I literally lived for this commercial. Was the only reason I’d turn on the TV. Always did and stills make my day. Saddest part is that it comes to an end 😢.
Man, you know this commercial is from back in the day when it starts with a cassette player in the car! lol...Loved this commercial. One of the best all time.
Man I was only about 7 when this commercial came out. I've been scouring the Internet since then looking for it. I literally cried when I found this. 😂
Me too! 😃 I was literally humming the melody & describing the commercial to the rep on the phone... he’s like ah yes, that’s “Jung a Heart” by Master Cylinder and its on our Volkswagen Street Mix CD, you can buy it for $10. I was like WHAT.... YESssss! The mass search was over & I was too geeked to rip open that VW CD! 💿 Lol
Yep. I loved this ad for both its concept and its music in 1998/1999 when it was new... Caught it on VHS while I had the chance. Went on to become a *huge* fan of "24" years later... and when I dug out that old videotape and watched this again about 15 years ago... I laughed so hard upon recognizing her... I had no clue when it was new who I was seeing. :) Nina Myers, however, was such an evil bitch, it makes it hard for me to enjoy this ad in hindsight the way I originally did.
By the way, this song reminds me a bit of The Verve (British band). I can even imagine Richard Ashcroft (the frontman) singing over this masterpiece! A collaboration with him could be really insteresting!
I would stop dead in my tracks while getting ready for work when this commercial would come on. I remember it from WGN-9 in Chicago during their morning show. Hypnotizing.
Yep! Same here. Everybody loved it and those who remember it still do. After 25 years, I finally got tired of not owning a copy of the full music track. I found and ordered it last week from Discogs. It's Track 16 on an obscure 2002 Various Artists compilation titled "The Classic Chillout Album". (Epic EK 86337). My copy arrived today.
Nostalgia is weird. what does and doesnt stay with us, sometimes seems to have no obvious rhyme or reason. i cant believe its been almost 20 years (1999 for the 2000 Jetta) now since this car commercial came out, much better song and music video than most of the videos that were actually on at the time. and for some reason it has always been in my head, so it obviously affected me in some way. now added to that it has the power of taking me back to a certain time and place. just a couple of quick years after my father passed. my first time living with a girlfriend, while things were still fresh and happy. was in the best shape of my life and giddy with thoughts of living some fantasy life in San Francisco. ive never owned a Volkswagen, and frankly i was just happy to have any car that works. so i cant say as to how well advertising works on me. but i did want to be in that car, driving down that street in the gentle rain, listening to that relaxing song with my girl.
Man... that was an incredible picture you just painted. I was a senior in high school that year. I wasn’t even all that familiar with electronic music yet. Little did I know how much it would take over my life.
its so weird that a commercial of all things can bring back such strong and happy memories of that time. i had graduated in 90 but i hadnt really started living an actual adult life till about 98. so it makes me think of that time, of being on my own fir the first time and having my whole life ahead of me. and that first girlfriend i ever had a place with, and like i said we were all young and giddy after this trip we had taken to San Francisco and full of all these dreams of how we were going to move there and do all these things. this commercial use to come on and its one of the things i actually use to look forward to LOL.
@@newwavepop I'm really glad it could bring back such strong memories for you. It came to me very quickly and I went for a walk to clear my head before trying a ruff mix (had to bring to the agency the next day). It was about 2am and I went to a 24hr Dunkin Donuts by my house. For some reason, I clearly recall how that coffee tasted, even two plus decades later. The idea was for it to be like a Twilight Zone/dream state for the two in the car. Maybe it's real & maybe it's not. I think I kind of locked into that and the coffee kind of brought me out of it. Either way, it was a lot of fun to do, and I'm incredibly grateful that people enjoyed my weird little track.
@@mcylinder here i am another 5 years later and that song and commercial just popped into my head again and i had to hear it. just by chance or fate im not sure, but this simple little thing you knocked out has somehow become a part of my life that i always go back to. it represents such a specific happy period of my life, when so many things around me were changing. who can understand the things we hold on to, i LOVED this commercial and actually looked forward to it coming on but in realty i probably only saw it no more than 10 times. then i spent years having it occasionally pop into my head and wondering what that song was or how i could find it, i had a hard time even looking the commercial up because i really just remembered it was a car commercial. i didnt remember the make or model, i just remembered the vibe, that music and that visual of the light rain on the windshield and all the people going about their day in that lovely little neighborhood. thank you for a small thing that has brought some level of joy into my life for a very long time. that is what music and art are suppose to do but rarely accomplish.
Saw Sarah Clark on an episode of Law and Order SVU. (Decline and Fall from 2017. Season 18, Episode 9) Recognized her immediately and had to come back to find this commercial. 17 years later and still recognized her immediately.
