The $2 Billion Fortune Behind King’s Hawaiian Rolls

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  • Опубликовано: 15 окт 2024
  • The family behind the famed sweet rolls built a lucrative food empire in the United States. Now with the third generation in place, they’re hungry for more success.
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Комментарии • 274

  • @ME-pe9be
    @ME-pe9be 8 месяцев назад +335

    It feels disrespectful to have someone who is either disinterested or extremely unwell, tell this story. Watching her and listening to her is jarring.

    • @dabda8510
      @dabda8510 8 месяцев назад +7

      King's Hawaiian must have forgotten to pay for the airplane ticket or something. How disrespectful of Forbes.

    • @hsinlin6772
      @hsinlin6772 8 месяцев назад +8

      Same thought watching this

    • @KatDeLeon-qw9cf
      @KatDeLeon-qw9cf 8 месяцев назад +5

      Came here for this

    • @ferarce9756
      @ferarce9756 8 месяцев назад +7

      she is wasted jaja

    • @user-1rg9f2-g3l6d
      @user-1rg9f2-g3l6d 8 месяцев назад

      @@dabda8510 Independent vloggers beat state run --- I mean mainstream --- media, any day.

  • @notimebusy8384
    @notimebusy8384 8 месяцев назад +323

    I wouldn't put this girl on video again

    • @First1ToComment
      @First1ToComment 8 месяцев назад +27

      Ha she must of partied last night

    • @ArtTheSinger
      @ArtTheSinger 8 месяцев назад +16

      maybe she was sick

    • @kl3nd4thu
      @kl3nd4thu 8 месяцев назад +9

      Even if she is sick. Just stay home. I hate it when my coworkers come in when they are sick like a dog.

    • @imacarguy4065
      @imacarguy4065 8 месяцев назад +8

      ​@@kl3nd4thuwho said she got an option?

    • @zoneout0
      @zoneout0 8 месяцев назад +3

      She’s probably doing the job of 10 ppl

  • @denizalbayrak9844
    @denizalbayrak9844 8 месяцев назад +324

    Her face says it all: 'I traded my sleep to bring you this $2 billion story 😴

    • @AndreaMeireles
      @AndreaMeireles 8 месяцев назад +1

      It makes so much sense. I always ate this bread because it reminds me of the bread I ate at home. 😍

    • @kamuelalee
      @kamuelalee 7 месяцев назад +2

      Good for her, "I'll sleep when I'm dead" mentality is rare these daze.

    • @UnevenCircle
      @UnevenCircle 7 месяцев назад +1

      @@kamuelalee and for good reason. Animals, including humans, need sufficient sleep to perform optimally. As seen in the video, a lack of sleep greatly reduces the quality of performance. She deserves good rest instead of making a wearisome video for a company that doesn't care if she's dead as much as they care about their own pockets being filled.

    • @kamuelalee
      @kamuelalee 7 месяцев назад

      @@UnevenCircle Yes, It's a tough old world we live.

  • @humpty6148
    @humpty6148 8 месяцев назад +417

    If I wanted to have an unwell person read to me in a monotone voice, I’d visit my Grandma in the home

    • @1469roach
      @1469roach 8 месяцев назад +34

      I thought inwas the only one who saw that.... like she was on drugs or something

    • @JoeyTheSinic
      @JoeyTheSinic 8 месяцев назад +23

      Bro. What adderal addicted hostage did they get to film this? She looks like she was in the trap house and fresh off narcan and very obviously reading instead of looking at the camera.

    • @ptdlugosz
      @ptdlugosz 8 месяцев назад +16

      My first thought upon seeing the presenter was “Did she ran out of sick days?” Is there more to how she presented herself in this video? Are we overlooking something?

    • @yojimboflm
      @yojimboflm 8 месяцев назад +8

      and they had reading cue cards, very poorly made video

    • @joymcguire
      @joymcguire 8 месяцев назад +7

      I think she's high!

