Next Steps After a Design Sprint. Follow-up Design Sprint

In this video, John Zeratsky explains the next steps after a design sprint, highlighting the importance of follow-up and iteration. The most common follow-up to a five-day sprint is an iteration sprint. This involves updating the prototype based on feedback, fixing issues, and generating new ideas. The team recruits more customers to test the updated prototype, ensuring continuous improvement. This iterative design sprint approach helps refine the product by addressing what worked and what didn't in the initial sprint.
Zooming out, Zeratsky suggests using the list of questions created on the first day of the sprint as a roadmap for future actions. For startups and projects dealing with new concepts, identifying the most critical question to answer next is vital. For example, in a sprint with a fintech company, the key question was whether users would trust the app to connect to their bank accounts. Addressing this was crucial before moving on to other usability and technical questions. After the sprint, it's essential to review which questions were answered and which remain. Not all questions will be addressed in subsequent sprints; some may require different approaches. However, having a clear roadmap of questions ensures that the team remains focused and aligned on what to tackle next.
Learn more about the next steps after a design sprint, including what to do after a design sprint, the importance of a week after a design sprint, and the benefits of a follow-up design sprint. Discover how an iterative design sprint can enhance your project and how the google design sprint methodology supports continuous improvement. Explore insights from the Interaction Design Foundation (IxDF) and John Zeratsky on effective UX design and interaction design strategies.
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