Yeah it's weird how 2005 doesn't seem like that long ago but then when I watched this commercial I was shocked how retro it seemed. It really has that late 90s/early 2000s pop star vibe lol
@@DylanRomanov yes it's true. But I can't get enough of it! Also I think in this, it kind of looks better, I don't know, maybe it's the lightning or something.
Holy crap I'm not the only one LOL! I remember this stuff too. took 3 solid back to back to back shampoos to fully get out. Burnt peanuts I cant! The nostalgia is real 🤣🤣
I don't necessarily think it's hair/curl shaming but rather showing that this heat protector works even/especially people with curly hair so you don't damage your curls when you feel like having your hair straight. I know this commercial was made in the early 2000s, but still.
@@bryeetsonny9458 Well I've seen product to curl hair with an asian or white model who have straight hair. Nobody mentions straight hair shaming. If you think it's curl "shaming" then YOU'RE the one who thinks curly hair is a flaw.
@@DeadMarina I’m not going to debate, I’m not a shamed curly hair?? This commercial is problematic that’s final you are entitled to think whatever you please,goodbye.
@May Xingqiu Take Your Order? it is actually deep for the black community and our history yeah people can regardless do what they want with their hair never said other wise.
...yea, I've never seen coily hair represented at all in ads, it's always mostly straight, very rarely curly, but coily never...I've naturally straight hair btw..
@@ChattingAroundTheWorld I understand you. I'm not enraged, I'm just sad how they portrayed beauty standards back then for black women, and since I was a toddler in the 2000's I didn't see anything wrong with it. Or maybe it was just trendy to have straight hair back in the day...
Great commercial & great product! If you want to change your hairstyle (because it’s your choice) you can. The message in this commercial is simply saying no matter your hair type, you pull off the straight hair using the product. It’s not demanding anyone to straighten their hair. It’s called marketing.
Exactly! Some of these people in the comments lack comprehension skills lmao. She’s advertising a product, not shaming or demanding people to do anything
Whoever did her weave, did a damn good job because it looks like her hair. I believe that's Indian wavy. Remember, she wore the yaki during Destiny's Child days and braids. You also have to remember that by this time Beyonce had already been natural for at least 2-3 years. She wore her virgin hair in a concert with Destiny's Child. The DVD was Called World Tour in 2003. This was right before she went solo. Destiny's Child also did a press conference where she wore hair afro out. When Beyonce first went "natural", they ridiculed her for doing so!
This is why I hate all of these celebs trying to act like they're super "black" now with their frizzy afros as if we don't remember these ads. They just do what they're told they aren't "representing black people and breaking barriers"
I wore straight hair all through high school and early twenties then went natural and accepted my natural beauty as well. When you're black in America it is work and a process to accept these things. Its very neccessary to have that representation now for the next generation.
@@ohhweeeee I agree it’s the media pushing these Eurocentric beauty standards until we have more representation not only on social media but on the television black People will forever have self hate issues and its not only black peoples it’s Asians people, Indian people, people worldwide trying to act or “look” white just because of cultural norms put on by the dominant society
@@ohhweeeee my point is that these celebrities are trying to act like they are "representing" us but they just do what they're told. They could have easily worn their hair curly back then. Nothing was stopping them if they have the same values that they preach today right? But the fact is that they have multiple stylists that tell them what to do and what to wear and they shoot commercials for their own benefit to make money. This whole BLM curly hair agenda has been PLANNED. They are trying to destroy america one by one. They don't care about black people and they never have. As soon as they want to bring straight hair back watch Beyonce shoot some more commercials for this brand. Celebrities are literally trying to darken their skin these days because they see being black as a "trend". That should say enough. It literally disgusts me how people call Beyonce "queen" and fall for this crap. She's a puppet and always has been. She's working for WHITE PEOPLE. She just talks about all of this black is king crap because she knows that black people are her number one fans and wants to rake in the cash. The reality is that ALL LIVES MATTER and people should never hate each other and most normal people don't hate each other but the government keeps manipulating people, especially black people, because they know you guys are still emotionally attached and tramautized from the slavery but you don't have to be. Black people should see past what the government is trying to do and realize normal people have nothing to do with it.
