Techniques for engaging unresponsive customers w/ Maggie Madden, Director of Collections at Trulite

Collecting Thoughts is C&R Software's new podcast, presenting conversations with industry
experts and insiders throughout the finance, software, and collections industries.
This week, our host, Christina, chats with Maggie Madden, Director of Credit and Collections at Trulite Glass & Aluminum Solutions. With over 20 years of experience, Maggie shares how to humanize the collections process. She explains in detail how to build meaningful relationships with customers to reduce past-due balances more efficiently.
Christina and Maggie discuss concrete steps that collections teams can take to encourage customers to view the relationship as mutually beneficial rather than just a caller seeking to collect.