    @yojacq 2 года назад +1

    Amazing video man

  • @EnayetChowdhuryOfficial
    @EnayetChowdhuryOfficial 2 года назад +202

    I felt the same when I was watching a K-Drama called 'Memories of the Alhambra'. There was an AR game where player gained strength/points if they ate an item from a SUBWAY point. Whatever. Johnny also watches K-Dramas. Now I can die peacefully. 😆

    • @aniruddhabhowmick2771
      @aniruddhabhowmick2771 2 года назад

      Arey Mama....kmn achen 😳

    • @aymanreza2283
      @aymanreza2283 2 года назад

      মামা কি অবস্থা

    • @sajibboidya2855
      @sajibboidya2855 2 года назад

      Are sir ki obosta 😁

    • @safiussifat
      @safiussifat 2 года назад

      what is the link between johnny watching k-dramas and you dying peacefully?

    • @MinhajUM
      @MinhajUM 2 года назад +3

      Ha ha.. he loved your comment & you posted this..
      You become happy with little things.. it's a beautiful habit..

  • @moomoomachines7193
    @moomoomachines7193 2 года назад +159

    I’m pretty glad Johnny is covering a topic that is unique to my culture; always found it intriguing of the viewer culture; It’s so extreme that celebrities in variety tv shows aren’t even allowed to mention the name of brands that haven’t paid for product placement. Even simple logos like Nike and adidas shoes are censored by adding tape over the logos.

    • @user-uy1rg8td1v
      @user-uy1rg8td1v 2 года назад +2

      I wish Johnny would cover how many times American fast food is better overseas.

  • @mrsherpa4773
    @mrsherpa4773 2 года назад

    Thanks!

  • @zcmini000
    @zcmini000 2 года назад +127

    Subway's product placement in Community was always my absolute favourite

    • @waywardmind
      @waywardmind 2 года назад +9

      Damn right. Corpohumanization is the best humanization, after all.

    • @artyb27
      @artyb27 2 года назад

      Same here, with Chuck in a close second.

    • @reva199017
      @reva199017 2 года назад

      Came here to say this , glad people are already on the same page

  • @josha618
    @josha618 2 года назад +2022

    did you know that Johnny doesn’t need to use shampoo

    • @sorasorisora
      @sorasorisora 2 года назад +116

      deep Johnny lore here

    • @nord7556
      @nord7556 2 года назад +80

      He made a whole video about it. 😂

    • @itismethatguy
      @itismethatguy 2 года назад +16

      Make this the top comment guys

    • @zayneytem
      @zayneytem 2 года назад +5

      Straight up facts.

    • @K3vinTuCara
      @K3vinTuCara 2 года назад +7

      Fun fact indeed

  • @chun1310
    @chun1310 2 года назад +66

    It did the same to me. Suddenly while watching them eating the sandwiches I had the urge to get one and eat it. Unfortunately in my city Subway closed their store. Reason was that in a society where we eat Halal food they had opened a store offering pork sandwiches. They should have made their research better.

    • @user-dz4eb5rb3g
      @user-dz4eb5rb3g 2 года назад +2

      You can still eat their tuna

    • @Dong_Harvey
      @Dong_Harvey 2 года назад +2

      @@user-dz4eb5rb3g maybe.. Who's to say its really fish?

    • @at_oussama
      @at_oussama 2 года назад +3

      @@Dong_Harvey spoiler alert: it’s not.

    • @chun1310
      @chun1310 2 года назад +1

      @@user-dz4eb5rb3g They didnt serve tuna sandwiches here. I personally love to eat tuna

    • @chun1310
      @chun1310 2 года назад

      @@at_oussama Tuna is a fish and it is Kosher and halal

  • @AjP3r3z
    @AjP3r3z 2 года назад +227

    Personally, how K-dramas advertise products during the show make me want to buy those products. Instead of having an ad break where we tend to skip or even the time during commercial breaks are being used to go to the bathroom or get a glass of water defeats the purpose of the advertisement. So I think this is a more effective way and it works for me from a consumer perspective.

    • @teddycambosa9910
      @teddycambosa9910 2 года назад +14

      It's the power of understanding fan purchasing behavior. Brands and marketers alike realize more than ever through digital trends the large opportunities of certain demographics, such as those that watch K-dramas. When done perfectly, brand integration just feels 'organic' to the consumer, even when it isn't.

    • @edwardkim8972
      @edwardkim8972 2 года назад +4

      Ancient Korean thinking... aso!
      (Before I get cancelled, know that I am Korean!)

    • @Legority
      @Legority 2 года назад +4

      It can be done well, but it depends what brands are sponsoring and which shows are being sponsored. For example, two people having a conversation while driving a Ford F-150 is fine, but characters using Amazon Echo devices in a movie about mass surveillance isn’t.