At the time Beyoncé Dad was her manager and he kept pushing her to mainly be a pop star and she had to fit the standard so she probably really didn’t have a option in doing this or not 🤷🏽♀️ thats why she fired him and that’s when she started trying different things! And did you want Beyoncé to work with black people just because they were black ? Why does it matter what race the people she working with is 😐 shouldn’t you work with people who will help her in her career and if some of those people are white what does that have to do with anything ? From your other comments It seems like you have a personal problem with Beyoncé supporting her people and their different cultures and embracing that😺
0:06 James Charles picking out a boyfriend
Some stan twitter account stole your whole comment and made a meme out of it. 🥴
@@rangerrick7729 OMFG
@@rangerrick7729 oh :\
I think 0:22 is better
@@BagasKJ PLEASSESWEEEEE
The wavy set was way cooler-
Bet
It gives me very much scream vibes
Not at the time, only now with people trying to be 80s
s e v e n, I wish my hair was naturally straight. 😩😫😖😣
It looked better straight imo
'It's straight, it's hot, and it lasts'
Why wasn't THIS the part that was memed asdfjdfshkdsl
same thought looool
It is
because james charles' boyfriends dont last
@@dreamvelvet you did not just roast james charles you threw him into lava😭😭😭😭
@@dreamvelvet HELP HOW DID I FIND YOU HERE....
Beyonce looked better with curls tho!!
Her curly hair is a cultural reset
Yes we want the advert for the curls lol.
I think this is because the curly hairstyle is still in style while that particular straight hairstyle looks very dated rn
she looks good in everything
Yeah, but in the Middle 2000s it was in to have straight hair.
The backing vocals are extra af 😂 0:15
skfksdfksdk
OHHH WOO OHHHH
😭💀💀💀💀💀
@@incognito-q4p PLSS I CANT
I don’t know who’s singing that, but I’m wondering why she didn’t do the vocals now. 🥴
The back up dancers outfits I can’t-
fr like wtf
@@chimenedoue1529 look like the things it made out of plastic bags
that's the 2000's for you 💀
@@tomatotornado4305 lmao
I didn’t notice till I saw this comment
“It’s hot, straight, and it lasts” sounds like a perfect boyfriend...
😂😂😂😂lolll
James charles describing his taste in boys:
😂😂😂😂
"Yes I Did That and You Would do it Too for a Check"
^typa energy
“I was an employee, and I was gonna get employee of the month, and that’s on ✨periodt✨”
Ok l literally quote that mentally daily and l have to stop myself from typing it out EVERYWHERE im at *and thats on pERIODT*
bye she’s iconic 😹☝🏻
🤣🤣🤣
0:05 conservative parents when their kid comes out
when james charles is looking for a boyfriend
@Butterfly Era Omg same lol 🤣😂🤣
We love the stereotypes
@@thankubabyboca Sameee
@@s0y68 you do know that this "stereotype" is *still* true, because a huge chunk of the world is *still* homophobic even in 2021, right?
The fact that she was using a wig for this commercial lmao😭
and she did shampoo ads too. but hey using beyonce as the face of whatever product meant people were more likely to buy it
Girl ... 👀👍🏽
Say sike rn😭💀
Has she ever worn her natural hair? I feel like I've only seen her with a flowing weave.
Well human hair wigs still require washing and tending to with irons
beyonce probably regrets doing this commercial now
Why though
@@ginandromeda1618 it’s kinda toxic because it’s saying non-straight hair isn’t trendy and out of fashion
@@Amy-fe6pk its not saying that at all. Also a lot of brands also had curling products at this time too. Not everything is a cultural scandal.
@@honeysweetbunbun if anything you’re the one who’s blowing it out of proportions. I never said anything harsh, I simply made an observation.
@@honeysweetbunbun I don’t know why you read my comment and immediately became triggered. I never mentioned anything about race.
why does she start looking like mariah carey with straight hair 💀
ikr
She really is giving Mariah in the wide shots at 0:19
Cuz Mariah was the reference back then
Because that's what talent looks like
@@songbird7450 period!
I like my natural curls better
As u should
Periodt
Rose Redmayne, I wish my hair was naturally straight. 😩😫😖😣
@@lianasoares8052 noooo. love your hair as it is💕 bet it’s beautiful
I wish my hair was naturally a little curly
Wow the early 2000's vibes really jumping out at you here!