Holy crap that is her! Haha my friends have all gotten tired of me by now over the years pointing out that someone was on SVU lol... I have the IMDb app on my phone specifically to look up people on SVU and what else they were in but I never would've known it was her in this commercial. Wish IMDb could tell us that kind of stuff too 😊
This just makes threw my nostalgia meter into over drive lol. This commercial was in heavy rotation during my WB "angsty-pouty-serial tv watching" days. The days of Buffy, Dawson's Creek, Felicity etc... Good times, good times. Thanks for uploading this, hell thanks for making this!!!
I remember just starting as an assistant at Young & Rubicam in NYC, and this commercial was all the buzz. It blew my mind for sure and I read about Peter Ducharme in Ad Age. Every creative at Y&R was like, "We need an account like that with a hot song that will take off!" Lol as if it was that easy. This is one of the most beautiful pieces ever composed. It remains one of my favorites and I have it in my iTunes playlist. I even did a mashup with my own vocals and lyrics to it for fun recently! Badass!
In pre-historic internet days I remember tracking this song down on Napster and downloading it so I could literally just listen to it. I always wished it had been longer, and I think it's a big part of the reason I love instrumental rock like Lanterna so much.
Peter, thank you for this song. It will remain in my head forever. I loved the commercial, and I don't think it would have been the same with any other music. I later bought a Jetta from this generation too, so it's fun to see this commercial again and think of the fond memories of that car!
Loved this commercial as a kid. I remember really liking the song used in it and then trying to find it or figure out whose it by and never having any luck (it's crazy how difficult it used to be to find specific songs back then, even with the Internet.. I can't imagine how difficult it was in the era before the Internet)..
Thanks for the great quality video (best version of this that I've seen on RUclips) and the great quality music. 14 years later and I think this commercial and the song still hit all the right spots. It stands the test of time very well. If more commercials were this clever, relaxed and subtle, watching television would be a far less annoying experience than it is now.
***** Shit, are you the original creator (or one of them)? Because this is commercial reminds me of when VW was one of the best advertising companies in the world. I miss those days.
***** Brilliant. I just found your melody after years of fondly recalling it. Time will tell but it (& your other work, which I plan to check out) may wind up ranking with John Barry's work on "Walkabout" & Elmer Bernstein's on "To Kill A Mockingbird".
Peter DuCharme, I couldn't pass up the opportunity to thank you for this music. Among my very favorites, I have put this on repeat and listened to it all day. One of my go to tracks for peace, serenity, & tranquility. Part PTSD, part naturally angry and aggressive this helps me be calm and mellow. Thank you for your imagination and creativity, and for sharing it freely. Bravo Zulu!
Peter DuCharme I worked in the AD world&Film world for many years&during this time period....This AD won a bunch of awards&Ive always believed the music in our spots was the key. Music has ruled my world and Iwish everybody surrendered to it~there is much power in it! So to reply about the re-airing of this-I wonder if the Agency was DBB in ‘99.....if it’s changed I’m not sure about the rights BUT I have noticed the last few years that companies have totally been recycling their ads which I think is brilliant for many reasons-major one is earth friendly¬ wasting a shot ton of money,2nd is why not tap the ole factory&relate to the generation who is listening&has the money:). For all those who were trying to find the artist and song-google-find the ad agency,production company first...even IMDb-all those tools have worked in the past....I had a leg up so it only took one call typically. Kudos to those of you who called and emailed VW directly because the have so many departments I was pleasantly surprised to read you guys got responses! Peter-Did you win any awards for this piece? Also maybe call your agent to see if they take requests for re-airing:)~During Covid it would be wise or maybe we can all hit up VW’s social media pages and request for them to do this 👊🏾✌🏽❤️🌎
@@MettaBlissSister Thank you so much. The agency was Arnold Worldwide and the genius team responsible for all of the award winning VW ads were Lance Jensen & Alan Paffenbach. Excellent, open minded, creative guys. Arnold lost the account to Porter Bogusky and, in my opinion, VW's ads were never quite the same. Arnold had very creative, inspired people that gave VW 200%. A producer named Bill Goodell did a majority of the award winning spots and he does not get the credit he richly deserves. If you had a crazy idea, he'd make it happen AND have a back up plan. It was honor to be contracted by him and the rest of the VW crew.
@@mcylinder I've never worked for an ad agency or anything, I'm just a random person. I was 11 in 1998, and for some reason, this commercial has stuck with me since then. I loved the soundtrack - your work here made this ad what it is and absolutely defines it's staying power. It's very cool to put a name to the work! Thanks for uploading this!