    • @silvervixen007
      @silvervixen007 2 года назад

      Yeah that's why it's forbidden in my country. Because it's powerful

  • @nujogstel11
    @nujogstel11 2 года назад +92

    A very brief history of Subway in South Korea:
    It first came here in 1990, but didn't go so well until the 2010s (almost withdrew from the market entirely), and then with the use of product placement the market just exploded and there are Subways basically everywhere. Especially near college campuses and office clusters.
    Btw, we do not eat Subway as often as our K-drama actors. But I did have Subway for lunch today.

    • @nicholaswhorley8343
      @nicholaswhorley8343 2 года назад +14

      Haha, but you had one for lunch. That's a funny coincidence! Yea, I never see super busy Subway stores here, but they're a fairly popular lunch/dinner option for employees without company sponsored meals.

    • @correadoggsten
      @correadoggsten 2 года назад +1

      Dude wtf. As an American I feel like
      Subway is so bad. Idk how they stay in business

    • @ApatLang
      @ApatLang 2 года назад +1

      @@correadoggsten they’re only bad in America (bec of cost cutting). They’re ok in other countries. Same with other fast food brands like KFC and Pizza Hut. They’re nice and fancy and use better ingredients overseas.

  • @ErOrNWi
    @ErOrNWi Год назад +7

    One of my favorite bits of product placement was in the drama Mr. Sunshine. It takes place at the turn of the 20th century, as Japan is increasing its influence over Korea. And yet, they managed to sneak in a ton of advertising for Paris Baguette, a Korean bakery chain that started in 1986.
    Really impressive.

  • @CapCrunch45
    @CapCrunch45 2 года назад +242

    Speaking of product placement, the Tom Hanks movie Castaway was a great example where real world brands helped propel an emotional survival story. Hanks’s character is a FedEx worker who ends up stranded on an island and talks to his only companion - a Wilson volleyball 🏐 whose name is, you guessed it, Wilson. If done right, product placement can be a complement to the story rather than a distraction.
    In this case about Subway in Korean dramas, unless the drama is a retelling of actual events, I think the whole product placement of Subway is too distracting and detrimental to the story.

    • @joelwillems4081
      @joelwillems4081 2 года назад +10

      Ray Ban sunglasses in Top Gun and Reeses Pieces in E.T. still did product placement better. Nike did a good job in Back To The Future II but they were already a powerhouse thanks to their earlier commercials team up with Michael Jordan.

    • @selohcin
      @selohcin 2 года назад

      LOL. Obviously, the Korean people don't agree with you.

    • @sg3428
      @sg3428 2 года назад +7

      Just disagree with the last point (agree with the above ones), I think creating it as a place where important story points are happening like Crash Landing on you or others like Date or meet up of characters isn’t distracting. Our main focus is on the story happening but in back of our mind by half a glance it registers that happened in Subway. So next time, you want to meet up with someone you will think, how about going to Subway like that drama or just passes by Subway & other franchises - you would want to enter Subway.

    • @burrybondz225
      @burrybondz225 2 года назад

      Your story reminds me of a pizza hut in yemen

  • @lorez5336
    @lorez5336 2 года назад +30

    No but this is so random. I currently work at Subway and I actually applied for a job at Subway last year because I really liked the way this Korean woman who works at a Korean Subway vlogged her days working there. I loved it so much and enjoyed it so much that she made me influence me to work for Subway. It felt so nice and enjoyable when she was working there and I went in for a an interview and didn’t mention that but had that thought in my head. Sadly I didn’t get the job and went in again for another interview recently, about a month ago, and finally got the job! Such an amazing job and completely different from my first job ever. I really wished I worked here first but I’m still happy regardless 😊

    • @kamu747
      @kamu747 2 года назад +10

      Is this an ad placement in comment form? 🤔
      Haha. Just kidding. I'm glad you're happy. Not many enjoy their workplaces.

  • @ruhamaxo
    @ruhamaxo 2 года назад +2

    Finally the subway scenes in every kdrama makes sense. Great video!

  • @user-qu1xl3ee1d
    @user-qu1xl3ee1d 2 года назад +53

    Thank you Johnny for listening and improving on your content! Love the stuff you do

  • @Vani_904
    @Vani_904 2 года назад +17

    One of these PPL actually worked on me and my mom . We were watching a drama that had an ad for a wireless vacuum cleaner and we were so amazed by it that we ended up buying one

  • @Bhethar
    @Bhethar 2 года назад +41

    McCafe in Slovakia is like a high end European coffee experience.
    When Costa tried to get in it was going pretty bad because instead of adapting they wanted to sell overpriced watered down lattes.

    • @mike496
      @mike496 2 года назад +2

      In Switzerland Subway has a similar reputation as in Korea. They are "new" compared to other fast food companies and have really clean and small restaurants like in Seoul

    • @peepeetrain8755
      @peepeetrain8755 2 года назад +2

      that's kinda like the reverse in Australia. McCafé as a concept was created here because of the strong coffee culture and was pretty trendy and hipster, now mcdonald's coffee is considered 'watered-down', low end, last choice coffee. Infact any fast-food coffee doesn't do well here, (*cough* *cough* starbucks *cough*).