  • @kingstonstreet3726
    @kingstonstreet3726 8 месяцев назад +270

    This reporter looks exhausted

    • @happycamperproducts
      @happycamperproducts 8 месяцев назад +20

      sloth energy

    • @KYLETISZAI
      @KYLETISZAI 8 месяцев назад +1

      I have BIG HAPPY ENERGY HAVE ME DO THE NEXT ONE

    • @Alliekatsdad
      @Alliekatsdad 8 месяцев назад +1

      Pause 2:31

    • @phocian
      @phocian 8 месяцев назад

      @@Alliekatsdad Lmao. She looked like she dreaded saying that.

    • @Nascimento095
      @Nascimento095 8 месяцев назад +2

      If you mean "exhausted", as high as f*ck, i will agree with you LoL

  • @blue_minnow
    @blue_minnow 8 месяцев назад +75

    man, she needs to take her sick days. Shame on you forbes for forcing her to get this non-urgent video posted

  • @jameschristophercirujano6650
    @jameschristophercirujano6650 8 месяцев назад +86

    Was this lady held at gunpoint while reading this?

  • @km00909
    @km00909 8 месяцев назад +109

    there's 2 story here.. the bread story and her story

  • @Alex-ub7tk
    @Alex-ub7tk 8 месяцев назад +86

    Cool story but you gotta switch up the host. Jarring to cut back to her.

  • @First1ToComment
    @First1ToComment 8 месяцев назад +86

    Where did this reporter party at the night before ? 😂🤦‍♂️

  • @nickynepos3131
    @nickynepos3131 8 месяцев назад +120

    Everyone’s talking about the reporter but nobody is giving the bread enough praise. If you’ve tried it you know its AMAZING. but it’s packed with sugar and calories

    • @Drucio1
      @Drucio1 8 месяцев назад +10

      All good things are never good for you. Lol But oh so worth it.

    • @boohere2
      @boohere2 8 месяцев назад

      MOST ALL American food has sugar in it. Welcome to America! When you go down a grocery isle, say the middle. You will notice every product has sugar and calories. to think they don't, you are just dumb. No offense though. Go watch the movie Fed Up. It's free on youtube here. Just go look it up in the search & watch it. You will be shocked

    • @scotthearts9634
      @scotthearts9634 8 месяцев назад

      ​@@Drucio1Good old poison killin' me slowly! 😂

    • @Alliekatsdad
      @Alliekatsdad 8 месяцев назад

      Bread is money that's why ppl are watching this video.

    • @itsgee21
      @itsgee21 8 месяцев назад

      We've all tried it and know what the deal is. We're wondering why she's so fucked up?

  • @damoneboyd9945
    @damoneboyd9945 8 месяцев назад +62

    Time to take a nap girl

  • @mattstiles-ok8yz
    @mattstiles-ok8yz 8 месяцев назад +36

    Maybe forbes should've waited until everybody was ready?! 😬😒🙄

  • @thepassionfruitdiariessuzi6978
    @thepassionfruitdiariessuzi6978 8 месяцев назад +39

    I read on the company website the owner used to eat portuguese sweet bread from the neighbors and he worked hard to emulate the same taste, but added more ingredients so that it stayed fresher and softer longer. It really does remind me of the Portuguese sweet bread I ate growing up, he did a great job

    • @prst99
      @prst99 8 месяцев назад +4

      You made the connection. Hawaii has a large Portuguese immigrant community from the old days and lots of their food has been adopted to become Hawaii local food.
      malasadas, egg tarts, sweet bread, linguica and other foods are all regularly eaten in Hawaii. I myself ate a couple dozen malasadas this month and a few linguica sausages.

    • @youaregoingtolovethis
      @youaregoingtolovethis 8 месяцев назад +3

      As the saying goes you don't have to reinvent the wheel just make slight improvements and that is what he did.

    • @jasestrickland1704
      @jasestrickland1704 7 месяцев назад +1

      In fact we used to have a brand of sweet bread loaf but Tiara’s version is softer (the wonders of chemistry) and has loads more sugar than the other brands. It is great. My family knew the Tiara’s when they moved to Ca saying, Hawaii was too anti business for them to grow the way they wanted to. We were sad to see them leave. They also owned the best diner ever.