2005 was not that long ago the heck
The makeup 💄
Yeah it's weird how 2005 doesn't seem like that long ago but then when I watched this commercial I was shocked how retro it seemed. It really has that late 90s/early 2000s pop star vibe lol
@@arsenicangel2542 Not really it probably in your mind 2005 was just a few years back lol
@@jaydenhughes Obviously seems long ago for you, wee child. But for us fossilized dinosaurs it feels recent.
I'm just impressed by how stunning the sets look. If I was a pop singer I would want music videos looking like this.
Bootylicious and check on it had similar vibes.
@@DylanRomanov yes it's true. But I can't get enough of it! Also I think in this, it kind of looks better, I don't know, maybe it's the lightning or something.
It’s literally green screen it transforms from one set to another
@@maximilian6829 Well the lighting engineers and cgi effects did an amazing work.
It kind of looks like kpop videos from 2000-2010. But now kpop music videos evolved into more advanced technology lol
Omg I remember using this product as a teen, it smelled like burnt peanuts when you used heat with it 😭😭😭
Holy crap I'm not the only one LOL! I remember this stuff too. took 3 solid back to back to back shampoos to fully get out. Burnt peanuts I cant! The nostalgia is real 🤣🤣
🤣🤣🤣🤣😁
Burnt peanuts 💀💀💀💀💀
It’s discontinued lol
I’m laughing so hard right now
I was searching for this video a week ago and didn't find it. Now it's in my recommendations.....thanks youtube?
proof that youtube is a spy
i swear youtube reads minds
Thank your FBI agent lol
James Charles choosing his crushes:
Lmaooo
Copied comment
@@adamsbriee6330 yeah but trueeeeee comment.
me: *comes out to parents as gay*
my parents: Your supposed to be straight smoothe not bent and rough
Bless your soul 🙏
Aye papi
You are great if straight or not
@@Mxllaxx That means a lot. Thanks :)
Me in the 00s *frying* my hair every day so white kids would stop making fun of me: 👁👄👁
🤣🤣🤣 fr
They bullied everyone with curly hair. It was rough. I damaged the crap out of my hair.
I was plucking my brows and straighteting my hair since the age of 4. Frickin' FOUR! Now I'm 20 and bushy brows and curly hair are in fashion somehow.
@@TechnoScorpion2137 LMAO RIGHT?? I dont do any of that stuff anymore.
Forget that. I wore my hair how I wanted. They teased the crap out of me for my braids and now they’re all the rage.
LOVE HERRRRR SO BEAUTIFUL
goddess
0:22 James Charles and Nikita explaining why they go to the hype house
PLS
BYe
HELPSNISNDHS😭
But Nikita is straight-
nikita is straight tho
watching this today is so cringey because of the love that curly hair is finally getting and the fact that her natural hair ain't even straight 😭
the majority of gringas do not have pin straight hair to begin with. and straight hair are forever loved so i onno what you are on about.
@@PHlophe straight hair can be annoying, it just doesn’t curl properly even when I use a curling iron 🙄🙄
@@PHlophe Right.
I saw this in a meme a few hours ago...and now *this* is in my recommended •_•
@Theodore Miller yep
Beyonce knows damn well she didnt use this product lol
Man! Unerrated comment, IM WHEEZING!
@@bettyntesangmatsapola5547 lmfao facts 🤣🤣🤣
She wears wigs! Even for commercials
@@jodibbmoli9319 ew
Naaaa curls are better imo
They really sending out a message here that you have to have straight hair to look beautiful
@@kumottakun6089 I know right!? Curls are so beautiful!
as someone with the only curly hair in my family and always hearing my mom telling me to straighten it, this makes me feel a lot better thank you 💓
@@Super_Scooter_Happy girl you're saying they just shamed curly hair yet you're doing the same to straight hair? pick a side
@@kumottakun6089 It was different time back then, they didn't realize they were pushing Eurocentric beauty standards (and still don't) ❤️
Help I'm addicted to this ad
me too dahrleengz
The curls looked much better and the set too, the way Beyonce whips her curly hair when she dances 😍
Early 2000s Beyoncé’ ads are the best
How many times am I going to watch this 😭
I don't necessarily think it's hair/curl shaming but rather showing that this heat protector works even/especially people with curly hair so you don't damage your curls when you feel like having your hair straight. I know this commercial was made in the early 2000s, but still.
no it's not curl shaming lol
@@bryeetsonny9458
Well I've seen product to curl hair with an asian or white model who have straight hair. Nobody mentions straight hair shaming. If you think it's curl "shaming" then YOU'RE the one who thinks curly hair is a flaw.
