Postmodernism Is Dead, "Thank God" | Massimo Vignelli | Big Think
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- Опубликовано: 20 сен 2024
- Postmodernism Is Dead, "Thank God"
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Postmodernism was a passing fad, says the legendary designer. Modernism is “a discipline, not a style”-and is alive and well.
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Massimo Vignelli:
Massimo Vignelli, born in Milan, studied architecture in Milan and Venice. He came to the United States from 1957 to 1960 on fellowships from Towle Silversmiths in Massachusetts and the Institute of Design, Illinois Institute of Technology, Chicago. In 1960, with Lella Vignelli, he established the Vignelli Office of Design and Architecture in Milan.
In 1965, Vignelli became co-founder and design director of Unimark International Corporation. With Lella Vignelli, he established the offices of Vignelli Associates in 1971, and Vignelli Designs in 1978. His work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions.
Vignelli has had his work published and exhibited throughout the world and entered in the permanent collections of several museums, including the Museum of Modern Art, the Metropolitan Museum of Art, and the Brooklyn Museum. He is a past president of the Alliance Graphique Internationale (AGl) and the American Institute of Graphic Arts (AlGA), a vice president of the Architectural League, and a member of the Industrial Designers Society of America (IDSA). His many awards and honors include the AIGA Gold Medal, the Presidential Design Award, and the National Arts Club Gold Medal for Design.
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TRANSCRIPT:
Question: Are we currently in “postmodernism,” “post-postmodernism,” or “neo-modernism”?
Massimo Vignelli: One of the greatest things about postmodernism is that it’s gone. You know. Postmodernism was the 15 minutes of celebrity for those that would have never had it otherwise. When you think of Modernism, it's incredibly alive and it's just rooted in hundreds of years - in a sense, I think Modernism started during the Renaissance somehow. But really, the Modernism even more, really started, I would say, with the Enlightenment, you know, the Enlightenment, you know, 1750, 1770s, 1750, you know, around that time. Along with Didierot and d'Alembert, in a sense, with industrialization, basically the first sounds of industrialization. And Modernism is alive and well and a great-while postmodernist is gone, it has only one very good thing with it, is that somehow you restore interest in history. And that is very important. History, theory, and criticism are the most important aspects in the development of design. But Modernism is alive and well, as I say, and a lot of the young people are now working along the Modernist way. And there is no more post-modernism around, it’s really gone, gone, gone, gone, thank God.
But, of course, it’s not a style. What is in style is a bad thing. Modernism is an attitude, it’s not a style. Modernism is a discipline, not a style. Modernism is intelligent, not a style. And so, when you work along those lines, you are a Modernist designer, and that is what is good about it.
So that will last forever, by the way.
Vignelli is talking specifically about postmodernism as a movement in design -- which is related to but not identical with the postmodern movement in cultural studies and other disciplines. FYI.
Then it should be in the title to not to confuse people.
People mostly knew postmodernism by its aesthetic up untill recently. This video was from 2012, well before the internet blew upwith anti- pomo-philosophy videos. jordan Peterson has only had an online presence for a couple years.
No it shouldn't. Educate yourself lazy fuck
both are dead
he may as well speak about humanistics and society studies, the postmodernistic views are obsolete, outright stupid and as Chomsky puts its "cringe". its not a serious school of thought anymore. it brought us litteraly nothing, a pure destruction of any and all meaning, which it didnt replace with anything worthy ... let me be frank: fuck Foucault, and fuck Derrida, the lesser "parisiennes" i wont even mention.
If you think postmodernism is gone, you haven't been paying attention to college campuses
The Meme Awakens I wish it was gone, unfortunately it's all to prevalent at my University.
You're talking about a very loud and attention grabbing subset of the population. And mostly limited to elite institutions. Far less so in business school or trade schools. Primarily in the humanities.
You are aware this is about the design movement not the political movement?
Postmodernism isn’t the same as leftist ideology. Read postmodernism instead of listening to lies about it.
@@cristianmartinez9091 The guy is conflating the postmodern design style with the Jordan Peterson strawman of postmodernism. i don't think it can't get dumber than that
post modernism isn't gone it mutated into critical theories and intersectionality most of the theories behind critical theories are traced right back to post modernism
This video didn't age well.
Really? 2017 alive and kicking. Unfortunately.
this is some quality 720p
ideas don't die.
I don't think so Big Think, it is now six years later and the movement isn't getting smaller, perhaps the idea of a Philosophy that any can think they understand, that tells them; Whatever you think is correct, for you, you can't make mistakes because nothing can be a mistake everything is relative, and even if you don't know what that means you can be pretty sure no one else does either so if an idea doesn't seem to be working, think of a new one you are an intellectual the Professor told your Father that and he was very pleased, join a cause SJW seems to naturally lend its's elf to many of the new Philosophy's adherents, anyway, Good Luck to you all in anything you venture.
Its certainly alive and well in New Zealand
Yup.... because there is political support for it
You think it's dead? Come to South Africa.
I'm from South Africa and have been informing myself of this Postmodern phenomena in America, but I fail to see it in South Africa. Can you elaborate?
Google W?EB Dubois
Lol! He knows nothing about the new gender policies
You're an idiot
Postmodernism is alive and well, how out of touch
You are out if touch. It is anachronistic
That's an assertion.
Just look around, we are knee deep in a post-truth "choose your own reality" society rn. Established science is regarded as opinion among the laymans. Epistemological certainty is nil, no source is truth, empiricism is disreguarded if it conflicts with belief and grand narratives are torn down.