  • @ceejezzyes06
    @ceejezzyes06 8 месяцев назад +36

    Do we really need to see her face for this story. Geeezzz 😂

  • @thrivemindpilipinas
    @thrivemindpilipinas 8 месяцев назад +22

    looks like the host went for a smoke before recording.

  • @sirsherlockladywatson5036
    @sirsherlockladywatson5036 8 месяцев назад +12

    Why would Forbes do this to King’s Hawaiian by letting this person do the story? 😢

  • @MazBringsby
    @MazBringsby 8 месяцев назад +8

    Get well soon, Chloe Sorvino.

  • @suppn2tlkbout
    @suppn2tlkbout 8 месяцев назад +27

    Omg fam. I couldnt wait to get to the end of this piece because of the voice.

  • @imacarguy4065
    @imacarguy4065 8 месяцев назад +18

    This isn't just some random narrator. Shes a SENIOR writer for Forbes. They should have given her a break or something instead of rushing this out.

  • @memeley_troll
    @memeley_troll 8 месяцев назад +19

    Surly Forbes, a multi-billion dollar company, could have gotten a slightly more enthusiastic reporter...

  • @kayl315
    @kayl315 8 месяцев назад +21

    Blink twice if you need help, Chloe.

  • @gtmxe494
    @gtmxe494 8 месяцев назад +21

    I actually prefer this type of commentary it’s much more natural and easy to follow

    • @steveraglin7607
      @steveraglin7607 8 месяцев назад +9

      Except, her scratchy voice and low energy delivery make it difficult to understand

    • @itsgee21
      @itsgee21 8 месяцев назад +1

      Hard to watch her in pain.

    • @nickg2561
      @nickg2561 8 месяцев назад

      You can tell she is reading a script. Nothing natural there.

    • @evanm9026
      @evanm9026 8 месяцев назад

      Its “natural” what misrable lifestyle do have that this is natural

  • @karensahara
    @karensahara 8 месяцев назад +8

    I remember going to the King St location and selling fundraiser tickets that you could redeem for either their sweetbread or orange chiffon cake. When I give directions and give landmarks, I still refer to it as the old King’s Bakery location

  • @Y0utub3me
    @Y0utub3me 8 месяцев назад +11

    The only bread I eat rawdog, straight out the packaging. It's actually the only way I eat these rolls lol

  • @STJ9694
    @STJ9694 8 месяцев назад +26

    She looks totally stoned. She is falling asleep while reading a teleprompter. What the heck happened to Forbes? There is no way something like this would get published. I am going to share this video with everyone I know. It's so weird!

    • @KYLETISZAI
      @KYLETISZAI 8 месяцев назад +2

      Ha ha ha ha ha ha ha ha

  • @Kushert
    @Kushert 8 месяцев назад +51

    Best rolls for sure

    • @boohere2
      @boohere2 8 месяцев назад

      Yeah one of yes

  • @SiameseFatcat
    @SiameseFatcat 7 месяцев назад +3

    So proud to be from Hawaii cheeehoooo Alohaaaaaa🤙🏼🤙🏼🤙🏼

  • @Purpleshuggar
    @Purpleshuggar 8 месяцев назад +16

    This was such a great business to cover but your host may really not have been happy to do this... and i'm sure she's good at what she does to be working at Forbes and maybe this is an exception to her story reporting...We DO enjoy your narration videos too just in case

  • @priscillavelazquezs
    @priscillavelazquezs 8 месяцев назад +3

    I hope she wasn’t forced to make this video, this is insane. Sometimes she’s too weak to talk and open her eyes, sometimes she moves a lot and makes a snarky smile. What is going on?!

  • @joeshmooo5327
    @joeshmooo5327 8 месяцев назад +7

    I sure hope this Lady who is speaking in this video is ok. She does not look well.

