Eastman Wood Coatings Consumer Insights - Quality Concerns

Eastman’s latest consumer research finds quality is the top factor in American and European consumers’ wood furniture purchases. But there are big satisfaction gaps when it comes to quality.
Both established furniture makers and new entrants have the opportunity to cause disruption to increase market share and build customer loyalty. To learn how Eastman's portfolio of wood coating solutions can help, visit www.eastman.com/woodcoatings.
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