I bought that exact car, black 1999 Jetta in February of that year because of this ad (& I did need it). Mine had the Multi cd player VW dealer installed in trunk..way more convenient. I loved that car. For the money it was a lot of car & handled like a dream! Thanks for that memory (;
Makes it a little harder to enjoy the ad, doesn't it? LOL I caught this on VHS tape when it was new... then went on to be a huge "24" fan... Never saw the ad again until years later when I found that tape again. Laughed my ass off when I immediately recognized her in the car! Nina keeps comin' back!
Remember this commercial airing on TV, and found it now reminiscing about Stickdeath.com 'Greenvill Cruise'. Funny thing is I just got one of these Mk4 Jettas (a stick shift VR6) 5 months ago and I absolutely love it. The VR6 sound is way better than the great song in this ad.
Wow, this commercial brings me back good ol memories when I was 11 going on 12 years old preparing for middle school. I remember seeing this commercial every evening on ABC Network in 1999.
This is the reason I bought my first mk4 jetta. Then I got another..and another.. and now I have an mk4 golf. You might say I have a "type" 🤣 but this right here, started me down my addiction. A commercial, and I hear it now and it still makes me remember my first girl. 🖤 #mk4life
Finally found the thread with the actual artist on it! This song will never get old, and will always make me instantly happier. Thank you so much for this.
As someone who has lived in New Orleans and wants to get back, moments like this happen in a way. The city and its people have a rhythm to them. Occasionally it gets disrupted, but give it a moment, listen close, and you can find it again. And when you sync with that rhythm, it is the greatest feeling in the world. 504 forever!
i have never been to New Orleans but my father grew up there way back in the 1930s and 40s, and he use to talk about New Orleans all the time he absolutely loved it. somehow he ended up in Key West Florida which is where i was born.
It is NOT the same New Orleans! As things go, things have to change, no? Unfortunately for New Orleans and Louisiana as a whole, The French Quarter is no longer a safe place to live, to browse, to walk. It’s beyond disheartening. I lived there from 1994-2020 and it was some amazing in the early days. Unfortunately investors and people who live in “other places” have come in and bought a lot of the property and have become either slum lords or have given in to the B&B (the ilegal ones with the apps) and are nothing more than absentee landlords. The crime is worse than ever. I visited the city again two years after leaving and I don’t care if I ever go back. It’s a nasty cesspool!
I remember this commercial so well. Good concept, simple and that great music just stayed with you. And I did end up buying a Jetta in early 2000 just like this one. Loved that car.
Volkswagon produced a single CD with this song, by Master Cylinder, and it could be obtained by special request. I still have it and made it part of my Discogs music collection.
I love this commercial. Always stopped to watch when it came on back in the day. Too bad we couldn't get a higher quality video here on YT as this one has really bad de-interlacing. But either way, great to see.
What a nostalgia right now… can’t believe it’s been 25 years; I close my eyes and remember wasting time on ICQ and downloading songs from Napster… beautiful times I was 19 by that time.
@@mcylinder I love the percussion you added at 0:30. This is not included in the long version (if I'm not mistaken). Thanks for sharing the video and the song!
Thanks so much! There's kind of a story why VW changed ad agencies and threw away all of the cool that was built for their brand. The agency that transformed VW was Arnold Communications & many people contributed but the writing team of Paffenbach & Jensen were the ones that pushed the envelope. And won VW all those advertising awards...
@mcylinder Thanks for the info! I found this when going down the rabbit hole looking for VW music videos. Pink Moon and Mr. Blue Sky are my favorites, but this one is up there and more recent than I remembered.
I wonder what streets in the FQ that was on. Can't really see the street signs (maybe that was deliberate). Great old commercial. Catchy song, vibey cityscape, cool people.
Anybody know what the commercial was around this time that had streets of water in a big city with big boats and there was a guy I think fishing up on a ledge and the car was driving on the water?
Just the music. The video editor is the extremely talented Andre Betz. He gave me a QuickTime with just a click at 118.43 bpm ( I still remember that number 20 years later). I wrote to that. Each interaction has it’s own vignette. Basketball kid was a kick drum, guys on truck was a backwards guitar, etc. Took about 3 hours to write. Never again did it ever come that easily.
Peter DuCharme absolutely incredible. I’m guessing the artist name used was just a moniker then? Like the recollection of many others on here, this piece of art was truly amazing. It brings back so much nostalgia. I’m truly humbled to be able to say thank you for creating it and being a part of this memory. How freakin cool is technology nowadays that we can talk like this?! It makes me grin from ear to ear!