  • @l3K8
    @l3K8 8 месяцев назад +9

    She looks like she could use a trip to Hawaii

  • @Mike-bo1oj
    @Mike-bo1oj 7 месяцев назад +2

    i wonder who thought it was a good idea to put her on camera with this energy.

  • @drottle
    @drottle 8 месяцев назад +22

    She looks high af

    • @yawfraser
      @yawfraser 8 месяцев назад +2

      😂😂😂

  • @yojimboflm
    @yojimboflm 8 месяцев назад +5

    please forbes read the comments, dont put her on video again.

  • @jameshuddleston1065
    @jameshuddleston1065 8 месяцев назад +8

    Origins of this style bread is Portugal… Portuguese sweet bread were made in the large format boule and torn to be shared at dinners with family and friends.

    • @prst99
      @prst99 8 месяцев назад +1

      Yup. Hawaii adopted lots of Portuguese things from the large immigrant population. Ukuleles and Malasadas are some examples.

  • @notfunpunguy6614
    @notfunpunguy6614 8 месяцев назад +27

    Wow first comment… please take some rest. You look tired 🎩

  • @jpjuliano2008
    @jpjuliano2008 8 месяцев назад +12

    That narration could have been better.

  • @awesomeirlable
    @awesomeirlable 8 месяцев назад +5

    Is the reporter okay? 😢
    I hope she was able to rest at some point and that she wasn’t forced to meet a deadline in order to post this

  • @James-bg1ub
    @James-bg1ub 3 месяца назад +1

    I just wanted to know why. No, one told us you were supposed to bake the sweet rolls before you eat them 😂😂😂

  • @kviginfo
    @kviginfo 8 месяцев назад +8

    To the reporter we are 420 friendly if they let u go fam

  • @lencymuna465
    @lencymuna465 8 месяцев назад +8

    How much weed did this reporter smoke?

    • @cd3949
      @cd3949 7 месяцев назад

      Yes.

  • @caitlin9411
    @caitlin9411 8 месяцев назад +6

    Great story but terrible/not flattering lighting job on the reporter

  • @WeekendInMyKitchen
    @WeekendInMyKitchen 8 месяцев назад +2

    I grew up in Torrance and you can smell fresh bread on the freeway. They have restaurants and bakeries too. Their cakes are amazing! I have a Hawaiian roll recipe on my channel inspired by King Hawaiian’s

  • @HudsonValleyHits
    @HudsonValleyHits 8 месяцев назад +3

    The Kings Hawaiian family reading the comments about the reporter 😅😅😅😂😂😂❤

  • @RossellaPerry
    @RossellaPerry 7 месяцев назад +2

    Too bad they could not build factory in Hawaii .would have been steady work for many. Too bad would cost too much to ship out of hawaii.

  • @drregmonster4371
    @drregmonster4371 7 месяцев назад +1

    I remember the bread was sold on pie pans in Hawaii in the 80s.

  • @exeterline1930
    @exeterline1930 8 месяцев назад +6

    It's her report. Let her present it.

  • @guslevy3506
    @guslevy3506 7 месяцев назад +1

    Kings Hawaiian with just some ham or salami with cheese is a go to snack for me.
    So ono!…

  • @saivinayakp3125
    @saivinayakp3125 8 месяцев назад +9

    She is reading it

  • @vspec15
    @vspec15 7 месяцев назад +1

    At this point, Forbes should have just used AI-generated voiceover instead of this reporter.

  • @anthonybailon
    @anthonybailon 8 месяцев назад +1

    As soon as I saw the reporter I went straight to the comments and I was not disappointed. Sucks that she taking more spotlight than the delicious King’s Hawaiian Rolls

  • @gianni.santi.
    @gianni.santi. 8 месяцев назад +13

    This video would have been 10 times better using a generic AI voice over.

    • @MazBringsby
      @MazBringsby 8 месяцев назад +1

      Give her grace. She's probably going through something.

