We’ve gained 100+ new strawbesties this month! Strawbesties get very fun privileges, one of course being requesting design related videos such as this one you’re watching right now! If you’re a strawbestie and you have an album you’d like to see me do a creative direction review of or another design related video idea - you can drop it here: forms.gle/HogAnAD4VbzyPSdBA If you’re new here you’ve probably seen the running joke on this channel about me doing reviews months after a project is released and it’s pretty much true.
In a perfect world aespa would be outsourcing talents along the artistic margins, working with producers like Koreless to bring boundary-pushing electronic music to the mainstream but instead we lost the plot so bad
the savage logo the focus on the ‘V’ ☺️🚬 like i just wanna cry not only bc it’s literally so beautiful, but i’m afraid we’re never gonna get anything like that from ever again. album covers, concept photos, music like are we ever gonna see brilliance like this again? 😢 maybe im being over dramatic but still
@@shprismyup, i keep seeing discussions on whether or not aespa has rebranded & imo - i think they’re doing a soft relaunch, taking away some of the elements that made aespa aespa & adding in new things that they couldn’t give to other sm artists. you could make the excuse that they’re in the real world & the aes are still there, but i feel like from both a narrative & creative direction standpoint, it doesn’t make much sense & isn’t rlly aespa.
drama is supposed to be season two of kwangya. i think the simple fact that the music video feels so far removed from where they began just further cements that it's joever for me lmao. Season 2 yet we aint even get those dumbass SMCU lore drop episode shit like woahhh...close the curtains now atp
🥹🥹 i love comments like these. im happy you've gained something from my videos. i try to reserve my breakdown videos for albums that i have physical copies and have an investment in - can't see myself buying drama. the most i might end up doing is a review! 🥰
my sister was talking about how the drama logo looks like they did with a green screen and removed the background and put it on a red background it looks so bad
i do like how ‘girls’ album looks like a video game cover (the holographic sticker & words at the bottom make it!) but i agree, the girls are just way too small. why is winter’s gun so comically large?
in both cases of loona and aespa, the photoshoot and music video were shot in one go and most likely to time crunch, the shoes weren't swapped out. very annoying honestly
i am SO glad that im not da only one who dislikes the gg styling decision of combat boots and cute dresses cuz… whats the idea? whats the goal? two diff vibes on both halves of their bodies like its neva clicks fa me..
MY RANKING 😁 1. savage 2. next level 3. girls 4. black mamba 5. dreams come true 6. better things 7. forever 8. my world 9. life’s too short 10. drama for me, life’s too short just feels rlly busy & it doesn’t give me aespa vibes.
@@chelleange1s i almost didnt cause i just assumed everyone was there during that era and knew about the whole photo. glad to know including it gave more context
This came at the right time cause tell me why last night i was dissecting aespa covers last night lol! I kept thinking that the drama cover was their worst cover and the most boring. I agree with the statement that with how hard-hitting drama sounds, it’s ironic that the cover is barely anything to ride home about. It doesn’t exude the drama their singing about! Like the logo is cool imo but it’s also is simultaneously plain as a whole! I also despise the girls cover with a passion. Like they could’ve done so much! And i also feel like the girls on the cover aren’t balanced well and they should’ve just put them from oldest to youngest and i’d forgive it a bit more. But that era annoys me as whole. It started something that i feel like aespa can’t get out of when it comes to their creative direction and music direction. And of course savage! I will always love this cover tbh! This just shows that savage will always be aespa’s best era unfortunately. I want them to grow! I don’t want to say aespa has peaked musically and creatively but im still hoping they give me something GREAT! And the same feelings of awe i felt when savage/next level came out! The giant teasers for drama came close but still… And this is a side note: idk why i feel like girl groups sometimes peak at debut or at their second comeback. And then there’s nothing really going on after that. It makes me sad a bit…but idk maybe my expectations are too high? but this is just how I’ve been feeling lately but i want to be wrong…
it's because companies are no longer investing in artist development. when you only plan out the first year of an artist career, the rest of the time is just fumbling for the next trend. red velvet and loona sort of felt like the last few to actually continue to deliver. i think kiss of life and newjeans might end up being the third and fourth
@@shprism yeah that’s very true! I see what you’re saying. It’s just also annoying to see because if you’re gonna make music and have a certain creative identity, you want to plan accordingly and to let the artist have longevity! I feel like that’s should be a goal. But maybe nowadays it’s just to make a quick buck and that kills me as someone who deeply loves all forms of art and music, and just media in general! I definitely agree with those groups! Even though loona did different concepts it was always fun and fresh but still felt like them! And RV have always stayed true to them which i love and still gave something with substance! NewJeans are in a pretty good direction but i hope they keep it up! I’m not too crazy about KOL personally, but I’m always on the lookout for them!