  • @johnxina987
    @johnxina987 2 года назад +180

    Imagine Johnny on a Netflix budget with a whole production team

    • @rog38
      @rog38 2 года назад +5

      I have seen u in world affairs, Hindustan times and everywhere

    • @zainstrikes_
      @zainstrikes_ 2 года назад +11

      And actually factual research. ;))

    • @theguythatcoment
      @theguythatcoment 2 года назад +5

      @@zainstrikes_ you mean "research" that doesn't hurt the feelings of people that benefited from colonization? or that don't hurt the feelings of people that benefited from owning slaves?
      Bullies really love to play the victim card

    • @shaebrown2872
      @shaebrown2872 2 года назад +3

      @@zainstrikes_ where’s your rebuttal

    • @therealsunnyk
      @therealsunnyk 2 года назад +2

      Does anyone else want a coke all of a sudden? Maybe he already has that kind of budget ;)

  • @jinkim96
    @jinkim96 2 года назад +58

    I gotta be honest. I kinda felt a bit reluctant trying to watch this episode cuz I am a Korean myself and that would affect me to become more critical towards the video. But you actually talked a lot about what I would've said about the phenomena than well, myself lol
    I'm rather more amazed by how intricate all of your videos are and how much research you must've done to make a video. I'd say that this was way more interesting than most local broadcasts and more accurate.
    Thank you for the video. I really enjoyed watching you talk about this :)

    • @henloworld514
      @henloworld514 2 года назад

      my exact thoughts!

    • @orangejmoothies
      @orangejmoothies 2 года назад

      me too! but as an on and off viewer/subscriber of johnny, this was just as equally fun/entertaining to watch without feeling weirdly defensive!

  • @takumi2023
    @takumi2023 2 года назад

    please produce the intended video soon. glad I found you from MDJ. nice wide variety of topics I can binge-watch to sleep.

  • @KingLimeIX
    @KingLimeIX 2 года назад +30

    Really loved the way you broke the 4th wall with the ad and ingeniously linked it to Korean drama's model of product placement and at times subtle advertising. Very creative storytelling.

  • @곰푸-d4h
    @곰푸-d4h 2 года назад +332

    As a Korean, I can confirm that we absolutely hate blatant ppls (product placements). It is so cringey yet we have to endure it for better overall quality since the drama industry would go broke without it. And the interiors of subways and dunkin donuts were similar to the pictures of places in the US you showed in the video, but Koreans love slick and neat designs so they recently changed.
    +The ppl at 8:39 was hated by Koreans because it is a korean dish made by a Chinese company. In Asia, China is known for claiming cultures from neighboring smaller countries to be theirs, so this ppl made Koreans think that China is trying to steal another traditional dish.

    • @renaudjacob1111
      @renaudjacob1111 2 года назад +11

      I think the interiors is just part of an overall rebranding. We have subways that look like this too in Canada

    • @oBCHANo
      @oBCHANo 2 года назад +4

      They should go broke, these shows are all terrible.

    • @Jack-rr9nh
      @Jack-rr9nh 2 года назад

      Hmm... that maybe but my chinese friend told me that most korean food originated from China.

    • @ratoh1710
      @ratoh1710 2 года назад +20

      Like the drama that happened when some Chinese people tried to claim kimchi. A lot of east asian dishes have been inspired by Chinese dishes but that doesn't make them Chinese, just like how a lot of western food isn't french even though a lot of western food culture is based on french cooking. Kimchi is still Korean, ramen is still Japanese and no fun fact will change that.

    • @ktttttt
      @ktttttt 2 года назад +4

      To be fair most stuff in East Asian culture have their origins in China like even the traditional writing system is Chinese, buns (mantou) came from China and so many other things, although yeah kimchi is from Korea but I think the news report about that was really misleading

  • @fauxdauteur
    @fauxdauteur 2 года назад +1

    This is classic Vox Borders Johnny Harris and I absolutely love it! You are the GOAT of multimedia journalism!

  • @raytsh
    @raytsh 2 года назад +13

    I just recently started to watch k-dramas and it was very noticable for me that everybody and their mother were using the same smartphone, notebook or driving the same brand car.

  • @dvampofo
    @dvampofo 2 года назад +5

    The production of your videos get better and better every time Johnny. Keep up the great work.

  • @flytec
    @flytec 2 года назад +1

    Can’t wait for the other documentaries from SK.
    Went there in 2019 with absolutely no expectations and friggin loved it!

  • @christianwyns9144
    @christianwyns9144 2 года назад +84

    Hey Johnny, I am a freelance Director of photography here in the US and I’ve been working traveling the country for the past few weeks filming B-roll of Subway restaurants that look identical to these ones in Korea. It’s hilarious some of the B-roll you got is exactly what I have been shooting. They definitely have some brand cenergy going on interested to see how they start advertising more in the US. Thanks for the great video.