A few weeks ago I was waxing nostalgic, while driving my 2004 Jetta TDI Wagon thru a gentle rain. This song popped into my head, so I headed to RUclips and pulled up this Commercial while sitting at a traffic light. I was dumbfounded when I noticed the Windshield Wipers were moving in time to the beat... Every. Damn. Cycle. After 19 years, the Wiper Motors haven't shifted a Millisecond. Brought tears to my eyes... Those were good times. Things really did just come together, back then. I still remember them all: -- Synchronicity (above). -- Milky Way (Cabrio at Night). -- Big Day (Jetta VR6 Wedding Day). -- Trio/Da Da Da (Golf Stinky Easy-Chair). I did some research on the "Drivers Wanted" Ad Campaign, and "Big Day" (the Jetta VR6 "Race to the Wedding" Commercial) is *still* considered one of the greatest single Television Advertisements of all time... Ranks right up there with the original Apple Macintosh "1984" Super Bowl Ad. Gawd, I miss those days...
@@mcylinder Yeah, I was surprised, too... Even though the 2004 is an A4-Body (not to be confused with an Audi A4, which was built on the Passat B-Body) from the same era, the VW Standard Part IDs for many of the Electrical Components between the 1999.5/2000 A4s and the 2004 A4s are not the same... (And they are not just "Revisions" of the same Part, like [001 123 456 A] and [001 123 456 G]... A lot of Parts have completely different Numbers.) Unfortunately, the Wipers on my A6-Body Jetta from 2014 do not match... Kinda bummed at that.
open.spotify.com/track/2Jhsob2RZ7fxaTULLDKY3w?si=aaa0a4221550491e
I literally lived for this commercial. Was the only reason I’d turn on the TV. Always did and stills make my day. Saddest part is that it comes to an end 😢.
Man, you know this commercial is from back in the day when it starts with a cassette player in the car! lol...Loved this commercial. One of the best all time.
***** wich is...? the album
still here 9 years later watching it!
For some reason I always thought the girl in the car was Monica from Friends lmao
This car commercial and song were perfectly cool for that time lol. I will never forget this commercial lol
Back in the day I had to email VW to request what song it was: Master Cylinder - Jung at Heart
Dude.... I fuckin did that too... that just made my day🤘
Man I was only about 7 when this commercial came out. I've been scouring the Internet since then looking for it. I literally cried when I found this. 😂
Me too! 😃 I was literally humming the melody & describing the commercial to the rep on the phone... he’s like ah yes, that’s “Jung a Heart” by Master Cylinder and its on our Volkswagen Street Mix CD, you can buy it for $10. I was like WHAT.... YESssss! The mass search was over & I was too geeked to rip open that VW CD! 💿 Lol
Craziest part, carl jung is the scientist that coind synchronicity
It wasn't until the internet finely became common that I was able to track this song down, I never forgot it. ☺
Wow, that's Sarah Clarke from the first few seasons of "24".
Yep. I loved this ad for both its concept and its music in 1998/1999 when it was new... Caught it on VHS while I had the chance. Went on to become a *huge* fan of "24" years later... and when I dug out that old videotape and watched this again about 15 years ago... I laughed so hard upon recognizing her... I had no clue when it was new who I was seeing. :) Nina Myers, however, was such an evil bitch, it makes it hard for me to enjoy this ad in hindsight the way I originally did.
Nina Myers!
2024 and I still love this song
By the way, this song reminds me a bit of The Verve (British band). I can even imagine Richard Ashcroft (the frontman) singing over this masterpiece! A collaboration with him could be really insteresting!
I am certainly a fan. The Verve were always under appreciated in the US. If I could get Richard and Bobby Gillespie in my studio for two hours...
It's called "Jung At Heart" by Master Cylinder.
You can find the full version on a 2002 Various Artists CD called "The Classic Chillout Album".
I would stop dead in my tracks while getting ready for work when this commercial would come on. I remember it from WGN-9 in Chicago during their morning show. Hypnotizing.
Yup, there was no RUclips to pull it up back in the day.
Yep! Same here. Everybody loved it and those who remember it still do. After 25 years, I finally got tired of not owning a copy of the full music track. I found and ordered it last week from Discogs. It's Track 16 on an obscure 2002 Various Artists compilation titled "The Classic Chillout Album". (Epic EK 86337). My copy arrived today.
Nostalgia is weird. what does and doesnt stay with us, sometimes seems to have no obvious rhyme or reason.
i cant believe its been almost 20 years (1999 for the 2000 Jetta) now since this car commercial came out, much better song and music video than most of the videos that were actually on at the time. and for some reason it has always been in my head, so it obviously affected me in some way. now added to that it has the power of taking me back to a certain time and place. just a couple of quick years after my father passed. my first time living with a girlfriend, while things were still fresh and happy. was in the best shape of my life and giddy with thoughts of living some fantasy life in San Francisco.
ive never owned a Volkswagen, and frankly i was just happy to have any car that works. so i cant say as to how well advertising works on me. but i did want to be in that car, driving down that street in the gentle rain, listening to that relaxing song with my girl.
