Maximize Results: Supercharging Your HubSpot Forms

Increase submission rates, collect smarter info and improve user experience by using dependent, hidden and progressive fields in HubSpot forms!
What does that mean? In all tiers of all hubs, you can supercharge your standard forms by displaying additional fields based on visitors' responses to a previous field (dependent fields), passing a value into a property without requiring contacts to fill in the corresponding form field (hidden fields) and/or replacing form fields with new questions if the contact already has a value for that specific field (progressive fields).
Need inspiration? Use dependent fields to ask users for their state only if they first answer they're from the USA. Use hidden fields on a trade show-specific landing page to indicate that contacts are a member of that professional organization. Use progressive fields on forms geared toward existing contacts to go beyond phone number and job title to gather info like # of people in their department or annual budget for your services.
In this video, your HubSpot Helper will review:
• how to set up dependent form fields
• when hidden fields are valuable…and when they're not
• how to set up progressive fields to collect deeper data for existing contacts
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🎦 About "Your HubSpot Helper"
Your HubSpot Helper is a RUclips series hosted by the HubSpot experts at Kiwi Creative with one goal: to help you understand how to use all the awesome tools within HubSpot!
Stay tuned for future videos that will dive deeper into HubSpot Marketing, Sales, Service, Operations and Content capabilities.
Have an idea for a future video topic? Drop a comment below and you just might see it added to this playlist in the near future.
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🥝 About Kiwi Creative
Kiwi Creative is digital marketing agency for B2B software and technology companies. We are:
• A long-time HubSpot Platinum Solutions Partner
• Leaders of the HubSpot User Group for B2B Technology USA
• Certified in HubSpot's Partner Scaled Onboarding program
• Hosts of the "Your HubSpot Helper" RUclips Series
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