    • @jhjs8637
      @jhjs8637 2 года назад

      it's synergy. not cenergy

  • @Wicherpot
    @Wicherpot 2 года назад +54

    I love how the cheeky red Coca Cola can is perfectly placed in the interview. Our you’re in on the joke or it‘s an inside joke from the professor.

    • @justinrempel9366
      @justinrempel9366 2 года назад +3

      I hope Coke sponsored in the amount of $70k USD.

    • @snicholson8884
      @snicholson8884 2 года назад +7

      Ahhh I was looking for this kind of comment. 😅

    • @michaelcameron3645
      @michaelcameron3645 2 года назад +1

      hahaha i noticed that

    • @droneio
      @droneio 2 года назад

      There's also a sly placement of Starbucks throughout the video

  • @RawrItsMattyz
    @RawrItsMattyz 2 года назад +50

    Love to see Johnny take on criticism and apply it immediately! Keep up the grind

  • @Entertainment-
    @Entertainment- 2 года назад +90

    This yearning towards Western/US brands can be seen around the world. While Pizza Hut is the run-down cheap pizza place in the US, in Germany it's an mid-market American-style Pizza shop (American style is rare there) and KFC in Japan is also a mid to high-market chicken place synonymous with Christmas even.

    • @waywardmind
      @waywardmind 2 года назад +14

      When I was living in China, KFC was huge there, too, and when a Pizza Hut opened in the city where I lived, it was kinda fancy. Also, McDonalds was a popular date spot, usually for ice cream, and its prices were mid-range or even high (for China). Quality was waaay better, too, across the board for all American fast-food chain restaurants.

    • @FlavumSignum
      @FlavumSignum 2 года назад +6

      When I visited Hong Kong, the Pizza Hut is a really nice sit down restaurant where the server politely brings over a wine list while you look for a pizza. The neighborhood Pizza Hut near where I live looks like it was last updated in 2003. It was a very surreal experience for me needless to say 🤣

    • @nomms
      @nomms 2 года назад +8

      When I was living in China I was craving some cheap greasy American pizza one night, drunk as a skunk in Beijing.
      Wandered into a Pizza Hut, white table cloths everywhere, with an actual waitress and hostess (quite uncommon in the country) with nice classical playing over the speakers.
      Was a bit surreal. Felt like someone was playing a prank on me. Pizza was just ok, still was a very Asian pizza.

    • @mfaizsyahmi
      @mfaizsyahmi 2 года назад +1

      "Kurisumasu wa Kentakii!"

    • @lennartgoebel
      @lennartgoebel 2 года назад +4

      KFC is in Germany the least visited fast food restaurant, because it's just too expensive and I don't know anyone who ever goes to Pizza Hut in my city, but the restaurant is still open

  • @SneakerTalkTCG
    @SneakerTalkTCG 2 года назад +4

    This is actually so dope 😂 love that you got a Korean university professor to interview too for further insight!

    • @jhawk1229
      @jhawk1229 2 года назад

      I took her class in university years ago, she's a brilliant scholar who knows everything about Korea, and has some wonderful lectures

  • @zakwindle8859
    @zakwindle8859 2 года назад

    Putting a break between the ad and the actual video content is a really nice touch. It makes the story feel more genuine rather than trying to slyly sneak products into the narrative in an attempt to grab the viewer’s attention.

  • @sjkyute
    @sjkyute 2 года назад +39

    subway in k-dramas have affected other countries as well- subway is famous in indonesia as that k-drama sandwich but there was no subway in the country (they tried to establish a store here in early 2000s but it failed) so more ppl were rlly curious. subway then came back indo and opened quite a few of branches here in a pretty short time. subway in k-dramas definitely have played a big part in this matter lol.

  • @hugoepcastro
    @hugoepcastro 2 года назад +64

    Fun Fact: It is becoming a reality in Brazil too, the novela (kind of soap opera) "Pantanal", which is very famous, is placing ads within the story of the show, it's very weird sometimes

    • @FranciscoJG
      @FranciscoJG 2 года назад

      The "merchan" has been a reality here for decades actually...
      And yes, most of the times it's weird indeed.

  • @bakhaa9802
    @bakhaa9802 2 года назад

    Someone already said it, but I really love the fact that you finally put resources in the description. It helps a lot for my research.

  • @napoleonibonaparte7198
    @napoleonibonaparte7198 2 года назад +32

    The Subway shop with the “clean” look is actually a redesign and revamp from a few years ago after decades in the “brick” design. The “brick” design is getting phased out. I assume as an attempt to attract a younger base.

    • @mdogzino
      @mdogzino 2 года назад +6

      Dude every major restaurant chain does redesigns every few decades or so.
      I live in Canada, both Tim Hortons and McDonald's spent billions modernizing their restaurants a few years ago to look fresh and update their looks to compete with each other.