Man... that was an incredible picture you just painted. I was a senior in high school that year. I wasn’t even all that familiar with electronic music yet. Little did I know how much it would take over my life.
its so weird that a commercial of all things can bring back such strong and happy memories of that time. i had graduated in 90 but i hadnt really started living an actual adult life till about 98. so it makes me think of that time, of being on my own fir the first time and having my whole life ahead of me. and that first girlfriend i ever had a place with, and like i said we were all young and giddy after this trip we had taken to San Francisco and full of all these dreams of how we were going to move there and do all these things. this commercial use to come on and its one of the things i actually use to look forward to LOL.
@@newwavepop I'm really glad it could bring back such strong memories for you. It came to me very quickly and I went for a walk to clear my head before trying a ruff mix (had to bring to the agency the next day). It was about 2am and I went to a 24hr Dunkin Donuts by my house. For some reason, I clearly recall how that coffee tasted, even two plus decades later. The idea was for it to be like a Twilight Zone/dream state for the two in the car. Maybe it's real & maybe it's not. I think I kind of locked into that and the coffee kind of brought me out of it. Either way, it was a lot of fun to do, and I'm incredibly grateful that people enjoyed my weird little track.
@@mcylinder here i am another 5 years later and that song and commercial just popped into my head again and i had to hear it. just by chance or fate im not sure, but this simple little thing you knocked out has somehow become a part of my life that i always go back to. it represents such a specific happy period of my life, when so many things around me were changing. who can understand the things we hold on to, i LOVED this commercial and actually looked forward to it coming on but in realty i probably only saw it no more than 10 times. then i spent years having it occasionally pop into my head and wondering what that song was or how i could find it, i had a hard time even looking the commercial up because i really just remembered it was a car commercial. i didnt remember the make or model, i just remembered the vibe, that music and that visual of the light rain on the windshield and all the people going about their day in that lovely little neighborhood. thank you for a small thing that has brought some level of joy into my life for a very long time. that is what music and art are suppose to do but rarely accomplish.
I’m very pleased it meant something to you. In the early Fall I’m releasing the longer one with vocals. As well as a bunch of other songs. Cheers!
🎉🎉🎉 likely one of their best commercials. Again, nothing will ever be made like it used to be quality wise
Saw Sarah Clark on an episode of Law and Order SVU. (Decline and Fall from 2017. Season 18, Episode 9) Recognized her immediately and had to come back to find this commercial. 17 years later and still recognized her immediately.
Holy crap that is her! Haha my friends have all gotten tired of me by now over the years pointing out that someone was on SVU lol... I have the IMDb app on my phone specifically to look up people on SVU and what else they were in but I never would've known it was her in this commercial. Wish IMDb could tell us that kind of stuff too 😊
This just makes threw my nostalgia meter into over drive lol. This commercial was in heavy rotation during my WB "angsty-pouty-serial tv watching" days. The days of Buffy, Dawson's Creek, Felicity etc... Good times, good times. Thanks for uploading this, hell thanks for making this!!!
My favorite commercial ever. Love the voice of the lady at the end. So much Nostalgia
I remember just starting as an assistant at Young & Rubicam in NYC, and this commercial was all the buzz. It blew my mind for sure and I read about Peter Ducharme in Ad Age. Every creative at Y&R was like, "We need an account like that with a hot song that will take off!" Lol as if it was that easy. This is one of the most beautiful pieces ever composed. It remains one of my favorites and I have it in my iTunes playlist. I even did a mashup with my own vocals and lyrics to it for fun recently! Badass!
In pre-historic internet days I remember tracking this song down on Napster and downloading it so I could literally just listen to it. I always wished it had been longer, and I think it's a big part of the reason I love instrumental rock like Lanterna so much.
We looped this so we could listen to it over and over. Also, the VW bug commercial with Stereolab was another favorite.
This video had a lot of influence in me becoming a DJ... I love making things match in time.
dug this out of the archives because of Sarah Clarke...still one of the great enjoyable commercials...
That's totally New Orleans, is it not?
It is
Awesome song and awesome commercial! And Sarah Clarke looks very pretty!
All this does is bring back happy memories
Peter, thank you for this song. It will remain in my head forever. I loved the commercial, and I don't think it would have been the same with any other music. I later bought a Jetta from this generation too, so it's fun to see this commercial again and think of the fond memories of that car!
Loved this commercial as a kid. I remember really liking the song used in it and then trying to find it or figure out whose it by and never having any luck (it's crazy how difficult it used to be to find specific songs back then, even with the Internet.. I can't imagine how difficult it was in the era before the Internet)..
I have it on a greatest hits vol2 for Volkswagen commercial songs....