@@DeadMarina I’m not going to debate, I’m not a shamed curly hair?? This commercial is problematic that’s final you are entitled to think whatever you please,goodbye.
@May Xingqiu Take Your Order? it is actually deep for the black community and our history yeah people can regardless do what they want with their hair never said other wise.
@May Xingqiu Take Your Order? Weird telling people to shut the fuck up for the truth
The straight hair was flawless but I’ll take the healthy natural curls over that any day .
These aren't natural curls gtfo lol🤣🤣🤣🤣
Same
Beyoncé is so Beautiful
you have no idea on how many times i replayed this
I've watched this 15 times. I think I'm part of the beehive now 🐝
Anybody else get lost in a black hole of Beyoncé commercials? I’m leaving a comment on each one for a streak lol 😭
What a cute commercial 😃❤️
So this in yalls recommendations too
This was back when her dad was still her manager. I wonder if Beyonce even wanted to do this ad in the first place
she was nowhere near as rich as she was 5 years after this was shot so it was about getting those checks. no blame here.
Beyoncé is so pretty 😍
CURLS ARE BEAUTIFUL
James Charles: It's straight, it's hot but it does not last.
I miss this Beyoncé
YOUR PROFILE PIC IS THE BEST😭😭😭😭😭😭😭 LET IT GO R-R-R-REMIX
OMG UR PFP- I LOVE IT😭😭
@@pinklemonaze9982 *Inappropriate* *word* 🤚👁👄👁💅
Shes so damn perfect
0:03-0:06 16 y/o me when I looked in the mirror
Ok so am I the only one bothered by the way they make straight seem like the beauty norm? Her curly hair is fire 🔥
...yea, I've never seen coily hair represented at all in ads, it's always mostly straight, very rarely curly, but coily never...I've naturally straight hair btw..
@@ChattingAroundTheWorld I understand you. I'm not enraged, I'm just sad how they portrayed beauty standards back then for black women, and since I was a toddler in the 2000's I didn't see anything wrong with it. Or maybe it was just trendy to have straight hair back in the day...
So beautiful
0:05 my parents when they’re praying my gay away:
Lol I'm sorry that's funny the way you said it, I almost pissed my self crying 😭😭🤣🤣
The way she certainly changed the wig
I'm a simple guy.
I see Beyonce...
... I like the video.
No one is going to mention that her wavy hair and straight hair have different colours?
Because its a wig
Neither the curly or straight hair is her natural hair. It’s a weave. Shocker 😮 L’Oréal really thinks it’s buyers are this gullible?
They are wigs
Curly hair looks lighter when it is straight
Great commercial & great product! If you want to change your hairstyle (because it’s your choice) you can. The message in this commercial is simply saying no matter your hair type, you pull off the straight hair using the product. It’s not demanding anyone to straighten their hair. It’s called marketing.
Exactly! Some of these people in the comments lack comprehension skills lmao. She’s advertising a product, not shaming or demanding people to do anything
@TheLovelyRose your joke doesn’t even make sense
@@amandas1183 ikr! I saw the comments too!! it inspired me to comment in the first place, drove me crazy XD
@TheLovelyRose smh lol u so silly
❄️❄️❄️
its hot and lasssssssssssssssssssssssssssssssssssssssssss
and know she is givind us cecred
The dance, i will never recover 😭
Literally two scenes was made into a meme-
Gurrrl, your hair is beautiful just the way it is
How did I end up here
Pink dress you still so beautiful
I keep watching this-
Its July 1st and we're here again.
this shit still exists 😩
i want that product
Its straight, its hot and it lastss🐝 🐝🐝
She is so beautiful
They really had beyonce out here looking like a white girl 💀😂 shiiiit
I love Beyoncé 🤗
Oh the 2000s 😩
She just changed her unit. She didn’t straighten nothing.
Lol with the wig on.. chileee
James Charles be like:
“S T O P
I want him to be straight
and young.”