    • @andrewwayne777
      @andrewwayne777 2 года назад

      The ones that are clean and new (they look like the ones in Korea) always have more cars than the frumpy dumpy "brick" ones. Ours is so fancy it has color change led lighting and hires pleasant people for 15/hr. Amazing what a difference there is.

  • @powershin12
    @powershin12 2 года назад +44

    i think one of the reason subway is getting better reputation in korea is they have a large amount of vegetables in it. Koreans love vegetables and no other fast food restaurants does not offer that amount of vegetables.

    • @tisser-k9d
      @tisser-k9d 2 года назад +5

      Very true

    • @loveaintfree1409
      @loveaintfree1409 2 года назад +2

      Hey man we love meat too !! Way more meat lovers than veggies !!

    • @Sevnail345
      @Sevnail345 Год назад +1

      So true. and maybe because the vegetable price is expansive as hell.

  • @iamabread9614
    @iamabread9614 2 года назад +8

    I'm a Filipino that is living in the Philippines. Ask anyone and they had either watched or is currently watching a K-Drama. Korean Culture is big here. Yeah I really know when a product is clearly advertised but I didn't even notice when subway was being advertised until it was pointed out by my mom who is much more addictive in K-Drama.

  • @02dpoirier
    @02dpoirier 2 года назад +28

    A lot of this relates to the scale of US infrastructure. Renovation/branding cycles are needed every 10-15 years while Subway boomed in the mid-2000s. Many other brands suffer from the same issues.

    • @johnl.7754
      @johnl.7754 2 года назад +2

      Not sure but it might also be many of the US fast food brands are cheap to eat at so the stores are not that good while overseas it might be a mid range place to eat at so everything is done better.

  • @Tototoo88
    @Tototoo88 2 года назад +7

    Thank you for listening to constructive criticism and adding your sources!

    • @McMurica
      @McMurica 2 года назад

      I dare say people who criticize him are rarely constructive. It's great that he has the sources, but he usually researches very well, regardless of what people claim.

    • @Tototoo88
      @Tototoo88 2 года назад

      @@McMurica there was a very recent video that a Johnny replied to and was very humble about receiving the criticism. It helped the video was being respectful.

  • @willewiking98
    @willewiking98 2 года назад +3

    I really appreciated all the community references, always good to see the show being showed love in different contexts.

  • @melowcolette
    @melowcolette 2 года назад +22

    YES! It's happening here in the Philippines as well. More Subways with clean/well-lit stores than before. Also more and more Popeyes stores opened here like all malls have popeyes and it's weird coz before pandemic no popeyes at all that I heard.

    • @jw7268
      @jw7268 2 года назад

      How do they compete with Jollibee?!

    • @melowcolette
      @melowcolette 2 года назад +2

      @@jw7268 I tried popeyes months ago and it doesn’t even compare.. taste bland..

    • @kimabella8636
      @kimabella8636 2 года назад

      I admit, advertisements from kdramas pull me through subway. Its effective

    • @jonathanwilliam8819
      @jonathanwilliam8819 2 года назад

      When is jollibee coming to Indonesia!?!

  • @timsimon928
    @timsimon928 2 года назад +27

    I‘m from Germany and visited subway stores in both Germany and the US plenty of times.
    There is a massive gap in quality between those two countries at least.

    • @shaukahodan2373
      @shaukahodan2373 2 года назад

      Korean dramas are wildly popular outside of Korea (especially in SE Asia) so this is a much bigger marketing move than you initially realise

    • @antoine22
      @antoine22 2 года назад

      Which ones better?

    • @TheThomas2730
      @TheThomas2730 2 года назад +1

      Yeah Americans seem to miss that Fast Food stores can actually look good. Abroad are way higher standards.

  • @onecombatbootplayz8379
    @onecombatbootplayz8379 2 года назад +2

    interesting how johnny harris made a video on product placement while there being a coca cola can on the korean journalist's table the entire time
    great video btw :)

  • @zafaka88
    @zafaka88 2 года назад +18

    Really well done! I love the balance of accurate facts and jokes!

  • @Rold.Y
    @Rold.Y 2 года назад +5

    another amazing video, great presentation as always, love the way you do things!

  • @Ezeke03
    @Ezeke03 Год назад

    I really appreciate how you handle your ad reads. Good journalism, production, and video editing as well.

  • @BSAnime
    @BSAnime 2 года назад +23

    Visited Korea recently and I had watched John Oliver's segment about Korea so I was definitely trying to see if Subway was a thing in Korea. I didn't go into any, but I noticed a lot more Subways there than I expected. They all looked clean and more crowded than back at home. I'm sure part of that was because I was in Seoul... but Subway was definitely more popular than I thought it was.

  • @RideWithRen
    @RideWithRen 2 года назад +19

    I live in Korea and you hit the nail on the head, Subway has the market cornered here. And US food brands in general are much better here, not only in Korea too... next one do a video on how McDonald's in Germany is 100 times better than in the USA.

    • @Alias_Anybody
      @Alias_Anybody 2 года назад

      If that's 100x better, what kind of fish food do they serve in the US?