the worst thing about aespa is that they're one of the few groups i can imagine breathtaking covers and it just pains me it will never be true like fawk u sm
My thoughts is that it's false and I don't believe Kwangya was a thing that existed for decades like LSM claims and it shocks me how easily people bought into this without realizing that it just doesn't add up with most projects released under the company before Aespa's debut. I just didn't want to go on a tangent in the video since it was offtopic 😅
the way we lost the plot so bad after savage............. im not crying you are :(. generally agree with your ranking too, your comment on savage perfectly mirrors my thoughts. slight caveat, I would (harshly) push better things a lot lower (maybe between black mamba and my world?) just because the fact that its a pretty illustration but fails to have anything to do with aespa really bothers me. That said, that is what the song is (detached from aespa), so I may be a little wrong for wanting to rank it lower.
no but like thank you for still doing these, kinda stuff, it's such a small niche thing in kpop which is sad bc visual play a big thing and I kinda wish there's more ppl who were interested in it 💛
I agree with the sentiment with cgi, cryptobros and ai, I now feel the same way when I see pixel art as profile pictures, I now think "is that NFT" instead of appreciating it 😭
really enjoyed hearing your thoughts, i love how you break things down even in short little rankings like this - you've given me a whole new appreciation of next level's cover! 🥰
We’ve gained 100+ new strawbesties this month! Strawbesties get very fun privileges, one of course being requesting design related videos such as this one you’re watching right now! If you’re a strawbestie and you have an album you’d like to see me do a creative direction review of or another design related video idea - you can drop it here: forms.gle/HogAnAD4VbzyPSdBA
If you’re new here you’ve probably seen the running joke on this channel about me doing reviews months after a project is released and it’s pretty much true.
In a perfect world aespa would be outsourcing talents along the artistic margins, working with producers like Koreless to bring boundary-pushing electronic music to the mainstream but instead we lost the plot so bad
:(
mys begging for this and giving everything like atp sm just dont want 2 for some reason
Hear me out.. Igorrr doing the instrumental for an aespa bside. That would kill me, like, imagine that
the savage logo the focus on the ‘V’ ☺️🚬 like i just wanna cry not only bc it’s literally so beautiful, but i’m afraid we’re never gonna get anything like that from ever again. album covers, concept photos, music like are we ever gonna see brilliance like this again? 😢
maybe im being over dramatic but still
i think those days might be over tbh, the sm 3.0 shakeup sort of confirms that imo
@@shprismyup, i keep seeing discussions on whether or not aespa has rebranded & imo - i think they’re doing a soft relaunch, taking away some of the elements that made aespa aespa & adding in new things that they couldn’t give to other sm artists.
you could make the excuse that they’re in the real world & the aes are still there, but i feel like from both a narrative & creative direction standpoint, it doesn’t make much sense & isn’t rlly aespa.
drama is supposed to be season two of kwangya. i think the simple fact that the music video feels so far removed from where they began just further cements that it's joever for me lmao. Season 2 yet we aint even get those dumbass SMCU lore drop episode shit like woahhh...close the curtains now atp
yeah u r being over dramatic
@thirstyforwonho bewww worry about your corny username 👎🏽
I love all of your videos especially the creative direction breakdowns. I've learned so much and I hope you do a breakdown for Drama.
🥹🥹 i love comments like these. im happy you've gained something from my videos. i try to reserve my breakdown videos for albums that i have physical copies and have an investment in - can't see myself buying drama. the most i might end up doing is a review! 🥰
my sister was talking about how the drama logo looks like they did with a green screen and removed the background and put it on a red background it looks so bad
this is hilarious LMFAOOO
she is so right omg
i do like how ‘girls’ album looks like a video game cover (the holographic sticker & words at the bottom make it!) but i agree, the girls are just way too small. why is winter’s gun so comically large?
savage album cover jus so good.. nnyeah..
my thing with the combat boots is they only wear them so they can dance so why not just swap them out for heels during the photoshoot & glam scenes? 😕
in both cases of loona and aespa, the photoshoot and music video were shot in one go and most likely to time crunch, the shoes weren't swapped out. very annoying honestly
i am SO glad that im not da only one who dislikes the gg styling decision of combat boots and cute dresses cuz… whats the idea? whats the goal? two diff vibes on both halves of their bodies like its neva clicks fa me..
Boots are disaster, the way they're striking into eyes on that cover is unacceptable, next level cover is my favourite, like everything about it!
so relieved to hear others agree with me cause i was nervous that was a nitpick but it bugs me so bad
PLEASE MORE COVER RANKING
MY RANKING 😁
1. savage
2. next level
3. girls
4. black mamba
5. dreams come true
6. better things
7. forever
8. my world
9. life’s too short
10. drama
for me, life’s too short just feels rlly busy & it doesn’t give me aespa vibes.
ours arent that far off, give or take a few
@@shprismyea i never knew the ‘next level’ cover had more to it 🙁, so seeing it in full & hearing u talk abt it makes me kinda appreciate it more.