The nostalgia ...
STILL MY FAVE PRODUCT
i like how ur the one comment not talking about beyonce or james charles 😂
“....and it laststststtt”
This advert is now a meme but I remember this so well, I was like 12 and this is burned into my brain 😂
She was so young beautiful
The woman is still young she still in her 30s
She still beautiful she age a little
@@ericmaury2686 The woman is what 38 or 39 you can't expect her to look the same as she did back in 2005 people get old fact of life
0:06 james charles looking for a new boyfriend
Queen b is beautyfull in curls and in a very silky straight mane.
It was beautiful times
Straight haired Beyonce hits different
0:05
the hairstylist: what would you like dont toda-
me:
My hair can't even be straightened. It just goes back to extremely curly in like ten minutes😭😭😭
Jokes aside, mad respect for the people with curly hair. I can barely brush mine, and it's straight.
me too
this came up on my recommendation and I can’t stop watching it lmao
I ❤❤❤❤ Beyonce
She hasn't changed a bit 🥴🥴🥺🥺❤️❤️
Such an iconic Queen.
I remember seeing this on TV!
No one :
James charles picking out boyfriend:
its so catchy..
Hair assimilation at its finest, embrace your curls and coils queens
I remember seeing this
James Charles picking out men
Whoever did her weave, did a damn good job because it looks like her hair. I believe that's Indian wavy. Remember, she wore the yaki during Destiny's Child days and braids. You also have to remember that by this time Beyonce had already been natural for at least 2-3 years. She wore her virgin hair in a concert with Destiny's Child. The DVD was Called World Tour in 2003. This was right before she went solo. Destiny's Child also did a press conference where she wore hair afro out. When Beyonce first went "natural", they ridiculed her for doing so!
0:22 parents after their kids comes out of conversion camp
This add will forever be funny to me
This is why I hate all of these celebs trying to act like they're super "black" now with their frizzy afros as if we don't remember these ads. They just do what they're told they aren't "representing black people and breaking barriers"
I wore straight hair all through high school and early twenties then went natural and accepted my natural beauty as well. When you're black in America it is work and a process to accept these things. Its very neccessary to have that representation now for the next generation.
@@ohhweeeee I agree it’s the media pushing these Eurocentric beauty standards until we have more representation not only on social media but on the television black People will forever have self hate issues and its not only black peoples it’s Asians people, Indian people, people worldwide trying to act or “look” white just because of cultural norms put on by the dominant society
@@ohhweeeee my point is that these celebrities are trying to act like they are "representing" us but they just do what they're told. They could have easily worn their hair curly back then. Nothing was stopping them if they have the same values that they preach today right? But the fact is that they have multiple stylists that tell them what to do and what to wear and they shoot commercials for their own benefit to make money. This whole BLM curly hair agenda has been PLANNED. They are trying to destroy america one by one. They don't care about black people and they never have. As soon as they want to bring straight hair back watch Beyonce shoot some more commercials for this brand. Celebrities are literally trying to darken their skin these days because they see being black as a "trend". That should say enough. It literally disgusts me how people call Beyonce "queen" and fall for this crap. She's a puppet and always has been. She's working for WHITE PEOPLE. She just talks about all of this black is king crap because she knows that black people are her number one fans and wants to rake in the cash. The reality is that ALL LIVES MATTER and people should never hate each other and most normal people don't hate each other but the government keeps manipulating people, especially black people, because they know you guys are still emotionally attached and tramautized from the slavery but you don't have to be. Black people should see past what the government is trying to do and realize normal people have nothing to do with it.
At the time Beyoncé Dad was her manager and he kept pushing her to mainly be a pop star and she had to fit the standard so she probably really didn’t have a option in doing this or not 🤷🏽♀️ thats why she fired him and that’s when she started trying different things! And did you want Beyoncé to work with black people just because they were black ? Why does it matter what race the people she working with is 😐 shouldn’t you work with people who will help her in her career and if some of those people are white what does that have to do with anything ? From your other comments It seems like you have a personal problem with Beyoncé supporting her people and their different cultures and embracing that😺
This is funny because the curly style is straighter than her natural texture
The fact this is in everyone’s recommended rn
This whole advert feels as if Beyoncé was held at gun point
u know damn well she didnt use that shit