    • @RideWithRen
      @RideWithRen 2 года назад +1

      @@Alias_Anybody McDonald's in the US is just a very crummy experience. In Germany every McDonald's is a nice café.

  • @Hillers62
    @Hillers62 2 года назад +12

    I've been to Seoul...It is a great city...safe, bountiful, with shops everywhere...even a great subway system...with hundreds of shops in the subway area!!!! And the people were SO friendly...then, in the evening I saw large screens illuminated everywhere!!! And there were so many open markets and street vendors...I had a Bungeoppang...a fish shaped deep fried cake...then I had something called Beondegi...I didn't know what it was...but it looked good...I found out later it was silkworm larva...I've eaten insects before...but this was the best...I love Korea...

    • @malikashtar7216
      @malikashtar7216 2 года назад +1

      Looks like you've had a ton of fun!! 🤗 Great! ☺

  • @AliceNine
    @AliceNine 2 года назад +51

    Honestly, I'm happy to take this form of advertising over literally 18 minutes of commercial blocks for every 42 minutes of TV.

    • @l4nzel0d
      @l4nzel0d 2 года назад

      But you're not watching House of The Dragon on cable. You watch it without any kind of advertisment by sponsoring the company directly through subscription

    • @BouncingTribbles
      @BouncingTribbles 2 года назад +2

      This is why I don't have cable, I just watch a lot of 23 and 42 minute videos

    • @graylifestyle743
      @graylifestyle743 2 года назад +2

      You only get ad/commerical breaks if you have cable or if you use a streaming service with ads. I use Netflix and haven't seen any kind of advertisement for years. It's only when I watch K-dramas that I see excessive ads for Subway sandwiches, Maxim instant powder coffee, Kopiko candy, Samsung smartphones...etc

  • @GabriellaJaftha
    @GabriellaJaftha 2 года назад +41

    I loved this video. As a massive Kdrama fan, I found this so interesting and it doesn't take you out of the drama as an ad break does. It's very clever, yes it is cringing but if you watch Kdramas you would know, that the storylines can be very outlandish.

    • @maozedong8370
      @maozedong8370 Год назад

      You watch the ads? The place I watch them just has the episodes, subbed and I pay for nothing. Where are you watching them that you get the ads too?

    • @GabriellaJaftha
      @GabriellaJaftha Год назад

      @@maozedong8370 I am saying that if you watch it via streaming you don’t get ads like with American TV shows. Because K dramas don’t break for ADS on cable TV either. They rather do product placement instead of selling time for ad breaks

    • @maozedong8370
      @maozedong8370 Год назад

      @@GabriellaJaftha Yeah, but I still don't really get those. Th platform I watch KDramas on, all the ads and product placements are cut out.

  • @LGseeker
    @LGseeker 2 года назад

    I love the bibliography in the description. Great job

  • @kuhvalentin
    @kuhvalentin 2 года назад +43

    Loved this analysis, Johnny. I always wondered about the insertion of products in the kdramas I watch and this really is a good explanation for it. On the last bit on the trope Subway does to itself with their own mini kdrama, a lot of other companies do that in Asian countries. Look up Jollibee's valentine series from my country, The Philippines. The stories in the commercials are heart-warming and put Jollibee in the center of it all. 😊

  • @alexm4302
    @alexm4302 2 года назад +9

    Love the guy talking about product placement with a very obvious Coca-Cola can with the logo facing the camera perfectly

    • @aarongingerich1478
      @aarongingerich1478 Год назад

      Haha, I noticed this as well. I thought that it would be a joke at the end of the video.

  • @fathimamovval4386
    @fathimamovval4386 2 года назад

    Just started watching Korean Dramas and few days back I had noticed this! And today I saw Johnny’s video notification !😅

  • @vivekjuneja
    @vivekjuneja 2 года назад +5

    Loved the video, and your short nuggets of Seoul city design. Seoul is a remarkable city and in my experience the city designers have a great taste in good design - functional and good to look at.

  • @LEGSPIRATION
    @LEGSPIRATION 2 года назад +15

    I am very agree to this. I remember when my Korean friend arrives here in the Philippines and the first he said, Do you have Subway store here and I said yes over there. Koreans most of time tend to buy according to trends.

    • @theawesomeman9821
      @theawesomeman9821 2 года назад +3

      I feel like everyone follows the trends not just Koreans

  • @bayokoebi9351
    @bayokoebi9351 2 года назад +1

    Johnny Harris your journalism is exceptional, I can learn allot from you without going to college

  • @carolfigueirars
    @carolfigueirars 2 года назад +24

    Never been to South Korea but I'm into korean shows for years. I think it was in 2014 that it seemed Subway adds were every where no joking. It was so constant as make up adds or Samsung phones.

    • @Entertainment-
      @Entertainment- 2 года назад +1

      And LG, Hyundai and Kia.

