Mast Brothers Chocolate
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- Опубликовано: 17 сен 2024
- In this latest Cool Hunting video, we visit Brooklyn to tour the Mast Brothers' bean-to-bar chocolate factory-one of just a handful in the U.S. The chocolatiers, Rick and Michael Mast, walk us through their uniquely intensive process, DIY machines, and a little of their food philosophy.
Man, the flavors are incredible. Full, deep, round, sharp, dark, fruity, woody, etc. Very interesting character and well worth the price. These guys have their shit together!
Wow, they've been making chocolate for no generations, such expertise! A little the rest of the craft trend, amateurs with tattoos and beards, trying to rediscover what in other countries was never forgotten in the first place, and continues to be done better.
These guys are frauds.They moved to Brooklyn, grew stupid hipster beards, and started using the rhetoric of "artisnal" and "small batch" while they were passing off remelted industrial chocolate as their own creation at highly inflated prices. Their early products did not include ingredient lists, and when they finally started providing lists, their supposed two-ingredient chocolate innovation (which was not an innovation) contained cocoa butter, vanilla, and soy lecitihin. There is nothing particularly wrong with these products in chocolates, but the Mast brothers pointed to their presence in their competitors derisively. Their whole schtick is about transparency and authenticity, but it's all built on a knowing fraud meant to deceive and dupe earnest foodie do-gooders.
This applies to many hipster food products. Most of those hipster small batch artisanal whiskey's are a fraud too. The whiskey comes from the MGP mega distillery in Indiana
wow. the machines are awesome.
Just tried my first mini bar today, the coffee flavor, WORTH IT!
These guys are not frauds. I have been behind the scenes at their store. They do have all the equipment shown in the video and make each variation of their chocolate small batch.
super like it! I like small independent factories and people involved in such business
We love Mast Brothers chocolate --- and seeing the video was a lot of fun -- keep up the good work, guys!
I hate beards near food. Get those beards away from the damn chocolate
Yea...net those FACE RUGS
Seriously, those guys are damn clean! look how they foil the chocolate into the package, they dont grab it with the hand, they use some kind of paper/tissue/whatever.
In other industries, they just grab stuff bare handed if you look at all the documentaries.
thumbs up for that!
but they arent wearing gloves to package their ready to eat product. thats not something to be applauded....
I applaud these two entrepeneurs, if you are able to fool hipsters into paying $10 for a bar of remelted hersheys while posing for the cameras as proto-vintage craftsmen, more power to them.
i want to marry one of them! such cool guys... caring about where you get your ingredients from and actually making a quality product.. that is so awesome. way to go! i love you two
did you get marry with one of them? pls tell me now.
@@카밀-v3m Yeah, whatever happened about that. Or since the end of the hipster era the novelty may have worn off and she is a normcore gal now.
it's chocolate makers like these that we should all support! =D
So glad to see your vision come true and so sad to see unhappy people hate you for it.
Chocolate and scotch, perfect pair!
they sell this really cool type of chocolate. it's an obscure underground chocolate though, you've probably never heard of it
Hey wassup congrats it's been 9 years to your comment 😍
Hipster chocolate.
Hey thanks for summarising their bullshit in such an excellent way.
Beard to Bar or Bean to Bar.
In any case, keep it up! Keep getting better at what you love. Cheers
How to get these products in my country Iraq-Baghdad, it seems it seems so delicious .
God bless you and your job
i would love to buy their chocolate.
I love you guys.
I want some chocolate now....
Old school Delicious!
MUST HAVE!!!
Dear Coolhunting, Is there any option to learn from you how to make chocolate ?
"Yeah, we make chocolate. You've probably never heard of our method, though."
Why do so many people talk with question marks at the end of their declarative sentences? Like they don't quite believe what they're saying? But i would still get chocolate from these guys? Cuz it's so good? And they know what they're doing? I'm just saying?
hipsters are the new jocks.
what about conching ?