  • @houchi69
    @houchi69 8 месяцев назад +36

    Used to work a block away from them. Everyday as I drove by, I smell the delicious freshly baked bread aroma...only thing that kept me on that commute xD

  • @TheEd0206
    @TheEd0206 8 месяцев назад +3

    They used to give these rolls out at Tom Thumb supermarket for free if you buy a whole fried chicken. At first I thought these rolls couldn't taste good because the packaging looked cheap and the supermarket was giving it out for free. But to my surprise it is actually good.

  • @Progress_edit
    @Progress_edit 8 месяцев назад +7

    She looks baked 😄

  • @ceejezzyes06
    @ceejezzyes06 8 месяцев назад +9

    These are theeeeeee best bread. They are literally bread CRack and I’m an addicted.

  • @vinminaj6943
    @vinminaj6943 8 месяцев назад +3

    The reporter sounds and looks exhausted

  • @Leif90
    @Leif90 8 месяцев назад +2

    i dont want to see this host/reporter ever again! 🤬😡

  • @fourmula4812
    @fourmula4812 8 месяцев назад +3

    a recipe my mother maks
    recipe
    deli ham cheeze delight sandwich
    mix
    3 table spoon mustard
    1 cup dice onion room temperature
    2 stick butter melt
    3 table spoon popy seed
    1 half tea spoon seazon all salt
    pinch garlic powder
    dash chili sauce
    micro wave 30 second until mixture thin out
    1 pound deli ham slice thin
    1 pound swiss cheeze slice thin
    2 package pepperidge farm party rol or hawaiian bread
    pepperidge farm slice half long way
    spread mix on to top bottom bread if solid microwave spread
    add ham
    add swiss cheeze
    oven 400 degree for 8 minute

  • @chrisbuckley1785
    @chrisbuckley1785 8 месяцев назад +2

    Damn that girl giving the story is stoned AF. 😂😂

  • @redbaboonass4416
    @redbaboonass4416 8 месяцев назад +1

    0:23 DAMN somebody get that woman a bowl of soup, NyQuil and a bed stat!!!!

  • @DaBearsBunch
    @DaBearsBunch 8 месяцев назад +6

    They’re so good

  • @1469roach
    @1469roach 8 месяцев назад +4

    No energy, no enthusiasm, drooping, as if she was being forced to do this story and just reading through it to get it over with. Sucks if she reads the comments but hey taken it as a way to better yourself..

  • @ryan49805
    @ryan49805 8 месяцев назад +3

    How stoned is this lady rn???😅

  • @BigHeadBob
    @BigHeadBob 8 месяцев назад +1

    Friendly suggestion, cut. to the narrator when she isn't reading the screen and just memorize the sentence :)

  • @raulsarmiento7326
    @raulsarmiento7326 8 месяцев назад +1

    Our family eats the Kings Hawaiian in Torrance and frequent Local Place in Gardena. They have a great Oxtail Soup and Chicken Katsu Curry

  • @krumpmasta
    @krumpmasta 8 месяцев назад +1

    Chloe looks unwell.

  • @CRA619
    @CRA619 8 месяцев назад +2

    Come on Forbes. Give this lady a break

  • @yikemoo
    @yikemoo 8 месяцев назад +4

    It’s impossible to focus on anything but how unpresentable and low-energy the host is.

  • @yawfraser
    @yawfraser 8 месяцев назад +4

    Gurl, looks like you could use some good sleep. You look tired.

  • @tristanthorsen4285
    @tristanthorsen4285 7 месяцев назад +1

    She looks strong out

  • @aug4570
    @aug4570 8 месяцев назад

    Growing up in Hawaii, I grew up eating their delicious bread. And I was fortunate enough back in 2015 to have toured their Flowery Branch Factory in Georgia and meet the Tairas. It was a very amazing and informational tour, and the smell of their bread baking while walking on the tour was heavenly. The Taira family is very generous and filled with the Aloha spirit and I wish them much success expanding their business on a global scale. But I do wish Forbes would've used a more enthusiastic host for this video, it was just painful watching and listening to her.

  • @Renew55574
    @Renew55574 8 месяцев назад +1

    Hes very lucky his parents helped him.