    • @carolfigueirars
      @carolfigueirars 2 года назад +2

      @@Entertainment- LG too. I never pay that much attencion to cars even though they put them right at our faces. 🤣

  • @ukmaxi
    @ukmaxi 2 года назад +11

    It was similar for the UK until fairly recently; product placement laws in any TV production/show aired on TV was forbidden entirely. However, these restrictions were relaxed recently and it can be fairly obvious on non-BBC produced programmes. However, it is thankfully not quite as on the nose as these K dramas.

  • @RicardoGonzalez-yl3fj
    @RicardoGonzalez-yl3fj 6 месяцев назад +1

    I actually kind of want to eat at Subway now. Thank you, Johnny Harris for creating a huge RUclips Subway ad

  • @fluffls
    @fluffls 2 года назад +20

    I haven’t been to a subway in years, this unironically made me aware of its existence again and tempted me to go and have a sub
    It’s working!

    • @matdrat
      @matdrat 2 года назад +2

      It's still the same as your memory of it. Like a disappointing dream.

    • @powertothesheeple5422
      @powertothesheeple5422 2 года назад

      Then hit up Jersey Mikes, Jimmy Johns, Firehouse, or literally ANY other sub shop - they are ALL better than Subway by a long shot.

    • @windexssj4464
      @windexssj4464 2 года назад

      @@powertothesheeple5422 I'm a subway millstower! Heyyo! With some sauce too. Just thought you should know

    • @McMurica
      @McMurica 2 года назад

      you're only allowed to get a meatball sub

  • @mishumali
    @mishumali 2 года назад +4

    Fastfoods in South Korea just are honestly leveled up, the quality is so much better than everywhere else.

  • @donovanreimer2324
    @donovanreimer2324 2 года назад +1

    This is a terrific report.

  • @KeerthanaMaryZachariah12345
    @KeerthanaMaryZachariah12345 2 года назад +21

    Apart from Subway, I think one reason why Korean cosmetic and beauty products has a huge market all around the world is this stratergy. I remember once seeing this K-drama which had product placement of a particular sheet mask. After repeatedly seeing this girl doing it, I also wanted to give it a try.
    Now look at the huge market they have created.
    I never realized until your video why they had these kind of product placements all over the episodes.
    But weirdly it works very well...

  • @camiloguzman1801
    @camiloguzman1801 2 года назад

    Was a good inverse clickbait use Subway to teach about the art that product placement has become in South Korea, like always Johnny You and your team set a high bar on quality.

  • @lucthenerd
    @lucthenerd 2 года назад +16

    An interesting fact: Indonesian coffee candy Kopiko has been invading Kdramas as well. It was a well-known brand in the early 2000s but I don't see it a lot these days, so it was a bit of a shock how it became very very prevalent in Kdramas.

    • @JayJay-wl5uf
      @JayJay-wl5uf 2 года назад +1

      Kopiko? I thought it was a filipino brand ( cuz its common here in the ph ), Oh well the more you know i guess...

    • @lucthenerd
      @lucthenerd 2 года назад

      @@JayJay-wl5uf It's a brand by PT Mayora Indah Tbk, an Indonesian company. It's been here since 1977, so it makes sense that it has expanded into business in other SEA countries.

    • @debolinadutta3447
      @debolinadutta3447 2 года назад +2

      Really? Kopiko is very very veryyyyy famous in India. Almost everyone has eaten it more than once in their lifetime
      I, too, have some in my fridge now. 😀😀

    • @lucthenerd
      @lucthenerd 2 года назад +3

      @@debolinadutta3447 I told my little sister this, and she was shocked too. We haven't quite seen anyone buy Kopiko for maybe a decade now except for our parents and that's only to keep in the car for when they need to chew on something. That's why it's shocking how it's been a staple PPL in Kdramas these days. I didn't know it was known in India too.

    • @debolinadutta3447
      @debolinadutta3447 2 года назад +2

      @@lucthenerd haha, interesting how a brand is famous everywhere else other than its place of origin. Fun fact : Kopika is being advertised in India by Alia Bhat, a big movie star in B'wood. Now imagine the demand for the brand here. 😆

  • @randomina465
    @randomina465 2 года назад +6

    By the way ,just here to say with the recent controversy : we love u Jonny and we learn from u and we appreciate the work u do keep it up

  • @punishanpika
    @punishanpika Год назад +1

    Subway manages to have so many restaurants because its stores are so easy to fit anywhere. They need very little 🤏 space. That makes Subway have many more potential locations than its competitors.
    Plus, the training requirements are relatively low.
    It shows supply side issues are just as important as demand side issues.

  • @chizInPhoenix
    @chizInPhoenix 2 года назад +6

    Speaking of product placement and how effective it is... I actually discovered Shin Ramyun through K-dramas. And now I'm addicted to Shin Ramyun 😅

  • @safe-keeper1042
    @safe-keeper1042 2 года назад +5

    This gives me memories of watching Norwegian TV as a kid. We imported all sorts of American shows, from Friends to MacGuyver to Pacific Blue, but the commercial channel (in the 90s we only had two in total) showed commercials only between shows, so us kids always thought that fade to black in so many US shows was just for dramatic effect.