Pozdrav iz Krbeta
Yeah you're so right, because Customs didn't exist before 2008.
glad their doing something with their trust fund
i would buy chocolate from them. go beards!
I respect what these guys are doing, but I really really really wish they'd wear beard nets as they craft their chocolates!
Wear food gloves when you package your chocolate.
This is Sloppy Chocolate.
No masks, no Nets, no beard covers, no damn gloves. One person was even on the phone "talking" while wrapping chocolate, of course spitting saliva particles into the bars. DIRTY Candy.
NO THANKS
YES!!!! THANK YOU! literally watching this video was part of my hw for culinary school and i said out loud "why yall not wearing gloves while you package ur chocolate!?"
i bought a pice and found two red hairs in it. Hmm...
Hahahaha "we bring em in by sail"
Great to to do it there way and be successfully !
Beard hairs in your chocolate, hmmm cover it up!
Yikes. Yucks.
@tomsmith100 soooo im assuming you liked that then?
I want to learn chocolate and I want you to be my teacher
Добрый вечер друзья. Давайте откроим производство под Вашим именем в Крыму. Я уже готов.Жду ответа
I like the way their chocolate looks but really wish they'd wear beard shields and hair nets. Surprised the health department hasn't suggested it. I'm hoping they usually do cover up and just did'nt for this video for vanity sake.
well shit, there is a whole lot of stupid comments in here, i thought it a very well informative and short video
i do believe most of you dont have a clue , enjoy your Milky Way
@himmy520 Beard does not equal hipster.
"yeah we never go to wallmarts to buy cheap chocolate and get a hippie friend's graphics by giving him a joint and overprice the shit outta them for sheeps. Trust me, we are hipsters"
Hi, are you here
they aren't competing with hershey's or telling you not to eat hershey's. they're providing an alternative product for those who want better chocolate. get a life
@georgeman21222 The PHD of youtube answers. Vimeo all the way!
@erosamuk again, i don't want to give away any secrets but, yes, that's exactly the scene i'm referring to, among other, how shall we say... kinky recipes for chocolate lovers.
Ha. So many lies.
so this is how hipster chocolate is made!
"Cocoa beans delivered by sail ship"
That was a good one.
Lets see how this hipsters like their Obama and big goverment, when the US Customs Service hear of that...
Buy ten bars for $80!
I don't see anything special here but their looks.. any bean to bar chocolatier will go through the same process. It's nice, not special though
@ParkSlopeYuppyToilet
haters gonna hate
mmm hipster chocolate
nice, i would defiantly buy some but i live in california :(. I wonder how they can work around soo much chocolate and be sooo skinny. either they dont eat the chocolate or they do crystal meth.......im guessing the crystal meth.
pfff HIPSTERS!!!
@trilobright haters gonna hate =)
Money!
Look, I identify with you and your opinions, but come on... don't slight these guys for taking the long way. Just because their (likely) political beliefs may be highly paradoxical doesn't mean they're not honest decent people. I mean, sure, they might be hipsters, but who's to say they're not as fine a guy as you. Also, I like your username.
for a little insight into a few of their lies regarding inventing the equipment they use check out dallasfood.org's 4 part expose, especially part 2: Equipment - google it- it's as exciting to read as Serial was to listen to.
uh, these are definitely hipsters. some hipsters are talented, some are not, just like any other group. i don't even see where the hipsters are talentless thing comes from, considering they're kinda made fun of for exactly doing what these chocolatiers are doing.like hipster coffee shops for example. they're kinda known for being like this
... i was just about say that i wouldn't buy chocolate from there, because i'm scared of seeing disgusting beard hair in it... when i saw that comment by freakfarm22...
Lol all they do is buy bulk industrial chocolate and remelt it into molds, wrap it and resell it as their own. The whole video is staged and the machine they claim they made is actually been sold for years by a company. They are the bernard madoff of the chocolate industry.
Hooray for overpriced mediocre chocolate! Home delivery by passenger pigeon is now available!!
first thumb down XD
i bet they're both jewish