Me too,
Best car ad ever
The VW “Pink Moon” (Nick Drake) ad is a close second.
Agreed
Thanks for the great quality video (best version of this that I've seen on RUclips) and the great quality music. 14 years later and I think this commercial and the song still hit all the right spots. It stands the test of time very well. If more commercials were this clever, relaxed and subtle, watching television would be a far less annoying experience than it is now.
***** Shit, are you the original creator (or one of them)? Because this is commercial reminds me of when VW was one of the best advertising companies in the world. I miss those days.
***** Brilliant. I just found your melody after years of fondly recalling it. Time will tell but it (& your other work, which I plan to check out) may wind up ranking with John Barry's work on "Walkabout" & Elmer Bernstein's on "To Kill A Mockingbird".
Peter DuCharme, I couldn't pass up the opportunity to thank you for this music. Among my very favorites, I have put this on repeat and listened to it all day. One of my go to tracks for peace, serenity, & tranquility. Part PTSD, part naturally angry and aggressive this helps me be calm and mellow. Thank you for your imagination and creativity, and for sharing it freely. Bravo Zulu!
@@bconigliaro Bernstein's "To Kill A Mockingbird" is a very important score for me and I am unworthy of this generous compliment.
I wish they'd air this ad again on television some time.
I really, really, really wish they’d air it again. But I’m thankful it got so much play the first time.
Peter DuCharme I worked in the AD world&Film world for many years&during this time period....This AD won a bunch of awards&Ive always believed the music in our spots was the key. Music has ruled my world and Iwish everybody surrendered to it~there is much power in it! So to reply about the re-airing of this-I wonder if the Agency was DBB in ‘99.....if it’s changed I’m not sure about the rights BUT I have noticed the last few years that companies have totally been recycling their ads which I think is brilliant for many reasons-major one is earth friendly¬ wasting a shot ton of money,2nd is why not tap the ole factory&relate to the generation who is listening&has the money:). For all those who were trying to find the artist and song-google-find the ad agency,production company first...even IMDb-all those tools have worked in the past....I had a leg up so it only took one call typically. Kudos to those of you who called and emailed VW directly because the have so many departments I was pleasantly surprised to read you guys got responses! Peter-Did you win any awards for this piece? Also maybe call your agent to see if they take requests for re-airing:)~During Covid it would be wise or maybe we can all hit up VW’s social media pages and request for them to do this 👊🏾✌🏽❤️🌎
@@MettaBlissSister Thank you so much. The agency was Arnold Worldwide and the genius team responsible for all of the award winning VW ads were Lance Jensen & Alan Paffenbach. Excellent, open minded, creative guys. Arnold lost the account to Porter Bogusky and, in my opinion, VW's ads were never quite the same. Arnold had very creative, inspired people that gave VW 200%. A producer named Bill Goodell did a majority of the award winning spots and he does not get the credit he richly deserves. If you had a crazy idea, he'd make it happen AND have a back up plan. It was honor to be contracted by him and the rest of the VW crew.
@@mcylinder I've never worked for an ad agency or anything, I'm just a random person. I was 11 in 1998, and for some reason, this commercial has stuck with me since then. I loved the soundtrack - your work here made this ad what it is and absolutely defines it's staying power. It's very cool to put a name to the work! Thanks for uploading this!
Just like the Jordans made a return, I want a modern 2000s Jetta/Bora.
I bought that exact car, black 1999 Jetta in February of that year because of this ad (& I did need it). Mine had the Multi cd player VW dealer installed in trunk..way more convenient. I loved that car. For the money it was a lot of car & handled like a dream! Thanks for that memory (;
Wowowow, I thought I found everything that would make me nostalgic by this point
this is so bitter sweet, because i was only 11 when this was airing every 20 minutes. just brought me back to those amazing memories
This is some of the best editing to a beat for a commercial ever. Better then Nike Flow commercials.
So this is what Nina Meyers was up to before she worked for the Drazens.
Makes it a little harder to enjoy the ad, doesn't it? LOL I caught this on VHS tape when it was new... then went on to be a huge "24" fan... Never saw the ad again until years later when I found that tape again. Laughed my ass off when I immediately recognized her in the car! Nina keeps comin' back!
Nina Myers!!!
Still my favorite commercial to this day! The groove is hypnotically simple and fun! Thanks 4 sharing the art...ONE
Yep! I found the full track on CD at Discogs last week. Ordered it immediately. It arrived in my mail today. Only took 25 years for me to get it! lol
Absolutely one of my favorite commercials. Dec 13, 2021!!! 2021!!!
Holy crap, she put in a cassette.
Yeah, even in '99 I thought that was a little odd. lol
One of the best commercials ever!
just a really enjoyable commercial. Unlike today's attempts.