  • @Slebonson
    @Slebonson 2 года назад +1

    Dunkin' has done that here as well with some of their newer stores. I like them more now. Hope your well Johnny can't wait for the next one!

  • @starcherry6814
    @starcherry6814 2 года назад +7

    I'm so sick of the subway slander!
    I'm headed to Korea to get me a veggie delight on Italian herb and cheese bread rn!! 😤

  • @MagnumTechnicalAcademy
    @MagnumTechnicalAcademy 2 года назад +6

    Great presentation just like always

    • @Shaggylicious
      @Shaggylicious 2 года назад +1

      Come on dude. You didn't even have the time to watch it.

    • @miko1848
      @miko1848 2 года назад +1

      ikr

    • @MagnumTechnicalAcademy
      @MagnumTechnicalAcademy 2 года назад +2

      @@Shaggylicious I just did😃

    • @gavindeng8359
      @gavindeng8359 2 года назад +2

      @@MagnumTechnicalAcademy why you watching at 4x speed then

    • @Shaggylicious
      @Shaggylicious 2 года назад +1

      @@MagnumTechnicalAcademy Woah. You must've pressed fast forward on your clicker Adam Sandler.

  • @rue_dae1365
    @rue_dae1365 2 года назад

    Loved this video! Can't wait to see more about korea!

  • @ArtiePenguin1
    @ArtiePenguin1 2 года назад +4

    Yay! Finally a Johnny Harris video shot on location! It reminds me a lot of your Borders series, although this is more lighthearted and has lower stakes. Hopefully you can start doing more on-location videos, it really brings viewers into the story a lot more than just narrating over graphics or B-roll.

  • @ThePinkHellion
    @ThePinkHellion 2 года назад +4

    I've been working at a subway in Maine for about a year now and I"m now the AM. I've worked at pretty much every other fast food chain other than mcdonalds and I can tell you that it's a completely different experience. The owners are actually involved, they pay us a lot for fast food, and idk about other stores, but my store is all updated and fresh looking. idk I've definetly been into some crappy ugly Subways, but it's usually just the employee didn't sweep the lobby.

  • @mitchellwalker9839
    @mitchellwalker9839 2 года назад

    Great video Johnny. Keep up the great work.

  • @Jackson33miller
    @Jackson33miller 2 года назад +6

    The Subway episodes in Community were absolutely hilarious. They called out their on-the-noseness which made it effective

  • @tylerismyname
    @tylerismyname 2 года назад +10

    That's such a weird but fascinating thing. It's funny how the strict regulations have kinda gone full swing in the opposite direction, with probably one of the strangest ad models so far. Can't wait to see the next video about the border! Also, massive respect on acknowledging and correcting this whole source thing. It's really great to see!

  • @inkinspace9054
    @inkinspace9054 2 года назад

    Love Korean dramas and have always been wondering what the big subway Korean deal is. Thank you for this video Johnny Harris. Just discovered you recently and this video is as fun as a kdrama. I laughed all the way through it

  • @strangersontheinternet
    @strangersontheinternet 2 года назад +6

    I see Goblin… I click 😂 (the drama)… but for real subway is in EVERY kdrama 😆

    • @Zeus_9137
      @Zeus_9137 2 года назад

      Just what I thought lol 😆

  • @abrahamg4857
    @abrahamg4857 2 года назад +12

    This was such an interesting topic to cover, thanks, Johnny!
    One thing that can be confusing for Americans to wrap their mind around is that something like a sandwich is not fancy in our country but when you're in a foreign country it becomes "foreign food" so it's exotic, for lack of a better word. There's a donut chain in Japan called Mr. Donut that would be really unusual in the US because the simple donut is elevated to premium status. And, as Johnny said, it offers a US business an opportunity to rebrand.
    It's very fascinating how some random American things become special in other countries. Eastpack (the cheap backpacks you buy at Walmart) is premium in countries like Germany, everyone probably knows about how Levi's were a big deal in Soviet Russia.
    Years ago I was on a tour in China and our tour guide was so excited that their company splurged and got us rooms at Howard Johnson. My entire group gave her a puzzled look, like that's not fancy but it turns out in China a Howard Johnson is viewed as equivalent to a Hilton. Certainly not the case back home.

    • @sunnygirl9691
      @sunnygirl9691 2 года назад +1

      We have that here too - fancy donut shops with $4 donuts or pizza places with a $30 or $40 pizza but they typically are slightly upgraded (ingredients and atmosphere).

  • @rbedi880
    @rbedi880 Год назад +1

    Thank you for all of the community clips!! 😂😂

  • @lmsoo008
    @lmsoo008 2 года назад +4

    As a korean, watching k drama with family or friends sometimes, we also get angry for the unnatural product placements greatly interrupting stories.