  • @bm-goodboy6367
    @bm-goodboy6367 8 месяцев назад +1

    Chick was high as a kite. Almost made this video unwatchable

  • @rrkingery
    @rrkingery 8 месяцев назад +1

    My family LOVES King's Hawaiian rolls! Like it says in the video, we primarily buy them for special occasions, like parties and holidays. I think they are best as a treat, since they are not very healthy in regular usage.

  • @Kakki82
    @Kakki82 8 месяцев назад +5

    Lmao at the comments.....yeah must've partied last night with a loaf of bread.

  • @lindaniedringhaus8790
    @lindaniedringhaus8790 8 месяцев назад +2

    Is the announcer on drugs! How shameful a selection to represent the company!

  • @AwesomenessIskey
    @AwesomenessIskey 7 месяцев назад +1

    The reporter looks high asf

  • @vanillasmerk5742
    @vanillasmerk5742 8 месяцев назад +2

    Im addicted to the sliced Hawaiian bread. They only carry a loaf or 2 at Walmart so i gotta grab em both when i can. They have tons of the other types like the rolls.
    I make the best grilled cheese sandwiches with them. Sometimes frenchtoast. Mmmmmmm mmmmmmmmm!😊

  • @ScottSugimura
    @ScottSugimura 8 месяцев назад +3

    Rolls may sell better but the loaf tastes better!

  • @giesoriano7730
    @giesoriano7730 8 месяцев назад +1

    somebody needs to watch this "Never be greedy!"

  • @catg6114
    @catg6114 7 месяцев назад

    Someone give this lady a King Hawaiian Bread ASAP

  • @michaello7635
    @michaello7635 8 месяцев назад +2

    Islanders are yelling out "holly"

  • @cd3949
    @cd3949 7 месяцев назад +1

    Sleep it off, Chloe.

  • @avalanche_rsa7196
    @avalanche_rsa7196 8 месяцев назад +3

    Are you okay chloe?

  • @brendasays2324
    @brendasays2324 8 месяцев назад +1

    Damn Chloe stoned!!! 😂😂😂😂😂

  • @Chazfunaccount
    @Chazfunaccount 8 месяцев назад +2

    Im more interested in her story. Damn

  • @irieekillacouplewoes6487
    @irieekillacouplewoes6487 8 месяцев назад +3

    This lady looks sick

  • @Lycheenini
    @Lycheenini 8 месяцев назад +1

    Poor ting :/ i was reading the comments thinking is it that bad and yeah she looks and sounds tired AF.

  • @ashfaqueali555
    @ashfaqueali555 8 месяцев назад +2

    Thinking to make Hawaiian Rolls

  • @Zayday1993
    @Zayday1993 8 месяцев назад

    Its got to be the most addictive bread on the planet and its literally needs nothing on it to be good but butter maximizes the experience!

  • @lisawendy33
    @lisawendy33 8 месяцев назад +2

    I thought it was just me. I can’t stand to hear this monotone delivery. I wanted to hear about these rolls as I eat them. She literally just looked like she rolled out of bed from a hangover . I’m surprised this is from Forbes

  • @vanessazannis5523
    @vanessazannis5523 8 месяцев назад

    The best buns in the world! I love these so much and I especially love using them for little cheese burger sliders!

  • @russtafari6360
    @russtafari6360 7 месяцев назад +1

    Don’t need da hungover haole girl telling this story reading cue cards lmao

  • @susanlee101
    @susanlee101 8 месяцев назад

    Amazing story!

  • @tarawhite4419
    @tarawhite4419 8 месяцев назад +2

    My mom used to buy kings Hawaiian

  • @random-np3gn
    @random-np3gn 8 месяцев назад +3

    omg why her face look super lazy?????? Shame on you forbes!!!

  • @84vietskater
    @84vietskater 8 месяцев назад

    Hawaiian rolls are the best Jesus!! I love this company still taste the best!!

  • @ScentsAndLife
    @ScentsAndLife 8 месяцев назад +1

    Poor thing she needs rest and sleep.