Yvon Chouinard: Let My People Go Surfing

Chouinard describes the philosophy of his company through something he calls "breaking the rules of business" - creating quality clothing in a relaxed atmosphere that grants his employees both flexibility and the opportunity to develop relationships with each other, as long as the work gets done.
Part 3 of 5

[@miloelite]

Fashion described as “disposable clothes” … the best descriptor I’ve ever heard for that word. So accurate!

[@vaer-equipment]

User
Yvon Chouinard is truly inspiring. Also liberating to listen to Chief Executive Ryan Gellert, who openly acknowledges that Patagonia is facing a dilemma.

[@davideverucchi1942]

inspiring video!