Remember this commercial airing on TV, and found it now reminiscing about Stickdeath.com 'Greenvill Cruise'. Funny thing is I just got one of these Mk4 Jettas (a stick shift VR6) 5 months ago and I absolutely love it. The VR6 sound is way better than the great song in this ad.
Wow....One of my favorite commercials from that era. I remember this so well....hits all the right spots. Thanks!!!
Wow, this commercial brings me back good ol memories when I was 11 going on 12 years old preparing for middle school. I remember seeing this commercial every evening on ABC Network in 1999.
Reminds me of chemical brothers- starguitar.
This is the reason I bought my first mk4 jetta. Then I got another..and another.. and now I have an mk4 golf. You might say I have a "type" 🤣 but this right here, started me down my addiction. A commercial, and I hear it now and it still makes me remember my first girl. 🖤 #mk4life
Finally found the thread with the actual artist on it! This song will never get old, and will always make me instantly happier. Thank you so much for this.
2019?
It first aired in 1999.
As someone who has lived in New Orleans and wants to get back, moments like this happen in a way. The city and its people have a rhythm to them. Occasionally it gets disrupted, but give it a moment, listen close, and you can find it again. And when you sync with that rhythm, it is the greatest feeling in the world. 504 forever!
i have never been to New Orleans but my father grew up there way back in the 1930s and 40s, and he use to talk about New Orleans all the time he absolutely loved it. somehow he ended up in Key West Florida which is where i was born.
It is NOT the same New Orleans! As things go, things have to change, no? Unfortunately for New Orleans and Louisiana as a whole, The French Quarter is no longer a safe place to live, to browse, to walk. It’s beyond disheartening.
I lived there from 1994-2020 and it was some amazing in the early days. Unfortunately investors and people who live in “other places” have come in and bought a lot of the property and have become either slum lords or have given in to the B&B (the ilegal ones with the apps) and are nothing more than absentee landlords.
The crime is worse than ever. I visited the city again two years after leaving and I don’t care if I ever go back. It’s a nasty cesspool!
I remember this commercial so well. Good concept, simple and that great music just stayed with you. And I did end up buying a Jetta in early 2000 just like this one. Loved that car.
I need this song in a loop for 10min. This was my favorite commercial back on the day
The long version on bandcamp: peterducharme.bandcamp.com/track/jung-at-heart
I actually bought a Jetta cuz I loved that song
@@th25tina Now *that's* a story! :)
Volkswagon produced a single CD with this song, by Master Cylinder, and it could be obtained by special request. I still have it and made it part of my Discogs music collection.
OMG! It's Nina Myers! I thought Jack got rid of her. She has 9 lives!
I love this commercial. Always stopped to watch when it came on back in the day. Too bad we couldn't get a higher quality video here on YT as this one has really bad de-interlacing. But either way, great to see.
Nina!
My art teacher mr Marceau said, I’m going to show you something and I promise you, you’ll never forget it. Here I am 21 years later.
I love your comment. It really made my day. Cheers!
I don't suppose you have the multitracks for this anymore? I'd like to take a look for personal educational purposes.
If Volkswagen decides to do a final run of the Jetta, this commercial should be recreated.
From your mouth to VW's ear...
Who came from the old scratch project "contrails"
Yuppies go to "The Hood" for the first time & see people who are not like them 🤯. Good thing they have a safe car.
Putting in a cassette. Could happen in 2021.
Love this commercial and the song. I love VW
amazing. when you have to watch a commercial twice that's a fucking achievement by the brand
This commercial has stayed with me since I first saw it.
Yeah nostalgia is great and all but those blinkers are way too slow
A cassette.... in 2000?
Late 1998 / January 1999 actually.
What a nostalgia right now… can’t believe it’s been 25 years; I close my eyes and remember wasting time on ICQ and downloading songs from Napster… beautiful times I was 19 by that time.
Second that! I still miss ICQ to this day. "Uh-oh."
I never forgot this song in 18 years, nice menories of those days. Thanks @peterducharme for your link of the long version...
One of the greatest!
I was just thinking about this commercial
GOAT commercial
Love this commercial.
Love this song
Sublime
nina myers!?!
My house
This is a different version than the one we can find on your BandCamp account, right? I can hear some differences.
Hey, yes. The band camp was the long one VW asked me to do after this version.
@@mcylinder I love the percussion you added at 0:30. This is not included in the long version (if I'm not mistaken). Thanks for sharing the video and the song!
Is that Michael Paré driving?? (Also, did they dub over his voice??)
i miss the qtr
Reminds me of a time when VW was known for making great commercials. I wonder if this was the last one. They should have kept it going.