@@chelleange1s i almost didnt cause i just assumed everyone was there during that era and knew about the whole photo. glad to know including it gave more context
This came at the right time cause tell me why last night i was dissecting aespa covers last night lol!
I kept thinking that the drama cover was their worst cover and the most boring. I agree with the statement that with how hard-hitting drama sounds, it’s ironic that the cover is barely anything to ride home about. It doesn’t exude the drama their singing about! Like the logo is cool imo but it’s also is simultaneously plain as a whole!
I also despise the girls cover with a passion. Like they could’ve done so much! And i also feel like the girls on the cover aren’t balanced well and they should’ve just put them from oldest to youngest and i’d forgive it a bit more. But that era annoys me as whole. It started something that i feel like aespa can’t get out of when it comes to their creative direction and music direction.
And of course savage! I will always love this cover tbh! This just shows that savage will always be aespa’s best era unfortunately. I want them to grow! I don’t want to say aespa has peaked musically and creatively but im still hoping they give me something GREAT! And the same feelings of awe i felt when savage/next level came out! The giant teasers for drama came close but still…
And this is a side note: idk why i feel like girl groups sometimes peak at debut or at their second comeback. And then there’s nothing really going on after that. It makes me sad a bit…but idk maybe my expectations are too high? but this is just how I’ve been feeling lately but i want to be wrong…
it's because companies are no longer investing in artist development. when you only plan out the first year of an artist career, the rest of the time is just fumbling for the next trend. red velvet and loona sort of felt like the last few to actually continue to deliver. i think kiss of life and newjeans might end up being the third and fourth
@@shprism yeah that’s very true! I see what you’re saying. It’s just also annoying to see because if you’re gonna make music and have a certain creative identity, you want to plan accordingly and to let the artist have longevity! I feel like that’s should be a goal. But maybe nowadays it’s just to make a quick buck and that kills me as someone who deeply loves all forms of art and music, and just media in general!
I definitely agree with those groups! Even though loona did different concepts it was always fun and fresh but still felt like them! And RV have always stayed true to them which i love and still gave something with substance! NewJeans are in a pretty good direction but i hope they keep it up! I’m not too crazy about KOL personally, but I’m always on the lookout for them!
@shprism i have hope in nwjns fawk that hag but i trust her to not disappoint me in terms of art direction
the worst thing about aespa is that they're one of the few groups i can imagine breathtaking covers and it just pains me it will never be true like fawk u sm
anyone pls gimme the sauce for the thirsty remix playing in the bgm😭
va1ue remix on soundcloud
@@shprism thankeww I knew u wouldn't gatekeep💕💕
pls give us ur thoughts on s.e.s & kwangya 😄
My thoughts is that it's false and I don't believe Kwangya was a thing that existed for decades like LSM claims and it shocks me how easily people bought into this without realizing that it just doesn't add up with most projects released under the company before Aespa's debut. I just didn't want to go on a tangent in the video since it was offtopic 😅
kpop never letting go of the boots agenda like at this point BAN THEM
the way we lost the plot so bad after savage............. im not crying you are :(. generally agree with your ranking too, your comment on savage perfectly mirrors my thoughts. slight caveat, I would (harshly) push better things a lot lower (maybe between black mamba and my world?) just because the fact that its a pretty illustration but fails to have anything to do with aespa really bothers me. That said, that is what the song is (detached from aespa), so I may be a little wrong for wanting to rank it lower.
forever salty the girls album cover isn't the one they used for pre-releasing 'illusion'
wait I didn't see this popping up in my feed but I'm sat, I feel fed like woaaahh
no but like thank you for still doing these, kinda stuff, it's such a small niche thing in kpop which is sad bc visual play a big thing and I kinda wish there's more ppl who were interested in it 💛
the better things cover was done by the same person who did mercurial world's cover?! Oh how I wish the Better Things as a song ate like that as well
I agree with the sentiment with cgi, cryptobros and ai, I now feel the same way when I see pixel art as profile pictures, I now think "is that NFT" instead of appreciating it 😭
now you didn't have to point the shoes and ruin it for me cuz why didn't I think of it before--
no cause the damage crypto has done to my brain…looks out window.
1:45 what did you swap the cover out with? 👀
really enjoyed hearing your thoughts, i love how you break things down even in short little rankings like this - you've given me a whole new appreciation of next level's cover! 🥰
with the spicy world zine photo i just re-edited it and i’m glad to hear hehe
@@shprism that is such a good idea 😭💖
5:35 literally.. the nft bros/ai ruined so much i need to go back in time and burn their roots
hateeeee album covers that’s just a color with a boring a$s logo on it like pls don’t pmo
Jesus fucking christ... this video is beautiful
it’s dookie actually but thanksssss