Thanks so much! There's kind of a story why VW changed ad agencies and threw away all of the cool that was built for their brand. The agency that transformed VW was Arnold Communications & many people contributed but the writing team of Paffenbach & Jensen were the ones that pushed the envelope. And won VW all those advertising awards...
@mcylinder Thanks for the info! I found this when going down the rabbit hole looking for VW music videos. Pink Moon and Mr. Blue Sky are my favorites, but this one is up there and more recent than I remembered.
Totally the Vieux Carre.
Apart of my.child hood growing up lol never will I ever forget this commercial
I wonder what streets in the FQ that was on. Can't really see the street signs (maybe that was deliberate).
Great old commercial. Catchy song, vibey cityscape, cool people.
Who remembers the Stick Death parody?? lol
You can download the music from the original artist (Peter DuCharme) website:
peterducharme(dot)bandcamp(dot)com/track/jung-at-heart
Check out stick death Cruise Greenfield they use that song
Yep, still remember this commercial like it was yesterday. VW should recreate it.
Anybody know what the commercial was around this time that had streets of water in a big city with big boats and there was a guy I think fishing up on a ledge and the car was driving on the water?
Timeless gem. I will never understand why they added that stupid line of dialogue at the end. Almost spoils the perfection of this spot. Almost.
This tune lives rent free in my brain… and always will
The commercial you actually loved to watch!
Many thanks for sharing this in a decent quality.
One of my favourites commercial ever.
One of my favorite commericals of all time. Thanks for uploading it
WOW i found This song FINALLY! I love this song. Brings back good memories. Thanks Peter
ruclips.net/video/-9tafnbBnlU/видео.html
Are they in New Orleans? The buildings and narrow strees look like it.
yes
nostalgia
I love this car !
como se llama la musica
Master Cylinder - Jung at Heart
So @Peter DuCharme, what creative parts were you involved in for the making of this commercial?! It’s brilliant!
Just the music. The video editor is the extremely talented Andre Betz. He gave me a QuickTime with just a click at 118.43 bpm ( I still remember that number 20 years later). I wrote to that. Each interaction has it’s own vignette. Basketball kid was a kick drum, guys on truck was a backwards guitar, etc. Took about 3 hours to write. Never again did it ever come that easily.
Peter DuCharme WOW! So you essentially did the layering accents over the song to emphasize the movements, or you wrote the track as well?
MattHeaven wrote the song
Peter DuCharme absolutely incredible. I’m guessing the artist name used was just a moniker then?
Like the recollection of many others on here, this piece of art was truly amazing. It brings back so much nostalgia. I’m truly humbled to be able to say thank you for creating it and being a part of this memory. How freakin cool is technology nowadays that we can talk like this?! It makes me grin from ear to ear!
@@mcylinderThis commercial is STILL one of my all time favorites!
A few weeks ago I was waxing nostalgic, while driving my 2004 Jetta TDI Wagon thru a gentle rain.
This song popped into my head, so I headed to RUclips and pulled up this Commercial while sitting at a traffic light.
I was dumbfounded when I noticed the Windshield Wipers were moving in time to the beat... Every. Damn. Cycle.
After 19 years, the Wiper Motors haven't shifted a Millisecond.
Brought tears to my eyes... Those were good times. Things really did just come together, back then.
I still remember them all:
-- Synchronicity (above).
-- Milky Way (Cabrio at Night).
-- Big Day (Jetta VR6 Wedding Day).
-- Trio/Da Da Da (Golf Stinky Easy-Chair).
I did some research on the "Drivers Wanted" Ad Campaign, and "Big Day" (the Jetta VR6 "Race to the Wedding" Commercial) is *still* considered one of the greatest single Television Advertisements of all time... Ranks right up there with the original Apple Macintosh "1984" Super Bowl Ad.
Gawd, I miss those days...
Wow, that's amazing the BPM is still the same!
@@mcylinder Yeah, I was surprised, too...
Even though the 2004 is an A4-Body (not to be confused with an Audi A4, which was built on the Passat B-Body) from the same era, the VW Standard Part IDs for many of the Electrical Components between the 1999.5/2000 A4s and the 2004 A4s are not the same...
(And they are not just "Revisions" of the same Part, like [001 123 456 A] and [001 123 456 G]... A lot of Parts have completely different Numbers.)
Unfortunately, the Wipers on my A6-Body Jetta from 2014 do not match... Kinda bummed at that.
Cool. Sounds a lot like A Watched Pot by El Ten Eleven (which was 2003).
Wow. It certainly does. Same chords, arrangement, single guitar line and pedal point synth part. Thanks for pointing that out.
@@mcylinder Always one of my favorite spots 👍🏼
I believe the original commercial was in 2003.
January 1999 was the first broadcast. It was on a Sunday.
@@mcylinder was it a super bowl commercial? My memory associates the two together